Our Top Picks

24-7-Press-Release-Newswire Logo
24-7 Press Release Newswire
  • Reporting/analytics
  • Images
  • Public relations
In business for over 15 years, 24-7 Press Release Newswire has over 30,000 news distribution channels, including the Associated Press and PR Newswire. The service provides press releases to journalists, bloggers, and other organizations interested in relevant press releases.

24-7 Press Release Newswire also has a pricing structure that’s favorable for smaller organizations that don’t have big budgets. Another added feature is that press releases remain on their website indefinitely. A minus is that the company offers neither geographic nor demographic targeting.

Pros & Cons

Pros

  • Attractive services for companies on a budget
  • Press releases remain on the site indefinitely

Cons

  • No investor relations
  • No geographic targeting

Summary

24-7-Press-Release-Newswire Logo
24-7 Press Release Newswire
  • Starting Price
    • $389/release for Mass Media Visibility
    • $139/release for Integrated Media PRO
    • $89/release for PR Network PLUS
    • $49/release for Visibility Boost
    • $19/release for Simple Post
  • Geographic Targeting
    No
  • Reporting/Analytics
    Yes
  • Images
    Yes
Features
  • Reporting/analytics
  • Images
  • Public relations
Business-Wire Logo
Business Wire
  • Reporting/analytics
  • Images
  • Industry targeting
Operating since 1961 and having 20 global offices and 16 newsrooms, this Berkshire-Hathaway company can deliver press releases to almost 100,000 outlets around the world. Press releases posted to its site also remain indefinitely. In the past, you could post only to Business Wire’s website for a relatively small fee, but this option has been discontinued.

Business Wire also offers what's called the GMSM (Global-Mobile-Social-Measurable) feature. This means Business Wire will work to ensure your news release is placed on the most relevant social media platforms.

Pros & Cons

Pros

  • Demographic targeting
  • Geographic targeting
  • Investor relations

Cons

  • Can be expensive for smaller companies

Summary

Business-Wire Logo
Business Wire
  • Starting Price
    • pricing starts at $760 for a 400-word press release per geographic area. There is also an add-on charge of $195 for every additional 100 words per release.
  • Geographic Targeting
    Yes
  • Reporting/Analytics
    Yes
  • Images
    Yes
Features
  • Reporting/analytics
  • Images
  • Industry targeting
EReleases Logo
eReleases
  • Reporting/analytics
  • Images
  • Public relations
A reseller of PR Newswire’s national distribution list, eReleases can put a press release in front of 85,000 journalists looking for news. It also allows the press release to be sent to one industry vertical. The service primarily targets journalists most likely to be open to a company’s press release.

eReleases also offers a press release writing service for individuals or companies that don’t feel confident enough to create their own. Writing for a Buzz Builder press release, the company’s first-tier PR option, is discounted by one-third and costs $200 per release.

Pros & Cons

Pros

  • Receive proof of distribution
  • Industry targeting

Cons

  • Only services United States

Summary

EReleases Logo
eReleases
  • Starting Price
    • Buzz Builder - $299
    • Newsmaker - $399
    • PR Pro - $599
  • Geographic Targeting
    No
  • Reporting/Analytics
    Yes
  • Images
    Yes
Features
  • Reporting/analytics
  • Images
  • Public relations
PR-Newswire Logo
PR Newswire
  • Reporting/analytics
  • Images
  • Industry targeting
PR Newswire is one of the best-known PR services, and other PR services often use its distribution network. It offers targeting for local, regional, or national press releases. Its website offers a section solely devoted to journalists, bloggers, and others interested in the newest press releases in a wide variety of industry verticals. PR Newswire also has ProfNet, which connects journalists to expert sources.

PR Newswire’s prices are expensive but not out of range. It's ideal for mid-sized businesses that want to use a press release to make a splash in a very concentrated market.

Pros & Cons

Pros

  • Geographic targeting
  • Investor relations

Cons

  • Only covers the United States
  • No press release writing service

Summary

PR-Newswire Logo
PR Newswire
  • Starting Price
    • State & Local
    • $195/year or $249/year Membership Fee
    • $355/Press Release
    • Regional & Top Markets
    • $195 or $249/year Membership Fee
    • $475/Press Release
    • National
    • $195 or $249/year Membership Fee
    • $825/Press Release
  • Geographic Targeting
    Yes
  • Reporting/Analytics
    Yes
  • Images
    Yes
Features
  • Reporting/analytics
  • Images
  • Industry targeting
PRWeb Logo
PRWeb
  • Reporting/analytics
  • Images
  • Public relations
PRWeb promotes itself as a way to get your press release into traditional and nontraditional channels, such as social media platforms, bloggers, and YouTube influencers. Its press releases can be found in the RSS feeds of over 255,000 subscribers. PRWeb also works with PR Newswire.

PRWeb offers a reasonable price for small or medium-sized businesses that want to work with a PR firm but have a limited budget. It should be noted that the PRWeb Basic Level does not include proofreading, so you need to make sure that your press release has no typos before you send it.

Pros & Cons

Pros

  • Provides comprehensive real-time reporting and analytics
  • Industry targeting

Cons

  • No investor relations
  • No geographic targeting

Summary

  • Starting Price
    • Basic - $99/Release - Hosted on PRWeb.com
    • Standard - $189/Release - Hosted on PRWeb.com and online syndication network
    • Advanced - $289/Release - Everything in Standard + industry-specific influencers
    • Premium - $389/Release - Everything in Advanced +
  • Geographic Targeting
    No
  • Reporting/Analytics
    Yes
  • Images
    Yes
Features
  • Reporting/analytics
  • Images
  • Public relations

How We Chose the Best Press Release Services

You can build a better mousetrap, but people won't use it if they don’t know about it. Press release services are one way companies can get their messages in front of the public. We looked at numerous press release services and selected the best five based on the following criteria:

Pricing

Users need to know how much it will cost to get their message in front of the right people, so the provider's prices have to work with their marketing budget.

Services

You want to make sure your press release gets to the right audience. Ideally, the provider will offer a variety of press release services, including investor relations, geographic targeting, and industry targeting.

Reports

It's important to know the extent of the reach your press release has achieved. Detailed reports help the user measure the performance of their press releases and determine ROI.