The Best Social Media Management Software of 2021

Our social media management software reviews are the result of over 40 hours of research on 65+ social media management software companies from across the web. These reviews and our social media management software guide help small businesses and startups find the best social media management software for their business.

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The Best Social Media Management Software Companies of 2021

The Best Social Media Management Software Badge

How We Chose the Best Social Media Management Software

Managing multiple social media accounts takes hard work and planning. Many brands and social media marketing agencies choose to invest in social media management software to plan and manage their accounts more easily. There are many software options out there, but they don’t have the same features and capabilities. It can get confusing knowing which software brand to choose. That’s why we did all the research and narrowed down the best options. We evaluated social media management software companies on the most important features: automation, integrations, and reporting features.

Automation

It takes a lot of effort to maintain social media accounts, and in many cases, many tasks must be completed. It’s best to use software that can save the user time and energy with features such as automated publishing and post scheduling tools. We looked at software options that include these important features.

Integrations

The software should also have pre-built integrations so it’s simple to use other marketing software along with the social media management software of choice. We highlighted social media software options that integrate well with popular and common apps and tools and the most popular social media platforms.

Reporting Features

It’s especially helpful if social media management software offers robust reporting tools that include things like impressions and engagement so the user can adequately measure their social media campaigns’ performance and make changes as necessary. We’ve highlighted software options that offer excellent reporting tools.

The 15 Best Social Media Management Software Programs of 2021

AgoraPulse

AgoraPulse
AgoraPulse is a social media management software program made to help agencies better manage their content, social media schedule, and publishing needs. The software dashboard offers a variety of tools and features and also includes custom reporting capabilities. This solution integrates well with many popular apps. It can be accessed from any device, and AgoraPulse also offers a mobile app for both Android and iOS devices. Monthly pricing varies depending on agency size, and a 28-day free trial is available. Here are some of the best features of AgoraPulse:

  • Content management tools
  • Post scheduling tools
  • Social media monitoring capabilities
  • Multi-account management
  • Collaboration tools
  • Customer engagement tools
  • Contact management tools
  • Automated publishing
  • Reporting tools
  • Mobile app for Android and iOS
PriceFree Trial/Demo Features
Medium: $79/month billed annually
Large: $159/month billed annually
X-Large: $239/month billed annually
Enterprise: $399/month billed annually
Free trial >Cloud-based software, mobile accessible with Android and iPhone/iPad
>Offers post scheduling tools
>Includes social media monitoring
>More features at AgoraPulse

Pros & Cons of AgoraPulse Social Media Management Software
There are many things to love about AgoraPulse. It’s a feature-packed tool. It’s also easy to use and has some excellent reporting capabilities, making it easier to understand and share valuable data related to social media campaigns. One negative is that AgoraPulse doesn’t integrate with Pinterest.

ProsCons
>Easy to use
>Great reporting capabilities
>Feature-packed
>Doesn’t integrate with Pinterest

What Customers Are Saying
Customers appreciate that this is an easy-to-use solution. A satisfied customer noted, “I love the ease of use. When training new employees on how to use this software it takes no time at all until they understand the ins and outs of the platform.” Users also appreciate the many built-in reporting tools. One happy customer commented, “AgoraPulse has some awesome reporting tools. Helps us save money instead of getting another reporting software.”

Buffer

Buffer
Buffer is another social media management software option and is a big name in the industry. It has two different web-based options available for social media marketing needs, including its Publish solution and its Analyze solution. Its Publish subscription is focused around planning, collaborating, and publishing content. Its Analyze subscription focuses on analyzing social media performance with great reporting tools. Companies can choose to use both plans or just one. Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+, and Pinterest. Buffer offers a mix of monthly costs depending on the number of social accounts, users, and scheduled posts. A free plan is available with limited capabilities.

Here are some of the top features included in Buffer:

  • Content management solutions
  • Reporting tools
  • Multi-account management
  • Social media monitoring
  • Post scheduling tools
  • Automated publishing
  • Mobile app for Android and iOS
PriceFree Trial/Demo Features
Free version available with limited features
Publish Pro: $15/month
Publish Premium: $65/month
Publish Business: $99/month
Analyze Pro: $35/month
Analyze Premium: $50/month
14-day free trial >Cloud-based software, mobile accessible with Android and iPhone/iPad
>Includes content management solutions
>Offers reporting tools
>More features at Buffer

Pros & Cons of Buffer Social Media Management Software
Buffer has a lot of useful features. This software includes reporting tools. It also includes social media monitoring tools and supports multi-account management. One feature that’s lacking is customer engagement tools. Additionally, Buffer offers a free plan — but it’s limited to one user, ten scheduled posts, and three social profiles.

ProsCons
>Offers reporting tools
>Includes social media monitoring tools
>Supports multi-account management
>No customer engagement tools
>Free plan is limited

What Customers Are Saying
Users like that they can easily schedule and plan their social media posts using Buffer. One reviewer states, “Buffer is perhaps one of the simplest and easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams.”

CoSchedule

CoSchedule
CoSchedule is a social media management software that can help brands, agencies, and social media marketers better manage and organize their online marketing efforts all in one place. This is a web-based solution, and CoSchedule also offers a mobile app for Android and iOS devices. This software integrates nicely with all major social media platforms and tools like WordPress, Google Docs, Asana, HubSpot, and Evernote. Pricing ranges from $14 to $29 per month when billed annually. A free trial is also available. Here are some of the best features of CoSchedule:

  • Reporting tools
  • Social media monitoring tools
  • Multi-account management
  • Automated publishing tools
  • Customer engagement tools
  • Post scheduling tools
  • Content management solutions
  • Mobile app
  • Integrations
  • Editorial calendar tools
PriceFree Trial/Demo Features
Blog Calendar: $14/user/month billed annually
Marketing Calendar: $29/user/month billed annually
Marketing Suite: Custom quote
14-day free trial >Cloud-based software, mobile accessible with Android and iPhone/iPad
>Includes content management tools
>Supports multi-account management
>More features at CoSchedule

Pros & Cons of CoSchedule Social Media Management Software
There are many good things about CoSchedule. It’s easy to use. It also includes great content planning tools and the software supports multi-account management. While CoSchedule does offer a free trial, the time period is not quite as long as some of its competitors.

ProsCons
>Easy-to-use solution
>Includes great content planning tools
>Supports multi-account management
>Free trial isn't as long as those of some competitors

What Customers Are Saying
Customers like that this solution is easy to use. One happy customer noted, “CoSchedule is very easy to use. On my first day in the office, I was able to figure out how to use it within minutes.” This solution also makes it easier to keep track of content and stay organized. According to a reviewer, “The monthly calendar view gives me a broad overview of all the content we have in production.”

e-clincher

eclincher
E-clincher is another social media management software option to consider. It’s a web-based solution and also offers a mobile app for both Android and iOS. In addition to providing content planning tools and content scheduling tools, e-clincher also offers some additional extra features like suggested content and keywords and monitoring capabilities. This solution integrates well with the most popular social media platforms and many other online tools like Google Drive, Dropbox, Feedly, and Pocket. Pricing ranges from $59 per month to $219 per month, depending on size and specific needs. A free trial is available. Here are some of the top features of e-clincher:

  • Social media monitoring tools
  • Post scheduling capabilities
  • Multi-account management
  • Customer engagement tools
  • Content management tools
  • Integrations
  • Automated publishing
  • Reporting tools
  • Mobile app for Android and iOS
PriceFree Trial/Demo Features
Basic: $59/month
Premier: $119/month
Agency: $219/month
14-day free trial >Cloud-based software, mobile accessible with Android and iPhone/iPad
>Supports multi-account management
>Includes social media monitoring tools
>More features at e-clincher

Pros & Cons of e-clincher Social Media Management Software
There are many great things about e-clincher. It’s intuitive and has an affordable price tag. It also supports multi-account management, like many of its competitors. While there are many pros to using this software, the basic plan is limited in its capabilities.

ProsCons
>Intuitive
>Affordable pricing
>Supports multi-account management
>The basic plan has limited capabilities

What Customers Are Saying
Customers appreciate that this is an affordable software option with a lot of great features. They love the feature that allows them to recycle popular content. Users also give the customer service team great marks. One happy reviewer noted, “I have never encountered such a good and quick support team.”

Falcon.io

Falcon.io
Falcon.io is a web-based social media management solution. Its many features can also be accessed through its mobile app, which is made for Android and iOS devices. It offers tools to make it easier to publish content, monitor social media, engage well, and measure results. Brands and agencies can make better social media choices with the use of Falcon.io. This solution integrates well with HubSpot, smooch, Lexalytics, and Zendesk. The essentials package is available for $129 per month, and a full suite package is also an option, with pricing available upon request. A free demo and free trial are available. Here are some of the best features of Falcon.io:

  • Mobile app
  • Multi-account management
  • Post scheduling tools
  • Customer engagement tools
  • Automated publishing
  • Social media monitoring tools
  • Built-in reporting tools
  • Integrations with popular tools
  • Content management tools
PriceFree Trial/Demo Features
Essentials: $129/month
Full Suite: Custom quote
14-day free trial
Free demo
>Cloud-based software, mobile accessible with Android and iPhone/iPad
>Supports multi-account management
>Includes customer engagement tools
>More features at Falcon.io

Pros & Cons of Falcon.io Social Media Management Software
Falcon.io is easy to use, and the company offers excellent customer service support. The software also supports multi-account management. With that being said, the Essentials package, which is quite affordable, has limits on the number of social media channels and users, meaning companies may need to invest in the higher-priced Full Suite package

ProsCons
>Supports multi-account management
>Easy to use
>Excellent customer service
>The Essentials package limits the number of social media channels and users

What Customers Are Saying
Customers appreciate the scheduling tools and the calendar as it helps them plan better and save time. One reviewer noted, “We love to use the content calendar to schedule posts or cross-post to different social platforms.” They also appreciate that Falcon.io is simple to use. One happy customer mentioned that “the scheduling platform is very easy and user-friendly.”

Hootsuite

Hootsuite
Hootsuite is another social media management platform, and it’s one of the most widely used social media management products out there. It’s a web-based solution with many great features, including a variety of publishing, engagement, advertising, monitoring, and analyzing tools. This software integrates nicely with tools like Canva, Dropbox, Zendesk Pro, Adobe Stock, Spotify, and Salesforce. The company offers a range of monthly subscription plans and also has a free plan with limited features. Hootsuite offers a free trial and free demo. It has a mobile app for both Android and iOS devices. Here are some of the most notable features of Hootsuite:

  • Mobile app
  • Content management tools
  • Post scheduling
  • Reporting tools
  • Multi-account management
  • Customer engagement tools
  • Automated publishing
  • Integrations with many apps
  • Social media monitoring tools
PriceFree Trial/Demo Features
Professional: $29/month
Team: $129/month
Business: $599/month
Enterprise: Custom quote
30-day free trial
Free demo
Free version
>Cloud-based software, mobile accessible with Android and iPhone/iPad
>Includes customer engagement tools
>Includes reporting tools
>More features at Hootsuite

Pros & Cons of Hootsuite Social Media Management Software
There’s plenty to like about Hootsuite. The platform is easy to use, and it supports multi-account usage. Hootsuite also offers a free plan. With that being said, the free plan is limited to one user, three social profiles, and 30 scheduled messages.

ProsCons
>Offers a free plan
>Easy to use
>Supports multi-account usage
>Free plan is limited

What Customers Are Saying
Customers love how easy it is to schedule social media posts when using Hootsuite. One reviewer noted, “I like the ease of use the most. In your dashboard, everything is laid out in a way where you can easily view each feed to see comments/shares/messages per platform.” The features most customers considered favorites are the scheduling tools and analytics tools.

HubSpot Marketing Hub

HubSpot
HubSpot Marketing is another solution that features powerful marketing automation tools to help companies and agencies better handle their online marketing and social media marketing needs. Using this platform makes it possible to attract and convert more customers and run marketing campaigns more effectively. This is a feature-packed web-based social media management software, and it supports email marketing efforts, too. There are a few plans available at different price points. HubSpot Marketing Hub integrates well with many popular apps. The company offers 24/7 support. Here are some of the best features of HubSpot Marketing Hub:

  • Reporting tools
  • Automated publishing tools
  • Social media management tools
  • Multi-account management
  • Customer engagement tools
  • Post scheduling tools
  • Integrations with many apps
  • Content management tools
PriceFree Trial/Demo Features
Starter: $45/month billed annually
Professional: $800/month billed annually
Enterprise: $3,200/month billed annually
Free version >Cloud-based software
>Includes content management tools
>Supports multi-account management
>More features at HubSpot Marketing Hub

Pros & Cons of HubSpot Marketing Hub Social Media Management Software
There are many pros to using HubSpot. It has a user-friendly interface and is feature-packed. It also supports multi-account management, which is great for marketers. One negative is that HubSpot Marketing Hub doesn’t offer a mobile app.

ProsCons
>User-friendly interface
>Feature-packed
>Supports multi-account management
>No mobile app available for Marketing Hub platform

What Customers Are Saying
Customers like that this solution is intuitive. One satisfied customer noted, “I am new to the platform and I feel it is extremely user-friendly and easy to learn. It didn’t take me long to get the fundamentals locked down and start using the platform to its potential.” Users also appreciate that they’re able to automate so many marketing tasks.

MavSocial

MavSocial
MavSocial is a social media management solution that makes it easier to curate, create, and manage your social media presence. This web-based software offers many great tools, like scheduling and automation tools, team management and collaboration tools, and content curation tools. The company also offers great reporting capabilities. Different price points are available depending on features and needs, and MavSocial offers a 14-day free trial. This solution supports many social media platforms and integrates with other popular tools. Here are some of the top features of MavSocial:

  • Customer engagement tools
  • Post scheduling tools
  • Automated publishing
  • Content management solutions
  • Built-in reporting tools
  • Social media monitoring capabilities
  • Multi-account management
  • Mobile app for Android and iOS
  • Built-in stock photo database
PriceFree Trial/Demo Features
Advanced: $16/month billed annually
Pro: $65/month billed annually
Business: $165/month billed annually
Enterprise: $415/month billed annually
14-day free trial>Cloud-based software, mobile accessible with Android and iPhone/iPad
>Offers built-in reporting tools
>Includes content management solutions
>More features at MavSocial

Pros & Cons of MavSocial Social Media Management Software
With so many advantages, it’s easy to see why users like MavSocial. This company offers affordable pricing. The software makes it easy to automate social media posts, and it also includes a built-in stock photo database, which can help marketers save time. One negative is that MavSocial doesn’t integrate with Pinterest.

ProsCons
>Offers affordable pricing
>Easy to automate
>Includes a built-in stock database
>Doesn’t integrate with Pinterest

What Customers Are Saying
Users appreciate the built-in reporting tools. One happy customer mentioned that the “reporting features are robust and the ease of exporting client-ready PDFs and Excel reports makes metric reporting to clients a breeze.” Customers also appreciate the built-in stock photo database.

SEMrush

SEMrush
SEMrush describes itself as an all-in-one marketing toolkit. Its social media toolkit offers digital marketing solutions that make it easier to publish and monitor social media campaigns. In addition to social media scheduling and posting tools, the company also provides tools to help manage and optimize social media ads. This is a web-based solution that also offers a mobile app for Android and iOS. Here are some of the best features included in SEMrush:

  • Mobile app
  • Content management tools
  • Multi-account management
  • Built-in reporting tools
  • Social media monitoring capabilities
  • Automated publishing
  • Post publishing tools
  • Customer engagement tools
  • Integrations with other apps and programs
PriceFree Trial/Demo Features
Pro: $99.95/month
Guru: $199.95/month
Business: $399.95/month
Enterprise: Custom quote
7-day free trial >Cloud-based software, mobile accessible with Android and iPhone/iPad
>Supports multi-account management
>Includes content management tools
>More features at SEMrush

Pros & Cons of SEMrush Social Media Management Software
There are many good things about SEMrush. This solution includes many powerful social media marketing tools. It also supports multi-account management and offers a mobile app. One negative is that the free trial period is only available for up to seven days, which is short compared to other competitors.

ProsCons
>Includes many powerful social media marketing tools
>Supports multi-account management
>Offers a mobile app
>Short free trial period

What Customers Are Saying
Customers love how feature-packed this solution is, and they find they can handle all their digital marketing needs with it. Users also give SEMrush high marks for its excellent customer support. When discussing SEMrush, one reviewer noted that “they are easy to use, setup, and manage and their support is exceptional.”

Sendible

Sendible
Sendible is another social media management solution that is available. This web-based solution can be accessed from anywhere via a computer or mobile app. Sendible makes it easier for agencies to run their social media campaigns and to plan and collaborate effectively with the whole team. This software includes reporting tools to analyze important metrics so campaigns can be improved and integrates nicely with many other common apps like Canva, Google Drive, Dropbox, and Slack. Sendible offers a variety of price points and packages and also offers a 14-day free trial. Here are some of the top features of Sendible:

  • Mobile app
  • Built-in reporting tools
  • Social media monitoring tools
  • Multi-account management
  • Automated publishing tools
  • Post scheduling
  • Customer engagement tools
PriceFree Trial/Demo Features
Starters: $24/month billed annually
Traction: $84/month billed annually
Growth: $169/month billed annually
Large: $254/month billed annually
14-day free trial >Cloud-based software, mobile accessible with Android and iPhone/iPad
>Offers built-in reporting tools
>Supports multi-account management
>More features at Sendible

Pros & Cons of Sendible Social Media Management Software
There are many pros to using Sendible. It’s an easy-to-use solution. The software supports multi-account management and includes customer engagement tools. One missing feature is content management tools.

ProsCons
>Supports multi-account management
>Simple to use
>Includes customer engagement tools
>Doesn’t include content management tools

What Customers Are Saying
Customers appreciate that this is an easy-to-use solution. Users also appreciate how much more organized they’re able to be using Sendible. One satisfied customer noted, “This program helps me stay organized when scheduling hundreds of posts for multiple brands, on multiple platforms.”

SocialPilot

Social-Pilot
SocialPilot is another social media management software option. This company offers tools that make it easier for users to publish content, collaborate with team members, and analyze important data related to their social media marketing campaigns. This is a web-based solution, and SocialPilot also offers a mobile app for both Android and iOS. SocialPilot integrates with the most popular social media platforms and some popular apps and tools, such as Zaipier, Bitly, Canva, and Feedly. SocialPilot offers different plans and price points, and it also offers a 14-day free trial. Here are some of the top features of this social media management solution:

  • Multi-account management
  • Mobile app
  • Reporting tools
  • Content management solutions
  • Customer engagement tools
  • Automated publishing
  • Social media monitoring capabilities
  • Post scheduling
PriceFree Trial/Demo Features
Agency: $83.33/month billed annually
Small Team: $41.66/month billed annually
Professional: $25/month billed annually
Enterprise: Custom quote
14-day free trial >Cloud-based software, mobile accessible with Android and iPhone/iPad
>Supports multi-account management
>Includes customer engagement tools
>More features at SocialPilot

Pros & Cons of SocialPilot Social Media Management Software
There are many things to like about SocialPilot. It’s a cost-effective solution, especially for the features offered. It also has a simple, easy-to-use design and supports multi-account management. While this software solution does integrate with some popular tools and apps, it doesn’t offer as many integrations as some of its competitors.

ProsCons
>Cost-effective
>Simple design
>Supports multi-account management
>Doesn’t offer as many integrations as some of its competitors

What Customers Are Saying
Customers appreciate the simple design and layout and like that this is an easy-to-use tool. They also like the affordable pricing, which is especially helpful for small brands. Users enjoy the included calendar tool. One happy customer noted, “I love the calendar aspect. It helps me to visually plan a month of social media postings to make sure I have every day covered.”

Sprinklr

Sprinklr
Sprinklr is a web-based social media management solution that helps brands and digital agencies better handle their digital marketing and social media marketing affairs. It recently introduced a mobile app for Android and iOS. This solution includes many great capabilities and features, like social media monitoring tools, engagement tools, reporting tools, and collaboration tools. Sprinklr integrates well with tools like Salesforce, Mailchimp, Zendesk, Bitly, and Domo. The company does not publicly list its prices, but it does offer a free demo to brands that want to test out its solutions. Here are some of the best features included in Sprinklr:

  • Mobile app for Android and iOS
  • Collaboration tools
  • Social media monitoring capabilities
  • Content management tools
  • Post scheduling
  • Customer engagement tools
  • Integrations with other tools and apps
  • Reporting tools
PriceFree Trial/Demo Features
Custom quoteFree demo >Web-based software, mobile accessible with Android and iPhone/iPad
>Includes content management tools
>Offers social media monitoring capabilities
>More features at Sprinklr

Pros & Cons of Sprinklr Social Media Management Software
Sprinklr is an easy-to-use solution. The software offers great reporting tools and collaboration tools. While there are some great things to love about Sprinklr, this software is missing some core features like multi-account management and automated publishing.

ProsCons
>Great reporting tools
>Easy to use
>Includes collaboration tools
>Doesn’t support multi-account management
>Doesn’t include automated publishing capabilities

What Customers Are Saying
Customers appreciate Sprinklr’s ease of use, built-in social media monitoring features, and robust reporting tools.. A happy customer commented, “Sprinklr also has a depth of reporting that you don’t see in other social media tools. I never had to have anything extra to help track our social media engagements.”

Sprout Social

Sprout-Social
Sprout Social is a social media management software that can make it easier to reach more people, get better engagement, and measure the success of social media campaigns. It offers plans for businesses both small and large. This software can be accessed via the web or by mobile app. Sprout Social integrates with other common tools and apps like Zendesk, Salesforce, Dropbox, Google Drive, Bitly, and Feedly. The company offers a mix of plans and prices, depending on the needs of a business, and it also offers a 30-day free trial. Here are some of the top features of Sprout Social:

  • Built-in reporting tools
  • Multi-account management
  • Content management tools
  • Integrations with other tools and apps
  • Social media monitoring capabilities
  • Mobile app for Android and iOS
  • Automated publishing
  • Customer engagement tools
  • Post scheduling
PriceFree Trial/Demo Features
Standard: $99/user/month
Professional: $149/user/month
Advanced: $249/user/month
30-day free trial >Cloud-based software, mobile accessible with Android and iPhone/iPad
>Offers built-in reporting tools
>Includes content management tools
>More features at Sprout Social

Pros & Cons of Sprout Social Social Media Management Software
There are many things to like about this solution. Sprout Social offers affordable pricing and great reporting tools. This software also supports multi-account management. One negative is that Sprout Social doesn’t integrate with Facebook groups or LinkedIn groups.

ProsCons
>Affordable pricing
>Great reporting tools
>Supports multi-account management
>Doesn’t integrate with Facebook groups or LinkedIn groups

What Customers Are Saying
Customers appreciate how easy it is to collaborate when using Sprout Social. One reviewer noted that it “allows us to collaborate across our team with members in different locations.” Users also appreciate that Sprout Social supports multi-account management.

Tailwind

Tailwind
Tailwind is another popular social media management software option. While it doesn’t support all social media platforms, it’s an excellent choice for brands or digital marketers who need to manage their Pinterest and Instagram accounts. Many bloggers choose to use this tool to better market their blogs and blog posts. It’s an extremely affordable solution, and Tailwind offers a 31-day free trial. While it’s a web-based solution, the company also offers a mobile app. Here are some of the top features of Tailwind:

  • Mobile app for Android and iOS
  • Content management tools
  • Multi-account management
  • Built-in reporting tools
  • Social media monitoring capabilities
  • Automated publishing
  • Customer engagement tools
  • Integrations with other apps and tools
  • Post scheduling tools
PriceFree Trial/Demo Features
Pinterest Plus: $9.99/month billed annually
Instagram Plus: $9.99/month billed annually
Free trial >Web-based software, mobile accessible with Android and iPhone/iPad
>Includes content management tools
>Offers social media monitoring capabilities
>More features at Tailwind

Pros & Cons of Tailwind Social Media Management Software
Tailwind is an easy-to-use social media management solution. It supports multi-account management. The software is priced affordably, especially with annual billing. One negative is Tailwind doesn’t support all social media platforms and is only made for Pinterest and Instagram.

ProsCons
>Supports multi-account management
>Affordable pricing
>Easy to use
>Useful only for Pinterest and Instagram

What Customers Are Saying
Users love how much time they’re able to save with the auto-posting features included in Tailwind. One user noted, “Tailwind allows me to spend my time creating content because it saves me time pinning to Pinterest.” Customers also appreciate that this is an easy-to-use and affordable solution.

Zoho Social

zoho
Zoho Social is another option to consider when looking into social media management software. It offers tools that make it easier to plan, schedule, monitor, collaborate, and analyze social media posts and campaigns. It’s an easy-to-use web-based solution, and the company also has a mobile app for Android and iOS devices. Its reporting tools are powerful, allowing companies to easily analyze social media campaign results. Zoho Social is affordable, especially for smaller companies. The company offers a free trial. Here are some of the best features included in this solution:

  • Mobile app
  • Customer engagement tools
  • Post scheduling
  • BIncludes built-in reporting tools
  • Integrations with other tools
  • Content management tools
  • Automated publishing
  • Social media monitoring capabilities
PriceFree Trial/Demo Features
Standard: $10/month billed annually
Professional: $25/month billed annually
Agency: $200/month billed annually
Agency Plus: $300/month billed annually
15-day free trial >Web-based software, mobile accessible with Android and iPhone/iPad
>Includes content management tools
>Includes customer engagement tools
>More features at Zoho Social

Pros & Cons of Zoho Social Social Media Management Software
Zoho Social is simple to use. It also offers great reporting tools and supports multi-account management. While the pricing is affordable, the standard and professional plans are very limited.

ProsCons
>Simple to use
>Great reporting tools
>Supports multi-account management
>The standard and professional plans are affordable but very limited

What Customers Are Saying
Customers appreciate the advanced reporting tools that Zoho offers. One happy customer noted, “I like that you have access to very specific analytics. It is cool that you can export the reports from Zoho to your computer.” Users also appreciate how affordable Zoho Social’s pricing is, especially compared to more expensive competitors with similar software features.

What Is Social Media Management Software?

Social media management software refers to programs that provide tools to make it easier for users to manage their social media accounts and social media marketing strategy.

In most cases, social media management software offers multi-account capabilities, so that brands or agencies can manage multiple social media accounts and profiles at once. While not all software is created equally, many top software options offer the same capabilities. Users can more easily plan out their posts, schedule their posts in advance, automate their postings, and measure the success of their campaigns. This makes it easier for users to handle their social media needs, and it can help them save time and have more success with their efforts.

Most social media management software options are cloud-based or web-based so users can access the tools and resources from anywhere. Many brands also offer a mobile application for Android and iOS devices. While it’s possible to post to social media without the use of social media management software, this kind of software solution makes it simpler.

Most software options support all major social media platforms, while a few software options cater to one or a few platforms.

Benefits of Social Media Management Software

There are many benefits to using social media management software. It can make life easier for brands and social media marketing professionals. Here are some of the top benefits of using social media management software:

  • Save time: With the tools included in this software, users can save time. They can automate certain tasks and plan in advance so there are fewer manual tasks that need to be handled each day.
  • Improve organization:Social media management software can also help brands improve their organization. With content management and scheduling tools, brands won’t forget to make important posts and will know more about what their upcoming content includes.
  • Be more consistent: This software can also help companies be more consistent with their social media interactions and posting efforts, which can make the brand appear more active on social media and improve its reputation as a whole.
  • Improve engagement: Using this type of software to make the right kinds of posts and to post more consistently can help to improve customer engagement.
  • Get better results:It takes a lot of effort and planning to handle social media marketing campaigns. Without the right software, it can be hard to be successful and to know what needs to be changed to have more success. Most social media management software includes powerful reporting tools to help brands and marketers learn from their mistakes and get better results.

Must-Have Features of Social Media Management Software

Many social media management software options have similar features, but not all are exactly the same. It’s important to look at what’s included with each brand to make sure you’re getting the right software for your needs. Here are some of the best features that should be included in social media management software:

  • Multi-account management: With the use of social media management software, users should be able to manage multiple social media accounts and profiles. This feature is a must for social media marketing agencies.
  • Post scheduling: It should be easy to schedule social media posts so users can plan out content several weeks or months in advance.
  • Automated publishing: Users should also be able to automate their publishing. Once they pre-plan their posts, they should be able to publish automatically.
  • Reporting tools: Social media management software should include reporting tools. These reports should make essential data easier to interpret so brands can make more informed social media campaign choices.
  • Social media monitoring: With this software, it should be easy for users to monitor social content related to their brand or industry.
  • Customer engagement tools: This kind of software should also include customer engagement tools to make it easier to communicate with social media users effectively. This makes it simple for brands to keep conversations going.

The Cost of Social Media Management Software

The cost of social media management software varies depending on the brand’s popularity and its offerings and capabilities. Most companies offer multiple price options depending on a user’s needs. For example, it’s more costly for a large marketing agency to pay for this kind of software compared to an individual brand that has fewer needs. Most software is available as a monthly subscription, though many companies offer a discount to customers paying annually.

Smaller organizations can expect to pay an affordable price for this kind of software — usually somewhere between $20 and $40 per month. Most midsize teams can expect to pay anywhere from $50 to $100 per month for social media management software.

Larger organizations and marketing agencies can expect to pay a lot more — in most cases, at least $150 per month and up to $600 per month. While they pay more for this software, they won’t have to worry about a limit on the number of posts they make or the social media accounts they use. They may also get access to more advanced reporting tools.

A few social media management software companies offer free plans, but they have limitations. This may work out nicely for individual companies that don’t post content often. Most brands offer a free trial period of their software, the average trial period being 14 days.

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