Coding a website can be daunting, especially without development experience. Whether you are new to website building or are a developer looking to save time, a user-friendly site builder will make your life simpler.
Our ecommerce website builder reviews are the result of over 40 hours of research on 70+ ecommerce website builder companies from across the web. These reviews and our ecommerce website builders guide help small businesses and startups find the best ecommerce website builders for their business.
Shopify is a popular ecommerce website builder that helps businesses of all sizes sell online and accept credit card orders. Users can upload product information and set inventory-level criteria and description details. The order tracker helps owners organize and manage their inventory. They can even create smart collections for expanded selling options. With built-in CMS and CRM, businesses can take advantage of content marketing tools in addition to holding customer details, tracking fulfillment status, and managing customer accounts. Stores integrate with over 100 payment gateways and can run and export key reports on products, referrals, and other metrics.
Pros & Cons
24/7 reporting available
Unlimited products at all levels
Very few store themes to work with
Professional reports available from Shopify plan and up
BigCommerce is a comprehensive ecommerce website builder that aims to help businesses get more traffic and better conversions through simplified management. Marketing features, such as built-in SEO and syncing products with Google Shopping, provide stores with a necessary traffic boost, while abandoned cart recovery and product filtering improve on-site search effectiveness. Tracking inventory between channels and intuitive drag-and-drop page building mean better store management. BigCommerce has a native customer groups feature that helps store owners create a more personalized shopping experience. The App Store provides software extensions, such as accounting and analytics.
With a mission aimed at helping creativity succeed, Squarespace provides a platform for businesses to grow. Its templates are easily customizable and provide rich displays for an improved shopping experience. Showing related products encourages visitor shopping, and limited availability labels create a sense of urgency that can improve sales. Businesses can conduct in-person payments with Square hardware and still keep customer data in sync. Squarespace has built-in connections with popular commerce applications as well as third-party extensions from ShipBob, TaxJar, and other platforms.
GoDaddy has over 100 mobile-friendly templates that sellers can choose from, and businesses can easily sell on marketplaces, such as Amazon and Etsy, without the help of plug-ins or integrations. All sales and inventory changes sync into the back end, so there’s less confusion and no overselling. You can add customer reviews and banners to highlight products and entice buyers, and stores can be quickly edited on the go. Products on Square POS can be easily imported. GoDaddy does have a free plan that provides limited access to features for just one site.
Zyro is an all-in-one ecommerce website builder that equips users to sell on their sites, social media, and Amazon. With its built-in Facebook and Google marketing tools, businesses can export products to associated marketplaces. Its drag-and-drop editor makes it easy to design and edit layout without needing to learn code. AI tools help businesses import content from legacy sites as well as generate slogans to help brands stand out. It even has a website heatmap to understand and improve the user experience for better sales conversions. Businesses can synchronize and manage inventory, and with cloud hosting, downtime is minimized. Zyro has a comprehensive dashboard that helps business owners monitor their sales and business on desktop or mobile, and because it's PCI DSS compliant, merchant and consumer data is encrypted and secure.
Square is an ecommerce website builder that tailors its selling tools for service-based brick-and-mortar business types, including retail stores and restaurants. Businesses can automatically import POS data into their online store and can even sell on social media platforms, including Instagram and Facebook. Professional custom layouts that require no coding keep branding consistent and strong online. Users can keep an eye on metrics and run reports in the online dashboard. Square integrates with POS systems and industry-specific apps that facilitate product deliveries as well as employee management.
Ecwid is an ecommerce website builder that gives stores the ability to sell on many platforms around the world. Users have a centralized dashboard that helps them control orders, pricing, and other aspects of their store. Sellers can also integrate with global shippers and get real-time shipping rates for more efficient cost. Stores have the ability to accept payments from up to 50 payment services, and since it's a Level 1 PCI DSS service provider, merchant and customer data stays secure. Ecwid’s free plan is for stores with up to 10 products and includes social media promotion as well as the ability to simultaneously add products to one or multiple sites. Through the App Market, all stores can extend their functionality with the help of free and premium apps.
With Sellfy, businesses can sell digital and physical products as well as print-on-demand items, such as T-shirts and mugs. With built-in marketing tools, businesses can offer customers promotions and discount codes and capitalize on upselling opportunities. Call-to-action buttons and product links are easily embedded in social media, and with a variety of payment options, including PayPal and Stripe, businesses can sell securely around the world. All stores are optimized for mobile, and languages are automatically translated based on locations. Sellfy integrates with Zapier and Patreon and has a back-end dashboard that can provide an overview of quantitative analytics.
Jimdo bills itself as the easiest online store. This ecommerce website builder is designed for storefronts with up to 100 products and doesn’t charge any transaction fees. Automatic email confirmations make shipping and order management less stressful, and users can sync products on social media platforms. With automatic SEO, businesses can take a look at the statistics that can help them improve their rankings. Marketing tools like discount codes or strikethrough pricing spur customer purchases, and with multiple, secure payment methods, customers are more comfortable spending.
Shift4Shop is a simple ecommerce website builder that utilizes the Core Template Engine framework for a fast, optimized site.
Its Core Theme Editor ensures customizations are right on brand and users have access to the code for more advanced changes. Stores have unlimited products and categories and the ability to add extra pages. Hosting is included, and with built-in search engine optimization (SEO), stores have a better chance of having their pages and products rank on search engines. The administrator dashboard provides insight into what’s going on with your site, and the abandoned cart recovery feature helps store owners nudge customers into returning to their site and finishing the sale.
With Shift4Shop, sellers can accept Bitcoin in addition to other popular payments, and the software connects with quite a few third-party types, such as CRM and accounting applications.
Pros & Cons
Built-in QuickBooks connector
Two-factor authentication (2FA) for more secure user log-ins
Gift wrapping module
Start-up subscribers can’t handle returns and exchanges
Webflow ecommerce builder is a low-code solution that provides complete site layout control to business owners. Businesses can tailor customer transactional emails and custom animations to make their brands stand out. Custom fields, tailored checkout flows, and unique variants mean anyone can sell any type of product or service, and with physical products, it’s easy to streamline global fulfillment by creating special shipping regions and rules that automatically calculate taxes. Webflow has built-in integration with Zapier and Google Analytics.
Weebly ecommerce website builder is a comprehensive platform that provides a fully integrated shopping cart that’s automatically set up. Whether the store has a few or hundreds of items, businesses can track their inventory and use that information to create time-sensitive sales promotions. Users can create gated pages, and filtered product search lets customers view products by desired attributes. Users can choose any theme from numerous templates and even get control of CSS/HTML for full customization. Weebly offers free ecommerce hosting, and all stores are optimized for a better mobile experience. The App Center has many built-in connectors to popular tools, such as social media sites and ad promotion solutions.
The Wix eCommerce store platform has more than 500 professional templates for businesses to customize. It supports multiple sales channels from a single dashboard and connects with Unsplash to provide access to over a million royalty-free images. With end-to-end encryption and over 40 payment options, shopping is secure, and the built-in members' area helps businesses create loyal customers. Product pages are search engine optimized for better ranking, and you can automate different processes, including customer reminders. Businesses can import and export data and products whether they're drop-shipping or fulfilling their own inventory. With store analytics, businesses can make more informed decisions based on key metric performance.
WooCommerce is a WordPress plug-in that’s a flexible open-source commerce solution. It’s modular, so it’s ready for customizations and plug-ins, such as accounting and marketing apps. The app has numerous themes to use along with built-in blogging, product filtering, and embedded customer reviews. There are over 400 official extensions business owners can use, and it comes with a REST API for managing the store products or orders. WooCommerce is free to download for sites with WordPress. Add-ons and extensions, such as product search, start at $49/year.
PinnacleCart is an ecommerce website builder that aims to help online businesses increase conversion, traffic, and online sales. Stores can choose from at least a dozen pre-built templates or create their own. Its list of marketing tools gives shops access to multiple sales channels, and a unified, intuitive control panel makes it easier to manage the store. Business owners can run reports to see what's working. Because PinnacleCart integrates with Google Analytics, QuickBooks, and other complementary apps, store owners get a holistic view of business health.
Volusion is an all-in-one online store builder with customizable responsive themes. Its intuitive rich content editor means making changes is quick, and with a navigation editor, you can choose from any style to make browsing easier. The homepage slideshow lets you highlight promotions or featured products, and you can even use the tool to set recurring pricing. With Volusion’s built-in CRM, sales tickets are routed to the correct department. ROI tracking and reporting helps businesses make more informed decisions about sales and marketing.
Magento from Adobe is a feature-rich platform that provides a simple drag-and-drop tool that negates the need for developers. With its Adobe Sensei engine, businesses can make more relevant product recommendations, and content staging allows users to create and schedule content more efficiently. Companies can easily sell through multiple channels, such as Amazon. With intelligent automation, inventory management, shipping, and customer service insight, it's easy for businesses to use data to drive results. Magento Open Source is the free version that's used for basic ecommerce needs. With the ecommerce marketplace, users can extend the free version with paid and premium apps, such as Braintree and Mailchimp.
Miva is a B2C, B2B, and direct-to-consumer (DTC) ecommerce builder for midsize and enterprise businesses. Sites can offer dynamic product recommendations, and shopping cart abandonment tools improve customer engagement. The store is ready and fully functional with the ability to automate reorders and subscriptions. It easily manages inventory, and the interactive tool can be used to bundle products and build kits. Miva provides critical back-office integrations, including ERP, accounting, and warehousing options to make it easy to manage wholesale and purchase order transactions.
X-Cart is a comprehensive ecommerce website builder that helps small, large, and omni-channel businesses create a more personalized shopping experience. Its intuitive drag-and-drop interface lets users create responsive and stylish sites from over 50 themes. The CloudSearch tools provide real-time suggestions, even when customers misspell the item name or there’s a specific promotion. Choose from one-step or multistep checkout processes, and you can even utilize customer retention tools, such as loyalty programs, cross-selling, and upselling. All sites have added layers of data security in place and are mobile-optimized for better SEO and conversion rates. The platform works with over 120 international payment processors. Along with integrations with Google Analytics and mixpanel, you can integrate X-Cart with your favorite email marketing platforms.
Pros & Cons
PCI DSS compliant
Images optimization only available with the Premium plan
Started in 2005, Big Cartel is an ecommerce builder that’s made by artists for artists. Creators such as designers and musicians can build an online store with the help of pre-built themes. Sellers can handle online and in-person sales and even run promotional advertising and discounts. The company keeps things simple by providing real-time analytics, order management, and other promotional tools to help small stores stand out without too much effort on the user's part. For stores that need more customization, users have access to the theme code.
As lockdowns shut down cities and industries, brick-and-mortar stores that managed to survive have pivoted toward ecommerce. In fact, by June 2020, ecommerce sales had already jumped by $6 billion from January 2020. ecommerce adoption is increasing, especially as internet access becomes more widely available, and this means businesses will be looking for online store solutions that will help them put their best foot forward. With that in mind, we chose the best ecommerce website builders based on three criteria: features, integrations, and reporting capabilities.
To run a successful online business, website builders need to have productive features, such as the ability to monitor and manage inventory and orders. These are critical for businesses that sell physical items and need to be able to properly synchronize fulfillment across multiple platforms. Along with those features, the solution also needs to be able to handle returns as they relate to inventory count and order reconciliation.
Ideally, the best ecommerce website builders offer pre-built connectors to complementary software, such as prominent accounting and tax applications, in addition to common payment solutions. They should also have the ability to create custom integrations to streamline data sharing.
Detailed reports help business owners understand the health of their stores. They should provide a level of granularity that helps them not only see what can be improved but understand the kind of opportunities they have before them.
What Is Ecommerce Website Builder Software?
Ecommerce website builder software is a simplified and streamlined way of creating an online store for businesses of any size and type. This means product pages, shopping carts, payment methods, and all the other moving parts in the process are set up from one centralized location as quickly as possible. While coding can be used to customize certain features, many software solutions opt for a low- or no-code solution.
Must-Have Features of Ecommerce Website Builder Software
Anyone who wants to build an online store wants to do it as quickly and painlessly as possible. There are a lot of ecommerce site builders available, but at the heart of many of them are these must-have features:
Why It Matters
Putting everything together needs to be easy and intuitive because not everyone has access to dedicated IT staff or developers. Users need to be able to point and click and drag and drop.
Working between two data sources can be frustrating. Being able to integrate complementary tools to the store’s back end creates a seamless, centralized database.
One of the ways businesses can stand out in customers’ minds is with great templates. While these require HTML and CSS, business owners don’t have to know how to code in these languages; they just have to choose from many templates the builder offers.
Secure payment system
With increasing concerns about customer data vulnerability, online businesses need to reassure customers that their data is secure. The best ecommerce builders offer customers multiple paths to pay securely.
Everyone understands that businesses require investment. What many don’t want is to have undisclosed fees piling on every month. Reasonably priced solutions understand that they need to provide a comprehensive, transparent subscription plan that fits most budgets.
The Cost of Ecommerce Website Builder Software
Almost all software tools have a flat, tiered subscription model that’s independent of the number of licenses or users. However, these prices don’t necessarily include hosting or other extensions, so customers need to be mindful of those supplemental charges. Most subscriptions are prepaid and offer a month-to-month option along with quarterly or annual payment options at an attractive discount. Free plans are usually limited and some may require payment processing fees, so watch out for those.
Basic price ranges:
What to Consider When Choosing Ecommerce Website Builder Software
To better assess which ecommerce building software solution is right for your business, there are a few considerations:
Cost: Understanding your site’s platform options and associated fees is part of understanding your budget. While it may be cost-efficient to go with the less expensive solution, sacrificing necessary features for the sake of price will cost more in the long run.
SEO: SEO is very much alive, and all businesses need the ability to have all the factors in place to be found. This includes being able to have a company blog as well as facilitating customer reviews.
Available support: Server crashes can happen anytime, and those events can negatively impact the customer’s ability to access your site. Having customer service available to handle those kinds of emergencies whenever they occur means fewer sales lost.
Security: Security compliance means guaranteeing customer data is safe throughout the buying process. Having this feature prominently displayed on your site makes them more likely to open their wallets for your product or service.
Scalability: As you grow, you want a platform that will grow with you. This means using a provider with the ability to handle additional storage or bandwidth as your business takes off.