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Copy ‘n’ Paste Lorem Ipsum

Lorem ipsum dolor sit amet,. Donec laoreet tincidunt sollicitudin luctus,. Proin sagittis turpis semper purus. Phasellus ut consectetur mauris a. Donec vel ligula eu erat.

Sed dui lectus, varius eget. Nam sed magna urna elit. Praesent eget eleifend libero pellentesque. Duis volutpat, dolor nec scelerisque. Phasellus in nisi diam justo.

Donec mattis erat ac lorem. Vestibulum auctor augue ut enim. Curabitur ornare eleifend lectus, eget. Maecenas sodales, dui nec condimentum. Nam purus sapien, elementum nec.

Suspendisse ullamcorper egestas molestie risus. Mauris luctus ligula id nibh. Cras erat neque, dignissim in. In sapien nibh, tincidunt non. Sed sed mauris nibh Praesent.

Proin dui nibh, facilisis sed. Aliquam leo nulla, adipiscing sed. Proin scelerisque lectus rhoncus erat. Pellentesque aliquet ante sed nunc. Phasellus ut nibh justo rutrum.

Nunc fringilla, nunc in mattis. Mauris mollis risus sit amet. Quisque venenatis gravida dapibus rhoncus. Sed ornare, dolor in rhoncus. Ut hendrerit mollis felis, sed.

Phasellus consectetur volutpat tortor at. Cras eu purus ipsum, quis. Morbi ullamcorper porta risus, ac. Integer semper convallis purus vitae. Vestibulum facilisis, neque nec mollis.

Suspendisse potenti commodo. vel fermentum. Nulla molestie magna nec nisi. Cras auctor, lectus nec semper. Quisque eget laoreet elit non. Donec viverra ultricies fringilla tempor.

Phasellus aliquet lorem in quam. Proin eu nulla enim, sit. Aliquam erat volutpat Mauris Aliquam. Morbi in mollis libero Curabitur. Nulla luctus lacinia lectus, in.

Aliquam adipiscing odio non sem. Nulla ultrices consectetur augue, sed. In ante elit, ultricies sagittis. Praesent nec malesuada dolor gravida. Cras ut turpis velit tortor.

What is Lorem Ipsum?

“Lorem ipsum” refers to the most common type of placeholder or dummy text used in digital and graphic layouts including books, reports, and websites. Long or short portions of the Lorem ipsum text provided above can be used. One simply repeats (or “loops”) the full amount of text to take up the required design space. Lorem ipsum placeholder text is drawn from a commonly used passage of somewhat scrambled Latin.

Why do graphic designers use Lorem ipsum?

A key reason graphic designers use dummy text is to present draft designs which focus the eye on layout and visual design, not on the text itself. By using unrecognizable text (in this case a garbled form of Latin) someone viewing a design mockup will not be distracted into reading the words. The text is muted so to speak, in order to highlight the design.

Website designers we spoke to confirm that when presenting clients with draft designs that include actual photos (instead of placeholder images) or actual text (instead of dummy text), clients are immediately focus on the text or image selection and begin asking questions about those. They lose their focus on the design and seem inhibited in grasping and evaluating it. The result is frustration on both sides.

Another common reason that graphic designers use dummy text is because the design work has commenced (such as a book or magazine layout) but the actual text is not available yet.

History of Lorem Ipsum

What is the origin of lorem ipsum text? Why is it described as garbled?

Some 15 years ago Latin scholar Dr. Richard McClintock set out to try to discover the origin of the Lorem ipsum text “as a matter of idle curiosity.” In a Public Radio International interview he explained his process.

Using a Latin dictionary, he researched the most unusual term in the text (“consectetur” which means to follow after) and found, in the definition, a link to an example of its use in a classical ethics text written by Marcus Tullius Cicero (106 BC – 43 BC). That text was the De Finibus Bonorum et Malorum (“On the Extremes of Good and Evil”), which includes an excerpt believed to be the source for Lorem Ipsum. Here’s that excerpt:

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

The English translation of this passage reads:

Nor is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure.

But how did “dolorem ipsum” become “lorem ipsum”? And why does the rest of the text match only partially? Why are there letters missing from words, letters added to words, and entire words missing or added?

On a hunch Dr. McClintock looked to the Loeb Classical Library — a collection of classical Greek and Roman texts published, at the time, by Macmillan.

The 1914 edition of De Finibus in the Loeb Classical Library, there is a page break that starts with ‘lorem ipsum.’ The ‘do-’ is on the page before it. And there’s a very good chance that it was that little galley that somebody took and scrambled physically to come up with dummy text for Macmillan’s designers.

So there you have it. By grabbing the right-hand page, the employee left the “do-” behind, and the rest was scrambled into the Lorem omelet we know today: filling and somewhat familiar yet unrecognizable.

Do we have to use Lorem ipsum?

Tired of bland Lorem ipsum? Maybe you’re ready to step up to Hipster ipsum, which currently comes in two versions: “Hipster, neat” or the gluten-free “Hipster with a shot of Latin.” Just remember to delete it and dutifully fill in some Lorem ipsum before the client sees it.

Until then, “Tattooed polaroid viral, cronut pitchfork jianbing bespoke.” Why? Because “Distillery kinfolk shabby chic, mumblecore live-edge marfa flexitarian.”

Marfa flexitarian? Sounds like a new kind of religion with fringe benefits.

Ah, indeed it does seem that using even partially recognizable dummy text is distracting after all.

Further Reading