The Best SEO Software of 2021

Our SEO software reviews are the result of over 40 hours of research on 80+ SEO software companies from across the web. These reviews and our SEO software guide help small businesses and startups find the best SEO software for their business.

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How We Chose the Best SEO Software

For individuals and brands who want to improve their organic search rankings, search engine optimization (SEO) software can help. But with so many SEO software providers on the market, it can get confusing trying to compare all of their features and capabilities.

To help you find the best fit for your business, we evaluated over 80 SEO software providers and narrowed the list based on the three most important factors — their search ranking features, integrations, and reporting capabilities.

Search Ranking Features

We considered the most important search ranking features when looking at software options. Chief among them are excellent keyword research and keyword tracking tools. But the best SEO software should also have other features, like competitor analysis tools, to help you outpace your competition.

Integrations

When choosing an SEO software, it’s important to make sure that it integrates well with other software that’s integral for your workflow. We chose software that integrates well with the tools you’ve already purchased.

Reporting

We chose SEO software with detailed reporting tools that make it easier for users to analyze their data and make the necessary changes that will improve their search rankings.

The 15 Best SEO Software of 2021

CompanyPriceFree Trial / Demo More
AhrefsLite: $99/month
Standard: $179/month
Advanced: $399/month
Agency: $999/month
Weeklong starter trial for $7Visit Ahrefs
Conductor SearchlightCustom QuoteDemoVisit Conductor Searchlight
Google Search ConsoleFreeFree ServiceVisit Google Search Console
KWFinderBasic: $49/month
Premium: $69/month
Agency: $129/month
10-Day Free TrialVisit KWFinder
Link Research ToolsStarts at $249/monthWeeklong starter trial for $7Visit Link Research Tools
Moz ProStandard: $99/month
Medium: $149/month
Large: $249/month
Premium: $599/month
30-Day Free TrialVisit Moz Pro
Netpeak SpiderStandard: $15.20/license/month
Pro: $31.20/license/month
Premium: $72.20/license/month
Free TrialVisit Netpeak Spider
Searchmetrics SuiteCustom QuoteDemoVisit Searchmetrics Suite
SEMrushPro: $99.95/month
Guru: $199.95/month
Business: $399.95/month
Free TrialVisit SEMrush
SEO PanelFreeFree ServiceVisit SEO Panel
SEOptimerDIY SEO: $19/month
White Label: $29/month
White Label and Embedding: $59/month
14-Day Free TrialVisit SEOptimer
SiteguruSmall: $19/month
Medium: $49/month
Large: $149/month
15-Day Free TrialVisit Siteguru
SpyFuBasic: $39/month
Professional: $79/month
Team: $299/month
Free TrialVisit Spyfu
UbersuggestIndividual: $29/month
Business: $49/month
Enterprise: $99/month
7-Day Free TrialVisit Ubersuggest

Ahrefs

Ahrefs
Ahrefs is an all-in-one SEO tool that can help users improve their rankings and web traffic. This software is web-based and has many capabilities. A variety of monthly membership plans are available from $99 to $999 per month, and there are discounts for annual billing. Online support is available during business hours.

Here’s a look at all of the tools available with Ahrefs:

  • Site Explorer: Allows users to look at the search results and the traffic profile of any website
  • Site Audit: Allows users to analyze a website’s on-site performance
  • Keywords Explorer:Allows users to generate keywords, analyze keywords and calculate their traffic potential
  • Content Explorer:Allows users to find content and analyze top-performing content in their industry
  • Rank Tracker: Allows users to monitor rankings and compare them over time
PriceFree Trial / Demo Features
Lite: $99/month
Standard: $179/month
Advanced: $399/month
Agency: $999/month
7-day starter trial is available for $7>Web-based cloud system compatible with SaaS
>Includes keyword research and keyword tracking tools
>Online support is available during business hours
>More features at Ahrefs

Pros & Cons of Ahrefs SEO Software
There are a lot of things to like about Ahrefs. This is a feature-packed SEO solution with many great tools. It’s easy to research competitors. Ahrefs also integrates well with other apps. It’s important to know that no free trial is offered and the monthly subscription can also be quite pricey for larger teams.

ProsCons
>Offers many tools, including keyword research and keyword tracking tools
>Integrates well with many other tools
>Makes it simple to do competitor research
>No free trial is offered
>The cost can be expensive for bigger teams

What Customers Are Saying
Customers appreciate that this all-in-one SEO management tool lets them handle many of their needs. One customer says, “The keyword research part of Ahref’s is super cool, especially the fact that we can see country-wise keyword volumes. But more importantly I love that I can do backlink research so easily and check what the competition is doing.”

Conductor Searchlight

Conductor-Searchlight
Conductor Searchlight is another powerful SEO software option. It’s a platform with a mix of SEO marketing and content marketing tools so that users can improve their SEO results by making necessary changes. This software has custom reporting capabilities and detailed competitor data is available. Subscribers find that the design is user-friendly. All subscription costs are priced on a custom basis, depending on each individual or company’s needs. A free trial is available so that the platform’s features can be tested. Here are some notable features of Conductor Searchlight:

  • Integrates well with Samsung, Black&Decker, SAP, Visa and Classpass
  • Allows users to track their competition
  • Includes an on-page editor to make content and optimization changes quickly
  • Offers a Conductor Customer Voice mobile app to use while on the go
  • Supports both paid search and organic search SEO
  • Includes both keyword research and keyword tracking tools
  • Users can easily track SEO results over time
PriceFree Trial / Demo Features
Custom QuoteDemo>Web-based cloud system compatible with SaaS
>Includes keyword research and keyword tracking tools
>24-hour weekday support is available
>More features at Conductor Searchlight

Pros & Cons of Conductor Searchlight SEO Software
There are a lot of things to like about this software. It’s user-friendly and has a lot of great tools built into it. For users who want to generate reports and track data, the reporting capabilities are excellent. One negative is subscription pricing is custom, and companies must reach out to get a quote based on their needs.

ProsCons
>There are a variety of tools included in this software
>It has excellent reporting capabilities
>Pricing is custom and companies must reach out to discuss their specific needs and goals to get a pricing quote

What Customers Are Saying
Customers love the keyword research and keyword ranking tools and praise the customer service. One reviewer notes, “The product is fantastic, but I would say in my opinion what puts Conductor above the rest is how much they care about the success of the client after you purchase the product.”

Google Search Console

Google-Search-Console
Google Search Console is an entirely free service developed by Google. It’s a search-engine based SEO tool that anyone can access. This tool makes it easier for website owners to monitor their search presence and better decide how to improve their SEO strategy. Since it’s a free tool, it’s worthwhile for website owners to check it out and play around. Here are some of the best features of Google Search Console:

  • Detailed keyword analysis of a website’s ranking keywords
  • See the number of impressions for specific search queries
  • See which search queries are resulting in clicks
  • Receive alerts related to website and search issues and get recommendations for suggested improvements
  • Find ways to improve the mobile-friendliness of a website
  • Submit new web pages to be crawled and indexed by Google and submit requests for the re-indexing of updated pages
  • See what websites link back to yours
  • Submit sitemaps directly to Google
PriceFree Trial / Demo Features
FreeFree Service>Web-based cloud system compatible with SaaS and Android
>Includes keyword tracking tools
>Offers an online support center with documentation and answers to FAQ
>More features at Google Search Console

Pros & Cons of Google Search Console SEO Software
There are many pros to using Google Search Console. The first is that it costs no money to use, making it accessible to anyone. It’s also a relatively user-friendly tool, and it has a variety of features included. While this tool is excellent, it’s not quite as advanced as some paid SEO tools that are available.

ProsCons
>It’s completely free to use
>It’s a feature-packed tool
>It’s user-friendly
>It’s not as advanced as some paid SEO tools


What Customers Are Saying
Users appreciate that this tool is available at no cost, unlike many other SEO tools out there. One customer says, “I love that you can see exactly where your website stands in Google listings based on the keyword provided. This allows you to build up backlinks and view how your website competes against others for competitive keywords.”

KWFinder

KWFinder
KWFinder is a great keyword research tool that can help companies improve their SEO results. This tool makes it easier for brands to find more keywords to potentially rank for, and it also has tools that allow users to see what their competitors rank for so that SEO strategy adjustments can be made. The price for this tool is very competitive, and a free trial is available. Since keywords are a big part of SEO, this is an excellent tool even for brands just beginning their SEO strategy. By using KWFinder, the following can be done:

  • Find long-tail keywords
  • Find the keywords that competitors are ranking for
  • Organize keywords by list
  • Import a bulk list of keywords
  • Find local keywords
  • Check search volume and other essential keyword metrics
  • Keep an eye on rank with the included tracking tools
  • Avoid unprofitable keywords
PriceFree Trial / Demo Features
Basic: $49/month
Premium: $69/month
Agency: $129/month

Agency: $129 per month or $79.90 per month for the annual plan
10-Day Free Trial>Web-based cloud system compatible with SaaS
>Includes keyword research and keyword tracking tools
>Online support is available
>More features at KWFinder

Pros & Cons of KWFinder SEO Software
KWFnder is a solid keyword tool. It’s affordable and has an easy to use interface. It is important to know that KWFinder isn’t an all-in-one SEO solution like some of its competitors. Instead, it’s solely focused around keyword tools.

ProsCons
>It’s an affordable tool
>It has an easy-to-use interface
>It focuses on keyword research tools and doesn’t have as many additional features as other SEO software options

What Customers Are Saying
Customers like the affordability of this tool especially when compared to other software options. One reviewer says, “I have a small website with a very niche market and have tried many SEO tools. KWFinder finder has been by far the easiest for me to use.”

Link Research Tools

Link-Research-Tools
Link Research Tools is another SEO software option to consider. This is a tool that primarily focuses on links. It can help companies figure out which links are hurting their website and SEO and which link opportunities might be the best to add to their link building strategy. This tool also includes powerful reporting tools so that brands can take a look at essential data and make necessary strategy changes to improve their SEO. Here are some of the top features of Link Research Tools:

  • Keyword research tools
  • Link management tools
  • Competitor analysis tools
  • Offers browser extensions
  • Tools that help improve the speed of link crawling
  • Real-time backlink alerting
  • Bulk URL analyzer tool
  • Integrates well with Google Analytics, SEMrush, Intercom, ActiveCampaign and Adobe Spark
PriceFree Trial / Demo Features
Starts at $249/month7-day starter trial is available for $7>Web-based cloud system compatible with SaaS
>Includes a variety of link research tools
>Support is available during business hours
>More features at Link Research Tools

Pros & Cons of Link Research Tools SEO Software
Link Research Tools includes many great features. Most of their tools are link-based to help companies improve their link building strategy. This tool also offers real-time backlink monitoring and has some great competitor analysis tools. The price for Link Research Tools can be high, and there is no free trial available.

ProsCons
>Includes many tools to help companies improve their link building strategy
>Offers real-time backlink monitoring
>Includes competitor analysis tools
>There is no free trial available
>It can be pricey for smaller teams

What Customers Are Saying
Customers like the variety of tools that are offered. One happy customer left the following review: “We have used Link Research tools now for a couple of years and find it to be one of, if not the best tools for research and prospecting new links for our clients’ projects. Not only that but it also allows us to fully analyze links to understand which ones will have the most beneficial impact for our clients’ link building activities.”

Moz Pro

moz
Moz Pro is a big name in the SEO software world. It’s a well-known tool with a lot of capabilities. Keyword research and keyword tracking tools are available, as well as competitor research and page view tracking tools. The software has a user-friendly layout. The standard subscription cost for Moz Pro is $99 per month, but packages with more features and capabilities are available priced at up to $599 per month. A free trial is available. This tool integrates well with HubSpot Marketing Hub, SEMrush, Bizible, WooRank and Ahrefs. Here are some of the best features of Moz Pro:

  • Discover new keywords and prioritize the right keywords with the included keyword research tool
  • Find website and SEO errors and get suggestions on how to fix them
  • Track keyword rankings over time to make more informed SEO strategy decisions
  • Improve your link building strategy and avoid making poor link choices with the included link research tool
  • Gain valuable insight into your competitors
  • Create custom reports from gathered campaign data
PriceFree Trial / Demo Features
Standard: $99/month
Medium: $149/month
Large: $249/month
Premium: $599/month
30-Day Free Trial>Web-based cloud system compatible with SaaS
>Includes keyword research and keyword tracking tools
>Online support is available
>More features at Moz Pro

Pros & Cons of Moz Pro SEO Software
There are many good things about Moz Pro. The software has a user-friendly layout, and it includes many tools. The company also offers helpful support and plenty of training materials. With that said, it can take time to learn how to use all of the platform’s features. The subscription cost can be high for larger teams or for companies that need additional SEO capabilities.

ProsCons
>The layout and design is user-friendly
>It’s a great all-in-one SEO software solution with many capabilities
>Excellent support and training
>It can take time to learn how to use certain features
>It can get pricey for larger teams

What Customers Are Saying
Customers like that they can avoid paying for additional software subscriptions because this is a nice all-in-one SEO tool. One reviewer notes, “When you use Moz Pro you get all the tools you require for Search Engine Optimisation under one roof so you can coordinate and track your SEO campaign effectively. You can check your DA as you begin and then track if the changes in your SEO are making an impact in the search engine results page ranking.”

Netpeak Spider

Netpeak
Netpeak Spider is a good SEO software option for companies and individuals who want to improve their content and links. This program makes it easier to detect errors and fix them. It also has competitor analysis tools. This is an immensely powerful tool for brands that have a lot of old web content that needs to be SEO optimized or improved. Netpeak Spider integrates well with SimilarWeb, Google PageSpeed Insights, Google Mobile-Friendly Test, Google Safe Browsing and LinkPad. Here are some of the top capabilities that are offered with Netpeak Spider:

  • Do a thorough on-page SEO audit
  • Find and fix linking issues and errors
  • Improve internal linking strategy
  • View website data by segment
  • Analyze competitors’ SEO strategy
  • Set up crawl rules to automatically alert about issues that need to be fixed
  • Check page load times generated from Google Page Speed Insights
PriceFree Trial / Demo Features
Standard: $15.20/license/month
Pro: $31.20/license/month
Premium: $72.20/license/month
Free Trial>Can be installed on Windows computers
>Includes content management and link management tools
>Online support is available during business hours
>More features at Netpeak Spider

Pros & Cons of Netpeak Spider SEO Software
The pricing for this tool is very affordable, especially for those who commit to annual billing. The software also has a user-friendly layout. Another thing to like about Netpeak Spider is that it integrates nicely with Google tools. Unfortunately, this software doesn’t work with Mac computers at this time.

ProsCons
>It’s very affordable
>It’s a user-friendly tool
>Integrates well with Google tools
>Not currently available for Mac
>It may take time to learn how to use all of the features

What Customers Are Saying
Customers appreciate that this is an affordable software option. One client also noted that,
“The tool works fast, prepares handy reports, and the tech support team is… always glad to help.”

Searchmetrics Suite

Searchmetrics
Searchmetrics Suite is another web-based SEO software option to consider. This tool is feature-packed and is priced well. Users can easily improve their search engine optimization, web content and website performance with this software. Searchmetrics Suite integrates well with Adobe, AT Internet, IBM, IntelliAd and Webtrends. Here are some of the best features of this software:

  • Included SEO crawler can spot errors and help users fix these problems to improve their SEO
  • Users can set up custom crawls to monitor website regularly
  • Included Research Cloud tool makes it easier to spot gaps in an online search strategy
  • Find relevant topics to guide content strategy
  • See what keywords your competitors are ranking for and what content is giving them the best success
  • Easily prioritize website updates with detailed recommendations
  • Tools can be used to improve both organic SEO and paid search
  • Use linking tools to improve backlink strategy and fix broken links
PriceFree Trial / Demo Features
Custom QuoteDemo>Web-based cloud system compatible with SaaS
>Includes keyword research and keyword tracking tools
>24/7 live support is available and a support knowledge base is also available
>More features at Searchmetrics Suite

Pros & Cons of Searchmetrics Suite SEO Software
This SEO software has some excellent features. The reporting tools show a lot of helpful data and include visual graphs. This tool also supports both paid and organic search. Searchmetrics Suite doesn’t have the most user-friendly interface, and it can take time to find tools and learn how to use all of the included features.

ProsCons
>Support is very accessible
>Has excellent reporting features, including visual graphs to show data
>Supports paid search and organic search
>It can take time to find and learn how to use certain features of the software
>Doesn’t have the most user-friendly interface

What Customers Are Saying
Customers love the included content editor, which makes it easier to improve the content they create and make their content more search-friendly. One client notes, “My favorite aspect of search metrics is the visibility graph. The main feature I like is the ability to see when Google algorithm updates have been made in the past. It’s a great visual cue when trying to determine the cause of a traffic or SEO visibility drop and allows you to have much better insight into why a drop may have occurred.”

SEMRush

SEMrush
SEMRush is a web-based SEO software solution. It’s perhaps one of the biggest names in the SEO software industry. This software includes many features and capabilities. Users can improve their on-page SEO, do extensive keyword research, improve their link building efforts, keep track of their keyword rankings over time, optimize their content and analyze their competitors. SEMRush integrates well with WordPress, Trello, Majestic, Google Analytics and Google Ads. While this software charges a higher subscription fee than other brands, it’s reputation and feature-packed offerings make it well worth the cost. Here are some of the included features:

  • Do a thorough SEO audit to see what improvements can be made
  • Monitor website backlinks to improve backlink strategy
  • Take a look at competitors’ backlinks
  • Do topic research to get new content ideas
  • Plan out content with the included editorial calendar
  • Find valuable keywords
  • Keep an eye on keyword rankings over time
  • Check on-page SEO rankings
PriceFree Trial / Demo Features
Pro: $99.95/ month
Guru: $199.95/month
Business: $399.95/month
Free Trial>Web-based cloud system compatible with SaaS
>Includes keyword research and keyword tracking tools
>Online support is available during business hours
>More features at SEMRush

Pros & Cons of SEMRush
There are many things to like about SEMRush. It has an extensive amount of features and is an excellent all-in-one solution for users who want to improve their SEO. It also has a user-friendly design and includes some great competitive analysis tools. It can take some time to learn how to use all of this software’s features, and some users find this tool too data-heavy.

ProsCons
>It has an extensive amount of features and is a good all-in-one tool
>Has a user-friendly design
>Includes great competitive analysis tools
>It can be too data-heavy for some
>It can take time to learn how to use all of the tools

What Customers Are Saying
Customers like the variety of tools included in this SEMRush. One reviewer pointed to the rank tracking, saying, “It makes your task to check ranks very easy. You can set up the keywords along with their ranking locations and devices.”

SEO Panel

SEO-Panel
SEO Panel is another SEO software. It can be accessed via the cloud or users can install the software on their Mac or Windows computers. Unlike many of the other tools mentioned in this write up, SEO Panel is open-source software that is free to use. It includes some great features to help users improve their SEO rankings. Here are some of the best capabilities of this powerful free tool:

  • Check keyword ranking position for targeted keywords
  • Automatically submit websites to directories
  • Check social media details
  • Get valuable insight from the SEO audit tool
  • Check Google and Alex rankings
  • Get insight into page load speeds
  • Check Moz page rank, domain authority and page authority
  • Easily import keyword lists
  • Check backlinks
PriceFree Trial / Demo Features
FreeFree Service>Web-based cloud system compatible with SaaS, can be installed on Windows and Mac computers
>Includes keyword research and keyword tracking tools
>24/7 live support is available
>More features at SEO Panel

Pros & Cons of SEO Panel SEO Software
The nice thing about SEO Panel is it’s 100% free to use, making it an excellent tool for anyone who wants to improve their SEO. It’s also an easy-to-use software option. This software also offers many features that are comparable to those provided by paid SEO software brands. Some users may find that there are some limitations to these tools.

ProsCons
>It’s 100% free to use
>It’s easy to use
>Offers features that are comparable to paid SEO software brands
>Some users may find it has some limitations

What Customers Are Saying
Customers appreciate that they don’t have to pay to use SEO Panel. They also like the number of features that are included in this free tool. One customer says, “I like this product because it is really full of trunks and essential plug-ins for SEO.”

SEOptimer

SEOptimer
SEOptimer is a web-based SEO software solution. The company’s tools can also be accessed via extension, and there are extensions available for Chrome, Firefox and Opera. There are many features built into this tool, including keyword research and tracking tools, SEO audit tools and SEO reporting tools. SEO agencies will appreciate that the reporting tools include white label reporting capabilities. This tool integrates well with SE Ranking, Semrush, Ubersuggest, Ahrefs and Google Search Console. SEOptimer is quite affordable, starting at only $19 per month. They also offer a 14-day free trial for individuals who want to test out its features. Here’s what can be done with this software:

  • Easily crawl web pages to find errors and see results in real-time
  • See which pages can be improved to raise rankings
  • Run comprehensive SEO audits to see suggested improvements that can be made
  • Generate white-label SEO audit reports for clients
  • See keyword rankings in real-time
  • Generate keyword ideas
  • Track keyword rankings over time
PriceFree Trial / Demo Features
DIY SEO: $19/month
White Label: $29/month
White Label and Embedding: $59/month
14-Day Free Trial>Web-based solution with a Chrome, Firefox and Opera Extensions
>Includes keyword research and keyword tracking tools
>Live chat support is available
>More features at SEOptimer

Pros & Cons of SEOptimer SEO Software
SEOptimer is a feature-packed tool with a great price tag. It has powerful auditing tools, making it easier for users to figure out what changes need to be made to improve rankings and overall SEO. This tool also includes white-label reporting capabilities. This software is missing some features that other more expensive options offer. It could also use additional social media insights within the audit tools.

ProsCons
>It’s not expensive
>Includes powerful audit tools
>White label reports are available for agencies and SEO teams
>Could use more social media insights
>Not as many features as other more expensive tools

What Customers Are Saying
Customers appreciate the white label reporting capabilities that make it easy to create agency-branded reports for their clients. They also appreciate the price point, which makes this a more affordable tool compared to competitors. One reviewer notes, “We use SEOptimer to help us perform SEO audits for potential clients. It is a quick snapshot of a website’s SEO, usability, performance, security, and social media presence.”

Siteguru

Siteguru
Siteguru is another good SEO software option. It can be used to help subscribers find website issues, optimize website structure, monitor websites for changes and create detailed reports. Siteguru works by crawling your website to find errors or recommend changes that can be made to improve SEO results and increase visibility. Siteguru is affordably priced, has different packages available and offers a free trial. Here are some notable features:

  • Includes content management tools, like the ability to spot duplicate content
  • Website monitoring alerts users when something changes or when an error is found
  • Generate detailed SEO reports to show what changes need to be made
  • Includes link management tools to analyze internal and external links
  • Integrates well with Google Analytics, SEMrush, Intercom, ActiveCampaign and Adobe Spark
  • White-label reporting is available in higher-priced plans
PriceFree Trial / Demo Features
Small: $19/month
Medium: $49/month
Large: $149/month
15-Day Free Trial>Web-based cloud system compatible with SaaS
>Includes link management and content management tools
>Online support is available
>More features at Siteguru

Pros & Cons of Siteguru SEO Software
Siteguru has some nice capabilities. This software is affordably priced, and it’s simple to use. It also provides very detailed suggestions so that users can implement changes and improve their SEO. Siteguru lacks some features that its competitors offer, like rank tracking and keyword tracking tools.

ProsCons
>It’s affordably priced
>It’s easy to use
>Provides detailed SEO suggestions
>Lacking keyword research and ranking tools that any other competitors offer

What Customers Are Saying
Customers appreciate Siteguru’s ability to point out site errors, with one noting, “It allows me to pinpoint issues within my site, such as loading problems.” They also like the affordable subscription costs and give its support team high marks for being helpful, friendly and responsive.

SpyFu

SpyFu
SpyFu is a top-rated SEO software and is one of the most well-known brands. With a nice variety of tools, it’s a good digital marketing solution for brands that want to improve their SEO. Individuals can do extensive keyword research, track their keyword rankings, learn valuable information about their competitors and improve their linking strategy by using this software. For paid search advertisers, SpyFu also offers tools to help improve PPC strategy. This software also integrates well with Optmyzr, SEMrush, adCore, Opteo and Ahrefs. Here are some top features of SpyFu:

  • Competitor analysis tools to find what keywords and content your competitors rank for
  • Find potential backlink opportunities to improve your linking strategy
  • Kombat keyword tool helps users find effective keywords
  • View past ranking history
  • Offers ongoing site monitoring
  • Estimate cost of PPC keywords
  • View competitors PPC ad history
  • Utilize Adwords templates to create Google ads more easily
PriceFree Trial / Demo Features
Basic: $39/month
Professional: $79/month
Team: $299/month
Free Trial>Web-based cloud system compatible with SaaS
>Includes keyword research and keyword tracking tools
>Online support is available during business hours
>More features at SpyFu

Pros & Cons of SpyFu SEO Software
SpyFu’s tools can be used for both paid and organic search. They’re also more affordable compared to other SEO software options. Another benefit of using this tool is the ability to analyze competitors in many ways. It’s important to note that there is no free trial available, and it can take some time to learn how to use all the features.

ProsCons
>Offers tools for both paid and organic search
>It’s more affordable than some of its well-known competitors
>There are many ways to analyze competitors
>There is no free trial available
>It may take time for beginners to learn how to use the different tools

What Customers Are Saying
Customers like that they can use SpyFu to gain valuable insight into their competitors. They also give Spyfu high marks for their helpful customer support team. One customer says, “I have been using SpyFu for more than 3 years now and am very much happy to continue using it. It is the best tool for PPC clients. I love its reports, especially competitor analysis reports. I would recommend SpyFu to my peers.”

Ubersuggest

Ubersuggest
Ubersugest is another SEO tool. This web-based software includes a wide range of tools to help users improve their SEO. This includes backlink tools, keyword research and keyword ranking tools and website audit tools. The nice thing about Ubersuggest is the brand offers competitively priced monthly subscription options and lifetime access subscriptions. Ubersuggest integrates well with DashClicks, OpenMoves, SmartSites, WebFX and Screaming Frog Services. Here are some top features of this tool:

  • Use the backlink tools to find good backlink opportunities
  • See how your competitors are ranking and what keywords they’re ranking for
  • Find out what content is ranking in your niche
  • Get new keyword ideas to improve your content and SEO strategy
  • Track your own rankings overtime
  • Create detailed website audit reports that show what changes are necessary to improve search rankings
  • Find out what copy and keywords changes have more success with the A/B testing calculator
PriceFree Trial / Demo Features
Individual: $29/month
Business: $49/month
Enterprise: $99/month
7-Day Free Trial>Web-based solution with an included Chrome extension
>Includes keyword research and keyword tracking tools
>Support is available in many ways, including video courses, worksheets and templates, email support and bi-weekly coaching calls
>More features at Ubersuggest

Pros & Cons of Ubersuggest SEO Software
There is a lot to like about Ubersuggest. It has a user-friendly design. It also offers affordable pricing and even offers lifetime access — a rarity for SEO software brands. It also is a feature-packed tool, especially for the price. With that being said, each subscription and package has its limitations. Larger teams may need to pay more for a plan with more capabilities.

ProsCons
>User-friendly layout and design
>Prices are affordable and lifetime access is available instead of having to continue to pay year after year
>Has a nice variety of included features
>There are limits to each price point, so bigger teams will need to pay more

What Customers Are Saying
Customers appreciate the variety of features that are included in this tool. One reviewer notes, “FINALLY — a tool that shows an approximate value for search volume without having to burn a hole in your pocket every month.” Customers also give Ubersuggest good marks for its support material offerings and excellent customer service.

Yoast

Yoast
Yoast is yet another option to consider when looking at SEO software options. With Yoast, there are a variety of tools that make it easier to improve keyword optimization when writing web content so that your content is optimized and you’re prioritizing the right keywords. It also includes a built-in readability tool to make sure that your content is easy to read. Yoast also includes a variety of linking tools to help improve linking within your site. This plugin integrates well with WordPress, WooCommerce, Magento, Drupal and BuddyBoss. Here are some of the top features of Yoast:

  • Keep track of keyword usage and keyword optimization while writing
  • Internal linking suggestions to improve internal linking strategy
  • Easily market links as no-follow or do-follow
  • Alerts to help avoid outdated content
  • Get powerful insights for the content that you created
  • Easily redirect old and broken links
  • Preview your webpages in Google
  • Preview your page in social media
PriceFree Trial / Demo Features
Yoast SEO Premium: $89/yearFree Plug-In>Available as a WordPress plugin
>Includes keyword research and keyword tracking tools
>24/7 Online support is available to Premium subscribers
>More features at Yoast

Pros & Cons of Yoast SEO Software
Many benefits come with using Yoast. It has a user-friendly, simple design. It integrates easily with WordPress. Yoast offers more than just SEO and keyword suggestions. It also has tools built-in to help users improve their writing. No free trial is available, and the free WordPress plugin has many limitations, making it necessary for most users to invest in the premium subscription.

ProsCons
>The design is simple, making the tool easy-to-use
>Integrates well with WordPress
>Includes tools that help users improve their writing, while also improving SEO
>No true free trial is offered
>The free wordpress plugin has very limited capabilities, making it necessary to purchase the premium version

What Customers Are Saying
Customers like that Yoast breaks down technical terms and data into more digestible, easy-to-understand explanations. One reviewer says, “The feature that makes Yoast Plugins more attractive is its SEO analysis, as it gives you a report of what it is doing well, and what it is not doing, so that your website is visible to search engines.”

What Is SEO Software?

SEO Software helps individuals and businesses plan and execute their organic search strategy, so that they can improve their website’s organic search rankings.

Most SEO software options include powerful keyword research tools, backlink tools, rank tracking tools, and reporting tools. SEO software can also be used to take a look at competitors within an industry niche to see where they excel with their SEO strategy.

Benefits of SEO Software

There are many benefits to using SEO software. Here are some of the top benefits of SEO software:

  • Automated reporting. The best SEO software helps you automate reporting by pulling data points for you. SEO software should also allow you to set up custom reports that gather the KPIs you need to report up the ladder.
  • Better search rankings. By using your SEO software’s keyword research tools and analyzing the data pulled into your custom reports, you can build an SEO strategy that involves some combination of website improvements, quality backlinks, and a social media campaign. By helping to inform your SEO strategy, SEO software should help you climb the rankings in the SERPs.
  • Higher-quality traffic. With a highly dialed in SEO strategy, your business can better target the right leads, making for higher-quality organic search traffic.

Must-Have Features of SEO Software

Not all SEO software has the same features and capabilities. The most common SEO software features include:

  • Keyword research tools. SEO software should make it easy to discover the most relevant keywords for your business. In addition to surfacing keyword suggestions, your SEO software should offer monthly average search volume and related questions.
  • Good reporting features. It should be simple for you to generate custom reports for your overall SEO strategy as well as comparison charts and a ranking status for each keyword you’re targeting.
  • Competitor analysis tools. It should be possible to take a look at the competitors in your industry to see where they stand with their keyword rankings, backlinks, and overall organic traffic.
  • Link management tools. SEO software should also include link management tools to help users fix broken links, find linking errors, and improve their backlink strategy.
  • Website monitoring tools. SEO software should also include website monitoring tools to alert users when new errors or issues are found.

The Cost of SEO Software

The cost of SEO software varies greatly based on the features and capabilities that are included and the size of the business that is subscribing to the tool. Users can expect to pay at least $30 per month for a monthly subscription, though a monthly rate of $50 to $60 is more common.

For larger teams, SEO software can cost a few hundred dollars per month. Very few SEO software options offer lifetime access membership, but some do. This can be a nice way to save on the cost of this software expense and cut down on subscription fees. Many SEO software companies offer rate discounts for annual billing. Finally, some free SEO software tools exist, but they may have too many limitations to make them worth your while.