The Best Photography Website Builders of 2021

Our photography website builder reviews are the result of over 40 hours of research on 50+ photography website builders from across the web. These reviews and our photography website builder guide help small businesses and startups find the best photography website builder for their business.

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The Best Photography Website Builders of 2021

The Best Photography Website Builders of 2021 Badge

How We Chose the Best Photography Website Builders

Photographers have a lot of options when choosing a website builder to showcase and sell creative work. When compiling this list of the 15 best photography website builders, the methodology we used looked at the display features, security features, and e-commerce features each company offers. These key details let you know the options for displaying photos, what features are available to keep images from being stolen, and if it’s possible to sell images through the site.

Display Features

The photography website builders we recommend were chosen for the options they offer photographers for displaying images. One common feature included in the sites on this list is an image editor that makes it easy for a photographer to edit pictures within the website builder program. Media galleries are another display feature found in some of these builders that a photographer can use to showcase photographs.

Security Features

Whether photography is your career, a side job, or a beloved hobby, no one wants to see their creative work stolen, so we looked for website builders that offer security features to protect your intellectual property. Security features we found in the best of these sites include the ability to add watermarks to photos and password protection to keep photos from being stolen.

eCommerce Features

For photographers who want to sell photos online in addition to showcasing a portfolio of professional work, eCommerce features are an important feature to seek out in a website builder. Features we looked for to cover this aspect of a photographer’s needs included a shopping cart and other eCommerce features, such as image SEO, to help buyers find and purchase this type of creative work.

The 15 Best Photography Website Builders of 2021

CompanyPriceFree Trial/DemoVisit
Carbonmade
Beginner: $8/month
Pro: $12/month
Expert: $18/month
Free trialVisit Carbonmade
DunkedProfessional: $12/month, $8/month billed annually
Agency: $29/month, $19/month billed annually
10-day free trialVisit Dunked
FormatPro: $12/month billed annually
Pro Plus: $18/month billed annually
Unlimited: $25/month billed annually
Free trialVisit Format
JimdoPlay: $0/month
Start: $9/month billed annually
Grow: $15/month billed annually
Unlimited: $39/month billed annually
Free trialVisit Jimdo
PhotoShelterBasic: $10/month billed annually
Standard: $25/month billed annually
Pro: $45/month billed annually
Free trialVisit PhotoShelter
PixpaPersonal: $7/month billed annually
Expert: $10/month billed annually
Business: $16/month billed annually
15-day Free TrialVisit Pixpa
PortfolioboxLight: $0.90/month
Pro: $7.90/month
Pro Plus: $14.90/month
Free trialVisit Portfoliobox
SITE123Free: $0/month
Premium: $10.80/month
Free version availableVisit SITE123
SmugMugBasic: $7/month
Power: $11/month
Portfolio: $27/month
Pro: $42/month
14-day free trialVisit SmugMug
SquarespacePersonal: $12/month
Business: $18/month
Basic Commerce: $26/month
Advanced Commerce: $40/month
Free trialVisit Squarespace
UcraftFree Plan: $0
Pro Website: $10/month
Pro Shop: $21/month
Unlimited: $69/month
14-day free trialVisit Ucraft
WeeblyFree: $0
Personal: $6/month billed annually
Professional: $12/month billed annually
Performance: $26/month billed annually
Free version availableVisit Weebly
WixCombo: $14/month
Unlimited: $18/month
Pro: $23/month
VIP: $39/month
Free trialVisit Wix
WordPressPersonal: $4/month billed annually
Premium: $8/month billed annually
Business: $25/month billed annually
E-commerce: $45/month billed annually
Free trialVisit WordPress
ZenfolioStarter: $5/month
Pro: $20/month
Advanced: $30/month
14-day free trialVisit Zenfolio

Carbonmade

Carbonmade
Carbonmade offers a set of tools for building an online portfolio that creatives can use to display work. The packages offered include hosting, and templates are provided along with a drag-and-drop page builder so users don’t need to know how to code. The company offers a free trial, so there’s also an opportunity to test out the website building tools before committing to one of the paid versions.

Carbonmade portfolio sites are created based on specific professions, so photographers get to select templates that are designed to put photos in the best light possible. The sites are also created to function properly on both computers and mobile devices, ensuring the sites will be available to all potential visitors.

Photographers are able to upload an unlimited number of photos to Carbonmade sites, and video uploads are also an option for photographers who want to branch out into videography. The Carbonmade media galleries allow photographers to create video slideshows with gradient backgrounds and a variety of typefaces to customize sites.

Carbonmade sites can be password protected to increase security for site owners by preventing theft of images. Insights and analytic information are also offered, and this makes it possible for photographers to identify the most popular projects and images on the site.

PriceFree Trial/DemoFeatures
Beginner: $8/month

Pro: $12/month

Expert: $18/month
Free trial>Templates
>Drag-and-drop page builder
>Built-in image editor
>More features at Carbonmade

Pros & Cons of Carbonmade Photography Website Builder
A free trial makes it easy for Carbonmade users to test out the website building process before investing funds in it. Carbonmade offers a variety of prices and packages, so users can choose a website building package that meets their needs. A drag-and-drop page builder makes Carbonmade acceptable for those who have never built a website before; however, there is no eCommerce option offered, so users can’t sell photos through a Carbonmade website.

ProsCons
>Free trial
>Variety of prices and packages
>Drag-and-drop page editor
>No e-commerce option

What Customers Are Saying
Customers are enthusiastic about the easy-to-use, user-friendly process of building a professional portfolio site for creative work using Carbonmade. One customer who has tried some other website builders said, “Carbonmade is one of the most user-friendly portfolio sites that I have had the chance to try out. Showcasing your work in a professional way couldn’t be easier!”

Dunked

Dunked
Dunked offers a photography website builder for individual professionals and agencies. Users must purchase a domain from an independent domain registrar, and then Dunked hosts the portfolios in addition to providing the tools to build the websites. At the end of the 10-day free trial of the Dunked unlimited version, customers opt for either the individual or the agency plan. The plans can be billed on either a monthly or annual basis.

Dunked provides templates that are designed to showcase photography and graphic images, and a drag-and-drop page builder offers a way to build a visually appealing website without learning how to write code.

The sites from Dunked also offer password protection for enhanced image security, and advanced editing tools are built into the software to allow users to build professional websites for displaying photos.

PriceFree Trial/DemoFeatures
Professional: $8/month billed annually
Agency: $19/month billed annually
10-day free trial>Templates
>Drag-and-drop page builder
>Image security
>More features at Dunked

Pros & Cons of Dunked Photography Website Builder
Dunked offers customers a 10-day free trial of the unlimited package. This gives users time to check out all the features available from Dunked. A drag-and-drop page builder simplifies the task of making a website because no coding is required, and image security helps ensure people can’t steal photos. However, there is no eCommerce option available through Dunked, so the sites are for portfolios rather than selling work.

ProsCons
>10-day free trial
>Drag-and-drop page builder
>Image security
>No e-commerce option

What Customers Are Saying
Customers love the simplicity of using Dunked for building an online portfolio of creative work, such as photography, as well as the exposure to potential employers and clients. One customer said, “Five job interviews in less than two weeks, I credit that to Dunked. Awesome templates, a breeze to update and no code. Without Dunked I’d still be building my site from scratch.”

Format

Format
Format offers website builder plans for photographers. Packages include Basic, Pro, Pro Plus, and Unlimited. Basic plans have a limited number of themes available and offer a way for beginners to post some work online when getting started. The other packages include other features to provide extra functionality to professional photography websites. Format offers a free 14-day trial that may then be merged into one of the other packages.

Some features offered by Format include templates and a drag-and-drop page builder that make it possible to create a professional website without learning coding. Image SEO is also offered to make the site easier for search engines to find, and image security is provided to keep others from stealing photos.

Domain names are free for one year with Format packages, and unlimited bandwidth is included. Sites from Format are optimized for both computer monitors and mobile devices, and users also have the option to use the software to make mobile apps.

PriceFree Trial/DemoFeatures
Pro: $12/month billed annually
Pro Plus: $18/month billed annually
Unlimited: $25/month billed annually
14-day free trial>Templates
>Drag-and-drop page builder
>Image SEO
>More features at Format

Pros & Cons of Format Photography Website Builder
Format offers a portfolio-style photography website builder that users can test for free for 14 days before choosing a paid option. Users can incorporate a blog for written text and a shopping cart into Format sites to sell photos. However, it’s primarily designed for the creation of portfolio-based sites. It does not include a built-in image editor.

ProsCons
>Free trial for 14 days
>eCommerce option
>Blog
>No built-in image editor

What Customers Are Saying
Customers enjoy using Format to make portfolio-based websites to present photography work to clients and potential employers. One customer said, “As a photographer, I’ve been looking for portfolio-based website builders, and Format was the first that I tried. I never tried the rest, I’m totally happy with Format.”

Jimdo

Jimdo
The Jimdo website builder offers a way for a photographer to publish a portfolio and online store on the internet. The portfolio side is designed to be user-friendly and does not require coding skills.. Pre-built templates are made for beginner site builders, though the e-commerce side may take some extra effort to set up.

The website side of Jimdo offers plans that range from free to $39 per month, and Jimdo plans for the eCommerce side range from $15 to $39. Jimdo charges the fees on an annual basis, and a free domain is included.

Sites from Jimdo are able to host a blog and a media gallery. A logo maker is available to help new business owners create a branding strategy, and image SEO capabilities enable users to build a site that’s search engine friendly.

PriceFree Trial/DemoFeatures
Play: $0/month
Start: $9/month billed annually
Grow: $15/month billed annually
Unlimited: $39/month billed annually
Free trial>Pre-built templates
>Image SEO
>Logo maker
>More features at Jimdo

Pros & Cons of Jimdo Photography Website Builder
Jimdo customers can test the platform using the free trial option before spending money on a website, and it has an integrated blog function that allows users to add text. It also has an eCommerce option. Unfortunately, there is no built-in image editor or image security.

ProsCons
>Free trial
>eCommerce option
>Blog
>No build-in image editor
>No image security

What Customers Are Saying
Customers appreciate how simple it is to use Jimdo, as well as the variety of features it offers and the different price packages. One customer said, “Jimdo is a simple, clean and easy-to-use website builder. It’s best for either personal or small business websites and comes with a host of great features and apps. Jimdo’s pricing plans are affordable, and with such a range of choice, you won’t have a problem finding one that works for you.”

PhotoShelter

Photoshelter
PhotoShelter offers a platform for photographers to create portfolios and sell images. Nine template options provide a way for creatives to put together a website without investing time in learning how to code. Shopping cart integrations offer a way for photographers to tap into a secure selling site that accepts payments from and delivers purchased photos to customers.

PhotoShelter offers a free trial to new users, and then packages range from $10 per month billed annually or $12.99 per month billed monthly to $45 per month billed annually or $49.99 per month billed monthly.

PhotoShelter offers image SEO to help search engines find photographers’ images and security to protect photos from theft. A visually appealing media gallery that showcases photographic work is also part of the package offerings.

PriceFree Trial/DemoFeatures
Basic: $10/month billed annually
Standard: $25/month billed annually
Pro: $45/month billed annually
Free trial>Pre-built templates
>Image SEO
>Image security
>More features at PhotoShelter

Pros & Cons of PhotoShelter Photography Website Builder
PhotoShelter customers can enjoy a free trial to test out the tools and features of the website building software, as well as the e-commerce functionality and ability to add image SEO. However, the cheaper plans on Photoshelter have a limited amount of storage capacity.

ProsCons
>E-commerce option
>Free trial
>Image SEO
>Limited capacity on cheaper plans

What Customers Are Saying
Customers enjoy the simplicity of uploading photos and listing them for sale on PhotoShelter, as well as the ease of adding a watermark for extra security. One customer said, “PhotoShelter provides a lot of features to make photography business simple. It provides a simple path from clicking pictures to showing to selling. Some features like cloud storage and using your own domain name is amazing. Setup is easy and also provides responsive websites for our photography eCommerce business. Uploading various image formats and also having image security by adding watermarks.”

Pixpa

Pixpa
Pixpa offers a website builder for photographers that includes a blog function, media gallery, and e-commerce capability. After a 15-day free trial that offers a way for customers to test Pixpa features, packages range from $7 per month billed annually or $10 per month billed monthly to $16 per month billed annually or $24 per month billed monthly.

Pre-built templates and a drag-and-drop page builder offer a way to build a site without the need to learn coding. Pixpa offers an image editor that photographers can use for on-the-go editing projects with any internet-connected device. Image SEO makes it easier for search engines to find the site.

Storage capacity is limited based on the package a photographer chooses, but there are add-on storage prices, so upgrading is an option if more space is needed. Sites are optimized for mobile use, so customers can see images and navigate Pixpa-built websites from any device.

PriceFree Trial/DemoFeatures
Personal: $7/month billed annually
Expert: $10/month billed annually
Business: $16/month billed annually
15-day free trial>Pre-built templates
>drag-and-drop page builder
>Image editor
>More features at Pixpa

Pros & Cons of Pixpa Photography Website Builder
Customers can explore the tools and features offered by Pixpa for free for 15 days. The sites offer an e-commerce option as well as a visually appealing media gallery to display photos. On the e-commerce side, however, the smaller packages offer limited capacity in terms of how many items a photographer may list for sale.

ProsCons
>15-Day free trial
>E-commerce option
>Media gallery
>Smaller packages have limited capacity in the e-commerce side

What Customers Are Saying
Customers appreciate the way Pixpa includes all the functions needed in a photography website, as well as the professionalism and skill of staff members. One customer noted, “Pixpa is the only provider I found with all the features needed blended in one package. There are others who do this or that better, but all of them lacked some features I needed. Website, blog, client galleries — If you want everything in one platform, then Pixpa is the only way to go! And the support team is legendary! These guys actually know what they do and even better, they understand my questions!”

Portfoliobox

Portfoliobox
Portfoliobox offers a website builder for creatives. Media galleries are integrated into the templates so photographers can showcase photographs in a visually appealing style. A free trial of the mid-level Pro plan allows users a chance to test the features and tools of Portfoliobox. Templates are offered along with a drag-and-drop page builder that’s geared toward website building novices.

Image SEO is incorporated to support search engine ranking of images, and there is also blog capability and an eCommerce option for selling through each website. The professional websites also come with a free domain, while the Light version comes with a domain name that includes the site name paired with a Portfoliobox extension.

Portfoliobox sites offer intuitive editing tools and deliver a site that is viewable on both computers and mobile devices.

PriceFree Trial/DemoFeatures
Light: $0.90/month
Pro: $7.90/month
Pro Plus: $14.90/month
Free trial
>Pre-built templates
>Drag-and-drop page builder
>Image SEO
>More features at Portfoliobox

Pros & Cons of Portfoliobox Photography Website Builder
Portfoliobox customers have the option to enjoy a free trial of the Pro package, though the Light and Pro Plus packages don’t offer a free option. The site also offers an eCommerce option so photographers can sell through the websites built with Portfoliobox, and an integrated blog function allows users to add text. There is no built-in editor or image security.

Pros Cons
>Free trial
>E-commerce option
>Blog
>No built-in editor
>No image security

What Customers Are Saying
Customers love the responsiveness and professionalism of the Portfoliobox staff members. One customer said, “I’ve been with Portfoliobox for 6 years now and have had a positive experience throughout. Even when there have been issues, Portfoliobox have always responded quickly and gone above and beyond. I love how simple it is to use and the templates are flexible enough for my needs. Thanks Portfoliobox!”

SITE123

site123
SITE123 offers a photography website builder with the user’s choice of a free or paid version. The free version displays on the SITE123 domain, while paid sites display on the user’s custom domain.

Pre-built templates and a drag-and-drop page builder simplify the task of building a portfolio or website. The integrated blogging function provides a way for photographers to add personal stories and enhance branding efforts. The logo maker tool also enhances branding for new companies, and image SEO increases findability and rankings in search engines.

SSL certificates are also part of the offering from SITE123, which may help increase the trust of potential customers when shopping on the photography websites that are created through this company.

PriceFree Trial/DemoFeatures
Free: $0
Premium: $10.80/month
Free version available>Pre-built templates
>Drag-and-drop page builder
>Image SEO
>More features at SITE123

Pros & Cons of SITE123 Photography Website Builder
SITE123 customers have the option to use the free version or the premium version with a custom domain name. Users gain access to a media gallery, blogging capabilities, and an eCommerce option for selling photos. The sites are designed to be user-friendly, which blocks the option to add coding for users who want to do that.

ProsCons
>Media gallery
>eCommerce option
>Blog
>Cannot add, alter, or delete HTML, CSS, or JS within the templates

What Customers Are Saying
Customers love the knowledgeable assistance provided by the staff at SITE123. One customer stated, “I would highly recommend hosting a website with this company. I had issues with transferring my information from another hosting site to here, and SITE123 helped me step by step. I chose SITE123 instead of a couple of others based on the very quick response and help within minutes. Do not hesitate with SITE123!”

SmugMug

Smugmug
SmugMug offers sites for creatives, such as photographers, to display and sell work. Site-building packages range from $55 per year to $360 per year or $7 per month to $41.99 per month. Sites may be used for personal use to store photos safely or for business purposes, such as creating a portfolio or selling images.

SmugMug offerings include pre-built templates and a drag-and-drop page builder to make it easy for new website builders to create a visually appealing website. A built-in image editor and image SEO tool make it possible to edit images within the website dashboard and to attach SEO information to help search engines classify and retrieve images.

An eCommerce option is included with SmugMug packages, along with image security to protect photos from theft and a media gallery to showcase a photographer’s creative work.

PriceFree Trial/DemoFeatures
Basic: $7/month
Power: $11/month
Portfolio: $27/month
Pro: $41.99/month
14-day free trial>Pre-built templates
>Drag-and-drop page builder
>Built-in image editor
>More features at SmugMug

Pros & Cons of SmugMug Photography Website Builder
Customers of SmugMug have access to the security features that protect images from theft in addition to a media gallery to display photos. The integrated eCommerce option provides a secure way to sell creative work; however, it’s one of the more costly website builder options.

ProsCons
>Image security
>Media gallery
>eCommerce option
>Costly

What Customers Are Saying
Customers appreciate the visual appeal that SmugMug galleries offer. One customer described the site by saying, “SmugMug manages photographs beautifully, displaying them in a high quality that I’ve not seen other site providers match. It has all the features that a photographer could want, in my experience, if you are building a portfolio-driven website. The customer service is email only but in my personal experience it is excellent. (Really very consistently excellent.). Building a website is a little more tedious than Squarespace or Wix but it’s just fine once you get over the initial learning curve. There are videos and help text to assist with that.”

Squarespace

Squarespace
Squarespace offers a website builder that photographers can use to set up a portfolio site or an eCommerce site to sell photos. It incorporates blog capability for adding text about inspiration and business details. Users have access to pre-built templates and a drag-and-drop page builder that reduce the need for coding skills.

Photographers can edit images within the Squarespace editing tool, and it incorporates the option to add image SEO when adding photos to websites. A media gallery offers a visually appealing way to display images on sites.

Branding support is offered with the logo maker, and the eCommerce option is secure and set up to allow users to sell photos through the websites. Sites may also be linked to custom domains to support branding efforts and add to a site’s professional vibe.

PriceFree Trial/DemoFeatures
Personal: $12/month
Business: $18/month
Basic Commerce: $26/month
Advanced Commerce: $40/month
Free trial
>Pre-built templates
>Drag-and-drop page builder
>Built-in image editor
>More features at Squarespace

Pros & Cons of Squarespace Photography Website Builder
Customers of Squarespace have the option to take advantage of a free trial before committing to a paid plan. A logo maker is included for branding purposes, and there is an eCommerce option for selling photos. However, it does not offer image security.

ProsCons
>Logo maker
>Media gallery
>eCommerce option
>No image security

What Customers Are Saying
Customers are enthusiastic about the ease of working within the Squarespace platform, as well as its scalability when it’s time to grow the business. One customer said, “My site changed from a portfolio to a fully functioning business where I can showcase and sell with just a couple clicks. It was able to grow with me.”

Ucraft

Ucraft
Ucraft offers a website builder photographers can use to create sites that adapt for viewing on desktop computers and mobile devices. Sites incorporate blogging features as well as a logo maker for branding purposes. Pre-built templates and drag-and-drop page builders simplify the task of building a website for users who don’t want to learn coding.

All Ucraft plans come with unlimited bandwidth, but the free plan allows users to set up only 15 pages, while the other packages offer an unlimited number of pages. Plans range in price from free to $69 per month for the Unlimited plan, which offers a number of extra features, such as the ability to list an unlimited number of products for sale and the option to accept over 50 payment options.

A free domain name is provided with the paid versions of Ucraft. Some other features of Ucraft include a built-in image editor and image SEO to increase searchability and internet rankings.

PriceFree Trial/DemoFeatures
Free Plan: $0
Pro Website: $10/month
Pro Shop: $21/month
Unlimited: $69/month
14-day free trial
>Pre-built templates
>Drag-and-drop page builder
>Built-in image editor
>More features at Ucraft

Pros & Cons of Ucraft Photography Website Builder
Ucraft customers can enjoy access to a free trial period before signing up for a paid version of this website builder; however, terms must be carefully reviewed beforehand to avoid unexpected charges and fees. Customers of Ucraft also enjoy access to a media gallery, logo maker, and integrated store for selling photos. On the downside, it does not include image security.

ProsCons
>Logo maker
>Media gallery
>eCommerce option
>No image security

What Customers Are Saying
Customers appreciate the drag-and-drop functionality and the fact that they don’t need a lot of experience or coding skills to use Ucraft. One satisfied customer stated, “Website builders (generally) are not easy to use for the novice such as I, but Ucraft did an excellent job making the interface as simple to use as possible with the ‘drag and drop’ menus with simple graphic icons.”

Weebly

Weebly
Weebly offers a photography website builder that’s geared toward novice website builders. There’s no need to learn coding or advanced website building techniques because it offers pre-built templates and drag-and-drop functionality.

The image editor is integrated into the editing tools, and image SEO and a blog page can be added to increase search engine rankings and searchability. There is also a media gallery tool for displaying photos and a logo maker that can be used to support branding efforts.

The e-commerce options offer a way to sell photos through Weebly sites, and there are four packages to consider. A free trial is offered to give users a chance to test out the Weebly website building tools before choosing a paid option.

PriceFree Trial/Demo Features
Free: $0
Personal: $6/month billed annually
Professional: $12/month billed annually
Performance: $26/month billed annually
Free trial>Pre-built templates
>Drag-and-drop page builder
>Built-in image editor
>More features at Weebly

Pros & Cons of Weebly Photography Website Builder
Weebly customers can enjoy the advantage the integrated logo maker offers for branding purposes and the way the media gallery simplifies the task of showcasing a portfolio of photos. There is also an e-commerce option for selling images. It does not include image security.

Pros Cons
>Logo maker
>Media gallery
>E-commerce option
>No image security

What Customers Are Saying
Customers appreciate the way Weebly is set up for beginners. One customer noted that “Weebly makes it incredibly easy for contributors to add content on an occasional basis without knowing the nitty-gritty details of site maintenance. Plus, their site security makes sure that a novice contributor does not accidentally trash the site.”

Wix

Wix
Wix offers a website building platform that photographers can use to create visually appealing websites to use as portfolios and eCommerce sites. Pre-built templates and a drag-and-drop page builder simplify the task of building a website, and an integrated image editor makes it possible to edit photos within the platform’s editing tool.

Users have the option to add a blog to a Wix site, and the image SEO tool may help search engines discover a new photographer’s website. A logo maker and the option to add a custom domain and email are available to help photographers with branding when starting a new business.

Wix sites also have the option to incorporate a media gallery to showcase photos and image security to prevent theft of photos.

PriceFree Trial/DemoFeatures
Combo: $14/month
Unlimited: $18/month
Pro: $23/month
VIPt: $39/month
Free trial >Pre-built templates
>Drag-and-drop page builder
>Built-in image editor
>More features at Wix

Pros & Cons of Wix Photography Website Builder
Customers have the option to test out the image security functions, logo maker for branding, and media gallery for displaying photos during the free trial period offered by Wix.

ProsCons
>Image security
>Logo maker
>Media gallery
>Combo plans have limited video hours

What Customers Are Saying
Customers appreciate how quick and easy it is to build sites with Wix. One customer explained by saying, “I really like Wix! I build all my websites on it. You have many options to add to your site! It is good looking and modern site. You have to understand the system, but if you understand it you can build beautiful websites with it. My only quibble is that my Wix built sites take quite a long time to load compared to other sites. It is a must!”

WordPress

wordpress
The WordPress website builder offers a way for photographers to create professional websites with thousands of add-ons available to enhance functionality and visual appeal. Pre-built templates and a drag-and-drop page builder reduce the need for coding experience among site builders. An integrated image editor allows users to edit images within the platform, and image SEO can also be added through the editing tool.

A logo maker is offered to aid with branding, and photographers may also choose a custom domain with the paid packages for business use. Paid packages also include options for setting the site up for eCommerce for photographers who wish to use sites for selling images.

Price Free Trial/DemoFeatures
Premium: $8/month billed annually
Business: $25/month billed annually
E-commerce: $45/month billed annually
Free trial>Pre-built templates
>Drag-and-drop page builder
>Built-in image editor
>More features at WordPress

Pros & Cons of WordPress Photography Website Builder
The WordPress website builder offers customers the opportunity to test out the templates and process for building a site before purchasing; however, the free version is limited to basic functions, such as the media gallery for displaying photos and the blogging integration. The paid versions of WordPress offer an eCommerce option as well.

Pros Cons
>Logo maker
>Media gallery
>eCommerce option
>Free version has limited functionality

What Customers Are Saying
Customers appreciate the variety of themes available for WordPress sites as well as the support and infrastructure. One customer described WordPress by saying, “I looked into what other bloggers whom I admired were using, and the Cadillac of platforms is WordPress.com, hands down. The themes are breathtaking — even the free ones! — and all of the supporting infrastructure and information is top shelf.”

Zenfolio

Zenfolio
Zenfolio offers photographers a website builder for displaying, sharing, and selling creative work. Pre-built templates are offered to simplify the task of website building for users. A media gallery is included to showcase images, plus image SEO can be added and image security is integrated into each site.

Zenfolio offers three packages, ranging from $5 per month to $15 per month. Each package includes a tool for booking appointments with clients and a built-in shopping cart. It offers a number of mobile apps and several website management tools for better SEO. Presentation tools, such as an embeddable slideshow, are also offered to help users with the website building process.

Zenfolio offers 13 templates to assist creatives in establishing brand recognition while reducing the amount of technical knowledge required to build a site.

PriceFree Trial/DemoFeatures
Starter: $5/month
Pro: $20/month
Advanced: $30/month
14-day free trial >Pre-built templates
>Image SEO
>Image security
>More features at Zenfolio

Pros & Cons of Zenfolio Photography Website Builder
Customers of Zenfolio have the option to test the website builder for free for the first 14 days. A blogging option is built into the software, and photographers can also use the eCommerce functionality to sell photos. There is no long-term free version of Zenfolio, and there is no built-in image editor.

Pros Cons
>14-day free trial
>eCommerce option
>Blog
>No free version
>No built-in image editor

What Customers Are Saying
Customers love the ease of setting up a Zenfolio site to sell photography, and they also appreciate its affordability. One customer said, “Using Zenfolio to share my photos turned out to be even easier than I imagined. It took me only a few hours to set up my new website and I was able to customize it. I subscribed to Zenfolio recently and already think it is awesome.”

What Are Photography Website Builders?

Photography website builders are sites that provide hosting and website building options photographers can use for displaying pictures in a website format. This allows a photographer to create a portfolio to share with others. Some of these photography website builders also offer options for selling images.

These builders may be free or paid and typically come preloaded with templates that allow the user to add text, images, or video. Some also offer a blog function users can use to add information about their photographic process, new offerings, or special packages for events, such as weddings and back-to-school photo packages.

These website builders may also be geared toward users with differing website building skills, such as beginners or advanced users. Technologies, such as drag-and-drop page builders that allow a new user to add blocks of text or images, make it easy for a beginner to build a website without the need to learn the technical aspects of website building.

Users with more advanced website building skills may prefer a site that provides the option to perform more of the technical processes, such as adding html rather than using drag-and-drop text or image boxes.

Benefits of Photography Website Builders

Using a website builder to showcase your photography work provides a way to put your work in front of potential clients. Having your own website shows professionalism and adds credibility to your work. Beyond the marketing benefits, you may also use it to sell your work if you choose a website builder that includes eCommerce capabilities.

Website builders help a user create a functional, visually appealing website and present a professional image without investing a huge amount of time in the process. This helps users focus on core competencies, such as taking pictures and editing them for professional results, instead of investing time in building a website from scratch.

Using a website builder is a time saver when you’re ready to put your work in front of buyers. Integrated features and functionality provided by website builders provide a way for both novice and skilled website builders to put together a website that includes all the features online customers expect, such as a secure shopping cart and robust media gallery.

Must-Have Features for Photography Website Builders

Whether you’re building a portfolio of your images to share when job hunting or setting up a website to sell your photos, there are some key features to keep in mind when you’re ready to build a website. Display features, security features, and eCommerce features are the must-haves to look for when choosing a photography website builder to showcase images.

Because photography is a visual art, display features that catch the attention of site visitors are vital for a successful photography website. Choosing a website builder with integrated photo editing tools can help a user reduce the time spent editing photos before uploading. Built-in editing tools can also help create a unified appearance when uploading a large batch of photos to a media gallery. A media gallery is another important feature to consider, because this type of display feature directly affects and enhances the overall appearance of the site.

Security features come into play in two ways for a photography website. Security is important for protecting intellectual property and assuring buyers that the site is secure and their credit card information is protected. The first type of security feature includes password protection and watermarks to protect images. The second type of security feature is a secure shopping cart that customers can confidently use to pay for photos.

The Cost of Photography Website Builders

Website builders for photography sites come in free and paid versions and may also include a free trial that allows users to test out the products and services before investing in paid versions. Free versions offer a way to test out the software and explore the site-building process. However, there are also drawbacks to using the free versions.

For example, the free versions typically showcase advertisements that users have no control over, and they also have limited opportunities to use some of the more unique website building tools and add-ons that enhance the appearance and functionality of a photography website.

Free versions of websites are typically hosted on the owning website builder’s domain rather than on a custom domain chosen by the photographer. This can hamper a new business when it comes to branding and when attempting to establish a professional appearance that attracts clients.

Another potential drawback that comes with some free website builders is the lack of opportunity to switch to paid versions. This can mean users have to start at square one building a site if the chosen website builder doesn’t  allow users to upgrade to the paid version.

Users of the paid versions of these photography website builders have the option to pay annually or make monthly payments. Monthly payments begin as low as 90 cents per month for a beginner-level site and go up to $69 per month for a professional-grade site with a variety of extra features.