Our Top Picks

Ambassador Logo
Ambassador
  • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: 24/7 (live rep), phone during business hours, online
  • Referral tracking
Ambassador is a cloud-based referral software that businesses use to promote their goods and services across different networking platforms. The software allows you to automate the entire process of identifying, enrolling, monitoring, and managing your ambassadors and referred customers.

The solution allows users to design referral marketing campaigns based on customer type to offer unique rewards and personalized messages. It lets you enhance brand visibility on different platforms as well as manage customer rewards.

Ambassador’s interface supports third-party integration with apps like Salesforce, Shopify, SendGrid, Mailchimp, Campaign Monitor, Stripe, and Chargify. The software lets users manage affiliate, referral, influencer, partner, and advocate programs through one platform.

Pros & Cons

Pros

  • Third-party integrations
  • Easy to set up
  • Marketer-friendly

Cons

  • Lacks reporting capabilities
  • No gamification
  • Lacks a free trial

Summary

Ambassador Logo
Ambassador
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Referral Tracking
    Yes
Features
  • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: 24/7 (live rep), phone during business hours, online
  • Referral tracking
Invitereferrals Logo
Invitereferrals
  • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: Phone during business hours, online
  • Reports
InviteReferrals is a marketing solution that allows businesses to manage their customer referral program via mobile apps and social sharing tools. It offers multiple referral options for your customers, including Twitter, Facebook, Google+, email invitation, LinkedIn, and Pinterest, to help you increase conversions and sales.

The solution provides a complete referral program, detailed analytics, and tracking tools to ensure you implement an effective marketing program. InviteReferrals integrates seamlessly with various third-party platforms, including OpenCart, Weebly, WooCommerce, Drupal, Shopify, and Magento. Since the platform is fully optimized for social media, users have access to a huge audience.

Pros & Cons

Pros

  • Fully customizable
  • Excellent analytical tools
  • Powerful dashboard

Cons

  • Lacks contact management
  • No gamification
  • No 24/7 live rep support

Summary

Invitereferrals Logo
Invitereferrals
  • Free Trial/Demo
    15-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support Options
    Business Hours
    Online
  • Referral Tracking
    Yes
Features
  • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: Phone during business hours, online
  • Reports
Post-Affiliate-Pro Logo
Post Affiliate Pro
  • Deployment: Web-based, cloud, SaaS
  • Customer service: 24/7 (live rep), online
  • Contact management
Post Affiliate Pro is a cloud-based referral marketing software that allows marketing teams to manage and track their networks and affiliate programs. It enables users to fully control their affiliate marketing program by offering the tools and information needed for the program’s success.

Post Affiliate Pro allows marketers to add discount coupons, banner rotators, HTML banners, SmartLinks, image banners, flash banners, and Lightbox banners to optimize audience engagement.

It provides a host of features to help boost brand visibility and increase a referral audience. Post Affiliate Pro allows users to create multiple campaigns and monitor their performance at the same time.

Pros & Cons

Pros

  • Highly customizable solution
  • Comprehensive features
  • Reporting capabilities

Cons

  • Lacks gamification
  • No phone support during business hours

Summary

Post-Affiliate-Pro Logo
Post Affiliate Pro
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Online
  • Referral Tracking
    Yes
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: 24/7 (live rep), online
  • Contact management
Referral-Rock Logo
Referral Rock
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Phone during business hours, online
  • Referral tracking
Referral Rock helps marketers automate their entire referral marketing program. It allows users to initiate personalized referral marketing campaigns via social media sharing and double-sided rewards.

This cloud-based referral marketing software is ideal for B2B and B2C businesses that want to create referral programs through social sharing, branded emails, and pre-drafted messages. Marketers can capture and track referrals based on several metrics, including subscriptions, form completions, trials, demos, and e-commerce purchases.

The platform allows users to send personalized email messages to segmented audiences. With Referral Rock, you can customize your referral program to match your customer experience and brand.

Pros & Cons

Pros

  • User-friendly interface
  • Reporting capabilities
  • Integrations

Cons

  • Lacks gamification
  • No on-premise deployment option
  • Lacks 24/7 live rep support

Summary

Referral-Rock Logo
Referral Rock
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Referral Tracking
    Yes
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Phone during business hours, online
  • Referral tracking
Referralcandy Logo
Referralcandy
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Phone during business hours, online
  • Rewards management
ReferralCandy is an easy-to-set-up referral marketing solution suitable for all types of businesses. The solution is designed to help online businesses increase sales. It offers various rewards to entice new customers.

The software seamlessly integrates with leading shopping platforms, such as Shopify, Etsy, and Amazon. ReferralCandy is relatively affordable compared to similar solutions on the market.

It displays vital information such as statistics, contacts, and rewards on its dashboard. The solution allows you to generate detailed reports to measure your campaigns' success and note the changes you can implement to improve them.

Pros & Cons

Pros

  • Integrates with leading shopping platforms
  • Contact management
  • Referral tracking

Cons

  • No gamification
  • Lacks 24/7 live rep support
  • Lacks on-premise deployment

Summary

Referralcandy Logo
Referralcandy
  • Free Trial/Demo
    30-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Business Hours
    Online
  • Referral Tracking
    Yes
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Phone during business hours, online
  • Rewards management

How We Chose the Best Referral Software

Success or failure in your marketing programs can depend on the referral marketing software you’re using. This type of software helps you manage and implement an effective referral marketing program.

Finding a suitable referral marketing software can be overwhelming considering the many software options available with different features and capabilities. We’ve simplified your search by compiling a list of the best five referral software of 2021 by taking into account what matters most, including referral features and integration and reporting capabilities.

Referral Features

The best referral software includes features such as referral tracking, lead engagement, and segmentation. We concentrated on solutions with a host of features to help you get the greatest ROI from your referral software.

Integrations

We recommend software that includes pre-built integrations for e-commerce platforms and other systems often used with referral software. Our focus was on solutions that integrate seamlessly with other software and systems you use in your business, such as email marketing and CRM. We also considered whether the solution links to social media platforms. 

Reports

Detailed reports help the user measure and improve the performance of their referral programs. Reporting and analytics capabilities allows you to gauge the effectiveness of the software, since access to information is a critical part of implementing a results-based referral marketing program. Detailed reports can help you measure your referral rates, program participation, total revenue, and results from your top influencers.