Bottom line: Webflow is one of the most popular website builders trusted by more than 3.5 million designers, marketers, and developers to create, collaborate on, and scale beautiful sites. It offers flexible website building and hosting services, many integrations, powerful yet easy-to-use features, and helpful customer support.
Who should choose Webflow? Freelance designers, small businesses and agencies, and large enterprises can find value in Webflow.
What we like about Webflow
- Popular in its niche: Webflow powers websites spanning major industries such as consumer electronics and technology, business and consumer services, finance, science, and education.
- Lots of integration options: Webflow integrates with multiple marketing, analytics, automation, scheduling, e-commerce, email hosting, social media, membership, payment processing, and localization tools.
- Pre-made, optimized, and editable templates: Webflow’s site templates are professionally designed and optimized for performance and aesthetics. You can edit the templates to build a highly customized website without worrying about background code.
- Hassle-free WYSIWYG website editor: You can create and edit your site however you want without running into constant issues or wasting time switching between the editing screen and previews, ruining your design flow. It’s a virtual sandbox where you can change nearly everything from texts to layouts and spacing.
What fell flat
- Comes with a learning curve: Webflow’s complex interface, coupled with its dizzying array of design options, can intimidate beginners. It’s a thorough platform but not the easiest to grasp.
- Expensive pricing plans: While Webflow includes hosting in its paid plans, the cost may not be accessible for some budgets.
- No live chat or phone support: Webflow’s tech support team is good, but only available via email on weekdays. It took 24 hours to get a response to queries.
- Limited plugin library: You can build a basic site in Webflow without adding plugins. While this makes the platform simpler to use, it’s also more limiting because you’d have to set up an integration with other platforms or embed your own or third-party code to extend your site’s functionality.
Webflow’s Editorial Review
After extensive research, product testing, and analysis, I found that Webflow is a professional website builder with powerful features ideal for most users and website types. In our testing, we found Webflow to be impressive, flexible, and offer responsive and fully customizable templates.
Still, I experienced some drawbacks with this website builder, notably pricing and lackluster tech support.
“Webflow builder (Webflow Designer) isn’t exactly a drag-and-drop builder but a development visual composer. The main difference with other website builders is that Webflow is pretty much visually building the website HTML structure and then adding ‘design’ to it through the Style sidebar. Tools like Squarespace or Wix use traditional drag-and-drop builders that take advantage of pre-built sections or widgets you can insert on the page and slightly customize. With Webflow, you can build more unique and complex layouts, despite it being technically more complex to use.”
Mauro Sicard, CEO and creative director of Brix Agency
Plans and Pricing
Webflow limits you to one free Workspace with two sites, but you can upgrade to a paid Workspace and create as many as you need. Here’s a breakdown of the costs for each plan:
- Good for: Testing out Webflow
- Basic–$18 per month
- Good for: Simple websites
- CMS–$29 per month
- Good for: Powering a no-code content site
- Business–$49 per month
- Good for: High-traffic small-business websites
- Good for: Enterprise-level sites
Site plans begin with a free Starter tier, which you can upgrade to a paid Site plan when you want to scale your site and publish it to your custom domain. A Workspace is a shared space for collaborating with your clients or teammates as you work on sites. With a paid Workspace plan, you can unlock the collaboration feature and build more free sites.
Webflow offers various features designed to help you build a fully functional, aesthetically pleasing, and customized site. Let’s unpack five of the platform’s top features:
Intuitive visual editor
No matter the template you choose, Webflow’s visual editor will help you finish customizing your site.
The intuitive Editor offers control over your site and many options, which are great if you’ve built websites before. If you’re a beginner, the array of options can feel overwhelming, so you might first struggle with the learning curve. If so, take advantage of the large library of Webflow University video tutorials accessible right there in the designer workspace. I found these resources useful as a guide to navigating the interface
There are no complex dashboards or a messy, disconnected back-end CMS—just your site and the content you’re modifying on your page. I found the on-page editing pretty intuitive, and you can access various panels to manage dynamic content, forms, page settings, and your Editor account on the Editor toolbar.
The editor made it easy for me to optimize each page of my site for search with meta descriptions, Open Graph settings, URLs, and more. You won’t need a plugin to manage and update your site’s SEO settings. It’s nice having this capability native to the platform, considering the plugin limitations elsewhere.
You can invite other collaborators, like your teammates or clients, to edit your site and see what changes were made and by whom before publishing your site.
With the Webflow Designer, you can build and design your site structure, look and feel, and add content, animations, interactions, and custom code. This way, you can create a fully functioning website, prototype, landing page, or presentation with clean, semantic, web-ready code.
The Designer is an online app/hosted program, so I found it easy to design in my browser and immediately see the results. Plus, it’s faster to push updates and improvements and collaborate with your teammates or clients when editing the site.
You can access the Designer via the Dashboard, from Project settings, or the Editor, and create your site using features such as:
- The left toolbar and panels to structure your web project
- The Canvas, where you can select and move elements around and edit the content on the page in real time
- The top bar offers a host of settings and tools to save, publish, or export your site
Beautiful, responsive, and customizable templates
Webflow offers over 100 free or premium templates, which you can customize without coding. Responsive templates are ideal for personal or business use, ranging from one-page to complex multi-page sites to help you jumpstart your website process.
Beyond the free templates, I found a huge, ever-growing selection of paid templates. There is some great design work for the Webflow platform and the template offerings available for purchase span a wide range of categories, design aesthetics, color palettes, and functionality. Certainly worth exploring these options if the design isn’t your strength and your budget allows it.
Once you choose a template, it will be added to your dashboard and all its pages as a brand-new project. From there, you can customize the template to your liking.
The major downside is that Webflow templates come as-is. So if you’re changing an existing site or project, the template won’t automatically replace its design and layout. I recommend previewing a template in the Designer before purchasing it so you can ensure it fits your design needs.
If you’re a freelancer or designer, or just enjoy creating templates, you can sell your templates in the Webflow Template marketplace.
Fast, scalable, and secure hosting
Besides offering an intuitive, no-code website builder, Webflow provides fast, scalable, and secure hosting via its Tier 1 Content Delivery Network, Fastly, and Amazon CloudFront. I experienced blazing-fast load times in testing for this review.
Along with fast load times, Webflow’s hosting service offers features, such as:
- Custom 301 redirects, which make it easy to change a page’s URL and redirect and preserve the old URL’s SEO juice
- Daily website backups/versioning to automatically save site backups and restore with a click
- Staging site and production databases so you can publish with confidence
- Instant software and site upgrades
- Per-page password protection
- A custom domain name
Webflow maps its security program to ISO 27001, CIS Critical Security Controls, and other industry standards to improve its website builder’s security. The company also complies with CCPA and GDPR regulations, works with certified payment processors like Stripe, and has additional built-in security features, including:
- Backups and versioning
- Two-factor authentication (2FA)
- Single Sign-On
- A free SSL certificate
- Role-based permissions
Encryption is used throughout Webflow to protect communication between Webflow users, databases and their backups, and PII and non-public data from unauthorized success.
Customer data such as names, usernames, email addresses, payment history, invoices, and more are stored in the Webflow cloud. You can request all your data or have it deleted, provided it’s not subject to an investigation or legal hold.
Webflow also uses third-party payments, analytics, email, and hosting service providers, which undergo thorough due diligence checks and tests to ensure your data is secure. These providers can only access the minimum data required to perform their processing duties.
As part of its focus on providing top-notch security, Webflow updated its TLS hosting configuration in August 2022 to support TLS 1.3—the most secure modern browser encryption protocol.
Webflow offers straight-forward support viz its website. You can first browse through its comprehensive FAQ section. You can also learn with Webflow University.
You’ll have to have an account and login in to reach its support team, though. If you don’t want to go that path, you can reach out the the experts in the Webflow Forum for answers.
Compare Webflow Alternatives
This Webflow website builder review wouldn’t be complete without mentioning some suitable alternatives to the platform.
Here’s an overview of how Webflow compares to alternative website builders:
Pricing + Basic Plan Features
- Intuitive visual editor
- Powerful designer
- Fast, scalable, and secure hosting
- Beautiful, customizable templates
- Responsive designs
Consider Webflow if:
You’re a designer, marketer, or developer who wants to create, collaborate on, and scale beautiful sites
Frequently Asked Questions About Webflow
What is Webflow used for?
Webflow is a no-code web design platform for designers, marketers, and developers to design responsive sites and other digital assets. Besides being a website builder, Webflow has a robust content management system (CMS) and hosting.
Is Webflow really free?
You can sign up and use Webflow for free, forever—no trial period, no credit card required. However, you must purchase a plan to unlock features or host and publish your site, and you can only have two pages.
What are the benefits of Webflow hosting?
You can leverage Webflow’s built-in hosting infrastructure to handle millions of page views per day at response times of less than 100ms. And, as a completely managed solution, Webflow handles any downtimes, applies security patches for you, and scales your site so you can focus on what you do best.
Is Webflow good for SEO?
Yes. Unlike other website builders, Webflow offers some search engine optimization (SEO) headroom. The platform prioritizes clean code so search engine crawlers can scan Webflow sites, understand the content, and rank indexed pages accordingly.
Does Webflow have email hosting?
No. Webflow doesn’t offer email hosting—it only provides hosting for Webflow project sites. Webflow lets you buy a new Google Domain through your project’s hosting settings and set up G Suite. But you can still set up a new mail exchange (MX) record or keep your current email hosting service.
How I Rated Webflow
At Digital.com, we know how important it is to test products thoroughly and compare how they measure against the industry leaders. I spent hours familiarizing myself with Webflow’s dashboard, setup process, website builder, and all of its features. While my definition of “easy to use” may differ from others, I approached this as though I was new to website builders and compared it to my experience with some of the top site builders we’ve also reviewed.
This comprehensive overview of Webflow can quickly answer whether it’s the right website builder for you. We also drilled down to specific features, so you can have a more detailed look at features or services. I gave more weight to some parameters, including features, security, support, pricing, ease of use, and how Webflow has improved since our last review.
I test website builders based on the following factors:
- Customization options: Can you change the look and feel of a template or add your own code?
- Ease of use: Is the navigation intuitive with built-in tools, such as an in-app photo editor?
- Value: Can you get a free plan or trial to give the builder a test drive? Are there extensive features on paid plans that justify the cost?
- Security: What does the website builder do to keep your site and your customers’ data safe?
- Templates: Are the templates attractive, updated, and generally high quality? Can you find many to choose from?
- Support: Can you get help when needed, whether it’s from a human or support center articles?
- Recent improvements: Has the builder done anything lately to step up its offerings?
Learn more about our review methodology.