How We Chose the Best PPC Tools
Pay-per-click (PPC) software is a marketing solution that lets users manage their PPC campaigns, instead of paying a marketing or advertising agency to do it for them. There are many PPC software providers touting various features and services. We evaluated providers based on important PPC features, integrations, and reporting capabilities.
We recommend PPC software with key features such as campaign management, budget management, and A/B testing. Campaign management covers the entire campaign process from planning to execution. Budget management sets PPC campaign spending and ensures it doesn’t go over budget. A/B testing runs test campaigns to determine which one performs best.
The best PPC software includes integrations for marketing and other tools often used along with this software. It may also integrate with other services, such as social media, Google Analytics, Microsoft Dynamics, AdWords, Bing Ads, and custom data sources, to enhance the overall marketing process.
We looked for PPC software that offered detailed reports to help users measure and improve the performance of their PPC campaigns. Reporting can track various campaign performance metrics, such as cost, click-through rates, and conversion rates, to help determine the ROI of a PPC campaign.