HubSpot Logo
HubSpot
4.5
  • Strong user reviews
  • Intuitive design
  • Comprehensive digital marketing tool
Best Overall
Visit HubSpot
HubSpot is one of the biggest names in digital marketing, and it's a great place to start if you're looking for a tool that offers web analytics and other critical features for site optimization. It's easy to use, covers all the functionality marketers need to manage their websites, and offers flexible pricing to match the needs of everyone from startups and small businesses to enterprises and other large organizations. While it faces stiff competition from other leading providers, it's our pick as the best overall web analytic solution in 2022.

Naturally, HubSpot comes with all the tools you would expect from a web analytics tool. Users can view a long list of performance metrics, including sources of traffic, the number of visitors from different countries, and the likelihood of different audience groups to complete certain actions, such as making a purchase. Furthermore, HubSpot integrates virtually every marketing channel into a single application, unlocking insights from landing pages and blog posts to emails and social media posts.

With HubSpot, you can get free access to a limited range of tools for marketing, sales, operations, service, and customer relationship management. Pricing for paid subscriptions is based on the feature set along with your total number of contacts. Marketing plans start at $45 per month when paid annually, but you'll have to pay more for additional tools or if you need support for more than 1,000 contacts. Of course, we recommend testing out the free option before paying for a subscription.

Pros & Cons

Pros

  • Strong user reviews
  • Intuitive design
  • Comprehensive digital marketing tool

Cons

  • May come with more than some users need

What Customers Are Saying

While SE Ranking edged out HubSpot with a 4.8 average score compared to HubSpot's 4.5, our research still showed that HubSpot users are happy with their experience. However, some users noted that the price tag of $45 per month paid annually was relatively high considering the availability of low-cost alternatives.

Summary

  • Starting Price
    • Free plan available
    • Starts at $50/month: Starter
    • Starts at $890/month: Professional
    • Starts at $3,200/month: Enterprise
  • Free Trial/Demo
    Free Demo
  • Best for SMB or Mid-Size
    Freelancers, Small businesses, Mid size businesses, Large enterprises
  • 24/7 Customer Support
    Yes
Ratings
  • User Review Score: 4.5
SE Ranking Logo
SE Ranking
4.8
  • Outstanding user reviews
  • Easy to use
  • Powerful competitor research tools
Best User Review Scores
Visit SE Ranking
User reviews give us a clear idea of how real customers experience each piece of software, and SE Ranking stands out from other Google Analytics alternatives when it comes to this feedback. With an average score of 4.8 out of 5 across multiple feedback platforms and more than 10,000 unique user reviews, it was easy for us to select SE Ranking as the alternative web analytic tool with the best customer feedback in 2022.

On top of keyword tracking, site auditing, backlink checking, and keyword research, SE Ranking also facilitates robust competitor research. From the competitor analysis dashboard, you can view rankings quickly for different keywords, estimate a competitor's cost for each target keyword, and analyze results in different countries.

Pricing for SE Ranking plans depends on the features you need, the scale of your website, the length of your subscription, the number of keywords you need, and the frequency of your rankings checks. This makes prices unnecessarily complicated, but the basic idea is that longer subscriptions and less frequent rankings checks lead to a lower monthly rate. For example, the Essentials tier comes with ten projects, audits for 65,000 pages, backlink checks for 30 domains per day, and other limitations. You'll pay just $25.80 per month when paid annually for weekly rankings checks, but that goes up to $54 per month when paid monthly with daily rankings checks.

Pros & Cons

Pros

  • Outstanding user reviews
  • Easy to use
  • Powerful competitor research tools

Cons

  • Complicated pricing system

What Customers Are Saying

SE Ranking made our list of the top alternative web analytics tools due to its impressive user reviews. Customers place particular emphasis on the platform's ease of use as well as its reliable support.

Summary

SE Ranking Logo
SE Ranking
  • Starting Price
    • $31/month: Essential
    • $71/month: Pro
    • $151/month: Business
  • Free Trial/Demo
    14-Day Free Trial, Free Demo
  • Best for SMB or Mid-Size
    Freelancers, Small businesses, Mid size businesses, Large enterprises
  • 24/7 Customer Support
    No
Ratings
  • User Review Score: 4.8
Matomo Logo
Matomo
4.5
  • Self-hosted free tier
  • 21-day free trial for cloud deployments
  • Take control of your own data
Best Free Option
Visit Matomo
Matomo brands itself as a privacy-centered Google Analytics, with both self-hosted and cloud deployments available depending on your needs. While the cloud configuration is only available for free through a 21-day free trial, you can leverage Matomo's self-hosted option forever without spending a cent. You'll have the ability to pay for certain add-ons if needed, but they aren't necessary to take advantage of its basic web analytics tools. Even though the free tier is somewhat limited, this is still the best free alternative web analytics solution we've found in 2022.

Information about recent updates is posted on the Matomo changelog page. We were pleased to see that the platform has received consistent updates going all the way back to 2008, when it was known as Piwik (Piwik became Matomo in 2018). Most releases cover bug fixes, compatibility updates, and other minor changes, but some also introduce new features and functionalities.

Pricing for Matomo cloud subscriptions depends on your monthly traffic. For example, it starts at $23 per month for up to 50,000 hits, or $189 per month for up to 1 million. You'll also be able to pay an extra charge for additional hits if your traffic is higher than usual in a particular month. Add-ons for the self-hosted configuration include activity logging (starting at $29 per year), WooCommerce Analytics (starting at $39 per year), A/B testing (starting at $229 per year), and white labeling (starting at $179 per year).

Pros & Cons

Pros

  • Self-hosted free tier
  • 21-day free trial for cloud deployments
  • Take control of your own data

Cons

  • Some issues with ease of use

What Customers Are Saying

Matomo's average review score of 4.5 out of 5 is a great sign when it comes to customer satisfaction. Users appreciate the functionality of its free tier along with the ability to set up their deployment quickly. However, some reviewers felt that the application was unnecessarily difficult to use.

Summary

  • Starting Price
    • Free: On-Premise
    • $23/month - $16900/month: 50000 hits - 100 million hits
  • Free Trial/Demo
    21-Day Free Trial
  • Best for SMB or Mid-Size
    Small businesses, Mid size businesses, Large enterprises
  • 24/7 Customer Support
    No
Ratings
  • User Review Score: 4.5
GoSquared Logo
GoSquared
4.7
  • Easy to use
  • Starts at $9 per month
  • Supports live chat for sales
Easiest to Use
Visit GoSquared
One of the main challenges in web analytics is fully understanding the consequences of your data. Even if you have access to the information, you still need a service that presents it in a clear, simple way and makes it easy to leverage the most important insights. GoSquared streamlines the deployment process, enabling users to get it working in just a few minutes. It also comes with an intuitive, customizable interface that can be tailored to your needs. With that in mind, we found that GoSquared is the easiest alternative web analytics tool to use in 2022.

Websites that need help with lead generation will appreciate the robust live chat functionality that comes with GoSquared. Its automated chatbot can respond to a variety of common questions and help direct new users to the right areas of your site. This takes a lot of pressure off your customer service team while helping you bring in more leads at all times of day.

GoSquared is free for the first seven days, but there's no ongoing free subscription. Fortunately, pricing is relatively straightforward compared to other solutions. Paid plans start at just $9 per month for up to three projects and 100,000 pageviews. Standard comes with five projects and 500,000 pageviews for $24 per month, Pro comes with ten projects and 1 million pageviews for $49 per month, and Scale comes with 20 projects and 2.5 million pageviews for $99 per month.

Pros & Cons

Pros

  • Easy to use
  • Starts at $9 per month
  • Supports live chat for sales

Cons

  • No ongoing free option

What Customers Are Saying

GoSquared's impressive average score of 4.7 brought it close to being named as the provider with the best user reviews. We found nearly unanimous praise for the platform's simple deployment and reliable customer service.

Summary

GoSquared Logo
GoSquared
  • Starting Price
    • $79/month: Starter
    • $129/month: Standard
    • $179/month: Pro
    • Custom Quote: Scale
  • Free Trial/Demo
    7-Day Free Trial
  • Best for SMB or Mid-Size
    Small businesses, Mid size businesses, Large enterprises
  • 24/7 Customer Support
    No
Ratings
  • User Review Score: 4.7
Leadfeeder Logo
Leadfeeder
4.3
  • Responsive customer service
  • Find out which companies are looking at your website
  • Identify remote workers from other businesses
Best Customer Service
Visit Leadfeeder
If you run into any issues with your web analytics tool, it's important to know that there's someone ready to help on the other end. Leadfeeder offers full 24/7 customer support availability, ensuring that users can get in touch with an agent whenever they have a problem. Based on our research, subscribers are highly satisfied with the team's responsiveness on different days and at different times. We're confident naming Leadfeeder the alternative web analytics tool in 2022 with the best customer service.

Leadfeeder is primarily designed for companies that sell to other businesses. One of its main features is the ability to see which companies are visiting your website so that you can follow up and move them toward conversion. Leadfeeder can even identify remote workers from other businesses using a database of both static and dynamic internet protocol (IP) addresses.

While Leadfeeder does offer a free option for users who don't want to pay, the free tier is restricted to just seven days of lead tracking. Free users are also limited to a maximum of 100 leads total, which limits its utility for sites with more traffic. The Premium plan starts at $63 per month when paid annually or $79 per month if you pay each month. Pricing depends on the total number of leads, starting at $63 per month paid annually for up to 100 leads and going up to $599 per month for 3,001 to 5,000 leads. Users that want to track more than 5,000 leads should contact Leadfeeder directly for a custom solution.

Pros & Cons

Pros

  • Responsive customer service
  • Find out which companies are looking at your website
  • Identify remote workers from other businesses

Cons

  • Free plan limited to 100 leads and seven days of lead tracking

What Customers Are Saying

While most users give Leadfeeder high marks for customer service, its mediocre average rating of 4.3 out of 5 indicates that some users encounter other issues. The most common criticisms generally involved problems with lead tracking, as customers didn't feel that it was reliable or powerful enough for their needs.

Summary

Leadfeeder Logo
Leadfeeder
  • Starting Price
    • Free: Lite
    • $63/month: Premium
  • Free Trial/Demo
    14-Day Free Trial
  • Best for SMB or Mid-Size
    Small businesses, Mid size businesses, Large enterprises
  • 24/7 Customer Support
    Yes
Ratings
  • User Review Score: 4.3
Mixpanel Logo
Mixpanel
4.5
  • Straightforward, customizable reporting tools
  • Strong user reviews
  • Integrates with other popular applications
Best Reporting
Visit Mixpanel
When evaluating the Mixpanel platform, what stood out to us is its support for robust, flexible reports that are still easy for users to generate and interpret. You'll be able to quickly set up new funnels and analyze them based on various criteria, such as their location or device. Mixpanel even comes with causal inference models that are built to determine the reason behind different user actions.

We also found that Mixpanel is extremely customizable. For example, subscribers can define core, power, and casual members based on whatever parameters make sense for their unique audience. From there, they can view the behavioral differences between those groups and determine what they need to do to get each group more engaged. While some users report that the initial setup is a little complex, most agree that Mixpanel is easy to understand once you get started.

Mixpanel is completely free to use for site owners that need to track fewer than 100,000 users per month. Free users also miss out on some of the platform's more advanced reporting features. Starting at $25 per month, the Growth tier comes with unlimited reports, personalized email support, and other extra features. Custom enterprise plans are also available for high-volume clients that need even more tools, such as single sign-on (SSO), full access controls, and a dedicated account rep.

Pros & Cons

Pros

  • Straightforward, customizable reporting tools
  • Strong user reviews
  • Integrates with other popular applications

Cons

  • Complicated setup process

What Customers Are Saying

Based on our evaluation, Mixpanel users are mostly happy with the application's reporting in terms of ease of use, customization, and data visualization. However, Mixpanel appears to have a more complicated setup process than other web analytics tools.

Summary

Mixpanel Logo
Mixpanel
  • Starting Price
    • Free plan available
    • Starting at $25/month: Growth
    • Custom Quote: Enterprise
  • Free Trial/Demo
    7-Day Free Trial, Free Demo
  • Best for SMB or Mid-Size
    Freelancers, Small businesses, Mid size businesses, Large enterprises
  • 24/7 Customer Support
    Yes
Ratings
  • User Review Score: 4.5
Semrush Logo
Semrush
4.5
  • Clear, streamlined interface
  • Offers web analytics plus other marketing features
  • Limited free option
Best All-in-One Solution
Visit Semrush
If you're looking for a way to extract valuable insights from your design and fully optimize your site, it's hard to find a better overall recommendation than Semrush. Semrush users can take advantage of a wide range of features, including everything from keyword tracking and mobile rankings to page crawling, Google Data Studio integration, plagiarism tracking, and location-based keyword research. It's the best all-in-one visibility solution for website owners in 2022.

Semrush is a more thorough application than many of the alternatives we've looked at. For example, content managers can leverage Semrush to create content calendars, research topics and headlines, generate content briefs and templates, and look for platforms and influencers that match their brand image. That makes it a better choice for businesses that want to comprehensively update their approach to digital marketing and outreach.

Free Semrush accounts are limited to ten daily requests, a single project, and ten tracked keywords. Paid subscriptions come with much higher limits, giving users extra control over their workflow. However, you'll have to pay at least $119.95 per month for the Pro tier, which puts Semrush on the pricey end compared to the other providers we've looked at. Guru comes in at $229.95 per month for even higher limits plus more features like content marketing and plagiarism tracking. At $449.95 per month, Business supports large-scale organizations with tools, such as application programming interface (API) access and product listing ads.

Pros & Cons

Pros

  • Clear, streamlined interface
  • Offers web analytics plus other marketing features
  • Limited free option

Cons

  • Paid plans start at $119.95 per month

What Customers Are Saying

Semrush's average score of 4.5 puts it in line with the alternatives and slightly behind top competitors like SE Ranking (4.8). While most users like its functionality, some are unhappy with the minimum monthly price tag of $119.95 for the basic Pro option.

Summary

  • Starting Price
    • $119.95/month: Pro
    • $229.95/month: Guru
    • $449.95/month: Business
  • Free Trial/Demo
    7-Day Free Trial
  • Best for SMB or Mid-Size
    Freelancers, Small businesses, Mid size businesses, Large enterprises
  • 24/7 Customer Support
    No
Ratings
  • User Review Score: 4.5
Statcounter Logo
Statcounter
4.3
  • Visualize user sessions
  • 30-day free trial
  • Easy to use
Best Session Replay
Visit Statcounter
The goal of web analytics is to understand the design of your site and how it appears to different users. Statcounter goes beyond the alternatives by offering a unique session replay feature. Session replays show site owners a visual representation of what leads saw during their visit and before they left. That feature makes Statcounter the best alternative web analytics tool in 2022 for customers who want to fully understand the user experience.

Statcounter has a mobile app available on both iOS and Android devices, but it doesn't appear to match up to the usual Statcounter experience. The app has an average review score of 3.8 on the Google Play Store and 3.0 on the App Store, so we wouldn't recommend relying on it to replace the desktop client. However, Statcounter does integrate with common platforms like Weebly, Google Workspace, and Shopify, and there are desktop apps available for both Mac and Windows but not Linux.

Free Statcounter users are only able to analyze their 500 most recent page views, and they can't take advantage of session replays. Pricing for extra page views starts at 7 euros (approximately $8 USD) per month for 100,000, with bulk discounts available for volume orders. Similarly, session recordings start at 9 euros (approximately $10.20 USD) per month for up to 1,000 and go up to 29 euros (approximately $33 USD) for 50,000. New users can get a 30-day free trial of the base Premium tier with 100,000 page views and 1,000 recordings with no payment method required.

Pros & Cons

Pros

  • Visualize user sessions
  • 30-day free trial
  • Easy to use

Cons

  • Mid-level user reviews

What Customers Are Saying

Statcounter has received mostly positive reviews from users, but we noticed that its average score is lower than that of Visitor Analytics, SE Ranking, and other leading alternatives. Comments about the platform's usability are generously positive, but feedback is more mixed when it comes to customer service.

Summary

Statcounter Logo
Statcounter
  • Starting Price
    • Basic
    • €0/mo: 0 Monthly Recordings
    • €9/mo: 1,000 Monthly Recordings
    • €19/mo: 10,000 Monthly Recordings
    • €29/mo: 50,000 Monthly Recordings
    • Premium
    • €7/mo: 100,000 Page Views
    • €7/mo: 100,000 Page Views
    • Contact for more pricing options
  • Free Trial/Demo
    30-Day Free Trial, Free Demo
  • Best for SMB or Mid-Size
    Freelancers, Small businesses, Mid size businesses, Large enterprises
  • 24/7 Customer Support
    No
Ratings
  • User Review Score: 4.3
Visitor Analytics Logo
Visitor Analytics
4.8
  • Tracks leads without cookies through digital fingerprints
  • Positive customer feedback
  • White labeling available
Best for Cookieless Tracking
Visit Visitor Analytics
Cookieless tracking is a growing priority for digital marketers who need to find new methods of attribution as internet browsers phase out the traditional third-party cookie. Visitor Analytics gives its users many of the benefits of cookies without an opt-in requirement through unique digital footprints. Digital footprints can be used to track a variety of factors, such as browser, device type, pages visited, and the amount of time spent on each page. While it can't offer the same features as a conventional cookie, these features make Visitor Analytics the leading platform in 2022 when it comes to cookieless tracking.

As a cookieless tracking solution, Visitor Analytics offers built-in compliance with key privacy regulations like General Data Protection Regulation (GDPR) and the California Consumer Privacy Act of 2018 (CCPA). Furthermore, it comes with competitor research tools to help users measure their results against those of leading alternatives in their niche. You can even set up polls and surveys on your site to gather feedback directly from your visitors.

Visitor Analytics offers a free option, but this is limited to 400 monthly visits and some basic analytic features. Beyond that, you'll have to pay $8.29 per month (prepaid annually) for the Basic tier, which comes with up to 100,000 monthly visits, two polls and surveys, and 1,000 custom events. Subsequent plans run $16.59, $33.19 and $58.09 per month paid annually for higher limits.

Pros & Cons

Pros

  • Tracks leads without cookies through digital fingerprints
  • Positive customer feedback
  • White labeling available

Cons

  • Extremely limited free plan

What Customers Are Saying

Visitor Analytics has an extremely high average score of 4.8 out of 5, but we gave SE Ranking the nod as the platform with the best reviews due to its larger sample. However, Visitor Analytics users still seem to be highly satisfied with its functionality and ease of setup.

Summary

Visitor Analytics Logo
Visitor Analytics
  • Starting Price
    • Free plan available
    • $9.99/month: Basic
    • $19.99/month: Advanced
    • $39.99/month: Pro
    • $69.99/month: Pro Plus
  • Free Trial/Demo
    Free Plan Available
  • Best for SMB or Mid-Size
    Small businesses, Mid size businesses, Large enterprises
  • 24/7 Customer Support
    No
Ratings
  • User Review Score: 4.8
Woopra Logo
Woopra
4.4
  • Aggregate and visualize data from various sources
  • Query data without coding
  • Limited free option
Best Data Integration
Visit Woopra
Woopra is a customer analytics platform that's designed to help marketers make more data-driven decisions based on the unique characteristics of each lead. Regardless of the original source of information, all data is grouped automatically in unified customer profiles in the Woopra interface. This turns leads into real humans rather than groups of numbers. Furthermore, your entire team will be able to pull insights from that data without any need for coding. Woopra users consistently reference the platform's data aggregation and visualization capabilities in customer reviews, making it a clear choice as the alternative web analytics tool in 2022 with the best data integration.

To unify data and streamline your workflow, Woopra integrates with some of the most commonly used business applications, including Google Drive, Dropbox, Slack, Salesforce, MySQL, Campaign Monitor, Freshdesk, and Mailchimp. You'll be able to manage data much more efficiently when you can see how it connects instead of accessing different pieces of information across 10 different applications.

The free Woopra Core tier is restricted to 500,000 actions per month, 90-day data retention, and a limited array of analytic tools, but it still offers enough for some small-scale users. Paid plans are surprisingly expensive, starting at $349 per month for the Startup tier which comes with 1 million actions, two-year data retention, and additional analytics. The Pro ($999 per month) and custom Enterprise solutions provide even more features while raising the monthly limits. You can start with a 14-day free trial of Startup or Pro before opening a subscription.

Pros & Cons

Pros

  • Aggregate and visualize data from various sources
  • Query data without coding
  • Limited free option

Cons

  • Middle-of-the-road customer feedback

What Customers Are Saying

Woopra's average review score of 4.4 isn't bad, but it's lower than some of the top alternatives. While users appreciate its data aggregation, some find the subscription prices too high, and many reviewers report that the application slows down when working on more complex reports.

Summary

  • Starting Price
    • Free: Core
    • $349/month: Startup
    • $999/month: Pro
    • Custom Quote: Enterprise
  • Free Trial/Demo
    14-Day Free Trial, Free Demo
  • Best for SMB or Mid-Size
    Small businesses, Mid size businesses, Large enterprises
  • 24/7 Customer Support
    No
Ratings
  • User Review Score: 4.4

How We Chose the Best Alternative Web Analytics Tools

While Google Analytics is one of the most popular web analytics platforms currently available, it's far from the only option at your disposal. ISite owners can choose from a wide range of web analytics applications, each with their own sets of features and unique pros and cons compared to the others.

Each web analytics service offers something different, so we can't tell you that there's one perfect platform for every potential user. Instead, we used these four factors to bring you a selection of the ten most powerful alternatives to Google Analytics you can find in 2022.

Functionality

If you're looking for a different option than Google Analytics, you probably want something with additional features. No matter what you're looking for, we've covered platforms with a variety of extra tools that can supplement your approach to website optimization. While HubSpot was our selection as the best overall Google Analytics alternative in 2022, that doesn't mean that other applications don't offer their own advantages.

Ease of Use

Managing web analytics can be highly complicated. With that in mind, ease of use should be another one of your top priorities when searching for an alternative to Google Analytics. Any time spent setting the application up, looking for specific functions, or troubleshooting technical issues is time taken away from the rest of your business.

Overall, we found that GoSquared is the easiest alternative web analytics tool in 2022 due to its clear design and strong performance in user reviews. While every application comes with an onboarding process, it shouldn't take you long to get GoSquared up and running.

Pricing

You also need to consider the price when comparing web analytics tools. This list includes enterprise software with a high price tag, but it also goes down to tools that are available at no charge.

While you get more if you're willing to pay, we found that Matomo offers the best set of free web analytics features of any provider in 2022. That's currently our top recommendation for users who are looking to get their feet wet with a free analytic solution.

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