Voog Sitebuilder Review: Need a Multi-Lingo Website? Check Out This Estonian Outfit.

Need to create a multi-lingual website for an international audience? Read our comprehensive review of Voog before you select a site builder.

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Katie Horne
Katie is a C# developer-turned-technical writer who loves the Oxford comma, NYT Crossword Puzzles, and knitting for no reason whatsoever. She has a love/hate relationship with JavaScript and thinks that package managers are the bees knees.

Last Updated on January 22, 2019

Founded in 2008, Voog (pronounced ‘vogue’) is a Tartu, Estonia-based company offering a full-featured content management system (CMS). What sets Voog apart from others is its support for multiple languages.

You’ll notice immediately that the title of Voog’s site includes the tagline, “Beautiful websites that speak foreignese.” Some claim that Voog is the best option for those looking to build a multilingual blog, website, or online store. Voog is currently run by a team of twelve staff members, whom the company refers to as “craftsmen.”

Voog’s Content Management System: Easy to Use

Voog’s CMS is powerful, yet easy to use. Whether you’re a one-man operation or a large enterprise with thousands of employees, you can use Voog to develop a modern, responsive blog, site, or store that fits your needs. You can do this successfully even if you lack design experience or technical knowledge.

A Powerful API for Developers, Too

However, if you’re a web designer or developer, don’t think that Voog lacks the features you need to fully control the product you’re building. Voog offers a powerful API, active developer community, database tools, and desktop toolkit to make your job easier.

voog review

Explore Voog

Reach a Global Audience With Multi-Language Support

One of Voog’s biggest selling points is its multi-language support. The CMS possesses built-in features so that you can create sites that display in multiple languages (you’ve probably seen sites where you can toggle the display language by clicking on the appropriate flag icon). Also, the site building tools themselves have been translated into fifteen different languages.

Powerful Website Building Tools

Voog’s site management tools are optimized for use on all types of devices, so regardless of whether you’re in the office and working on your desktop or laptop or you’re on the go and needing to make a change using your tablet or smartphone, you can do so easily.

Voog’s site building tool is intuitive, easy to use. It includes drag-and-drop functionality so that you can design a professional-looking site even if this is something you’ve never done before.

Responsive and Mobile-Friendly Templates

Rather than forcing you to start from scratch, Voog offers thirteen different templates that you can use to build your site. While many other companies offer more template options from which you can choose, the ones that Voog does offer are well-built and attractive. Change anything you’d like so that your site reflects your business’ aesthetic and objectives.

The sites you build are also mobile-friendly. You don’t need to worry about your site displaying less than optimally for smartphone or tablet users.

voog review

Secure, Yet Extensible

Though Voog is a closed ecosystem (and therefore the opposite of open source), you can relax and not worry about having to set up, configure, or worry about the security and integrity of your CMS, since that is all managed by Voog.

What you can do, however, is extend its functionality using the open API. If you ever need to move your site to another CMS, you can easily get your existing data with just a few calls to the Voog API.

Start Selling With Powerful E-Commerce Features

In 2016, Voog released its e-commerce platform, which the company claims is the “the easiest tool for building multilingual online stores.”

Is this the case? As always, the answer depends on the situation you are in and the circumstances around your business. However, with Voog’s builder, you can expect:

  • To unify your website and your online store — you do not have to build these two items separately and then set up an integration so that they function as one unit.
  • Easy access to multilanguage tools, which means that you can quickly build multiple stores, each catering to a clientele in a different language.
  • Full design customization options — you can use a provided template, or you can design your own with the assistance of Voog’s developer tools and open API.
  • An all-in-one platform where everything (including the hosting, server maintenance, and so on) is handled for you.
  • Support for sales of both physical and digital goods that are downloadable immediately upon receipt of payment

Video above: This short walk-through demonstrates the ease of adding a product to a Voog store.

Using the Voog E-Commerce Platform

Voog claims that you can get your online store up in less than fifteen minutes.

All you have to do is:

    • Select a design template
    • Use the editor to craft your copy
    • Upload your images
    • Create your product galleries.

Third-Party Sales and Marketing Integrations

Furthermore, Voog offers a host of integrations to support your online business. These include payment processors (such as PayPal, credit card companies, and online banks), as well as shipping services. Your customers will be able to select from a variety of shipping options. You can also offer your customers a shipping calculator.

Inventory, Sales, and Fulfillment

Voog also includes features that help you send and collect invoices, manage inventory, and track fulfillment.

Note that, to get access to e-commerce features, you’ll need to opt for the Premium package when you subscribe at the end of the 30-day trial Voog offers to new users.


Video above: This silent demo shows how you can easily sell music or any audio files in a Voog store.

See Voog’s Features

Design Templates

To help you build your website, online store, or blog, Voog provides you with a library of templates from which you can choose. You can use any of the templates for any use case, so the only differences are visual.

Currently, there are:

  • 13 website templates
  • 6 online store templates
  • 4 blog templates

Do not be discouraged by the seemingly-limited number of templates — all are professionally designed and aesthetically pleasing, so you will likely find something with which you are satisfied.

To edit your theme, you can use the Design Editor. The downside is that the editor is not a drag-and-drop option, but the upside is that it is powerful while still being relatively easy to use.

voog sample site
Bold design: This music site was created with Voog. Visit Voog’s “Featured Sites” page to see more live examples of Voog in the wild. 

Getting Started with the Site Builder

To get started with Voog, you’ll need to register for a new account. You’ll be asked to provide your email address, a password, and the Voog subdomain you’d like associated with your site (for example, you might choose mySite, which means that the URL to reach your site would be mySite.voog.com). All new registrations come with a 30-day free trial during which you can use all of the Voog features.

The Voog site builder is one of the easiest to use. After you’ve selected a template, you can customize it as much or as little as you’d like. If you need help navigating the options offered, you can opt to start the guided tour.


Video above: This Voog promotion video provides a helpful overview of the website creation process.

Navigation Bar Options

Notice that the navigation bar leading to the options available to your site is located at the bottom of your screen. Depending on the type of site you’re building, you’ll see different options available. For example, the options available to you when you’re creating a contact page differ from when you’re creating a store page.

To add any of the features on the navigation bar to your site, simply click on the option, drag it to the appropriate location on your template, and drop the selection.

Uploads and Customization

You can easily upload your files, such as images, audio clips, videos, or text files, and share them on your pages.

In addition to being able to create additional pages with ease, you can upload your images, change your copy, and create nested sub-pages.

You can also set up an online shop or add a blog from the site creation editor.

guardtime blockchain website
Voog isn’t just for creatives. It’s for enterprise brands on the move. Guardtime, a blockchain firm, chose Voog to create this website, which communicates future-forward innovation. Guardtime’s clients include Lockheed Martin, DARPA, and Ericsson.

How to Make Your Site Multilingual

Adding support for another language is easy. Simply click the + Add button next to the language drop-down box in the top right corner of your site’s template.

You’ll see a pop-up menu asking you to provide basic configuration settings for the new language. These settings include:

      • Picking the language itself (Voog currently supports dozens of languages)
      • Provide the name of your site in the language you’ve chosen
      • Setting how the name of the language is displayed
      • Choosing whether the pages in this language are shown by default or if you want the site to detect the most appropriate language to show to the user
      • Deciding whether form content should be translated or not.

At any point during the build process, you can launch the live preview, which shows you what your visitors will see based on the changes that you’ve made.

What Does Voog Offer Developers?

What sets Voog apart from many other site building tools is its extensive support for developers.

While you could easily use the drag-and-drop editor interface to build your site and call it a day, those who want finer control over their site can do so (and as always, Voog takes care of everything on the backend).

voog review

You can customize absolutely everything on the front-end of your site.

Voog Templates

Voog’s templates are written with HTML, CSS, and JavaScript, with some Liquid Markup Tags used as well.

There are also a small number of custom Voog tags, used primarily to render content or other variable data that needs to be included in the HTML.

You can edit the templates using the online, in-browser code editor, or you can download Voog’s command line interface (CLI). The CLI allows you pull your site, edit it using the editor of your choice, and whenever you’re ready, push your work up to your Voog site.

RESTful API

Voog offers an open, RESTful API. Anything you can do with Voog’s online tools can also be done using Voog’s RESTful API, including updating the site, creating new pages, or managing the e-commerce features you’ve integrated with your CMS instance.

Database Builder

Finally, you can utilize the database builder to extend the capabilities of Voog. Content in Voog falls into one of three categories: pages, blog posts, and database objects. Using database objects, you can build dynamic content such as product catalogs or portfolios.

Rundown of what Developers Get With Voog

  • Easy-to-understand Getting Started guide
  • Responsive design guidelines
  • E-commerce guide
  • Page configuration guide
  • Online code editor
  • Developer toolkit, which is a Ruby gem
  • JavaScript toolkits
  • Restful API
  • Database builder
  • Work with template markup based on HTML, CSS, JavaScript combined with some Liquid and custom Voog tags.
  • Affiliate program
  • Access to a listing of professional marketing firms that are Voog specialists

Pricing and Billing

All new Voog users get a full 30 days to try out the product. If you’re satisfied with what you’re getting, you can choose to continue your subscription by purchasing one of the three monthly plans:

      • Standard: The standard plan gets you 2 GB of storage for your site’s files, support for three people to work on your site, a 30-page limit on your site, and support for three languages.
      • Plus: With the Plus plan, you get everything in the Standard plan. However, you get an additional 8 GB of storage space, no limits on how many pages you can create, and database tools.
      • Premium: In addition to everything in the Standard and Plus plans, you get no limits on any resources (storage space, number of administrative users, number of pages, and number of languages supported), the ability to build a complete online store, no sales transactions fees whenever someone makes a purchase on your site, priority technical support, and full support for SSL connections.

What You Need to Know About Domains

All packages come with a Voog subdomain (such as mysite.voog.com), but you can purchase a custom domain name from Voog. Those who opt to pay upfront for a year’s worth of service at the Plus plan level or higher will also get a free domain name with their site building package.

The prices listed on the pricing page are for those who opt to pay upfront for an annual contract. If you opt to pay on a month-to-month basis, your package will cost a bit more. European users without a VAT number are also required to pay VAT on their purchases.

Table of Voog Plans and Features

STANDARD PLUS PREMIUM
Everything needed for a simple Voog site More space and customizations available Enterprise-level
2 GB storage 10 GB storage All resources unlimited
3 users, 30 pages, 3 languages Unlimited pages All resources unlimited
Custom domain
Limited online store Complete online store Complete online store
3% transaction fee 3% transaction fee No transaction fee
Password-protected pages
Fully customizable design
API access & developer tools
SSL security Custom SSL certificate

You Can Upgrade or Downgrade Anytime

You can upgrade or downgrade your subscription plans at any time, and if you’re downgrading before the month ends, you’ll receive credit toward your new, lower-priced subscription.

However, be sure that the lower plan meets your needs. For example, if you downgrade from the Plus plan to the Standard plan, but you need more than 2 GB of storage, you won’t have the necessary storage available to you.

What About Uptime, Downtime, and Backups?

While Voog doesn’t provide very many details on their disaster recovery policies and procedures, here’s what we do know.

Daily Backups — Done

They perform a full backup of their servers every 24 hours.

Voog is also constantly running data replication. If anything happens to your site, you can rest assured that the site data you lose will be minimal.

99.9% Uptime, No Explicit Guarantee

Because Voog hosts the sites built using their CMS, their uptime and downtime figures are important. Voog also says that they maintain a 99.9% uptime, though they do not offer an explicit guarantee of this.

They seem to be reliable, but unlike other hosting providers, they do not offer any recourse, such as guaranteed hosting fee refunds, if your site goes down.

Help and Customer Support

If you need to reach a member of the Voog Support Team, you can contact them using their contact form, via email, or by telephone.

24/7 Availability Online

The team responds to messages sent via their contact form or email around the clock, seven days a week,

If you have a quick or simple question, you can peruse their “Find Answers” section, knowledgebase, or tutorials to see if it has been covered already.

Phone Support is on GMT+1 Hours

Voog’s phone lines are staffed Mondays through Fridays from 8 AM to 4 PM GMT+1.

Domain Names and Email Addresses

Voog acts a domain registrar for those who are also purchasing a site building/web hosting option from them. However, you can buy a domain name from Voog, even if you don’t use the CMS.

Email Services

Voog does not provide any email services, so you’ll have to buy email-related services from a vendor like Google Apps or Zoho Mail.

If you’ve purchased your domain from Voog, you can use them as part of your email addresses (so if you’ve bought a site from Voog and registered the domain mysite.co, you can sign up for email services with Google Apps and get addresses like [email protected]).

Enterprise Users and Resellers

Voog offers an enterprise plan that allows you to host a fully-customized version of Voog on your infrastructure.

They also offer options for resellers, either co-branded or white-labeled. To get more information on these options, you’ll need to get in touch with the Voog sales team.

Voog Partners: Get a Professional to Create Your Site

There are many companies offering design and build services using the Voog platform. You still have to pay the Voog subscription fees on top of the costs charged by the designers and developers, but if you don’t want to create your site on your own, this might be a good option for you. Voog offers a list of companies providing such services.

Generous Affiliate Program

Voog operates a generous affiliate program. For each referral, you’ll get 50% of the profits from the initial sale, plus 20% of the profits from recurring earnings. All you have to do is get new customers to join via the custom affiliate link Voog provides you.

Voog excludes domain name purchases from the affiliate program.

Voog vs. Competitors

If you have been looking at Voog, you are probably wondering how it compares to its better-known competitors, like Squarespace, Wix, and Weebly.

You’ll Pay in Euros

First, notice that Voog handles all subscription-related transactions in Euros. The pricing is right, but remember that exchange rates do fluctuate.

Stop the Decision Fatigue

With that said, Voog is a great, streamlined option for those who are struggling under decision fatigue — you still have to make individual decisions, but rather than wading through hosting plans, site building tools, and so on, you spend your time on your site.

No Free Sites, and That’s Okay

Voog is slightly more complicated than Squarespace but seemingly more straightforward to use that Wix or Weebly. The biggest downside? Voog does not offer free sites the way Wix and Weebly do.

Conclusion: Is the Voog Site Builder Right for You?

Voog is more than just a site builder; it’s a full-scale content management system that allows you to create professional-looking blogs, sites, and stores. With its selection of thirteen mobile-friendly themes and easy-to-use, drag-and-drop editor, you can quickly build the site you want even without design experience or technical knowledge.

With its powerful developer features, those with more technical proficiency can create any site they want while leaving the complexities of maintaining the backend to Voog.

The biggest reason why you might opt to use Voog is its support for sites built using multiple languages.

Voog’s prices are competitive with its peers.

Be aware that Voog only offers thirteen different pre-built templates from which you can choose. While all of them are aesthetically pleasing, if none of them appeal to you, you have little recourse but to pe into the technical aspects of site building. Furthermore, e-commerce features are available only to those who opt for the Premium plan.

If you’re in the market for a site aimed at an international, multi-language audience, you can’t go wrong with Voog. There are few options out there that work as well.

Cheatsheet of Voog Features

We’ve covered a lot in this review. Here’s a handy rundown of points in favor of Voog’s site builder.

  1. Multilingual
  2. Responsive
  3. Fully customizable
  4. An online store can be created in 15 minutes
  5. Online and offline payment methods for your store are supported
  6. Online stores support global shipping
    Online stores: offer discount code
  7. For developers: Open API, online code editor, database tools, desktop toolkit
  8. Community tens of thousands
  9. SEO-friendly
  10. Built-in analytics
  11. Easily add Facebook OG-tags
  12. Software is updated automatically
  13. Hosting provided
  14. With the enterprise version you can host your site(s) in your own environment

FAQ on Voog

We’ve answered a few common questions about Voog below.

Have a question that’s not been answered in this review? Contact us with your question a

What is Liquid markup?

Liquid is an open-source language created by Shopify to make template customization easy. Liquid is used by a variety of companies and software platforms including SalesForce, Jekyll (built on Ruby), Adobe Business Catalyst, Rackspace, GoDaddy, Desk.com, and SendOwl. Shopify calls Liquid “the backbone of Shopify themes” and says it’s used to “load dynamic content on storefronts.”

Does Voog offer any out-of-the-box integrations?

Yes. Voog’s pre-configured plugins include:

  1. Facebook plugins
  2. Twitter widget
  3. Positionly (SEO tool)
  4. AWeber (email)
  5. Social Uplift
  6. Map Jam
  7. YouTube
  8. Vimeo
  9. Google Maps
  10. Google Apps
  11. Erply (e-commerce solution)
  12. Widgetic – Enables you to create your own interactive widgets)

Who’s behind the Voog site builder?

There’s a 4-person leadership team behind the Voog site builder, and, at last count, a total of 12 employees. Based in Estonia, the leadership team includes Henn Runnel (CEO), Mathias Erik-Tempel (marketing and partnerships), Veiko Strauss (sales and marketing), and Kersti Kinkar (customer support).