The Best Survey Software of 2020

Our survey software reviews are the result of over 40 hours of research on 90+ survey software companies from across the web. These reviews and our survey software guide help small businesses and startups find the best survey software for their business.

Disclosure: Your support helps keep the site running! We earn a referral fee for some of the services we recommend on this page. Learn more

How We Chose the Best Survey Software

Your business has unique needs that will determine the survey software that’s ideal for you, but to help get you started, we evaluated over 80 survey software providers and narrowed them down based on their performance in three main criteria — customization, marketing, and reporting.

Customization

Customizing surveys to participants allows your company to collect the most accurate data possible. The best survey software platforms are highly customizable, offering features like custom templates and branching-logic question types. A powerful design tool is also a necessity —  with this, you can add images, video, or your business’s logo to surveys.

Most survey software requires no programming knowledge to use, but the ability to insert your own code is a handy feature for advanced users.

Marketing

Your survey won’t be useful unless people take it, and relying on organic traffic to your site alone won’t be an effective strategy. We looked for software with robust marketing options that let you share your survey in other ways, such as social media and email.

Integration with some of the most popular platforms, including mailing list services and sales management software, was another important consideration.

Reporting

Whether you’re measuring customer satisfaction levels or doing market research for a new product, survey software can get you meaningful data.

The best survey software will have detailed reports that enable you to evaluate key metrics, including data trends, bounce rates, and participant engagement. It should also have a clean, easy-to-read dashboard that lets you view everything at a glance and share data with your team. The most powerful software shows user behavior and responses in real time. allowing you to make changes instantly.

The 15 Best Survey Software of 2020

CompanyPriceFree Trial/DemoMore
BirdEyeCustom Quote14-day Free TrialVisit BirdEye
FormstackBronze: $19/month
Silver: $59/month
Gold: $99/month
Platinum: $249/month
14-day Free TrialVisit Formstack
Google FormsBasic: $4.20/user/month
Business: $9.60/user/month
Enterprise: $25/user/month
14-day Free TrialVisit Google Forms
Hyphen$2/user/monthFree DemoVisit Hyphen
JotFormBronze: $24/month
Silver: $29/month
Gold: $79/month
With Free VersionVisit JotForm
MopinionGrowth: $229/month
Turbo Growth: $579/month
14-day Free TrialVisit Mopinion
QualtricsCustom QuoteFree DemoVisit Qualtrics
QuestionProEssentials: Free
Advanced: $85/month
Free VersionVisit QuestionPro
SatisMeterStartup: $49/month
Growth: $99/month
Business: $299/month
Free AccountVisit SatisMeter
SoGoSurveyPlus: $25/month
Pro: $66/month
Premium: $99/month
Free DemoVisit SoGoSurvey
SurveyMonkeyTeam Advantage: $25/user/month
Team Premier: $75/user/month
NoneVisit SurveyMonkey
SurveyGizmoCollaborator: $25/month
Professional: $85/month
Full Access: $150/month
Free TrialVisit SurveyGizmo
SurveyLegendPro: $15/month
Business: $25/month
Legendary: $65/month
With Free VersionVisit SurveyLegend
SurveySparrowBasic: $19/month
Premium: $49/month
Business: $149/month
Enterprise: $499/month
Free DemoVisit SurveySparrow
TypeformEssentials: $35/month
Professional: $35/month
Premium: $70/month
Free AccountVisit Typeform

BirdEye

BirdEye
With more than 50,000 customers and 700 partners worldwide, BirdEye is one of the biggest players in the survey software market. BirdEye provides a variety of robust survey solutions for both small business and enterprise needs. The service features an intuitive, streamlined builder tool that creates surveys with no coding knowledge required. BirdEye surveys allow customers to easily leave reviews or chat with support agents in real time. Survey responses can be turned into support tickets, instantly alerting users to problems and improving response time.

The service lets users distribute surveys across multiple channels, including social media and SMS messaging. It supports integration with more than 1,000 platforms, such as QuickBooks, Mailchimp, Zapier and Peachtree. Deployment options include iPhone and Android, cloud and web. Customer sentiment, cross-channel marketing and ratings reports are also available. BirdEye has Standard, Professional and Premium plan levels. Pricing varies depending on the number of business locations and other specific needs.

PriceFree Trial/DemoFeatures
Custom Quote14-day Free Trial>Mobile surveys
>Customizable templates
>Social media marketing
>More features at BirdEye

Pros & Cons of BirdEye Survey Software
BirdEye uses Athena, a proprietary NLP engine, to automatically analyze open-ended survey results. This sophisticated tool can save business owners time on doing analysis themselves. The service integrates with many of the most popular applications and platforms but doesn’t support a site-intercept survey option. A 14-day free trial is available. Because its services are custom-priced based on business type and needs, users must contact the company for a quote.

ProsCons
>1,000+ integrations, including Mailchimp, QuickBooks and more
>Natural Language Processing (NLP) engine for automatic analysis
>24/7 live support
>Must contact BirdEye for pricing quote
>No site-intercept surveys

What Customers Are Saying
Customers are impressed with BirdEye’s ability to generate reviews for their business. As one user writes, “I enjoyed the ease and extra time I had by having an automated review management software. The practice did indeed get more and better reviews because of BirdEye.” They’re also pleased with the software’s ease of use, saying “I like BirdEye’s capabilities as a service to allow you more functionality for your clients, whether it’s the reports or the tags/tickets you can assign. It’s an easy tool to onboard and everyone loves it upon logging in.”

Formstack

Formstack
Formstack’s customer roster includes major brands like the NHL, Sony PlayStation, Twitter and Harvard University. Formstack enables users to create surveys fast with its selection of pre-built templates or build one entirely from scratch. It offers a variety of mobile-ready designs for Android and iPhone, as well as deployment for the cloud and web-based applications.

Formstack also features an offline data capture ability to collect results in areas with poor Wi-Fi reception. Its software lets users switch quickly between showing multiple questions and one at a time, which can be ideal for mobile survey takers using small screens.

Integration options include Salesforce, Amazon S3, Google Sheets and Propay. Plans start at $19 per month at the Bronze level through $249 monthly for the full-featured Platinum level.

PriceFree Trial/DemoFeatures
Bronze: $19/month
Silver: $59/month
Gold: $99/month
Platinum: $249/month
14-day Free Trial>Customizable survey templates
>Branching questions
>Email and social media marketing
>More features at Formstack

Pros & Cons of Formstack Survey Software
Formstack’s suite of tools makes it easy to manage and understand survey participant engagement. The Portals feature allows creators to track who has taken each survey and send reminders, and the autofill option streamlines the process so takers can quickly fill in basic demographic information. This saves them time, which may help reduce survey abandonment. Premade templates, including satisfaction questionnaires for customers, students, patients and employees, let users set up a survey in minutes. Formstack doesn’t offer 24/7 live support, though.

ProsCons
>Professional pre-built templates for fast setup
>Multiple deployment platforms available
>Budget-friendly Bronze plan
>No 24/7 live support

What Customers Are Saying
Customers praised Formstack as a great value for the money. One writes, “We have used it for several years and can’t imagine being without it – it is critical to an efficient work flow for a small business, and a lot less expensive than paying an admin to do the same tasks.” They’re also impressed with the clean and intuitive user interface, saying, “Formstack is quite versatile and customizable. There are plenty of options to make the forms specific to each task, and the graphics are easy to change.”

Google Forms

Google-Forms
Google Forms surveys are part of the G Suite platform, which also includes services like Meet, Calendar, Drive and Gmail for business. Forms offers all of the standard customization options, such as multiple question types, custom logic and the ability to add images or video to surveys. Creators can collect data and analyze it in real time with Google Sheets.

Surveys made with Forms can be shared via website, Facebook, Twitter or Google’s own Currents service. Currents is a workplace collaboration tool for team members and employees, and it’s included in the price of a G Suite subscription.

Forms comes with a What-You-See-is-What-You-Get (WYSIWYG) editor, which lets creators see exactly how their survey will look to the taker. The editor requires no coding knowledge and users can swap elements, like questions and images, on the fly. A basic level of Forms can be used for free with a personal Google account, but users will need to upgrade to a business account for full-featured usage.

PriceFree Trial/DemoFeatures
Basic: $4.20/user/month
Business: $9.60/user/month
Enterprise: $25/user/month
14-day Free Trial>Web-based, cloud and SaaS deployment
>Integration for Gmail, Mailchimp and Slack
>Mobile surveys
>More features at Google Forms

Pros & Cons of Google Forms Survey Software
Google Forms offers support for mobile surveys, customizable templates and question branching, plus data analysis and response reporting. A 24/7 live agent is available to help with questions or concerns for subscribers on any plan level. Plan prices are less expensive overall than many competitors, but the service doesn’t have as many integration options, and there is no site-intercept function.

ProsCons
>WYSIWYG editor with customization tools
>Real-time response reporting and analysis
>24/7 live customer support
>Limited integration options
>No site-intercept survey functionality

What Customers Are Saying
Users value the responsive data analysis Google Forms offers, saying, “My favorite feature is that it automatically creates a Google sheet of response data for you, which for me saves so much time.” They’re also impressed with its extensive customization options and ease of use. One customer writes, “From designing to implementation to disaggregating data, Google Forms excels where others struggle.”

Hyphen

Hyphen
Some of Hyphen’s biggest customers include Domino’s, Radian, Epsilon and Tata Steel. The service focuses on allowing employers and businesses to collect feedback from employees, whether it’s moderating a small group discussion or surveying a global team of thousands. Survey creators can use this data to improve leadership skills, gauge worker satisfaction and strengthen engagement across their organization.

Hyphen’s other solutions include Insights and Voice. Insights condenses employee feedback into bite-sized, actionable advice for business leaders. The tool automatically analyzes responses and converts them into heat maps, trends and category segmentation. Voice lets leaders listen to employees via dedicated two-way channels and quickly understand what’s most important to them.

Hyphen features highly customizable templates and a library of more than 100 pre-written questions, enabling fast, on-the-fly survey deployment. Surveys feature multilingual options, making Hyphen an ideal tool for users with employees anywhere in the world.

PriceFree Trial/DemoFeatures
Plans from $2/user/monthFree Demo>Web-based, cloud and SaaS deployment
>Integration for Glassdoor and Employee Net Promoter Score (eNPS)
>Mobile surveys and site-intercept surveys
>More features at Hyphen

Pros & Cons of Hyphen Survey Software
Hyphen’s selection of pre-built templates and library of targeted questions make it easy to create surveys quickly. Customization options are plentiful, allowing users to send surveys to targeted groups, such as new employees or soon-to-be retirees. Surveys work on any device, useful for takers without smartphone access. The service supports email marketing and site-intercept surveys. 24/7 live support isn’t available, however, and potential subscribers need to contact them for a demo.

ProsCons
>Large library of pre-written questions
>Robust customization features
>Surveys work anywhere
>No free trial
>No 24/7 live support

What Customers Are Saying
Customers are satisfied with Hyphen’s ability to quickly pinpoint concerns within the company. One says, “The data from our survey results is extremely eye opening and allows us to easily identify problem areas, either by position, region or manager.” They’re also impressed with the responsive customer support, writing, “The team at Hyphen really want to deliver a product that is easy to use and they are willing to talk through any issue to find a resolution that works.”

JotForm

JotForm
JotForm lets users make basic surveys for free and see how forms will look before even signing up for an account. The full suite of tools and customization options are only available to JotForm Enterprise subscribers, though. The service supports more than 400 types of integrations and apps, including Slack, PayPal, Mailchimp and Dropbox.

JotForm’s API allows businesses to create custom survey experiences for their unique workflow needs. It features powerful security encryption with 256-bit SSL and dedicated servers are HIPAA certified, so users can rest assured survey data stays private.

JotForm Enterprise also supports geolocalization, so users can host their account anywhere worldwide with platforms such as Google Cloud, Microsoft Azure or Amazon Web Services (AWS).

PriceFree Trial/DemoFeatures
Bronze: $24/month
Silver: $29/month
Gold: $79/month
With Free Version>Web-based, cloud and SaaS deployment
>Customizable templates
>Social media marketing
>More features at JotForm

Pros & Cons of JotForm Survey Software
JotForm supports more types of integration than some other competitors, and its strong guarantee of data security gives users peace of mind. 24/7 live support is available for paid subscribers, and it also offers an extensive user guide, video training and a forum for additional help. Groups of five users or less can collaborate on surveys with the free version, but it lacks the robust features available for Enterprise users. The service does not support site-intercept surveys, question branching or email marketing.

ProsCons
>400+ apps and integrations
>Strong security and HIPAA-certified servers
>Free version available
>Many support and training tools
>No site-intercept survey functionality
>Branching-question feature not supported

What Customers Are Saying
Customers appreciate the level of customization JotForm offers. One says, “Being able to show and hide, require or un-require questions, send specific emails, and calculate values based on responses is a game changer for me.” They also like how much it streamlines the data collection process. A customer writes, “Clients are easily able to click through our individualized links and fill the survey out right away. It has increased our productivity and saved a lot of time.”

Mopinion

Mopinion
Mopinion has quite a few big-name customers, including Walmart, Kia, Canon and Expedia. For users seeking inspiration or guidance building their survey, Mopinion offers its own survey marketplace. The marketplace is a collection of templates containing pre-built forms, pages and question types, so users can get started making surveys right away. Template selections range from customer feedback questionnaires to Net Promoter Score (NPS) surveys.

Mopinion features customized dashboards, allowing users to easily rearrange charts, see data at a glance and focus on the metrics most important to them. Its software uses native text sentiment analysis to instantly find the words and terms survey takers use the most. This can help business owners focus on potential areas of concern.

PriceFree Trial/DemoFeatures
Growth: $229/month
Turbo Growth: $579/month
14-day Free Trial>Pre-built customizable templates
>Mobile surveys
>Cloud, web and SaaS deployment
>More features at Mopinion

Pros & Cons of Mopinion Survey Software
Mopinion integrates with many of the most popular apps and services, including Google Analytics, Slack, Jira Software, Salesforce and Adobe DTM. The pre-built templates and categories make it easy to get started making surveys in minutes without building from scratch. Tools like predictive analytics and sentiment analysis let users identify problems at a glance. Mopinion has 24/7 live support but doesn’t offer functionality for site-intercept surveys or email and social media marketing.

ProsCons
>Integrates with most popular services
>Pre-built template selection
>In-depth reporting
>24/7 live support
>No site-intercept survey functionality
>No question-branching logic
>Email and social media marketing not supported

What Users Are Saying
Customers mention Mopinion’s value for the money and the quality of support at all levels. As one says, “During the free trial period, it was evident how easy the app is to use and the rich data we could get from it. Also, the pre- and post-sales support has been excellent.” Another writes, “Mopinion is one of the best customer feedback software on the market. It is scalable, affordable and delivers valuable customer insights.”

Qualtrics

Qualtrics
Qualtrics is one of the best-known survey solutions on the market. Its software powers more than one billion surveys per year and is used by major companies like Under Armour, Volkswagen, Spotify and Princeton University. Over 11,000 businesses and institutions have implemented Qualtrics surveys to date.

Qualtrics survey software has every tool most businesses need, from built-in statistical analysis to drag-and-drop templates with more than 100 pre-written questions from which to choose. Its proprietary artificial intelligence software, ExpertReview, monitors surveys in real time and gives creators suggestions for improvement.

Qualtrics offers automated projects for rapid feedback and guided programs to study customer, employee, product and brand experience. These programs contain preconfigured surveys and can be tailored based on industry and business type. Ready-made industry solutions are available for retail, hospitality, media, financial services and more.

PriceFree Trial/DemoFeatures
Custom QuoteFree Demo>Ready-made customizable templates
>Site-intercept and mobile surveys
>Integrates with Slack, Adobe Analytics, Zendesk and more
>More features at Qualtrics

Pros & Cons of Qualtrics Survey Software
Qualtrics provides complete control over survey creation with custom programming for advanced users, which is a function that not all survey applications have. Businesses of nearly any size and industry will find what they need in Qualtrics’ robust feature list. It offers a free basic account that never expires and requires no credit card, but users can only have one survey active at a time, and it’s limited to 100 responses. Pricing isn’t available upfront, so potential subscribers must contact Qualtrics for a quote.

ProsCons
>Create with templates or custom programming
>Many deployment and integration options
>24/7 live support
>Limited features for free account
>Must contact company for quote

What Customers Are Saying
Qualtrics is a popular choice for customers who want total control over their surveys. “Compared to other survey products, Qualtrics offers more flexibility and options to create questions so we can build our surveys exactly like we want them,” one user says. Businesses of all sizes are impressed with it, too. “Qualtrics lets you scale the functionality you need and how much use you expect, even offering a free level,” one customer writes, adding, “I can’t think of a situation in which Qualtrics would not be appropriate.”

QuestionPro

QuestionPro
QuestionPro serves companies of all sizes, from small businesses to global enterprises. Its customers include well-known entities such as Toyota, Samsung and Pepsi. QuestionPro lets users build customized surveys with advanced logic and multiple question types and then receive data analysis in real time.

QuestionPro offers several survey solutions depending on user needs: workforce, research, customer experience and enterprise. The workforce platform is ideal for performance management and analyzing employee sentiment. Its enterprise solution is built for the largest companies with the most complicated needs. The customer experience (CX) platform maps customers’ journey across websites and turns feedback into actionable, easily digestible data for business owners and leaders.

PriceFree Trial/DemoFeatures
Essentials: Free
Advanced: $85/month
Free Version>Customizable templates
>Mobile and site-intercept surveys
>Social media and email marketing supported
>More features at QuestionPro

Pros & Cons of QuestionPro Survey Software
QuestionPro includes the features most businesses will find important, like templates and marketing tools. The service supports integration with platforms such as Salesforce, Zapier, Hubspot and Marketo. It offers several types of reporting, including a response map, real-time analysis and participant statistics. Site-intercept surveys are supported. The free option allows for unlimited surveys and responses, but the most powerful tools are only available for Advanced and Enterprise subscribers.

ProsCons
>Themes included for all subscriber levels
>Powerful real-time reporting tools
>24/7 live support
>Limited features for free account
>Must contact company for Enterprise quote

What Customers Are Saying
QuestionPro’s tools, features and customer service impressed many users. “QuestionPro is an excellent survey tool that offers many options for data collection and analysis,” one writes. Another notes, “The analysis is top-notch and appears to be developed by data scientists that work to unlock new results from your raw survey data.”

SatisMeter

SatisMeter
SatisMeter has 250 customers across 35 countries, some of which include tech companies such as Instapage, Aircall and PixelMe. It boasts a 35% response rate and intuitive setup that takes only five minutes, so users can start building their surveys fast.

SatisMeter offers four survey types: Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES) and the Product-Market Fit survey. All surveys integrate with some of the most popular tools, including Slack, Mailchimp, Salesforce and Shopify.

There are three pricing tiers available, plus a free trial version. They also have an enterprise plan for over 100,000 users, but customers must contact the company for a quote. Pricing is based on the number of survey responses received, and the first 100 responses are free.

PriceFree Trial/DemoFeatures
Startup: $49/month
Growth: $99/month
Business: $299/month
Free Account>Customizable templates with branching questions
>Mobile and site-intercept surveys
>NPS Surveys measure reporting
>More features at SatisMeter

Pros & Cons of SatisMeter Survey Software
SatisMeter’s response-based pricing is ideal for small businesses or users who just want to give the service a try. The four survey types and their features are clearly described, making it easy to choose the right product for the user’s needs. Customizable templates take the guesswork out of survey design. A lightweight survey widget lets users deploy via mobile app, email or website. Social media marketing isn’t supported, though, and it doesn’t offer 24/7 live support.

ProsCons
>First 100 responses free
>Customizable survey solutions
>Deployment for email, web and mobile
>Doesn't support social media marketing
>No 24/7 live support

What Customers Are Saying
Users appreciate the quick setup and responsive support SatisMeter offers. One remarks, “Easy integration, and the support is blazing fast when you have a question.” According to another customer, “We’ve had to do literally zero maintenance or configuration to continue reaping the benefits that actively monitoring NPS yields.”

SoGoSurvey

SoGoSurvey
Several of the world’s top brands use SoGoSurvey, including FedEx, eBay, Yamaha and Citibank, and it claims to have over 100,000 customers in 96 countries. It offers solutions to gauge both customer and employee experiences, as well as an online survey and quiz tool.

SoGoSurvey features adaptable customized templates that are designed to boost response rates and reduce participant fatigue. Survey makers have access to powerful tools like skip logic, pre-population and question branching. The clean, organized dashboard lets users view key data and share it in real time.

SoGoSurvey’s API streamlines the survey process. It can automatically deploy a survey when conditions are triggered and then instantly collect, analyze and send results to anyone, anywhere. It also offers fully managed packages, ideal for users who lack time or resources to tackle a survey project on their own.

PriceFree Trial/DemoFeatures
Plus: $25/month
Pro: $66/month
Premium: $99/month
Free Demo>Customizable templates
>Mobile and site-intercept surveys
>Integrates with Slack, Salesforce, Zapier and more
>More features at SoGoSurvey

Pros & Cons of SoGoSurvey Survey Software
SoGoSurvey has a wide selection of premade templates in a variety of categories, and surveys can be deployed almost anywhere. Email and social media marketing are supported, features that some competitors lack. 24/7 live support is offered for all plans. Some question types and functions, such as auto-saving and randomization, are only available with the higher-tier plans.

ProsCons
>Large template library
>24/7 live rep support
>Some features only available to Pro, Premium and Enterprise users

What Customers Are Saying
SoGoSurvey’s design software and real-time reporting tools impressed customers. One user says, “Creating and distributing surveys is the most basic part, but the reporting features makes the application really stand out!” Many were also pleased with the fast and helpful customer support team. “Customer service is the best with responses almost the minute you ask for help,” remarks another.

SurveyMonkey

Survey-Monkey
SurveyMonkey boasts a few big-name clients, such as Johnson & Johnson, Cisco and Intuit. It claims that 98% of the Fortune 500 have used its service, and over 20 million questions are answered via its surveys each day.

More than just basic surveys, the company offers several specialized products, including solutions for HR departments, marketing and customer engagement. They also have a variety of enterprise-grade products, like GetFeedback, which is designed for Salesforce users, and TechValidate, a tool that creates marketing content based on customer survey results. Premade survey template types include job satisfaction, customer loyalty, concept testing and several others.

SurveyMonkey has a Team Advantage and Team Premier plan, plus a custom-priced Enterprise plan for the largest organizations.

PriceFree Trial/DemoFeatures
Team Advantage: $25/user/month
Team Premier: $75/user/month
None>Integrates with C-Connect, Bonobo AI, Mailchimp and more
>Customizable templates
>Question branching logic
>More features at SurveyMonkey

Pros & Cons of SurveyMonkey Survey Software
SurveyMonkey’s premade templates cover almost any topic users could want, from concept testing to employee engagement. Surveys can be deployed via all major platforms, including email, website link, social media or mobile app. The integration library is well-organized, so users can quickly find what they’re looking for. 24/7 live support is available for all plans. Unlike most of its competitors, SurveyMonkey doesn’t offer a free trial, and subscription plans require a minimum of three users.

ProsCons
>Good selection of survey types and templates
>Several deployment options
>Organized integration library
>24/7 live rep support
>No free trial
>3 users minimum required per plan

What Customers Are Saying
Ease of setup and attractive premade templates draw praise from many users. As one says, “It’s easy to make multiple surveys and it prompts you to customize them. The surveys look great and encourage people to take them!” Another remarks, “The questions that are in the templates are diverse, educated and are all designed with the purpose of the survey in mind.”

SurveyGizmo

SurveyGizmo
More than 15,000 companies of all sizes use SurveyGizmo, including global brands such as Urban Outfitters, Adobe, Verizon and Sonos. It offers surveys custom-tailored in categories like market research, customer satisfaction and employee engagement.

One of SurveyGizmo’s popular tools is its Activated Net Promoter Score (NPS) solution, which identifies customer sentiment and lets business owners interact with them in real time. SurveyGizmo claims the tool can increase NPS while reducing churn and minimizing customer bug reports.

Other out-of-the-box features include its Sales Motion Optimizer and Employee Experience solutions. The Sales Motion Optimizer personalizes the customer buying experience based on their feedback. For example, customers could give items a “thumbs up” or “thumbs down” while shopping to receive more personal product recommendations. With Employee Experience, business owners can use preconfigured surveys to gather continuous feedback from their team.

PriceFree Trial/DemoFeatures
Collaborator: $25/month
Professional: $85/month
Full Access: $150/month
Free Trial>Customizable templates with branching questions
>Site-intercept and mobile surveys
>Social media and email marketing
>More features at SurveyGizmo

Pros & Cons of SurveyGizmo Survey Software
SurveyGizmo’s ready-to-go templates and solutions let users gather feedback whenever they need it. Reporting and analysis tools are robust. It offers free trials for every plan level, plus a bulk discount rate for Enterprise subscribers with more than 20 users. Some features are only available for higher-tier plans, though. The Collaborator plan doesn’t have advanced survey logic, like branching questions. Technical help for that plan is via chat and email only; phone support is not included.

ProsCons
>Custom templates and solutions
>Powerful reporting tools
>Bulk discount available
>Collaborator plan lacks advanced survey logic
>Phone support only for plans above Collaborator level

What Customers Are Saying
Users were satisfied with SurveyGizmo’s reporting features. One states, “To easily download results into useful and standard formats makes research move quickly and without a hitch.” Others praised the user-friendly survey creator, saying, “By far, one of the easiest surveying tools out there to use. It takes almost zero time to orient yourself to the design tool.”

SurveyLegend

SurveyLegend
Based in Sweden, SurveyLegend says that its service is trusted by thousands of companies, including Adidas, Lego, Redbull and Chipotle Mexican Grill. Users can design their own survey or choose from ready-made templates in categories such as customer fulfillment and research. There are also a few templates in the nonprofit, education and health care categories.

The software features a logic creator that lets users branch questions or skip certain ones depending on a survey taker’s responses. Users can also tailor surveys to individual participants by showing or hiding specific questions.

SurveyLegend’s reporting tools include live analytics, geographical reach, a survey participation map and a variety of graphs and charts. Surveys support webhooks for linking with third-party applications. It has a free version, and plans start at $15 per month.

PriceFree Trial/DemoFeatures
Pro: $15/month
Business: $25/month
Legendary: $65/month
Free Version>Customizable templates
>Site-intercept and mobile surveys
>Social media and email marketing
>More features at SurveyLegend

Pros & Cons of SurveyLegend Survey Software
SurveyLegend’s attractive templates give surveys a professional look with little effort, and the What-You-See-is-What-You-Get design tool is easy to understand even for beginners. Its plans are a bit less expensive than some competitors; yearly subscribers get a 25% discount. All plans feature unlimited questions and responses. Creators who want to use branching questions or advanced logic will need to sign up for Business tier or higher, though, as lower-level plans don’t support those features. Additionally, phone support is available only to Legendary subscribers.

ProsCons
>Attractive templates
>Easy-to-use design tool
>Unlimited questions and responses for every plan
>Free and Pro plans lack certain features
>Phone support for Legendary plan only

What Customers Are Saying
SurveyLegend’s design tool gets high marks from customers. “The WYSIWYG design screen was easy to use, and the preview of the survey really helpful. The wide range of themes meant I could pick one that suited the impression I wanted to give,” one notes. Another says, “I particularly like the image questions. Image quality looks good and there are lots of options to customize your images.”

SurveySparrow

SurveySparrow
SurveySparrow bills itself as an “Omni-channel Experience Management Platform.” It claims to have 20,000 customers globally, including brands like Siemens, Gucci, Xerox and Duke University.

Its omni-channel service lets users deploy surveys almost anywhere and in any way they want. Surveys can be sent via web, email, QR code or mobile, and it supports an offline mode for when an internet signal isn’t available.

SurveySparrow has solutions for three main categories: customer, employee or product experience. Integrations include Zapier, Salesforce, Hubspot and more. Using webhooks, users can connect surveys with any third-party application. Its API allows businesses to integrate surveys with a help desk or an internal communication platform.

PriceFree Trial/DemoFeatures
Basic: $19/month
Premium: $49/month
Business: $149/month
Enterprise: $499/month
Free Demo>Deployment for web, cloud, iPhone/Android and SaaS
>Customizable templates and branching questions
>Custom performance reports with growth plans
>More features at SurveySparrow

Pros & Cons of SurveySparrow Survey Software
SurveySparrow has an impressive library of templates, and users can pick what they need by survey type or industry. It supports social-media marketing and site-intercept surveys. It’s also upfront about Enterprise plan pricing, unlike some competitors, so users don’t need to contact the company for a custom quote. The Basic plan is limited to 1,000 responses, and it does not support multilingual surveys.

ProsCons
>Organized template selection
>Site-intercept surveys supported
>Flat-rate Enterprise pricing
>Basic plan has limited responses
>Multilingual surveys only for plans above Basic

What Customers Are Saying
SurveySparrow’s deployment options impressed customers. One says, “The way SurveySparrow can handle input from visitors via chat is a tremendous help. With the survey integrated into their chat application, we see more people responding.” They also like the intuitive user interface. “Survey takers feel like they’re actually having a conversation with you instead of just giving you data. It keeps them interested in the survey process,” one customer writes.

Typeform

Typeform
Typeform’s survey software has been used by major brands such as Nike, Uber, Airbnb and Apple. It offers a large collection of templates for gathering employee feedback, quizzing customers or doing market research.

Its Logic Jump feature lets users create custom branching questions for a more personalized survey-taking experience. Surveys can be deployed via web or the cloud and work on any device. Integration options include Mailchimp, Google Tag Manager, Salesforce and more.

Plans start at $35 per month for Essentials. Users can upgrade to the more feature-rich Professional plan for the same price by purchasing a yearly subscription.

PriceFree Trial/DemoFeatures
Essentials: $35/month
Professional: $35/month
Premium: $70/month
Free Account>Customizable templates with branching questions
>Mobile surveys
>Social media marketing
>More features at Typeform

Pros & Cons of Typeform Survey Software
Typeform’s robust template catalog is well-organized, with clear categories for every survey type so users can quickly choose the one they like. Access to third-party photo and video libraries, Pexels and Unsplash, is included. All plans offer unlimited surveys and responses, but the Essentials plan only allows three Logic Jumps per survey. Salesforce integration and live chat support are only available with the premium plan.

ProsCons
>Large, organized template catalog
>Photo and video library included
>Unlimited surveys and responses for all plans
>Limited Logic Jumps for Essentials plan
>Live chat, Salesforce integration for Premium plan only

What Customers Are Saying
Many customers appreciate the user-friendly interface and high response rate of survey takers. “The form interface focuses on one question at once, then smoothly flows to the next, giving our customers a sense of completion, and — dare I say it — fun,” one writes. Typeform’s integration options also draw praise. One customer says, “The fact that it integrates with just about every other tool under the sun really allows you to streamline your processes.”

What Is Survey Software?

Every business needs to collect feedback, whether it’s market research for a new service, customer satisfaction polls, or employee analysis. Survey software is designed to help gather that feedback and turn it into actionable data, enabling businesses to make improvements and identify concerns before they become major issues.

Surveys created using survey software can range in complexity, from basic questionnaires to multiple pages with images, video, branching logic, and more. Survey software enables businesses to do it all, even without any knowledge of design or coding.

Most major survey software can be deployed anywhere: mobile device, email, website, or the cloud. It can also integrate with some of the most popular services for small businesses, including email marketing platforms and sales management systems.

Benefits of Survey Software

Survey software can save small businesses hours on research, collecting data, analyzing it, and reporting it to your team. A few key areas where survey software can help include:

  • Customer experience. Customers are the backbone of many businesses, so it’s vital to understand their wants, needs, pain points, and unique experiences. Survey software lets users measure satisfaction with products or services, gather reviews, and analyze customer sentiment at a glance.
  • Market research. Whether you’re seeking opinions on an existing product or bringing something new to market, survey software has the tools to get the data businesses need. Surveys can reveal buying trends and show how you’re doing compared to the competition.
  • Human resources. Survey software offers valuable insight at all levels of employment, from screening potential new hires to understanding exit reasons. This data can guide businesses to hire the right people, keep them engaged, and learn what motivates them.
  • Get data anywhere. Surveys cross borders, letting business owners get results from anyone, anywhere, no matter their device or location.
  • Share results with the whole team. Most survey software allows users to collaborate on survey creation and then share the data with employees, managers, or other key people in the business.

Must-Have Features for Survey Software

Most survey software comes packed with features. Some of these features include:

  • Pre-built templates. Templates can save your business a lot of time by designing much of a survey for you. Many survey programs include a library of templates in a variety of categories. Some also have pre-written questions so you can build a survey with just a few clicks.
  • Customization. Your software should give you complete control over how the survey looks and behaves. Look for one that has a What-You-See-Is-What-You-Get (WYSIWYG) editor. It lets you view how the survey will appear to users while you’re designing it.
  • Deployment. Consider the platforms and devices where you want the survey to deploy. This can include mobile devices, your business’s website, or email.
  • Integration. Know what services you want to integrate surveys with before purchasing software. A few popular ones include Mailchimp, Zapier, Google Sheets, and Salesforce. Some integrations aren’t available with certain software, or you might need to purchase a higher-tier plan to access the one you need.
  • Reporting tools. Data won’t be of much use if you can’t understand it. The best software analyzes participant input and gives results in real time.
  • Site-intercept surveys. This type of survey pops up while a customer is browsing your site to ask how their experience is going.

The Cost of Survey Software

Survey software prices can vary greatly, depending on features, plan level, and subscription length. Some companies charge by the user while others include a set number of users per plan for the same rate. Many software companies will offer a discount for signing up for a yearly plan rather than monthly. This discount may be around 25% off the total bill, so it can be a perk for businesses with long-term survey needs.

Most survey software companies offer either a free demo of how the software works, a free trial period, or a free basic plan. Free plans can be a good idea for learning what the software can do, but it might be missing some key features your business needs. For example, some free plans only allow a single user or put limits on how many active surveys you can have. Others will prompt you to upgrade to a paid subscription if a survey hits a certain number of responses.

As your business grows, you might eventually need an enterprise plan. These plans offer the most features, but they are the most expensive, and you’ll usually need to contact the company to get a custom quote. It’s a good idea to get a few quotes/pricing options from your top choices and then decide which one’s the best fit for your business when it comes to both features and budget.