Last Updated
The Best Sales Enablement Software Companies of 2021
How We Chose the Best Sales Enablement Software
Sales enablement software equips sales teams and marketing specialists with the resources they need to engage buyers and close more deals. These resources might include content, management tools, sales guidance, and other tools that help them sell products or services effectively to customers. There are numerous sales enablement software providers to choose from, and they all tout the latest features. We evaluated these companies on what’s most important, including sales management features, integrations, and reporting capabilities.
Sales Management Features
Good sales management software offers a diverse collection of built-in solutions to help with the entire sales process. We recommend software that includes a variety of features for managing all the different types of sales-related activities, such as lead management, contact management, document management, performance management, and territory management.
Integrations
Effective sales enablement software has prebuilt integrations to combine with the systems already in use, such as customer relationship management (CRM) systems, collaboration apps, and other tools used during the sales process. This ensures data functions are streamlined, mistakes are minimized, and productivity is maximized across the sales department. We focused on systems with built-in integrations that combine tools used with sales enablement software.
Reporting Capabilities
Analytics and reporting capabilities give sales representatives and managers valuable insights into sales activity, sales readiness, areas for improved productivity, opportunities for growth, and revenue. We looked for sales enablement software that provides detailed reports that help users measure the overall performance of their sales team members and previous/current sales campaigns.
The 15 Best Sales Enablement Software Programs of 2021
Aritic
Aritic sales CRM provides a flexible way to establish relationships with sales leads and customers. Users can track potential deal opportunities in a customized interface with detailed information about the deal, such as associated contact, quoted price, stage of the sales process, and probability of closing the deal. Aritic also lets users reduce manual operations with workflow automation that scales up marketing efforts. Customizing workflows makes it easier to carry out complicated tasks. Key features include:
- Contact management
- Deal management
- Appointment scheduling
- Sales funnel automation
- Sales process pipeline
- Sales team collaboration
- Sales reporting
- Mobile sales CRM
- Apps integration
Aritic lets users improve their overall performance with detailed analytics and reporting that provides vital information about sales and marketing performance. It uses bidirectional native CRM integration to help build personalized relationships with leads and customers and integrates with email accounts, push notifications, website content management system (CMS), social media, and Twilio for short message service (SMS).
| Price | Free Trial/Demo | Features |
|---|---|---|
| Lite: $59/month Starter: $219/month Professional: $249/user/month Enterprise: Custom quote | Free trial | >Deployment: Web-based >Support options: Email andhone >Sales management features: Contact and lead management >More features at Aritic |
Pros & Cons of Aritic Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers free trial | >Doesn’t include territory or document management |
| >Includes contact and lead management | >No mobile app |
| >Web-based access from anywhere |
Brainshark
Brainshark provides a sales readiness platform with the tools to prepare client-facing sales teams with the knowledge and skills required to perform at the highest level. It offers solutions for content, coaching, and training, so sales reps are better prepared to make the most of every selling situation. On-demand training accelerates onboarding and keeps reps up-to-speed, and dynamic content is created easily and accessible anywhere. Users get better results from their sales enablement initiatives with key features, including:
- Content authoring
- Content management and sharing
- Readiness scorecards
- Onboarding and training
- Sales training
- Video coaching and practice
- Artificial intelligence (AI)-powered analysis
Brainshark’s powerful scorecards visualize sales performance trends, letting users make real connections and increase revenue. It integrates with consulting, CRM, and email platforms as well as sales content management, forecast management, and training content providers. Some of the top platform integrations include Microsoft and Salesforce.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Custom quote | Free demo | >Deployment: Web-based >Support options: Email and phone >Sales management features: Performance management >More features at Brainshark |
Pros & Cons of Brainshark Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers free demo | >Doesn’t provide public pricing information |
| >Integrates with popular platforms | >Missing key sales management features |
| >Includes performance management |
ClearSlide
ClearSlide is a cloud-based sales engagement platform that provides sales organizations the tools needed to engage customers, including customer interaction tracking through presentations and email content. Its content management features ensure content is accessible from a single library anywhere, is updatable with a single click, and drives engagement through detailed analytics. Communication tools include instant online meetings, sales templates, web conferencing, email tracking, and activity data auto-logged to CRM. Other key features include:
- Coaching and onboarding
- Engagement analytics
- Guided selling
- Email campaigns
- Video mail
- Online presentations
- Mobile productivity
- Email plug-ins
ClearSlide’s customer insight dashboard aligns sales, support teams, and lead success for quicker initial outreach and prioritization of lead follow-ups. It also increases sales forecast accuracy and sales opportunities. It complements CRM systems and offers valuable out-of-the-box integrations with open application programming interfaces (APIs) and connectors for marketing and CMS systems. Top platforms with built-in integrations include Salesforce, Slack, Microsoft Dynamics, and Gong.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Custom quote | Free trial | >Deployment: Web-based, iPhone/iPad, and Android >Support options: Email and phone >Sales management features: Performance and document management >More features at ClearSlide |
Pros & Cons of ClearSlide Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers free trial | >Doesn’t include territory management |
| >Contact and lead management | >Higher cost |
| >Includes Android and iOS app |
CloudApp
CloudApp accelerates the sales cycle by using video to connect prospects and close deals faster. Its GIFs and screen recording videos quickly highlight products to create engaging sales material through imagery that catches potential customers’ attention. CloudApp allows users to deliver their messages quickly and clearly with product demos that help convert leads and don’t take hours to make. It also offers team management tools that allow cross-team collaboration and improve internal team communication. CloudApp has built-in native integrations across a wide array of platforms so that users can work seamlessly with their favorite apps, including Microsoft Office, Zendesk, Slack, Zoho CRM, Trello, and Drift, among others. It also allows native preview support in Skype, Intercom, and numerous other platforms.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Free: $0 (individual user) Pro: $10/month (individual user) Team: $9/month (minimum 2 users) Enterprise: Custom quote | Free demo | >Deployment: Mac install, Windows install, web-based, and iPhone/iPad >Support options: Email, phone, and live support >Sales management features: Document management >More features at CloudApp |
Pros & Cons of CloudApp Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers 14-day trial and free plan | >Missing key management features |
| >Has one of the lowest monthly costs | >More for marketing than sales tracking |
| >Integrates with all types of platforms |
DocSend
DocSend helps users identify, prioritize, convert, and close more enterprise deals faster by keeping all prospects materials together in one place. Users upload and store sales materials like sales decks, contracts, and pricing sheets and share documents with sales team members, prospects, or anyone needing specific information. It effectively removes the need for big file downloads that clog email inboxes or get lost in spam filters. Materials can be updated instantly, or users can set them to auto-expire or turn off access manually for consistency across sales and marketing channels.
DocSend also sends instant alerts when potential customers view or forward sales decks. Viewer notifications and analytics allow users to engage better with decision-makers based on the time spent on shared sales materials. DocSend integrations ensure it works with email productivity tools and on popular platforms, including Dropbox, Gmail, Outlook, Salesforce, and Zapier, among others.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Personal: $15/user/month Standard: $65/user/month Advanced: $250/user/month Enterprise: Custom quote | Free 14-day trial | >Deployment: Web-based >Support options: Email and phone >Sales management Features: Contact, document, and lead management >More features at DocSend |
Pros & Cons of DocSend Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers 14-day trial | >Missing performance management tools |
| >Web-based for anywhere access | |
| >Includes key management features |
EngageBay
EngageBay is an all-in-one marketing and sales CRM that makes it easy for users to find, nurture, engage, and convert potential customers. By combining marketing and sales on the integrated EngageBay CRM platform, users eliminate misalignment and miscommunication between teams. Its small business CRM with marketing automation and sales bay streamlines processes and enhances revenue growth while organizing email contacts, tracking deals, and enhancing the sales pipeline to grow sales. Popular features include:
- Appointment scheduling
- Contact management
- Form and landing pages
- Web analytics
- Sales automation and tracking
- Predictive lead scoring
- Auto-dialer
- CRM metrics and analytics
- Video marketing templates
All EngageBay plans include free migration service from any other platform and free email and live chat support. The platform also integrates with other marketing, sales, support, and social media programs, including popular platforms like Zapier, Mailgun, Postmark, Mandrill, Sendrid, PieSync, and Xero.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Free: $0 (1,000 contacts) Basic: $14.99/user/month (15,000 contacts) Growth: $49.99/user/month (50,000 contacts) Pro: $79.99/user/month (unlimited contacts) | Free demo | >Deployment: Web-based >Support options: Phone >Sales management features: Contact, performance, document, lead and territory management >More features at EngageBay |
Pros & Cons of EngageBay Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers free demos and a free all-in-one plan | >No mobile apps |
| >Includes all vital sales management features | >Limited features on free plan |
| >Integrates with popular platforms |
GetAccept
GetAccept is an all-in-one solution for lead prospecting, proposal creation, sales collateral management, document tracking, contract management, and e-signature collection. It allows sales reps to close more deals by sending out trackable sales content and engaging prospects via live chat. Real-time reporting, including instant notifications when sales documents are opened, shared, commented on, or signed, provides valuable deal insights that indicate the ideal time for sales reps to follow up with prospects.
GetAccept provides sales enablement data from the initial contact to the e-signed contract through customer analytics. It also allows reps to create and send contracts quickly that they can track through GetAccept’s secure, integrated approval system. It efficiently connects users with their favorite tools through open API, Zapier connections, CRM integrations, and customized solutions that let users build their own integrations. Popular built-in integrations connect users to Salesforce, Microsoft Dynamics, HubSpot, Zapier, Slack, Stripe, and Google Drive, among others.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Basic: $25/user/month Business: $40/user/month Enterprise: $60/user/month | Free 14-day trial | >Deployment: Web-based, iPhone/iPad, and Android >Support options: Email and phone >Sales management features: Contact, performance, and document management >More features at GetAccept |
Pros & Cons of GetAccept Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers 14-day trial | >Doesn’t include lead or territory management |
| >Average pricing | |
| >Numerous built-in integrations |
Guru
Guru is a knowledge management solution that enables sales by providing sales reps with the information they need from a single source. Its real-time knowledge management shortens sales cycles by providing the answers to customers’ questions instantly, so sales reps can drive conversations easily, build better customer relationships, and close more deals. With Guru’s artificial intelligence (AI) technology, users never need to leave their workflow to find what they need, providing more time for upselling, solving problems, and building loyalty by enhancing customer experiences.
Guru’s ever-growing list of integrations ties a company’s knowledge all together, establishes a single source of knowledge, and ensures this knowledge is available on the apps their sales teams already use. Popular integrations include Slack, Zendesk, Dropbox, Google Drive, YouTube, Drift, and Microsoft Teams. All Guru plans include browser extension, web, and mobile apps, imported content from external sources, Slack integration, and customer support.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Starter: $0 (for up to 10 users) Builder: $16.80/user/month Expert: $28.80/user/month | Free 30-day trial | >Deployment: Web-based >Support options: Email and phone >Sales management features: Contact and document management >More features at Guru |
Pros & Cons of Guru Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers free 30-day trial on paid plans | >Limited features and users on starter plan |
| >Offers free starter plan | >Doesn’t include lead or performance management |
| >Includes key sales management features |
Highspot
Highspot is a sales enablement platform that empowers companies to manage content and train reps to engage customers to drive growth. It allows sales reps to personalize and share the most effective content for every client engagement and track this engagement in real-time, supported by action-enabled analytics that optimize performance. Content can be delivered through email, web conferencing, custom microportals, and other content sharing capabilities. Dynamic playbooks, AI-driven recommendations, and insights further help sales teams increase win rates.
Highspot organizes sales content in one place. Real-time notifications alert reps when a potential customer has opened, downloaded, or shared content, and the system tracks engagement by time spent on individual pages. It seamlessly integrates with the devices and technologies already in place through web and mobile app deployment with more than 70 certified integrations, including popular email platforms, social media channels, and other third-party systems like Salesforce, Dropbox, Slack, and GoToMeeting.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Custom quote | Free demo | >Deployment: Web-based, iPhone/iPad, and Android >Support options: Phone, and live support >Sales management features: Performance and document management >More features at Highspot |
Pros & Cons of Highspot Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers free demos and live support | >No public pricing information |
| >Includes performance and document management | >Doesn’t includes lead or territory management |
| >Has Android and iOS mobile apps |
MindTickle
MindTickle is a sales readiness platform built for revenue and sales enablement for customer-centric enterprises. From strategy to execution, it offers a wide range of services to support sales teams and help maximize revenue. Key features include:
- Single point of contact for questions from sales teams
- Data-driven intelligence to drive sales teams’ customer-facing readiness
- Business reviews to discuss data-driven insights and outcomes
- Content planning that allows development of engaging, high-impact content
- Team management controls for content distribution and analytics
- Comprehensive onboarding, communications management, and project planning
MindTickle includes open APIs, proven plug-ins, and a hybrid approach to connect systems that puts a company’s data in motion. Its platform has several out-of-box integration options that function with most sales tools, including CRM solutions, reporting tools, content management solutions, and popular platforms like Salesforce, Veeva, Google, Dropbox, Vimeo, YouTube, CRM solutions, Slack, Outlook, and Shopify, among others.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Custom quote | Free demo | >Deployment: Web-based >Support options: Email and live support >Sales management features: Performance management >More features at MindTickle |
Pros & Cons of MindTickle Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers free demos | >No public pricing information |
| >Provides email and live support | >Missing key sales management features |
| >Integrates with popular platforms |
Modus
Modus is a digital sales enablement platform that helps companies create compelling content, promote product distinction, capture more customers, compare sales collateral effectiveness, and close more sales. It provides the content, tools, and training sales reps need to create better conversations and experiences that engage modern buyers. Push notifications alert reps quickly when potential buyers engage with content. Team managers can prioritize which reps need feedback and coaching through insights on sales rep usage and buyer engagement.
Modus is web-based with mobile apps that help reps excel in the field with instant expertise through accessed product details and virtual product tours. It also offers quick and easy integrations that bring tools and systems together to simplify processes, increase data visibility across teams, and close sales faster. Modus integrates with CRM platforms like HubSpot and SugarCRM, storage repositories like Dropbox and OneDrive and digital asset management software like Salesforce and Asset Bank.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Custom quote | Free demo | >Deployment: Web-based, iPhone/iPad, and Android >Support options: Email and phone >Sales management features: Performance, document, lead, and territory management >More features at Modus |
Pros & Cons of Modus Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers free demos | >Doesn’t include public pricing information |
| >Has Android and iOS mobile apps | >Doesn’t have contact management tools |
Pipedrive
Pipedrive is full of features that help sales teams manage and prioritize leads and deals with custom chatbots and webforms. Its visual sales pipeline ensures reps remain organized and in control of the sales process with automatic prompts to take specific actions. New contacts and deals can be fed into the system via desktop or mobile apps available for Android and iOS devices. Other key features include:
- Track contact history, calls, and emails for full schedule visibility
- Eliminate time-consuming manual workloads by automating repetitive tasks
- Automate the follow-up process to get automatic reminders to schedule next activities
- Sync activities with Google Calendar and edit, add, or complete activities on the go
- Track performance through insights and reports that measure outcomes vs. goals
Pipedrive integrates with favored sales-boosting apps, including more than150 integrations and apps. Users can connect to other services with one-click installations, including Zapier, Zoom, Salesforce, HubSpot, and Trello.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Essential: $15/user/month Advanced: $29/user/month Professional: $59/user/month Enterprise: $99/user/month | Free 14-day trial | >Deployment: Web-based, iPhone/iPad, and Android >Support options: Email, phone, and live support >Sales management features: Contact, performance, document, lead and territory management >More features at Pipedrive |
Pros & Cons of Pipedrive Sales Enablement Software
| Pros | Cons |
|---|---|
| >Has mobile apps for Android and iOS | >Convenient add-ons cost extra per month |
| >Includes all key sales management features |
Seismic
Seismic is an enterprise-grade sales and marketing enablement solution that equips sales teams with the knowledge and personalized content they need for every situation to improve buyer interactions. It provides a centralized hub that houses everything needed to manage sales resources, product information, competitive intel, and other content needed to engage buyers. Seismic also has sales training and coaching tools to simplify the on-boarding process for sellers. Communication tools ensure sales reps receive the internal positioning, information, and materials they need to close sales.
Seismic’s sales enablement and engagement analytics measure usage and effectiveness to optimize and track sales rep training and content delivery to sellers. It also integrates with more than 70 tolls that sales and marketing teams use daily to help them be more productive and drive return on investment (ROI). Integrated tools include CRM, marketing automation, email platforms, content repositories, sales readiness programs, and third-party data.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Custom quote | Free demo | >Deployment: Mac install, Windows install, web-based, iPhone/iPad, and Android >Support options: Email and phone >Sales management features: Document management >More features at Seismic |
Pros & Cons of Seismic Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers free demos | >No public pricing information |
| >Has Android and iOS mobile apps | >Missing key sales management features |
| >Over 70 integrations |
Showpad
Showpad’s sales enablement platform unifies sales content management and ensures sellers have the relevant content and knowledge to close more sales. It engages buyers by personalizing interactions and delivering more value with every conversation. Artificial intelligence helps reps sell smarter with the right quantity and variety of data. Analytics for marketing indicates where to invest in more content to impact revenue, and analytics for sales leadership helps managers replicate top sellers’ behaviors to improve overall success.
Showpad helps companies shorten their sales cycle by monitoring buyers’ levels of interest by tracking opened emails, download, forwards, and page-by-page content views. By leveraging these insights, sales reps can improve follow-up times and tailor messages to match the interest levels observed. All interactions are tracked within the app and through integrations with Salesforce and Microsoft Dynamics. Showpad also integrates with CRM and CMs tools and other essential tools to increase sales productivity.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Custom quote | Free demo | >Deployment: Windows, web-based, iPhone/iPad, and Android >Support options: Email and phone >Sales management features: Document management >More features at Showpad |
Pros & Cons of Showpad Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers free demos | >No public pricing information |
| >Has mobile apps for Android and iOS | >Missing key sales management features |
| >Includes essential integrations |
Whatfix
Whatfix is a digital guidance and engagement platform that helps businesses expedite product acceptance by providing on-demand customer support and enabling employee onboarding and training. It guides users through creation of effective content without dependence on IT teams with zero coding requirements. Whatfix provides precise targeting by creating segments automatically for personalization based on users’ specific needs. Scheduled alerts enhance the ability to reach users when they’re most receptive with personalized information for each user.
Whatfix insights improve product experience and helps companies understand how users engage with their products. It also provides metrics and advanced analytics to measure user engagement, content usage, and relevance of content. Integrations and APIs provide further value with a wide array of supported platforms, including Salesforce, Oracle CRM, SharePoint, Microsoft Dynamics, Workday, Google Suite, Office 365, and other apps.
| Price | Free Trial/Demo | Features |
|---|---|---|
| Custom quote | Free trial | >Deployment: Web-based >Support options: Email and phone >Sales management features: Content management >More features at Whatfix |
Pros & Cons of Whatfix Sales Enablement Software
| Pros | Cons |
|---|---|
| >Offers a free trial | >Missing key sales management features |
| >Integrates with popular platforms | >No public pricing information |
What Is Sales Enablement Software?
Sales enablement software equips sales reps with the content, knowledge, tools, training, and guidance that they need to keep potential customers engaged and close more sales. It also allows companies and sales teams to create, edit, manage, and share all content and sales materials from one central location. Through consolidation, sales and marketing teams can access information easily, collaborate on updates, and share content with potential customers and prospects. Sales enablement software usually includes analytics that give data-driven insights to optimize the sales process, enhance customer engagement, and drive revenue. Other key functions include:
- Content management: Organizes sales and marketing content for quicker access throughout the sales process, helping sales reps to be more productive and win more customers
- Prospect engagement: Personalized sales enablement tools, including templates, reporting, and tracking to convert customers quicker
- Sales onboarding and training: Gets sales reps up-to-date on sales processes through video coaching and structured learning to improve sales readiness and performance
- Sales analytics: Provides deeper insights into sales activities and customer engagement to improve productivity and revenue
- Integrations: Incorporates technology resources, such as CRMs, email platforms, marketing automation, content repositories, payment processors, sales readiness programs, and third-party platforms, to enhance sales enablement tools further
Benefits of Sales Enablement Software
Sales enablement software helps small businesses maintain a successful sales operation and increase competitiveness for more empowered buyers. It provides more effective management of sales collateral and saves sales and marketing teams valuable time by keeping them in tune to content performance. Other key benefits of sales enablement software include:
- Aligning sales and marketing messaging to create a uniform voice
- Connecting sales reps to the most relevant content for buyer engagements
- Providing existing or prospective customers with easy access to sales content
- Accessing flexible ways to present content to existing or prospective customers
- Maximizing customer engagement through appropriately timed content sharing
- Monitoring real-time content utilization and tracking engagement
- Applying advanced analytics to optimize content and pitches
- Enabling sales reps to receive the training and knowledge they need
- Measuring how effectively training enhances bottom line results
- Improving sales productivity and increasing average deal size
Must-have Features of Sales Enablement Software
To be effective, sales enablement software must have a diverse selection of built-in sales management tools that enhance every aspect of the sales process. Lead management tools are designed to generate lists of potential customers, and contact management stores contact information for existing and prospective customers, including names, telephone numbers, email addresses, and physical addresses.
To track the productivity of each sales rep, sales enablement software must include performance management tools. Territory management tools define geographical sales territories, often based on customer intelligence data and market factors. Finally, document management stores, tracks, and manages all types of records, including invoices, contracts, and other sales-related paperwork.
Prebuilt integrations are also must-have features to ensure sales enablement software effectively combines with other technology companies already use. Bidirectional CRM integrations are highly important to assist with customer contact information and other crucial customer data. To enhance marketing, additional must-have integrations include popular email systems, email, and social media marketing platforms, content repositories, and marketing automation systems. By combining third-party tools, users minimize mistakes and maximize productivity across the sales department. Reporting capabilities are also important to provide valuable insights into sales activity and may rely on data gleaned from various integrated systems.
The Cost of Sales Enablement Software
The most common pricing model for sales enablement software is a per user, per month structure. All but one of the companies on our list that provided public pricing information used this model. Of these, costs ran the gamut, ranging between $7.79 and $150 per user, per month. Nearly all companies have more than one plan level, so lower price points are often for basic or starter plans. These plans tend to have fewer features and may even limit the number of users. Always compare all included features to ensure you’re comparing like items before deciding whether a lower-priced product provides as much value to your business as a higher-priced one or that a higher-priced product is worth the additional cost.
Only one of our listed sales enablement software, CloudApp, uses a flat monthly rate model. However, this software focuses more on marketing than sales tracking, hence the lower cost. Several of our listed software also have a free plan available, but these plans tend to have extremely limited features, and several limit the number of users. Because these versions are often intended for individuals instead of businesses, the user cap is often one.