Jigsy Review: Underrated Sitebuilder. Here’s Why E-Commerce Buffs Should Avoid It.

Jigsy is based on the Bootstrap framework and has solid e-commerce functionality. Read our review to find out whether it's right for your business site.

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Kevin Wood
Kevin is a WordPress developer turned full-time tech writer. When he’s not writing about and for the web, you can find him dabbling in poetry and fiction.

Last Updated on January 22, 2019

Jigsy is an underrated and very easy to use drag-and-drop website builder that features over 300 design templates built on the popular Twitter Bootstrap framework. It features a rare level of customization for a tool geared towards beginners. It’s not solely built for e-commerce use, but the integrations do let you add basic e-commerce functionality to your site.

Below we take a look at the Jigsy website builder, its unique e-commerce functionality, and offer some recommendations about who this builder is going to be best suited for. ]

About Jigsy

Jigsy was founded in 2007 by Dave Shworan, CEO of Bravenet Web Services Inc. The company is currently based out of British Columbia and maintains a small team. The builder spawned from the idea: what if you could build your website right in your web browser while you were looking at it?

The idea stuck and Jigsy has served a wide customer base spanning the last decade, from small businesses, bands, personal blogs, news portals, churches, and more.

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Browse Jigsy’s templates

Not a Strict E-commerce Builder

Jigsy offers e-commerce functionality through an integration with Ecwid. This integration will work seamlessly with the theme you choose. If you don’t require a full-fledged store, you can also utilize the PayPal and eBay integrations for a simpler way of selling products. To access these widgets you’ll need to upgrade to one of the premium plans.

If you’re building a site on a budget you’ll be glad to know that you can utilize the Ecwid plugin to create and sell up to ten products before you have to upgrade to a paid plan.

Overall, this builder is a better fit for store owners who only want to sell a few products and don’t demand advanced e-commerce features. If you’re looking to build a site and sell a few products on the side, then this tool will be a great fit.

Plan Breakdown

There are a few different plan options that cater to different sized websites. Plus, they also offer a free package that lets you build a simple site without any money up front. And keep in mind that you can create a free e-commerce site for up to ten products. If you want to build a large website, then you’ll need to purchase a higher level plan.

Overall Features

In terms of a website builder, Jigsy is quite feature-rich. However, since it’s not strictly an e-commerce tool you’ll find the e-commerce tools somewhat lacking. Here are the basic features:

  • A drag-and-drop website builder
  • Responsive image galleries
  • HTML5 video player
  • Over 300 templates based on the popular Twitter Bootstrap framework
  • Stock photo library
  • SEO tools
  • Website statistics
  • Social media buttons
  • Disqus comment integration
  • Basic e-commerce integration.

Blogging Tool

With Jigsy you can add a blog to your site. This can be very helpful if you’re trying to create a content marketing strategy to bring leads to your e-commerce store. The blog editor is very easy to use and allows you to add images and videos, format your text, and even categorize your posts.

Designing Your Store

You’ll have over 300 different themes to choose from. There is no search tool to browse their theme selection, so expect a lot of scrolling until you find the perfect theme. That being said, the themes are modern and are all mobile-optimized, so they’ll look and perform across any device screen size.

Building Your Store

This builder makes it very easy to build out your website. Once you’ve chosen a theme that suits your store you’ll be taken to the theme editor. It’s a very detailed editor, so you’ll be able to customize things like font choice, colors, overall layout, image placement, content blocks, and much more.

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See more Jigsy features

You can virtually customize any aspect of your site. This freedom of creation is rare in most entry-level website builders. It’s drag-and-drop; no coding skills are required. You can point and click your way to a beautiful website.

To add products to your store you’ll be using the Ecwid integration on the backend and adding e-commerce content blocks to display your products. Within the content editor, you’ll be able to choose between three different widgets, a product listing, a shopping bag, and a product search. If you haven’t created an account with Ecwid, then you’ll be prompted to do so once you add the elements to your site.

If you don’t want e-commerce integration, but instead want to sell products via PayPal or eBay, then you can do that through those integrations without having to setup a separate account. All payment processing will be handled through the respective integration you’re using: Ecwid, PayPal, or eBay.

Finally, you’ll be able to preview your site before you decide to save any changes. The preview mode will let you view your site in standard desktop, smartphone, and both tablet and landscape positions on a tablet.

Hardware Requirements

To use this builder all you need is a computer and internet connection. Jigsy recommends that you use the latest version of Firefox to build your site, although, it is compatible with the latest version of Chrome, Safari, and Internet Explorer. If you want to get the most out of this builder make sure your browser is running the latest version.

3 Reasons to Use Jigsy

Jigsy is a solid choice for people who want a quick and simple way to build a site, and also want to sell a few products. Below we highlight three of the main reasons you may want to use this builder.

Free E-commerce Integration

Building out an e-commerce store can get expensive. But, with Jigsy you can create a free e-commerce store for up to ten products. If you’re not sure if your e-commerce store is going to be a hit, this can be a great way to test the waters.

Also, if all you want to do is sell a few products off of your existing site, then you’ll find the integration options very valuable. You don’t have to pay high monthly fees just to sell a few products.

Huge Template Selection

This builder is equipped with a massive selection of over 300 themes. The theme page will take some navigating to find what you want, but having this level of choice is always a good thing. All of the themes are mobile-friendly too, so you don’t have to worry about offering a poor mobile experience.

Limitless Customization Options

With a lot of builders, you’re stuck with the theme or template you choose. But with Jigsy you can customize your theme as much as you’d like. This will help you end up with a unique design that looks different from your competitors. Plus, the massive stock photo library will help you quickly add beautiful images to your site.

3 Reasons Jigsy Isn’t the Best Fit

Still, Jigsy isn’t the best fit for everyone. Especially if you’re trying to build a fully-featured e-commerce site. Below we look at three of the biggest reasons you may want to pass on this builder.

E-commerce Function Is More of an Add-On

If you know for a fact that you want to build an e-commerce website, then you should probably choose a different builder. It does offer the ability to sell products, but e-commerce isn’t the main focus of this tool. It only gets a brief mention on the sales page.

Since it’s not a full-fledged e-commerce tool you’ll also lack advanced features that will help with the management and growth of your store.

No Support for Free Users

If you’re planning on using the free account to get a feel for the builder, you might be a little frustrated that you can’t get in touch with their support team. Since Jigsy is run by a small team support requests are reserved for paying customers online. That being said, they do have a detailed wiki that should walk you through most issues that arise.

Difficult to Know What Features You’re Getting

If you browse their pricing list, it’s actually quite hard to figure out what you’re buying until you buy it. Of course, the higher level packages will have access to more features, but it’s difficult to decipher.

This makes it difficult to compare exactly what you’ll be getting for the dollar value. Luckily, their plans are on the cheaper end. But still, having greater clarity around their pricing tiers would make customer buying decisions easier.

Closing Thoughts

Jigsy is perfect if you’re looking for a way to quickly build an attractive website, and also want to sell products on the side. Since e-commerce isn’t the sole focus of this builder don’t expect advanced features for selling.

The drag-and-drop builder lets you completely overhaul your existing design, so you won’t be stuck with a site that looks like a stock template. Overall, beginners will find this tool intuitive and useful. But users looking to build a large e-commerce store will find themselves wanting more.

Finally, this builder is updated on a regular basis. This year alone they’ve added an Instagram integration and Google Map support. Jigsy continues to innovate, so consider that in your final choice of a site builder.