Agent Locator
- IDX/VOW feed support
- SMS messaging and VOIP calls
- Lead database and reports tracking lead totals and productivity
AgentLocator provides real estate website design targeted at single agents, small brokerages, and teams in the market for lead generation pipelines and brand building features, integrated with CRM software that offers automated SMS messaging and support for VOIP calls. With a decade-long track record, the site provides branded and unbranded PPC advertising through Facebook, Instagram, and Google and offers both templated and fully customized real estate websites that support IDX/VOW feeds that pull data from local Multiple Listing Services (MLS). AgentLocator also offers add-on services like managed lead generation — providing added support for managing leads generated from PPC ad campaigns — and a tag marketing tool called “remarketing,” which tags anywhere from a hundred to over a thousand unique visitors to an ad on the website and shows the ad to those users upwards of a thousand times per month wherever else they go online. These features tie in with a basic CRM system featuring a leads database and a reporting system for tracking lead totals and several productivity metrics.
Pros & Cons
Pros
- Solid and affordable core feature set for single agents or small brokerages
- IDX and VOW support for MLS feeds
Cons
- Basic feature set does not offer lead scoring and segmentation
- Potentially useful add-ons ramp up the cost of use
Summary
-
Starting Price
-
Lead Database
Yes
-
Lead Scoring
No
-
LeadSegmentation
No
-
Email Marketing
Yes
-
Reports
Yes
Features
- IDX/VOW feed support
- SMS messaging and VOIP calls
- Lead database and reports tracking lead totals and productivity
Bold Leads
- Pipeline management tools
- CRM tools for SMS messaging and drip email campaigns
- Engagement tracking reports to identify which leads are most responsive
BoldLeads offers lead nurturing and automated advertising solutions focused on branding clients as the local real estate expert within a specific ZIP code. It provides landing pages, CRM tools that support SMS messaging, drip emails and scheduled task reminders, and lead funnels that enable text, email, and voice broadcast connections with prospects. BoldLeads’ managed ad services provide full support of the creation of landing pages, ad posting, and overall marketing campaign management, allowing clients to focus on the business of converting procured leads. Its engagement indicator tools track leads that open and reply to emails or provide contact information through contact with the platform. Pricing proceeds by custom quote but starts at $399 per month for service fees — ranging up to $899 per month for multi-agent brokerages — not counting onboarding and advertising costs, marking BoldLeads as a fairly expensive solution.
Pros & Cons
Pros
- Limiting the number of clients by area makes excellent localized lead gen and branding tool
- Excellent integrated CRM and pipeline management tools
Summary
-
Starting Price
-
Lead Database
Yes
-
Lead Scoring
No
-
LeadSegmentation
No
-
Email Marketing
Yes
-
Reports
Yes
Features
- Pipeline management tools
- CRM tools for SMS messaging and drip email campaigns
- Engagement tracking reports to identify which leads are most responsive
BoomTown
- Offers lead tracking, qualification and segmentation
- IDX support for importing MLS data
- Location-targeted advertising
BoomTown provides IDX-enabled lead generation sites designed primarily with larger teams and brokerages in mind, building customizable websites that offer subdomains for specific team members. It offers features like automated round-robin lead distribution for agent groups, shared resource libraries, and centralized reporting on team conversion and response rates for managers. Its predictive CRM tools match listings with potential buyers, track lead activity, and support lead segmentation. It offers location-targeted Google and Facebook advertising, along with the ability to auto-import leads from Zillow or Realtor.com, and a powerful mobile app called NOW enables team members to stay in touch with prospects and remain up-to-date with follow-ups wherever they are. BoomTown’s optional features include concierge support for lead nurturing and a Success Assurance feature that qualifies leads, identifying the most transaction-ready prospects.
Pros & Cons
BoomTown is an excellent platform for the large teams it’s built for, offering ample tools for workflow management and centralized reporting purpose-built for big brokerages. Its robust lead management features and especially its potential support for lead qualification are major advantages. The platform is expensive, starting at $750 per month even before factoring in the considerable added costs of Success Assurance, and is probably priced out of reach for single agents and small teams.
Pros
- Workflow management and reporting tools are ideal for large teams
- Robust lead management features
- Offers Success Assurance lead qualification add-on
Summary
-
Starting Price
-
Lead Database
Yes
-
Lead Scoring
Yes
-
LeadSegmentation
Yes
-
Email Marketing
Yes
-
Reports
Yes
Features
- Offers lead tracking, qualification and segmentation
- IDX support for importing MLS data
- Location-targeted advertising
Chime
- Lead management features include sophisticated lead scoring
- IDX-supported lead capture and listing-to-lead matching
- Detailed business reports and forecasting with certain plans
This combined CRM and lead generation platform allows its users to generate, nurture, and track leads, run AI-powered advertising campaigns, and benefit from predictive analytics and detailed reporting on performance and productivity. Designed for offices that handle large contact volumes, it includes a Smart Dialer with a convenient click-to-call feature for lead outreach, along with IDX-powered features like Lead Capture — which offers information like home valuation and mortgage calculators — and listing-to-lead matching to connect potential buyers with the properties best matched to their interests. The software offers a wealth of third-party integrations and the ability to auto-import leads from other providers such as Zillow and Realtor.com, and its lead scoring feature evaluates the credibility of potential contacts on multiple metrics. Even the most basic Chime plan covers the essentials of real estate CRM, although the overall pricing structure is likely too expensive for small offices or solo realtors.
Pros & Cons
Pros
- AI-powered advertising, lead gen and lead scoring
- Even basic Growth plan provides most essential lead gen and CRM features
Cons
- Most robust reporting features available only in Team or Broker plans
- No free trial
Summary
-
Starting Price
- $299/mo for Agent (1-3)
- $899/mo for Team (15-100)
-
Lead Database
Yes
-
Lead Scoring
Yes
-
LeadSegmentation
No
-
Email Marketing
Yes
-
Reports
Yes
Features
- Lead management features include sophisticated lead scoring
- IDX-supported lead capture and listing-to-lead matching
- Detailed business reports and forecasting with certain plans
InCom
- Lead Magnet website
- Mobile responsive designs
- GPS-enabled advanced map search
InCom Web & e-Marketing Solutions is a real estate website and online marketing provider that aims to help real estate agents improve their overall sales and online conversion using a top-down, full-featured online marketing platform. Complete with an agent website, the platform is also equipped with more than 150 features, including IDX integration, a built-in CRM, lead landing pages, automated drip campaigns, automated postcards and newsletters, SEO tools, and social media integration. This platform is designed strategically for brand generation, lead generation, and automated lead nurturing for the best results. In 2020, InCom generated 70,000 leads for real estate lead agents with its services. Plus, InCom offers various platform options that are ideal for all kinds of real estate professionals like independent agents, partners, teams, offices, brokerages, franchises, and corporations. Its pricing starts at $44.95 per month (not including a setup fee) and InCom offers a 30-day, risk-free money-back guarantee on its services.
Pros & Cons
Pros
- Extensive IDX-powered cross-platform marketing features
- Detailed traffic reporting
Cons
- Basic service fees leave out the monthly expense of IDX functionality
Summary
-
Starting Price
- Starting at $44.95/month (plus setup fee)
-
Lead Database
No
-
Lead Scoring
No
-
LeadSegmentation
No
-
Email Marketing
Yes
-
Reports
Yes
Features
- Lead Magnet website
- Mobile responsive designs
- GPS-enabled advanced map search
Market Leader
- Mobile app
- Team analytics features
- IDX-powered marketing automations
Combining website creation, marketing automation, and contact management features, Market Leader’s lead generation platform also offers CRM and team analytics tools. Its CRM tool supports auto-import of leads from platforms like Realtor.com, Trulia, and Zillow, and integrated IDX support allows the user to track the specific properties viewed by site visitors. It provides a mobile app that allows users to keep up with their alerts and follow-up schedules and leverages its own proprietary valuation site, HouseValues.com, and PPC advertising on Leads Direct as sources of leads. Designed to maximize the user’s profile as a local real estate authority, Market Leader makes access to leads within certain ZIP codes exclusive to users working there and offers a full suite of lead and pipeline management features. Market Leader offers comprehensive marketing automation that creates a full package for each listing with a property website, listing email, ready-to-print flyers, and social media posts.
Pros & Cons
Pros
- High-quality mobile app
- Strong set of user-friendly lead management, marketing, and CRM features
Summary
-
Starting Price
-
Lead Database
Yes
-
Lead Scoring
Yes
-
LeadSegmentation
Yes
-
Email Marketing
Yes
-
Reports
No
Features
- Mobile app
- Team analytics features
- IDX-powered marketing automations
Offrs
- Automated email marketing and online ads
- Predictive analytics for lead generation
Designed to use predictive analytics to connect real estate agents with property sellers, offrs provides automated marketing with customizable email templates and supports territory-based lead searches. It’s a highly specialized platform focused on a predictive algorithm that analyzes over 200 homeowner data points, identifying properties that are likely to go on sale in the coming year, and does not deal with buyer prospects or with the more detailed aspects of lead or pipeline management. Its territory-based land search comes with an interactive map and simple ZIP code-based system for creating custom territories, and its automated marketing contacts prospective sellers through email, voicemail, direct mail, and online advertising. Offrs is notable for its flexible and affordable pricing structure, with per-property and per-month pricing being the norm but with customized quotes available.
Pros & Cons
Pros
- High-quality property seller leads
- Flexible pricing
- Useful email and advertising automations
Cons
- Does not provide IDX support
- No free trial
Summary
-
Starting Price
-
Lead Database
No
-
Lead Scoring
No
-
LeadSegmentation
No
-
Email Marketing
Yes
-
Reports
Yes
Features
- Automated email marketing and online ads
- Predictive analytics for lead generation
Placester
- IDX search tools
- Provides lead database and lead scoring
- Reports track open-and-click rates on marketing campaigns
Placester brings together website building, CRM, marketing, and lead capture solutions in a single package. It offers IDX (Internet data exchange) and SEO tools and is designed to be functional for users without coding knowledge; it handles everything from image and testimonials to IDX search tools through a drag-and-drop interface. Placester’s target market is National Association of Realtors (NAR) members in particular, who can access its plans at a 20% discount through their NAR benefits. IDX-powered lead capture data, updated daily, identifies leads who search for specific properties, and the platform provides SEO tactics and index information to help real estate professionals achieve websites that rank higher on search engines. Its CRM includes email campaign management, reports on open and click rates, and auto-responses to new leads. Placester has a relatively affordable pricing structure that ranges from $100 to $200 monthly, with dedicated customer care representatives available at higher service tiers.
Pros & Cons
Pros
- Easy-to-use drag-and-drop interface
- Affordable pricing
- Excellent IDX-driven lead capture
Cons
- Despite offering a brokerage-level service tier, designed primarily for single agents and small teams
- Doesn't provide a mobile app
Summary
-
Starting Price
- $64/mo for Starter
- $120/mo for Advanced
- $160/mo for Office Builder
-
Lead Database
Yes
-
Lead Scoring
Yes
-
LeadSegmentation
No
-
Email Marketing
Yes
-
Reports
Yes
Features
- IDX search tools
- Provides lead database and lead scoring
- Reports track open-and-click rates on marketing campaigns
Propertybase
- Reporting includes performance forecasts and real-time marketing data
- IDX data searches aggregate from multiple MLS sources
- Comprehensive lead management features
Built on the same back-end as Salesforce, this integrated platform provides website building, marketing automation, CRM and lead capture, and management tools, including lead scoring. Propertybase makes it possible to list, manage, and promote properties from a single dashboard, controlling how and where listings are displayed and making it possible to aggregate data from multiple MLS providers into a single search. Propertybase provides automated notifications whenever a contact engages with and opens an email and makes it possible to target follow-ups on the basis of factors like buying timelines, property views, and recorded searches. It offers a wide range of third-party integrations, including the ability to sync data from Google and Office 365, and provides easy access to performance forecast data and real-time reporting on subjects like marketing spend and projected contact volume. Pricing is by custom quote but is estimated to average from $89 to $99 monthly per user.
Pros & Cons
Pros
- Feature-rich CRM, lead management and marketing
- Sophisticated reporting and lead scoring features
- Impressive selection of third-party integrations
Summary
-
Starting Price
-
Lead Database
Yes
-
Lead Scoring
Yes
-
LeadSegmentation
Yes
-
Email Marketing
Yes
-
Reports
Yes
Features
- Reporting includes performance forecasts and real-time marketing data
- IDX data searches aggregate from multiple MLS sources
- Comprehensive lead management features
Real Geeks
- Custom IDX website designs
- Lead database, scoring, and segmentation features
- Real-time agent activity tracking
Primarily focused on the creation of internet data exchange (IDX) websites and nurturing the leads they generate, Real Geeks also offers customer relationship management (CRM), property valuation, and marketing features. The platform offers a mobile app, handles both buyer and seller leads, and provides the fundamentals in lead generation tools — custom IDX website designs and Facebook marketing tools in particular. It supports lead management and reporting features that include advanced filtered searches on leads, automated location of leads’ social media profiles, real-time surveys of leads’ website activity, agent activity tracking, and SMS auto-responses. It provides lead segmentation and can launch targeted drip email campaigns tailored to specific market segments. Real Geeks pricing starts at $249 per month for two-user full access, with additional seats at $25 monthly per user and additional fees for setup and for managed marketing services.
Pros & Cons
Pros
- Solid CRM, IDX, and marketing feature sets
- Real-time data on leads, agents, and site activity
- Creates mobile-optimized IDX website
Cons
- Mobile app has limited functionality
- No free trial
Summary
-
Starting Price
-
Lead Database
Yes
-
Lead Scoring
Yes
-
LeadSegmentation
Yes
-
Email Marketing
Yes
-
Reports
Yes
Features
- Custom IDX website designs
- Lead database, scoring, and segmentation features
- Real-time agent activity tracking
Realtor.com
- Branded advertising
- IDX integration for local MLS data
- Market snapshot reporting
Well known as the second-largest online real estate market, Realtor.com also provides a wide variety of lead generation and CRM tools for real estate agents:
- Connections Plus, a buyer lead gen service that sells leads from specific ZIP codes with the option to spend extra to gain access to exclusive leads in an area
- Local Expert, providing paid ads on Realtor.com and Facebook, searchable by relevant ZIP code
- Advantage Brand, which displays branding for listing agents on local search results and their own dedicated pages
- Top Producer Real Estate Websites, creating free single-property sites synced with the local MLS
- Top Producer CRM, which provides lead management and follow-up tools along with market snapshot reporting and a range of MLS and office software integrations
Through all these options, accessing the precise features a business needs can cost on average anywhere from $200 up to $1,000 per month.
Pros & Cons
Pros
- Variety of software solutions provides a wide array of lead gen, CRM, and marketing features
- High profile of site provides added punch for branding and marketing
Cons
- Integrated MLS data doesn't always update reliably or function in all areas
- No free trial
Summary
-
Starting Price
-
Lead Database
Yes
-
Lead Scoring
No
-
LeadSegmentation
Yes
-
Email Marketing
Yes
-
Reports
Yes
Features
- Branded advertising
- IDX integration for local MLS data
- Market snapshot reporting
REDX
- Lead database for tracking call outcomes
- Lead segmentation tags, statuses, and filters
REDX specializes in providing access to verified non-mainstream leads, with expired listings, pre-foreclosure properties, For Rent By Owners (FRBOs), and For Sale By Owners (FSBOs) among them. It features an outbound dialer and a built-in lead management tool called Vortex. Its lead management features include a database, a cross-checking function with the national Do Not Call (DNC) Registry, and the ability to segment leads by a variety of filters, statuses, and tags. Automated and multi-line dialer services, under the umbrella of what’s called the Storm Dialer, are available for additional fees, but the service on the whole tends to be inexpensive (starting at $39 per month) thanks to the unconventional nature of the leads it provides. The dialer also allows the creation of different contact categories and filters and supports automatic time zone adjustments and call recording.
Pros & Cons
Pros
- Performs solidly within its chosen niche
- Impressive lead management through built-in Vortex tool
Cons
- Storm Dialer and different lead types must be purchased as separate products
- No free trial
Summary
-
Starting Price
-
Lead Database
Yes
-
Lead Scoring
No
-
LeadSegmentation
No
-
Email Marketing
Yes
-
Reports
No
Features
- Lead database for tracking call outcomes
- Lead segmentation tags, statuses, and filters
Zillow Premier Agent
- IDX-enabled websites
- Lead segmentation and scoring
Zillow has an established reputation as a top real estate website with tens of millions of monthly visitors. Its lead generation software, Zillow Premier Agent, is designed to allow agents to promote properties, nurture leads, and connect to property shoppers across the Zillow network as part of those endeavors. Providing targeted property ads and free CRM software that integrates seamlessly with the larger platform, ZPA comes with user training and support and exclusive access to listings on the Zillow, Trulia, and StreetEasy platforms. It identifies homes and neighborhoods most viewed by visitors in order to effectively target Facebook ads. It provides domain names for IDX-enabled websites that incorporate data from local MLS. While ZPA’s CRM features are free, per-lead pricing still applies and can range from $20 to $60 contingent on leads and competitors in specific areas.
Pros & Cons
Pros
- User training and support
- Exclusive listing access on Zillow, Trulia, and StreetEasy
- Builds IDX websites with their own domain names
Cons
- No free trial
- Per-lead pricing has the potential to seriously escalate expense over time
Summary
-
Starting Price
-
Lead Database
No
-
Lead Scoring
Yes
-
LeadSegmentation
Yes
-
Email Marketing
No
-
Reports
No
Features
- IDX-enabled websites
- Lead segmentation and scoring
Zurple
- 10 branded IDX website per user
- Sophisticated behavior analytics and related alerts
- Automated email follow-ups
Zurple is a lead generation and marketing automation package focused on capturing, managing, and nurturing leads. It provides up to 10 branded IDX websites, allowing users to cover multiple targeted areas at the same time, and allows connection to platforms like Zillow and Trulia to feed off-platform leads. It also offers lead behavior analysis features that include profiles of prospect search behaviors, locations, property preferences, and budget constraints. An on-platform algorithm provides notifications of any leads showing signs of being prepared to buy in the near future, monitoring tells like aggressive home searching and multiple viewings or favoriting of a property. Zurple’s automated follow-up email system personalizes messages with insights about a prospect’s search behaviors and organically directs conversations into home-viewing appointment confirmations. Pricing can vary considerably but averages $399 monthly per website, with the monthly advertising budgets and a one-time onboarding fee added.
Pros & Cons
Pros
- Helps agents target specific areas even within the same ZIP code
- Powerful data-driven alerts and auto-responses
- Easy for non-designers to set up unique IDX websites
Summary
-
Starting Price
-
Lead Database
No
-
Lead Scoring
No
-
LeadSegmentation
No
-
Email Marketing
No
-
Reports
No
Features
- 10 branded IDX website per user
- Sophisticated behavior analytics and related alerts
- Automated email follow-ups
