Our Top Picks

Kenshoo Logo
Kenshoo
  • Deployment: Web-based
  • Customer service: Email
  • Integrations
Kenshoo is a bid management platform for PPC campaign managers looking to plan and deploy marketing across digital channels. It has a robust suite of reporting and optimization tools for search and social media platforms and helps users restructure existing accounts into tighter ad groups. Kenshoo helps users create ads dynamically with regular expression, a sequence of characters that define a search pattern, in templates and create custom algorithms and bid rules for more efficient optimization. Its data-driven insights help users scale performance within Google, Microsoft, Facebook, Instagram, Snapchat, Pinterest, Amazon, Yahoo, Apple, Baidu, and Yandex.

Pros & Cons

Pros

  • Keyword tracking and research tools
  • Campaign and budget management
  • Marketing across digital channels

Cons

  • No bid management
  • No A/B testing
  • No free trial

Summary

  • Starting Price
    • Custom quote
  • Free Trial/Demo
    Offering demo
  • Deployment
    Web-Based
  • Support Options
    Email
  • A/B Testing
    No
Features
  • Deployment: Web-based
  • Customer service: Email
  • Integrations
Opteo Logo
Opteo
  • Deployment: Web-based
  • Customer service: Email, phone during business hours
  • Integrations
Opteo is a Google Ads management tool for individuals and small to midsize digital agencies that recommends optimizations backed by data gathered from continuous monitoring of account performance. Designed for PPC, SEM, and Google Ads managers, this platform provides more than 40 optimizations, including budget control, keyword bid management, real-time alerts, ad schedule optimization, and search term analysis, among others. Opteo continuously monitors AdWords accounts for statistically significant patterns and suggests improvements to automate time-consuming analysis. From keywords to campaigns, Opteo lets users manage their accounts within one unified platform for complete control of the advertising process.

Pros & Cons

Pros

  • Campaign and budget management
  • Includes bid management
  • Includes A/B testing

Cons

  • No keyword tracking
  • No free demo

Summary

  • Starting Price
    • $97/month for Basic
    • $197/month for Professional
    • $397/month for Agency
    • $797/month for Unlimited
  • Free Trial/Demo
    30 day free trial
  • Deployment
    Web-Based
  • Support Options
    Email, Phone
  • A/B Testing
    Yes
Features
  • Deployment: Web-based
  • Customer service: Email, phone during business hours
  • Integrations
Optmyzr Logo
Optmyzr
  • Deployment: Web-based
  • Customer service: Email
  • Integrations
Optmyzr lets users create and manage PPC marketing campaigns more effectively with recommendations for optimizations, then lets them apply changes with a single click. It optimizes every PPC channel and format, including Google, Bing, Amazon, Microsoft, Facebook, search ads, shopping ads, and custom PPC solutions. Users can manage ads, keywords, budgets, bids, and more while building and maintaining shopping ads from their merchant feeds. Optmyzr automates the most tedious aspects of PPC management and lets users build and customize reports that display PPC campaign results with unique visualizations. It also has pre-built integrations with Amazon Alexa and Google Data Studio.

Pros & Cons

Pros

  • Bid management
  • Finds negative and positive keywords
  • A/B testing

Cons

  • Pricey for small businesses
  • No free demo

Summary

  • Starting Price
    • $499/month for Pro
    • $799/month for Pro+
    • Custom for Enterprise
  • Free Trial/Demo
    14 day free trial
  • Deployment
    Web-Based
  • Support Options
    Email
  • A/B Testing
    Yes
Features
  • Deployment: Web-based
  • Customer service: Email
  • Integrations
SEMrush Logo
SEMrush
  • Deployment: Web-based
  • Customer service: Email, phone during business hours
  • Integrations
SEMrush is an online visibility management platform with PPC solutions that let users expand their keyword list while keeping it relevant to their PPC campaign topic. Its PPC keyword tools optimize PPC campaigns and build master keyword lists, including PPC keyword research that helps users find keywords pertinent to their audience. SEMrush’s Keyword Magic Tool provides the largest keyword database on the market and builds a paid keyword list for PPC campaigns. Its keyword manager conducts deep keyword analyses to get fresh metrics and send users’ favorite keywords to other SEMrush tools. The solution also integrates with Google Data Studio.

Pros & Cons

Pros

  • Keyword tracking
  • Campaign management
  • Budget management

Cons

  • No bid management
  • No A/B testing
  • Short trial period

Summary

  • Starting Price
    • $99.95/month for Pro
    • $199.95/month for Guru
    • $399.95/month for Business
  • Free Trial/Demo
    7 day free trial
  • Deployment
    Web-Based
  • Support Options
    Email, Phone
  • A/B Testing
    No
Features
  • Deployment: Web-based
  • Customer service: Email, phone during business hours
  • Integrations
Wordstream Logo
Wordstream
  • Deployment: Web-based
  • Customer service: Email, phone during business hours
  • Integrations
WordStream is designed for small and midsize businesses with solutions that help users find, analyze, and organize keywords to optimize their PPC marketing campaigns. It optimizes budgets and bids, improves ad text, pauses poorly performing ads, and sends intelligent alerts. WordStream’s user-friendly dashboard ensures marketers can easily manage all their PPC campaigns running on Google AdWords, Bing Ads, and Facebook Ads from one location. It also provides a free keyword tool to find new keywords and build relevant keyword lists, a free smart ads creator to build more effective ads, automated success reports, and integrations with leading CRM platforms.

Pros & Cons

Pros

  • Campaign, budget and bid management
  • Keyword tracking
  • A/B testing

Cons

  • Short trial period
  • No free demo
  • Some features require a software upgrade

Summary

Wordstream Logo
Wordstream
  • Starting Price
    • $49/month for WordStream Advisor
    • $299/month for WordStream Advisor plus Assist
    • $649/month for WordStream Advisor plus Offline Assist
  • Free Trial/Demo
    7 day free trial
  • Deployment
    Web-Based
  • Support Options
    Email, Phone
  • A/B Testing
    Yes
Features
  • Deployment: Web-based
  • Customer service: Email, phone during business hours
  • Integrations

How We Chose the Best PPC Tools

Pay-per-click (PPC) software is a marketing solution that lets users manage their PPC campaigns, instead of paying a marketing or advertising agency to do it for them. There are many PPC software providers touting various features and services. We evaluated providers based on important PPC features, integrations, and reporting capabilities.

PPC Features

We recommend PPC software with key features such as campaign management, budget management, and A/B testing. Campaign management covers the entire campaign process from planning to execution. Budget management sets PPC campaign spending and ensures it doesn’t go over budget. A/B testing runs test campaigns to determine which one performs best.

Integrations

The best PPC software includes integrations for marketing and other tools often used along with this software. It may also integrate with other services, such as social media, Google Analytics, Microsoft Dynamics, AdWords, Bing Ads, and custom data sources, to enhance the overall marketing process.

Reports

We looked for PPC software that offered detailed reports to help users measure and improve the performance of their PPC campaigns. Reporting can track various campaign performance metrics, such as cost, click-through rates, and conversion rates, to help determine the ROI of a PPC campaign.