The Best SEO Firms of 2020

Our SEO firm reviews are the result of over 40 hours of research on 250 SEO companies from across the web. These reviews and our SEO firm guide help small businesses and startups find the best SEO company for their business.

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How We Chose the Best SEO Firms

For small businesses looking to gain a new and improved online presence that places them at the top of a potential customer’s keyword search, employing the services of a professional SEO firm may be their best bet. Fortunately, there are a multitude of firms specializing in a wide array of services, including search engine optimization, web design and email marketing.

To help small businesses find the best SEO firm for their particular niches, budgets and needs, we evaluated the top firms on what matters most: service lines, size, and industry focus.

Multiple Service Lines

Because every business has unique needs that can change over time, it’s important that SEO firms offer a range of service lines to accommodate their clients where they are presently and as they grow. In this list, we’ve included SEO firms with service lines that include pay-per-click, link building, website design, public relations, and more.

Size of Firm

Whether large or small, every SEO firm has advantages and disadvantages. Depending on their needs and circumstances, a small business may prefer to work with a small team that offers highly personalized services or a large firm that has lower prices and a more systematized approach. To give small businesses an idea of how size may play a part in their experience working with a given firm, we included businesses of all sizes in our list.

Industry Focus

To cover as many small business needs as possible, we also selected firms that cover a wide range of industries. Small businesses selecting an SEO firm to up their internet game may want to pay special attention to the industries some firms may specialize in to ensure the firm has knowledge of and experience in their particular market.

The 20 Best SEO Firms of 2020

CompanyPriceService LinesMore
Big Leap$100 - $149 / hrSearch Engine Optimization
Public Relations
Link Building
Visit Big Leap
Boostability$25 - $49 / hrSearch Engine Optimization
Web Design
Web Development
Content Marketing
Visit Boostability
Coalition Technologies$50 - $99 / hrSearch Engine Optimization
Web Design
Pay Per Click
PPC Bid Management
PPC Remarketing
Visit Coalition Technologies
Digital Third Coast$150 - $199 / hrSearch Engine Optimization
Pay Per Click,
Web Design
Social Media Marketing
Visit Digital Third Coast
HigherVisibility$100 - $149 / hrSearch Engine Optimization
Social Media Marketing Conversion Optimization
Integrated Search (SEO & PPC)
Visit HigherVisibility
Ignite Visibility$100 - $149 / hrSearch Engine Optimization,
Pay Per Click,
Email Marketing
Visit Ignite Visibility
IndeedSEO< $25 / hrSearch Engine Optimization
Public Relations
Social Media Marketing
Site Audit Reputation Management
Visit IndeedSEO
Infront Webworks$100 - $149 / hrSearch Engine Optimization
Web Development
Web Design
Digital Marketing
Visit Infront Webworks
Livepage$25 - $49 / hrSearch Engine Optimization
Social Media Marketing
Pay Per Click
Visit Livepage
Over the Top SEO$300+ / hrSearch Engine Optimization
Digital Strategy
Content Marketing
Web Design
Visit Over the Top SEO
PageTraffic< $25 / hrSearch Engine Optimization
Social Media Marketing
Content Marketing
Web Design
PPC Bid Management
SEO Reseller
Visit PageTraffic
PBJ Marketing$100 -$149 / hrPay Per Click
Search Engine Optimization
Content Marketing
Visit PBJ Marketing
SEO Brand$100 - $149 / hrSearch Engine Optimization
Social Media Marketing
Pay Per Click
Visit SEO Brand
SEO Image$150 - $199 / hrSearch Engine Optimization
Public Relations
Pay Per Click
Social Media Marketing
Online Reputation Management
Visit SEO Image
SEO Inc.$150 - $199 / hrSearch Engine Optimization
Pay Per Click
Visit SEO Inc.
SEOValley Solutions Pvt. Ltd.< $25 / hrSearch Engine Optimization
Digital Strategy
Social Media
Marketing
Visit SEOValley Solutions Pvt. Ltd.
The SEO Works$100 - $149 / hrSearch Engine Optimization
Pay Per Click
Advertising
Visit The SEO Works
Thrive Internet Marketing Agency$100 - $149 / hrSearch Engine Optimization
Social Media Marketing
Pay Per Click
Web Design
Web Development
Video Production
Visit Thrive Internet Marketing Agency
Victorious$150 - $199 / hrSearch Engine Optimization
Link Building
Visit Victorious
WebFX$100 - $149 / hrSearch Engine Optimization
Pay Per Click Web Design
Visit WebFX

Big Leap

Big-Leap Logo
Based out of Lehi, UT, Big Leap is a digital marketing agency with a full range of services. While they specialize in SEO, additional services like content marketing, social media marketing, conversion rate optimization, reputation management and marketing automation are added to the mix to take their results to the next level. Big Leap is a relationship-focused firm with the goal of helping their clients improve online visibility, increase lead generation, and achieve long-term success. From the small business to the enterprise level, Big Leap’s 50+ employees have expertise in industries like consumer products, business services, eCommerce and more.

Businesses working with Big Leap can expect careful research, thorough market analysis and regular communication. Their services include extensive website audits, comprehensive content creation, advanced A/B testing, backlink outreach, and detailed monthly reporting. Big Leap aims to build lasting relationships based on trust and transparency. In fact, they have received multiple awards for growth, several recognitions for outstanding company culture and have been able to achieve great success for their clients.

Big Leap’s rates average between $100-$149 an hour, making its pricing competitive within the digital marketing industry but possibly higher than some small businesses’ budgets may allow.

PriceService LinesFeatures
$100 - $149 / hrSearch Engine Optimization
Public Relations
Link Building
>50 - 249 employees
>Clients include Avis Budget Car Rental and Nu Skin
>Focus on eCommerce, business services and consumer products
>More features at Big Leap

What Customers Are Saying
Customers say Big Leap stands out for their friendly, communicative staff, strong reporting and for helping their customers grow revenue. One reviewer says, “What really made them the best was the time they spent really understanding our struggles and then delivering the best reporting with easy-to-understand SEO and reputation management metrics.”

Boostability

Boostability Logo
With offices in the United States and Europe, Boostability is a large SEO firm of over 250 employees that provides a wide range of marketing and SEO services. They have packages specifically designed for small businesses and stand out for their low, affordable prices that start at only $25 an hour and are designed to accommodate those companies’ budgets. Using SEO, they work to improve a businesses’ online visibility. They help businesses grow their email lists through lead generation combined with specific calls to actions.

Boostability can also help businesses transform their current site or build new sites that provide exceptional value to their clients’ customers and leads. Additionally, the firm stays up-to-date with technologies, as shown through responsive mobile designs optimized for mobile searches. To give online customers the best experience, they create smooth and intuitive user interfaces. They also help their clients stay informed about how their marketing strategies are working through their convenient and detailed LaunchPad reporting system.

PriceService LinesFeatures
$25 - $49 / hrSearch Engine Optimization
Web Design
Web Development
Content Marketing
>200 - 999 employees
>Industry focus on retail and business services
>Clients include Alegria Shoes, JD Power
>More features at Boostability

What Customers Are Saying
Customers say they like working with Boostability because of its informative and skilled employees that are easy to work with. One reviewer says, “Boostability has helped me get my company’s website in tip top condition and keep it that way. Always eager to help without being ‘selly’ or trying to push other services.”

Coalition Technologies

Coalition-Technologies Logo
Coalition Technologies specializes in serving eCommerce businesses in fashion, beauty, health and wellness. Its relatively low prices start at $50 an hour, and its high-quality work and level of experience is demonstrated in its client list that includes well-known companies such as PayPal, Ford, and Jack Daniels. The company also boasts that its services have delivered its clients over 14 million transactions.

Web design platforms the company is skilled in working with include BigCommerce, Magento, and Shopify. Its SEO services include Amazon SEO, and the firm also creates custom software and performs outreach and content development. For small businesses interested in pursuing paid media, Coalition Technologies’ pay-per-click advertising stretches across the key players of Google, Facebook, and Instagram ads. Additionally, the firm is a certified Google Ads Premier Partner, and its over 50 employees work from offices located in Culver City, CA, Seattle, WA, and Austin, TX.

PriceService LinesFeatures
$50 - $99 / hrSearch Engine Optimization
Web Design
Pay Per Click
PPC Bid Management
PPC Remarketing
>50-249 employees
>eCommerce industry focus
>Clients include PayPal, Whataburger, Jack Daniels
>More features at Coalition Technologies

What Customers Are Saying
Clients praise the firm’s employees for their customer service, quick response times and ability to surpass project expectations. One reviewer states, “I would get responses back the same day, any issues were addressed immediately and professionally.” Another says, “They frequently make suggestions that are outside of the project scope but are incredibly helpful.”

Digital Third Coast

digital-third-coast-logo
Digital Third Coast is headquartered in Chicago, Illinois. It has between 10 and 49 employees and starts its rates at $150 an hour. Its small size that allows the firm to offer a collaborative approach may appeal to small business owners, as they’re able to work directly with their strategy analyst who creates a custom plan to meet the business’ goals.

The firm focuses on connecting its clients with customers and uses several tactics including earned media, SEO, improving organic traffic through public relations and pay-per-click media created through relevant data collection, analysis, and rigorous testing.

With one of its clients, Fertility Centers of Illinois, Digital Third Coast discusses its geo-targeting strategy that led to a 163% conversion rate. The firm’s ability to customize its strategies is also demonstrated through its creation of segmented ad campaigns based on different client services.

PriceService LinesFeatures
$150 - $199 / hrSearch Engine Optimization
Pay Per Click
Web Design
Social Media Marketing
>10-49 employees
>Industry focus includes education, business services
>Clients include MidAmerica Nazarene University, Shorr
>More features at Digital Third Coast

What Customers Are Saying
Reviewers say Digital Third Coast employees take the time to understand their unique business needs and goals. As one management consulting firm client puts it, “The team aligned themselves to our priorities.” Another client states, “They invested the time to learn our business and apply that understanding to their efforts, which paid off.”

HigherVisibility

higher-visibility-logo
HigherVisibility provides SEO, social media marketing, conversion optimization, and integrated search utilizing SEO and pay-per-click advertising. The firm works closely with clients to create strategies based on their business goals through a well-rounded, systematized approach. This system includes analyzing the client’s current online effectiveness, experimenting on the best tactics, strategies and content using data and reviewing results. Specific methods include A/B testing, heat mapping to show areas of the client’s website customers interact with the most and identifying overlooked areas or parts of the site not working as intended.

The firm’s well-rounded social media marketing capabilities include creating multi-platform content, including video content, across sites such as Facebook, Twitter, Instagram, and YouTube. HigherVisibility also helps its clients provide exceptional customer experiences by developing easy-to-use sites, search tools and pricing tools. Rates start at $100 an hour, and notable clients include the eCommerce giant eBay and Orange Theory Fitness.

PriceService LinesFeatures
$100 - $149 / hrSearch Engine Optimization
Social Media Marketing Conversion Optimization
Integrated Search (SEO & PPC)
>50-249 employees
>Industry focus on health care and medical, information technology >Clients include eBay, PBS, Orange Theory Fitness
>More features at HigherVisibility

What Customers Are Saying
HigherVisibility’s clients highlight the positive results they experience from working with the firm. One insurance company client says, “Their project management is very strong, the results speaks for themselves.” Another reviewer explains, “We ended up being overwhelmed by the number of calls and inquiries we were getting.”

Ignite Visibility

Ignite-Visibility logo
Ignite Visibility charges clients a reasonably competitive price between $100 and $149 an hour. While not among the cheapest firms on our list, it offers the benefit of no long-term contracts. This allows clients to pay monthly without a long-term commitment, which may be a perk for small businesses getting their feet wet with professional SEO and digital marketing services.

Based in San Diego, CA, Ignite Visibility serves a range of clientele, ranging from start-ups and small businesses to large corporations. Approximately 80 marketing experts with decades of experience and an international reach from its team. Despite managing approximately $100 million in advertising per year, the firm also offers a low employee-to-client ratio so team members can keep clients up-to-date on the progress of their marketing strategies through weekly or biweekly phone calls.

PriceService LinesFeatures
$100 - $149 / hrSearch Engine Optimization
Pay Per Click
Email Marketing
>50 - 249 employees
>Industry focus includes financial services, insurance and automotive
>Clients include Tony Robbins and Sharp Healthcare
>More features at Ignite Visibility

What Customers Are Saying
Ignite Visibility clients attribute growing traffic and increased sales to the firm’s work. “Thanks to the Ignite team,” one says, “we’re back on track and our traffic is growing at an amazing rate!” Another reviewer says, “The team has helped us increase our SEO rankings for our PR and marketing agency noticeably in just a short period of time.”

IndeedSEO

IndeedSEO Logo
Indeed SEO is based in India and claims to be the number one SEO company in its country. Its exceptionally low prices, some of the lowest on our list at under $25 an hour, may be perfect for small businesses just starting out with creating or utilizing their online presences. Additionally, the firm guarantees clients a top Google ranking within a specified time frame.

The firm’s employees have over 10 years of SEO experience and are AdWords certified. Clients can take advantage of around-the-clock customer support and stay abreast of how their online strategies are working through daily and weekly reports. The firm also offers the service of removing negative reviews through public relations and reputation management. Additionally, the firm can provide link building, social media marketing, and website audits. Small businesses in the industries of real estate, advertising and marketing and music and entertainment may also benefit the most from Indeed SEO’s expertise.

PriceService LinesFeatures
< $25 / hrSearch Engine Optimization
Public Relations
Social Media Marketing
Site Audit Reputation Management
>10 - 49 employees
>Industry focus includes real estate, advertising and marketing
>Clients include Delight girls and Baker Collins
>More features at IndeedSEO

What Customers Are Saying
Clients remark on the firm’s diligence and the employees’ proactive, organized approach. One client states, “They take initiative and remain very organized to ensure they get everything done.” Another mentions the firm’s understanding of client needs, saying, “They don’t overpromise: They understand what the customer’s looking for, and they work diligently to deliver.”

Infront Webworks

Infront-Webworks Logo
Infront Webworks is a small SEO firm based out of Colorado Springs, CO, focused primarily on the eCommerce, business services, retail, hospitality and gaming industries. One of the longest-running firms in our list, it has provided high-quality web development, digital marketing and SEO services for over 20 years. Additionally, it’s a full-service firm that aims to improve its clients’ sites through a combination of three benchmarks: credibility, usability, and findability.

Small businesses can decide the extent of services they’d like to receive, making the firm’s moderate pricing more flexible than some firms. Clients can choose the number of hours of services they’d like to receive per month and the number of website pages they’d like the firm to optimize. The firm also performs free SEO website audits, and all project results are evaluated based on key performance indicators. Small businesses may also appreciate the firm’s status as a Google Certified Partner.

PriceService LinesFeatures
$100 - $149 / hrSearch Engine Optimization
Web Development
Web Design
Digital Marketing
>10 - 49 employees
>Industry focus on retail, eCommerce and hospitality and gaming
>Clients include Goodwill, Harley Davidson and Triple Crown Casinos
>More features at Infront Webworks

What Customers Are Saying
Clients rave about Infront Webworks’ expertise and ability to tailor services to clients’ needs. “They were able to work with our smaller budget and still bring us leads through pay per click,” one reviewer states. “The most impressive thing is that they were able to figure out why we were not ranking in less than a day.”

Livepage

Livepage Logo
Livepage is a Ukraine-based firm with low industry rates that primarily offers search engine optimization, email marketing, and pay-per-click advertising. The firm has over 50 employees, and these experts work with each client to develop tailored, goal-oriented strategies. For small businesses, this means they can begin their marketing campaigns by defining clear objectives unique to their particular business goals and their industry.

With a clear understanding of the client’s business, Livepage also researches the client’s direct competition to implement a systematized approach focused on obtaining top rankings and raising profits. Transparency is also a key value of the firm, and Livepage aims to keep clients in-the-know and provide avenues for feedback as results emerge and change over time. Additionally, Livepage has been in business for over eight years, is Google certified and consistently ranks as one of the top SEO firms in best of lists.

PriceService LinesFeatures
$25 - $49 / hrSearch Engine Optimization
Social Media Marketing
Pay Per Click
>50 - 249 employees
>Industry focus includes business services and information technology
>Clients include Yalantis and Stormotion.io
>More features at Livepage

What Customers Are Saying
Clients praise the Livepage team for being easy to work with and for delivering increased traffic and leads. “We’ve seen clear results, including growth in organic traffic, an increase in organic lead generation, and an increase in website visibility at Ukrainian and Russian markets,” one reviewer says. Another shares, “Responsiveness and a positive attitude make them a great team to work with.”

Over the Top SEO

Over-the-Top-SEO Logo
Over the Top SEO has employees located all over the United States and in Toronto, Canada. Perhaps the most expensive firm on our list, it selects its clients carefully to ensure each is a good match for the firm’s skill set and bandwidth. In this way, it’s a somewhat exclusive firm deeply committed to the success of each and every client. In fact, Over the Top only accepts clients it believes will have an over 95% chance of project success when working with the firm.

Some of the digital marketing strategies the firm employs include local and regular SEO, local map listings, reputation management, and enhanced website design. It focuses on delivering organic traffic instead of pay per click as a way to draw higher value customers to its clients’ sites. The firm has won over 73 industry awards and values forming true partnerships with its clients so that they function as a team more than as an outside entity.

PriceService LinesFeatures
$300+ / hrSearch Engine Optimization
Digital Strategy
Content Marketing
Web Design
>50 - 249 employees
>Industry focus on dental, eCommerce and law firms
>Clients include Victoria's Secret, White Sands Treatment
>More features at Over the Top SEO

What Customers Are Saying
Clients say they’re pleased with the firm’s skills, knowledge, and communicative style that helps form a productive partnership. One reviewer says, “Organic traffic, ROI, and customers all increased after putting Over The Top SEO’s plan into effect. The team readily welcomed feedback and provided near constant communication. Customers can expect an engaging, personal partnership with top-level staff members.”

PageTraffic

PageTraffic Logo
Headquartered in India, PageTraffic also has offices in London and Chicago, IL. The firm provides free SEO analysis to interested clients and, like some other firms based in India, has exceptionally affordable rates. PageTraffic values providing white hat, ethically sound services and practices to ensure its clients’ digital efforts will reap long-term benefits and be less likely to be affected by constantly changing internet laws and regulations.

The firm’s marketing experts take a result-oriented approach utilizing a wide range of effective SEO methods. Claiming to not specialize in any one industry, the firm serves all types of businesses with the goal of growing each client’s customer base. Additionally, PageTraffic hosts an online dashboard where clients can stay up-to-date on their projects’ progress.

PriceService LinesFeatures
< $25 / hrSearch Engine Optimization
Social Media Marketing
Content Marketing
Web Design
PPC Bid Management
SEO Reseller
>50 - 249 employees
>Industry focus includes education, hospitality and leisure
>Clients include OLX, Lastminute
>More features at PageTraffic

What Customers Are Saying
PageTraffic’s clients say the firm stands out for its exceptional level of communication that helps them feel supported and informed. One reviewer explains, “Their communication flow is the best thing about them. All mails are answered are within two hours’ time.” Another says, “Responsive, communicative, and available, they were very communicative and helpful.”

PBJ Marketing

PBJ-Marketing Logo
PBJ Marketing prides itself on being a “one-stop shop” for clients. It offers professional SEO, website design and development, content marketing, digital media strategies, and pay-per-click advertising. Employees work to understand each client’s business and industry, remain flexible and adapt their strategies as customers’ online behavior changes. Its comprehensive SEO strategies include on-site SEO, off-site SEO link building and reputation management to improve the rankings of more than just the client’s primary website.

PBJ’s pay-per-click offerings include mobile and video ads, Google ads and search engine marketing. Overall, its rates are competitive and reflect the professionalism and expertise of its small, research-driven team. Additionally, PBJ provides discounted rates to many non-profits each year. The firm’s offices are located in Washington, D.C., and New York, NY.

PriceService LinesFeatures
$100 - $149 / hrPay Per Click
Search Engine Optimization
Content Marketing
>10 - 49 employees
>Industry focus includes eCommerce, non-profit
>Clients include Chegg, Yale Medicine, Zappos
>More features at PBJ Marketing

What Customers Are Saying
Clients remark on the firm’s ability to understand their business and customer needs. One client states, “PBJ Marketing led to increased paid search revenue and traffic. Their team was excellent, sufficiently integrating themselves into the business.” “They invest the time to learn about what matters to clients and then mold their services to meet those needs,” says another.

SEO Brand

SEO-Brand Logo
SEO Brand’s prestigious clients include Sotheby’s Realty. The boutique, data-driven firm has over 15 years of experience helping clients build and protect their online brands and scale their online reach. It offers moderate pricing starting at $100 an hour.

The firm aims to target a client’s customers by role playing scenarios consumers may experience as they perform a web search for a particular service or product the client offers. Additionally, SEO Brand uses several strategies for each of its services lines. Its organic search methods include Amazon, local and international SEO, and paid advertising includes sites such as LinkedIn, YouTube, and Instagram. The firm’s professional developers can also write custom software solutions and provide web development, graphic design and new branding.

PriceService LinesFeatures
$100 - $149 / hrSearch Engine Optimization
Social Media Marketing
Pay Per Click
>10 - 49 employees
>Industry focus includes business services, consumer products and services
>Clients include Ceridian, Mont Blanc
>More features at SEO Brand

What Customers Are Saying
Clients say their partnership with the firm had clear, positive results. One says, “SEO Brand’s efforts have had a tremendous impact on the business, including first and second position Google rankings for the business’ keywords.” Another seconds that by saying, “SEO Brand delivered a superior website that generated an increase in traffic and improved search engine rankings.”

SEO Image

seo-image Logo
In business for over 18 years, SEO Image is a small firm that claims to typically help its clients place in the top five search engine rankings. Its highly experienced employees each have over five years of marketing experience, meaning small businesses won’t be working with less experienced employees or interns. Additionally, the firm values treating every client as a first-class client, even the smallest businesses. It also reports a loyal client following, with clients staying with the firm over four years on average.

The firm focuses on SEO and public relations to maximize client brands but also provides industry-tailored web design for businesses and eCommerce. Its pay-per-click services include management of Google Adwords, Yahoo, and Bing ads to lower ad costs and increase ad quality.

PriceService LinesFeatures
$150 - $199 / hrSEO
Public Relations
PPC
Social Media Marketing
Online Reputation Management
>2 - 9 employees
>Industry focus includes real estate, hospitality
>Clients include Canon, Law.com, Sotheby's International Realty
>More features at SEO Image

What Customers Are Saying
SEO Image’s clients praise the firm for its communicative, helpful team that delivers results. One shares, “Site traffic and business leads began to rise; the company was listed in the top three results for competitive phrases. Patient and courteous, SEO Image is always happy to answer questions and reliable about sending monthly reports.”

SEO Inc.

SEO-Inc. Logo
One of the oldest firms in our list, SEO Inc. was founded in 1997 and is headquartered in Carlsbad, CA. It has adapted to the changing times, as evidenced by its mobile optimization strategies, custom marketing abilities and dedication to green, ethical practices. Additionally, it offers SEO copywriting, link detox services, and Shopify SEO. Its employees are experienced in Magento, Drupal, and WordPress design for eCommerce companies and provide web development in the platform that works best for each client.

The firm takes a partner-like approach, offering flexibility and the ability to collaborate with a client’s other vendors to create unified, synchronous digital marketing and SEO solutions with integrated strategies. A smaller sized firm, its rates start at $150 an hour.

PriceService LinesFeatures
$150 - $199 / hrSearch Engine Optimization
Pay Per Click
>10 - 49 employees
>Industry focus includes advertising and marketing
>Clients include Vegas.com, Fredericks of Hollywood
>More features at SEO Inc.

What Customers Are Saying
Reviews mention the firm’s success in delivering measurable results and their high level of engagement with clients. A client states, “There has been a steady rise in organic traffic and ranking since SEO Inc. began working … Remaining easily accessible, they respond quickly and host weekly calls.”

SEOValley Solutions

SEOValley-Solutions-Pvt.-Ltd. Logo
SEOValley Solutions consists of a team of approximately 85 digital marketing experts. The firm offers small businesses the joint benefits of affordable pricing and a high return on investments. To optimize their strategies with each client, the firm conducts in-depth research and development and quality control. The firm also provides clients with comprehensive reports to ensure two-way, ongoing transparency and communication with each SEO and marketing tactic.

SEOValley Solutions is located in India, but the firm offers clients live phone support and instant messaging so their expertise, advice and solutions are never too far away. Additionally, its rates start at the low price of less than $25 an hour.

PriceService LinesFeatures
< $25 / hrSearch Engine Optimization
Digital Strategy
Social Media Marketing
>50 - 249 employees
>Industry focus includes retail, government
>Clients include HCL Technologies, Holiday Inn
>More features at SEOValley Solutions

What Customers Are Saying
Several clients give the firm high marks for its workflow and delivering long-lasting, positive results. “Workflow and communication was effective, efficient, and in-fact the most important reason we worked with them for 15 years,” one says. Another states, “Our clientele has increased by 50 percent because of SEOValley’s work.”

The SEO Works

The-SEO-Works Logo
Based in the United Kingdom, The SEO Works is a small, full-service digital marketing firm helping clients achieve better rankings and build their brands. Its key sectors include B2B, education, automotive, manufacturing, eCommerce, and health care. The firm commits to helping clients receive a high return on investment through organic search strategies, paid advertising management including Google Shopping and website design and development.

To get potential customers started or give small businesses a taste of their offerings, the firm provides 20 hours of free website analysis. Furthermore, its expertise and experience in industries such as manufacturing that may not rely as much on online sales may appeal to certain small businesses.

PriceService LinesFeatures
$100 - $149 / hrSearch Engine Optimization
Pay Per Click Advertising
>10 - 49 employees
>Focus on health care and medical, e-commerce and financial services
>Clients include Reed, NHS and Suresafe
>More features at The SEO Works

What Customers Are Saying
Clients say they’re impressed by the firm’s ability to exceed their revenue growth expectations. One reports, “We wanted to improve our rankings for a number of keywords and increase traffic leading to increased revenue which SEO Works did 10 fold in less than a year!”

Thrive Internet Marketing Agency

Thrive-Internet-Marketing-Agency Logo
Thrive Internet Marketing Agency is a results-driven, full-service SEO firm operating since 2005. Based out of Texas, it has experience serving a wide variety of industries and employing a multitude of tactics that include copywriting, pay per click, and conversion rate optimization. Additionally, it offers web design services to eCommerce and B2B clients, and businesses selling on Amazon can benefit from Amazon storefront and branding services, marketing, and SEO.

The firm’s commitment to putting customers first and prioritizing honest and ethical practices, combined with providing proven results, may make it a worthwhile consideration for small businesses. Additionally, small businesses make up approximately 70% of its client focus.

PriceService LinesFeatures
$100 - $149 / hrSearch Engine Optimization
Social Media Marketing
Pay Per Click
Web Design
Web Development
Video Production
>10-49 employees
>Industry focus includes legal, manufacturing, construction, real estate, financial, retail and more
>Clients include Wells Fargo Financial
>More features at Thrive Internet Marketing Agency

What Customers Are Saying
The firm’s success with pay-per-click campaigns impresses clients. “We almost tripled our inbound leads from our Google Ads,” says one client. Another appreciates the firm’s transparency, saying, “The biggest factor is that we’re able to see what they’re doing in real-time. We have access to their Google Analytics, Bing Ads and Google Ads.”

Victorious

Victorious Logo
Victorious is a boutique firm staffed by SEO experts highly skilled in technical and data-driven strategies, link building, and content writing. It focuses on specific niches including fashion, SaaS, luxury brands, cannabis, and eCommerce and allows clients 24-hour access to their campaign’s SEO progress for full transparency. Additionally, its SEO markets cover wide ground and include enterprise, small business, national and international SEO. For small businesses, Victorious selects keywords intended to attract new customers, provides link building and ranks geo-specific pages.

For those interested in exploring its services further, Victorious provides free 45-minute strategy sessions.

PriceService LinesFeatures
$150 - $199 / hrSearch Engine Optimization
Link Building
>10 - 49 employees
>Industry focus includes travel, real estate, luxury
>Clients include Groupon, TopGolf
>More features at Victorious

What Customers Are Saying
Clients say they’re impressed with the firm’s notable ability to develop backlinks. One reviewer says, “If you want 50 backlinks per month, they can do that, and I don’t know anyone else who can do that.” Another client appreciates that Victorious stays up-to-date with the changing digital landscape, stating, “Victorious is up to date with trends and are aware of Google updates.”

WebFX

WebFX Logo
WebFX is a medium-sized firm with over 50 employees with offices in New York, Pennsylvania, and Washington, D.C. It provides a full range of digital marketing services and allows clients to select SEO or other types of packages with pricing that varies based on the number of optimized key phrases, number of content development pages, and other key factors. Online quotes are available as well for its web design services, analytics and social media marketing, and potential clients can also request custom quotes.

WebFX believes in combining multiple channels to create custom, full-service strategies for clients to maximize conversions and revenue. It uses its own ROI tracking platform, MarketingCloudFX, to track clients’ results.

PriceService LinesFeatures
$100 - $149 / hrSearch Engine Optimization
Pay Per Click
Web Design
>50 - 249 employees
>Industry focus includes health care and medical, eCommerce
>Clients include Verizon, Auntie Anne's
>More features at WebFX

What Customers Are Saying
Clients are wowed by their SEO results. “Last month, we had a 117% growth in organic traffic. We’ve also started to rank in the first and second spots,” one says. Another client mentions WebFX’s ability to identify new areas for growth, stating, “They noticed opportunities that we didn’t because we were too close to our brand.”

What Are SEO Firms?

SEO stands for search engine optimization, a digital marketing strategy that helps websites appear near the top of a search result so consumers and potential customers can easily find and visit a company’s page. SEO firms specialize in this strategy to help their clients’ websites rank as high as possible on search engines such as Google, Bing, and Yahoo.

Often, when looking for a service or product, instead of searching for a specific company name, consumers will type words related to what they’re looking for in a search engine such as Google. These keywords are what SEO firms use to help companies improve their search engine rankings. Additional tactics they may use to help a company improve its ranking and online brand include placing links throughout the internet that lead back to the company’s website, developing original content, managing pay-per-click advertisements and designing new websites or social media pages.

Benefits of SEO Firms

When a small business hires an SEO firm, they may reap a wealth of intentional and even unanticipated benefits. A successful SEO campaign can result in improved search engine rankings that drive new, organic traffic to a company’s website. This new traffic, especially if combined with website design services and the right content and landing pages, can lead to many conversions, meaning a growing number of paying customers and an increase in revenue.

Because SEO firms specialize in online marketing and branding, many offer public relations and brand management services that improve a brand’s reputation across social media pages, search results, and even third-party websites that contain online reviews. Additionally, SEO firms can help companies specifically target the right customers for their brands using data such as demographics, location, and buying habits. Strategies such as email marketing and social media campaigns can deepen customer engagement and even use automation to save companies time while still increasing website traffic and profits.

What to Look for in an SEO Firm

When you’re looking for the right SEO firm for your small business, you’ll likely want to find one that has experience working with your industry and offers multiple service lines and comprehensive strategies that meet your company’s unique needs.

Depending on your industry and online branding, you may want to look for an SEO firm that:

  • Offers multiple SEO strategies such as local and international SEO
  • Provides specific eCommerce strategies including Amazon SEO
  • Has pay-per-click management experience across a variety of popular sites
  • Is experienced in social media marketing
  • Offers brand management services with a transparent, systematized approach
  • Provides detailed and easily accessible reporting to keep its clients up-to-date on exactly how their money is being spent and the progress being made
  • Takes the time to understand and research your company and competition to develop the best keywords
  • Focuses on conversions and delivering a high ROI
  • Offers services at a price that fits your budget
  • Doesn’t require overly long contracts

The Cost of SEO Firms

Depending on factors such as where the firm is based, its size and level of experience, the cost of SEO firms can vary significantly. Many firms charge an hourly rate, and prices can range from below $25 an hour to more than $300 an hour. Typically, firms that charge as low as $25 an hour are based outside of the United States, such as the several on our list headquartered in India.

Most often, firms do not post their prices directly on their website and require potential clients to call or email them for a consultation. Typically, however, this includes an introduction to their services such as a free website audit to show how they believe the company’s rankings could improve.

Many firms with high-quality, comprehensive strategies or exceptional levels of expertise in certain industries may charge anywhere from $100-$200 an hour. Some may offer month-to-month or longer term contracts, and some may also price their services in packages that include a specific number of keywords or content creation services per month.