Our Top Picks

Survey-Gizmo
Alchemer
  • Email, phone, and live support
  • Social media marketing
  • Mobile surveys
Alchemer, formerly SurveyGizmo, is a top solution for helping businesses transform to a customer-centric organization. Alchemer caters to education, healthcare, government, and nonprofits but allows all users to hear the voice of the customer by being hyper-personalized and centered around the customer. It helps users identify, access, and manage their audience with numerous integrations for commonly used systems. Alchemer has a library of free survey templates to help users collect customer data that are fully customizable with company logos and brand aesthetics. Popular templates include:
  • Net Promoter Score: Tracks customer feedback and improves satisfaction levels
  • Customer Experience Evaluation: Discloses how customers feel about a business
  • Employee Satisfaction: Measures employee engagement and boosts happiness
  • Public opinion & demographics: Gathers personal information securely
  • Mortgage readiness quiz: Identifies qualified prospects looking for a mortgage
  • Healthcare intake assessment: Automates the healthcare check-in process
  • Event registration: Streamlines registration to enhance the planning process

    Pros & Cons

    Pros

    • Seamless Salesforce integration
    • Offers a 7-day trial
    • Provides live support

    Cons

    • Pricing is relatively high
    • Costs for extra features can be high

    What Customers Are Saying

      Summary

      Survey-Gizmo
      Alchemer
      • Starting Price
        • $49/month for Collaborator
        • $149/month for Professional
        • $249/month for Full Access
      • Free Trial/Demo
        7 day free trial
      • Deployment
        Web-Based
      • Customizable Templates
        yes
      • Email Marketing
        yes
      Features
      • Email, phone, and live support
      • Social media marketing
      • Mobile surveys
      FormAssembly
      FormAssembly
      • Customizable templates
      • Email, phone, and live support
      • Integrations
      FormAssembly offers comprehensive form building and data collection with full Salesforce integration. Its features include a drag-and-drop form creator and the ability to personalize forms with custom themes and CSS, which is helpful for tech-savvy users since the included templates are somewhat outdated. All plans meet or exceed industry standards for security, making FormAssembly suitable for use by healthcare, education, and finance professionals.

      New users can sign up for a 14-day trial. Plans are available on a monthly or annual basis, with monthly plan pricing starting at $99 for the Professional plan, $249 for the Premier plan, and $599 for the Enterprise Cloud plan. Pricing for the Compliance Cloud plan is available upon request. FormAssembly’s online survey software pricing is high compared to what’s offered from other providers.

      All FormAssembly plans include:
      • Access to iOS and Android apps
      • Salesforce integration
      • Web-based reporting
      • TLS 1.2 encryption and encryption at rest
      • GDPR, Section 508 and FERPA compliance
      • Email notification and auto-responders
      • Spam protection
      • Stripe, PayPal, FreshBooks Classic, Chargent, and iATS integration
      • Google integration
      • Support for CVS and XML files for export to Excel

      Pros & Cons

      Pros

      • Customizable with drag-and-drop form creator
      • HIPAA, GDPR, and GLBA compliant
      • Question branching

      Cons

      • Cost is relatively high
      • No support for social media marketing

      What Customers Are Saying

        Summary

        FormAssembly
        FormAssembly
        • Starting Price
          • $89.00/month/user
        • Free Trial/Demo
          Free trial available
        • Deployment
          Windows, Web-Based, iPhone / iPad, Android
        • Customizable Templates
          yes
        • Email Marketing
          no
        Features
        • Customizable templates
        • Email, phone, and live support
        • Integrations
        Google-Forms
        Google Forms
        • Integrations
        • Mobile-friendly
        • Question branching
        Google Forms is a free web-based survey creation app from Google. It’s designed to make survey, poll, and test development and distribution easy for educators, student researchers, and community organizers. Users can build and deploy mobile surveys and integrate surveys with all Google Workspace cloud computing products, including Drive, Gmail, Sheets, and Slides. Google Forms is compatible with mobile browsers, allowing users to use the app from most iOS- and Android-powered smartphones and tablets.

        There’s no cost to use Google Forms, but users do need to sign up for a free Google account. Email, phone, and live support is available, and there’s an extensive library of instructional videos available from Google where users can learn how to insert images into Google Forms, create a password-protected survey, and link Forms with other Google apps.

        Given that Google Forms is free, it’s relatively basic and has fewer features than many other survey creation tools. These features include:
        • Integration with all Google Workspace apps and tools
        • Mobile survey creation and deployment on most Android and iOS devices
        • Question branching
        • Custom survey URLs

        Pros & Cons

        Pros

        • Free
        • Live support via email and phone
        • Mobile surveys

        Cons

        • Limited design options
        • No offline access
        • No skip logic

        What Customers Are Saying

          Summary

          Google-Forms
          Google Forms
          • Starting Price
            • Free
          • Free Trial/Demo
            Free
          • Deployment
            Web-Based
          • Customizable Templates
            no
          • Email Marketing
            no
          Features
          • Integrations
          • Mobile-friendly
          • Question branching
          Betterworks-Engage
          Hyphen
          • Mobile-friendly
          • Integrations
          Betterworks Engage, which tracks metrics like favorability, sentiment and eNPS, was formerly known as Hyphen. It offers surveys and pulse polls to collect honest feedback from employees to build trust and drive engagement. Companies wanting to understand how their employees think can find unique opportunities to improve engagement with:
          • Surveys: Gather continuous feedback through instant surveys, create custom action plans based on real-time survey results, ask relevant questions with more than 100 benchmarked or customized questions, survey specific teams or the entire company.
          • Polls: Keep a continuous, real-time pulse on teams or the entire company by launching pulse polls, staying proactive, spotting trends and creating step-by-step action plans using powerful analytics, capturing consistent pulses with time-based or event-based launch triggers.
          Recommendations provide powerful analytics to drive action. Instantly see survey and poll data in sophisticated visualizations, and use the most relevant data to prioritize what to do next.

          Pros & Cons

          Pros

          • Offers a free trial
          • Provides valuable employee insights
          • Provides skip logic and question branching

          Cons

          • Designed for employee surveys only
          • No site intercept survey
          • No email or social media marketing

          What Customers Are Saying

            Summary

            • Starting Price
              • Not disclosed
            • Free Trial/Demo
              Free trial available
            • Deployment
              Web-Based, iPhone / iPad, Android
            • Customizable Templates
              no
            • Email Marketing
              no
            Features
            • Mobile-friendly
            • Integrations
            LimeSurvey
            LimeSurvey
            • Email marketing
            • Custom survey URLs
            • Mobile surveys
            LimeSurvey is web-based survey software designed to make developing and distributing surveys quick and easy for students, marketers, educational institutions, and commercial users. Launched in 2006, LimeSurvey’s founders have made the source code available to download for free as part of their commitment to open source principles. Surveys can be created in over 80 languages, and there are 28 unique question types available to LimeSurvey users.

            LimeSurvey offers four price plans, including a free version with ads on the end page. The Basic plan costs $24 per month, the Expert plan is $285 per year, and the Enterprise plan is $849 per year. Email and phone support are included, and ads are excluded from all paid plans.

            All LimeSurvey plans allow users to create an unlimited number of surveys, but the number of monthly responses ranges from 25 for the free plan to 1,000 for the Basic plan, 10,000 for the Expert plan, and 100,000 on Enterprise. All but the Basic plan include white-labeling, unlimited administrators, and 250 MB to 3 GB of upload storage.

            Pros & Cons

            Pros

            • Email and phone support
            • Tiered pricing includes free basic package

            Cons

            • No reports
            • No customizable templates

            What Customers Are Saying

              Summary

              LimeSurvey
              LimeSurvey
              • Starting Price
                • Free for 25 responses/month
                • $24/month for Basic
                • $285/year for Expert
                • $849/year for Enterprise
              • Free Trial/Demo
                Free plan available; free trial available
              • Deployment
                Web-Based
              • Customizable Templates
                no
              • Email Marketing
                yes
              Features
              • Email marketing
              • Custom survey URLs
              • Mobile surveys
              QuestionPro
              QuestionPro
              • Reports
              • Mobile surveys
              • Question branching
              QuestionPro is web-based survey software available in three versions, including the free Essentials limited-feature version that’s largely geared towards students and occasional users. Support is available through email and live chat, and a 10-day free trial of the paid Advanced plan is available. Unlimited surveys can be created on all plans, including the no-cost Essentials plan.

              Users who sign up for either the Advanced or Custom for Enterprise plan can generate in-depth reports, create mobile surveys, and print out surveys. Site integration is supported, as is question branching and skip logic. There are a number of ready-to-use templates available, and advanced users can customize their templates.

              The Enterprise plan includes all the features and services available with the Essentials plan plus access to a dedicated success manager. Enterprise users can also add survey rewards and gift cards to encourage audience engagement, and this plan includes industry-standard certifications and security protocols.

              Pros & Cons

              Pros

              • Free Essentials plan
              • Unlimited surveys
              • Customizable templates

              Cons

              • No social media marketing
              • Question randomization only available on Enterprise plan

              What Customers Are Saying

                Summary

                QuestionPro
                QuestionPro
                • Starting Price
                  • Free for Essentials
                  • $85/month for Advanced
                  • Custom for Enterprise
                • Free Trial/Demo
                  10 day free trial
                • Deployment
                  Web-Based
                • Customizable Templates
                  yes
                • Email Marketing
                  yes
                Features
                • Reports
                • Mobile surveys
                • Question branching
                Snap-Surveys
                Snap Surveys
                • Mobile surveys
                • Email marketing
                • Custom survey URLs
                Snap Surveys offers a range of digital survey solutions geared towards the healthcare, higher education, government, and nonprofit sectors. Window and web-based deployment is included, and customer support is available via email and phone.

                Robust analytics tools are designed to provide users with advanced insights, and in-depth surveys can be developed with skip logic and question branching. Users can also integrate images, audio, and video into their surveys, although the templates cannot be customized.

                Email marketing is also supported, and the platform is GDPR compliant. Snap Surveys has an ISO 27001 data security rating, and web-based surveys created through Snap Surveys conform to version 2.1 of the Web Content Accessibility Guidelines.

                Pros & Cons

                Pros

                • Free trial
                • Mobile surveys
                • Question branching

                Cons

                • Pricing not provided online
                • No customizable templates
                • No social media marketing

                What Customers Are Saying

                  Summary

                  Snap-Surveys
                  Snap Surveys
                  • Starting Price
                    • Not disclosed
                  • Free Trial/Demo
                    Free trial available
                  • Deployment
                    Windows, Web-Based, iPhone / iPad, Android
                  • Customizable Templates
                    no
                  • Email Marketing
                    yes
                  Features
                  • Mobile surveys
                  • Email marketing
                  • Custom survey URLs
                  SoGoSurvey
                  SoGoSurvey
                  • Site intercept survey
                  • Skip logic
                  • Email marketing
                  SoGoSurvey offers advanced survey design options with built-in templates and question models to help companies create attractive online surveys that strengthen their brand. It’s built with smart features that reduce survey fatigue to boost response rates while helping users understand survey insights with powerful analytics. Additional features like skip logic, question branching, and pre-population make survey participation easier and increase audience engagement. Other key features include:
                  • Intuitive survey tools that are easy to use
                  • Industry-specific survey templates to reach target demographic
                  • Around-the-clock support across all channels
                  • Real-time analytics that deliver instant results
                  • Survey distribution through embedded forms and email and SMS invites
                  • Top-grade security compliances at its core
                  • Immediately review and share live reports
                  • Extensive publishing and reporting options
                  The SoGoSurvey platform integrates with hundreds of essential programs, including Slack, Salesforce, Basecamp, and Zapier, to make it even easier for companies to get the answers they need.

                  Pros & Cons

                  Pros

                  • 10-day free trial
                  • Live support

                  Cons

                  • No social media marketing
                  • Pricing is higher than some similar products

                  What Customers Are Saying

                    Summary

                    SoGoSurvey
                    SoGoSurvey
                    • Starting Price
                      • Personal Plans
                      • $25/month for Plus
                      • $66/month for Pro
                      • $99/month for Premium
                      • Custom for Enterprise
                    • Free Trial/Demo
                      10 day free trial
                    • Deployment
                      Windows, Web-Based, iPhone / iPad, Android
                    • Customizable Templates
                      yes
                    • Email Marketing
                      yes
                    Features
                    • Site intercept survey
                    • Skip logic
                    • Email marketing
                    Surveyanyplace
                    Survey Anyplace
                    • Mobile surveys
                    • Custom survey URLs
                    • Email marketing
                    Survey Anyplace helps users create surveys, assessments, and quizzes with personalized advice returned in the final screen, in a branded PDF report, or via email. Common uses include interactive quizzes, job satisfaction surveys, maturity assessments, lead generation quizzes, brand awareness surveys, event evaluations, and personality tests. A variety of pre-built templates makes it easy for users to quickly create whatever they need, including:
                    • Survey templates: Create engaging surveys without a generic look by personalizing them to reflect business branding and messaging, including logos, background images and text style
                    • Assessment templates: Create assessments that help evaluate online and offline audiences and increase the likelihood of completion with custom score and outcomes
                    • Quiz templates: Create quizzes that evaluate, test skills, or are just for fun with interactive widgets like slot machines or digital scratch cards that make them more exciting and increase the likelihood of completion

                    Pros & Cons

                    Pros

                    • Free 7-day trial
                    • Mobile surveys
                    • Skip logic

                    Cons

                    • No live support
                    • No customizable templates
                    • No social media marketing

                    What Customers Are Saying

                      Summary

                      Surveyanyplace
                      Survey Anyplace
                      • Starting Price
                        • $33/month for Essential
                        • $50/month for Professional
                        • Custom for Enterprise, ReportR
                      • Free Trial/Demo
                        7 day free trial
                      • Deployment
                        Web-Based
                      • Customizable Templates
                        no
                      • Email Marketing
                        yes
                      Features
                      • Mobile surveys
                      • Custom survey URLs
                      • Email marketing
                      Survey-Monkey
                      Survey Monkey
                      • Reports
                      • Mobile surveys
                      • Customizable templates
                      Survey Monkey provides a suite of market research and customer experience solutions designed to help businesses get answers and create feedback to drive their growth and innovation to solve critical challenges. Its enterprise-grade platform grows and adapts along with a business’ survey needs with a wide array of methodologist-certified survey templates, including:
                      • Customer satisfaction surveys: Keep a competitive edge by gaining insights into what customers need, want, and expect
                      • Employee satisfaction surveys: Improve employee productivity, morale, and retention by learning what they really think
                      • Market research surveys: Get opinions from potential and existing customers, measure brand awareness, improve customer retention, and test concepts
                      • Net Promoter Score: Get net promoter scores to determine the likelihood of customer recommendations and further track customer satisfaction
                      • Marketing surveys: Test ad campaigns, improve website effectiveness, and assess customer loyalty to make better decisions
                      • Healthcare surveys: Collect patient feedback to provide better patient care with Health Insurance Portability and Accountability Act (HIPAA)-compliant features

                      Pros & Cons

                      Pros

                      • Wide variety of plans
                      • Web, iOS and Android deployment

                      Cons

                      • No social media marketing

                      What Customers Are Saying

                        Summary

                        Survey-Monkey
                        Survey Monkey
                        • Starting Price
                          • Business Plan:
                          • $25/user/month for Team Advantage
                          • $75/user/month for Team Premier
                          • Personal Plan:
                          • $99/month for Premier
                          • $32/month for Advantage
                          • $99/month for Standard
                        • Free Trial/Demo
                          Free plan available; 7 day free trial for Personal Plan - Advantage
                        • Deployment
                          Web-Based, iPhone / iPad, Android
                        • Customizable Templates
                          yes
                        • Email Marketing
                          yes
                        Features
                        • Reports
                        • Mobile surveys
                        • Customizable templates
                        Survey Nuts
                        Survey Nuts
                        • Mobile surveys
                        • Question branching
                        Survey Nuts is a questionnaire maker and survey builder, but users can also create quizzes and generate forms to collect data. It includes a simple design tool that utilizes different types of questions for various solutions. Users can post completed surveys and collect answers on the platform’s real-time reporting dashboard or export the data. Key features include:
                        • Interactive survey editor creates surveys while displaying a real-time preview
                        • Text polls use multiple-choice questions with answers ordered randomly
                        • Picture polls make surveys more visually appealing with pictures added to the answers
                        • Open-ended questions collect contact details, basic information, or extended opinions
                        • Survey distribution through a private URL, embedded in a website, or posted on social media
                        • Reporting and statistics provide question results with percentages, numbers of votes, and dynamic bar charts in real-time
                        • File upload collects all types of files from respondents when surveys require document, photo, or application collection

                          Pros & Cons

                          Pros

                          • Low-cost basic plan
                          • Mobile surveys

                          Cons

                          • No live support
                          • No social marketing

                          What Customers Are Saying

                            Summary

                            Survey Nuts
                            Survey Nuts
                            • Starting Price
                              • $17/month for Basic
                              • $25/month for Pro
                              • $39/month for Plus
                            • Free Trial/Demo
                              Free plan available
                            • Deployment
                              Web-Based
                            • Customizable Templates
                              no
                            • Email Marketing
                              no
                            Features
                            • Mobile surveys
                            • Question branching
                            Survey Planet
                            Survey Planet
                            • Question branching
                            • Email marketing
                            SurveyPlanet offers an entire set of free tools for designing surveys, sharing surveys online, and reviewing results. All users get unlimited surveys, questions per survey, and responses, but Pro accounts get additional tools, including non-branded surveys, branching, and exporting. Users can create a survey for nearly anything with key features like:
                            • Hundreds of pre-written questions to use as is, edited, or combined with newly created questions
                            • Question branching customizes survey questions based on participants’ previous answers and can skip irrelevant questions or end surveys early
                            • Custom themes with 10 color choices and custom colors and background images
                            • Custom branding allows users to add their own logos, link to their own websites, or redirect survey participants to custom URLs
                            • Export results to analyze them in a variety of formats, including Excel, Word, PDF summary, JSON, or CSV
                            • Upload images to add to questions or as part of opening or closing messages

                            Pros & Cons

                            Pros

                            • Customizable templates
                            • Free plan and low monthly rate
                            • Email marketing and reports

                            Cons

                            • No integrations or skip logic
                            • No social media marketing
                            • No mobile surveys

                            What Customers Are Saying

                              Summary

                              Survey Planet
                              Survey Planet
                              • Starting Price
                                • $20.00/month for Pro
                              • Free Trial/Demo
                                Free plan available
                              • Deployment
                                Web-Based
                              • Customizable Templates
                                yes
                              • Email Marketing
                                yes
                              Features
                              • Question branching
                              • Email marketing
                              SurveyLegend
                              SurveyLegend
                              • Reports
                              • Custom survey URLs
                              SurveyLegend lets users create mobile-friendly surveys with unlimited questions and responses per survey for all plan tiers. Users can design branded surveys by choosing a carefully designed theme and customizing the colors and fonts to reflect their brand. Deliver surveys wherever the audience wants them, including email, SMS, blogs, Twitter, and Facebook, among others. Real-time data analytics allow users to stay current on the latest feedback from their target audience. Save time by choosing from a selection of professionally designed survey templates and questionnaires, including:
                              • Survey templates for customer satisfaction, customer service, customer net promoter score, and technical support satisfaction
                              • Human resources survey templates for employee satisfaction, manager performance, employee engagement, and employee exit
                              • Market research survey templates for products, new services, target market analysis, and brand awareness
                              • Product and service evaluation survey templates for motivation and buying experience, retail customer feedback, e-commerce customer service evaluation, and product feedback

                              Pros & Cons

                              Pros

                              • Has a free plan with low starting fees
                              • Email, phone and live support
                              • Email marketing, skip logic and customizable templates

                              Cons

                              • No iOS or Android deployment
                              • No social media marketing

                              What Customers Are Saying

                                Summary

                                SurveyLegend
                                SurveyLegend
                                • Starting Price
                                  • Free for Starter
                                  • $15/month for Pro
                                  • $25/month for Business
                                  • $65/month for Legendary
                                • Free Trial/Demo
                                  Free plan available
                                • Deployment
                                  Web-Based
                                • Customizable Templates
                                  yes
                                • Email Marketing
                                  yes
                                Features
                                • Reports
                                • Custom survey URLs
                                Typeform
                                Typeform
                                • Question branching
                                • Mobile surveys
                                Typeform allows users to create forms and surveys with conditional logic that asks the right follow-up questions, so surveys feel more like a conversation than an interrogation. Built-in photo and video libraries bring questions to life and amp up engagement. Users can also take advantage of custom layouts and themes to showcase their brands. Built-in survey templates include customer feedback and satisfaction surveys, lead generation quizzes, product and market research surveys, demographic questionnaires, brand awareness surveys, various polls, and forms for everything from job applications to orders and subscriptions. Additional professional features include:
                                • Native integration with HubSpot to segment leads and follow up in customer-centric ways
                                • Conversation tracking through Google Tag manager code snippet or Facebook pixel ID
                                • Hidden fields to greet participants by name or segment them by channels for unique interactions
                                • Trigger specific actions when participants hit submit to get them back to company websites faster

                                Pros & Cons

                                Pros

                                • Free plan available
                                • Email and phone support
                                • Customizable templates, question branching, and skip logic

                                Cons

                                • Plan pricing higher than some of the competition

                                What Customers Are Saying

                                  Summary

                                  Typeform
                                  Typeform
                                  • Starting Price
                                    • $35/month for Essentials
                                    • $50/month for Professional
                                    • $70/month for Premium
                                  • Free Trial/Demo
                                    Free plan available
                                  • Deployment
                                    Web-Based
                                  • Customizable Templates
                                    yes
                                  • Email Marketing
                                    no
                                  Features
                                  • Question branching
                                  • Mobile surveys
                                  Zoho
                                  Zoho Survey
                                  • Mobile surveys
                                  • Customizable templates
                                  Zoho Survey lets users create surveys in minutes, reach audiences on every device, and view results in real-time via graphs. Creation tools include 25 question types, skip logic and question branching, and customizable themes. Share surveys using email and social media campaigns, and analyze data returned with Google Sheets. To appeal to participants on the go, mobile surveys automatically optimize to fit every screen size.

                                  Collaborate with other staff by creating a team that can all edit surveys, then send reports to let them all know the results. Companies without an audience can contract with Zoho Survey to collect responses after choosing preferred demographics. Analyzing data is made easier with real-time reports, filtered responses, custom reports, shared reports, and multiple export formats. Plus, the same data available on a desktop is easily accessible from a mobile phone through reporting apps available for Android and iOS.

                                  Pros & Cons

                                  Pros

                                  • Web, iOS, and Android deployment
                                  • 250 survey templates

                                  Cons

                                  • No live support
                                  • No social media marketing

                                  What Customers Are Saying

                                    Summary

                                    Zoho
                                    Zoho Survey
                                    • Starting Price
                                      • $20/month for Plus
                                      • $25/month for Pro
                                      • $60/month for Enterprise
                                    • Free Trial/Demo
                                      7 day free trial
                                    • Deployment
                                      Web-Based, iPhone / iPad, Android
                                    • Customizable Templates
                                      yes
                                    • Email Marketing
                                      yes
                                    Features
                                    • Mobile surveys
                                    • Customizable templates

                                    How We Chose the Best Online Survey Software

                                    Market research is invaluable to any industry. Online surveys have emerged as one of the most powerful data collection tools for businesses looking to gain an in-depth understanding of consumer, client, and employee attitudes, behaviors, and perceptions. We evaluated dozens of online survey software companies to develop this list of the best online survey software of 2021 based on the level of customization that's supported, the marketing tools, and the reporting features.

                                    Customization

                                    When it comes to online surveys, customization is key. Not only does the ability to customize your survey allow you to hone in on the exact data you need to collect, but it helps to increase user engagement and add credibility to your survey by making sure your audience members know they're being contacted by a real, legitimate company. The features we looked for include:
                                    • Custom templates
                                    • Question branching
                                    • Skip logic
                                    • The ability to add custom logos, fonts, and colors

                                    Marketing Tools

                                    Audience engagement is vital when it comes to deploying online surveys. We focused on sourcing online survey software with robust marketing tools that enabled users to connect with their target audience through email and social media. This included features such as:
                                    • Social media integration
                                    • Email integration functionality
                                    • Cross-platform compatibility
                                    • Integration with Slack, Zendesk, and leading CRM applications

                                    Reporting Features

                                    Online surveys are all about data harvesting, which is why we placed a strong emphasis on sourcing survey software that offers users the ability to generate in-depth reports on metrics such as bounce and completion rates and how much time each user spends completing the survey. We searched for software with:
                                    • Real-time data reporting
                                    • Spreadsheet compatibility
                                    • In-depth reporting on a variety of metrics

                                    What Is Online Survey Software?

                                    Online survey software is a digital data collection tool used to collect information from prospects, customers, employees, and other stakeholders. As a form of Software as a Service (SaaS), online survey software allows companies to gather targeted, actionable data through emails, websites, and social media feeds.

                                    Depending on the online survey software, the data generated through online surveys can be used for a wide variety of purposes, including marketing, employee development, and corporate growth planning. These digital surveys are also widely used for political polling or to gather feedback from event attendees, review customer service and help desk performance, and evaluate branding strategies. Given that online survey software can provide precise data collection and in-depth reporting, this SaaS has become a critical business analysis tool for a wide variety of industries such as hospitality, healthcare, education, and retail.

                                    Benefits of Online Survey Software

                                    Online survey software offers a number of benefits over other forms of market research, including:

                                    • Speed: Setting up, managing, and tracking online survey software takes a fraction of the time required to conduct other types of research. And because most online software includes reporting tools, analyzing survey results is exceptionally easy.
                                    • Cost: Using online survey software is cost-effective and scalable, and most SaaS survey companies offer packages on a monthly or per-use basis.
                                    • Ease of use: Online survey software is designed to be easy to use, with ready-made templates and intuitive, user-friendly navigation menus.
                                    • Increased accuracy: Respondents are more likely to provide honest, accurate answers when completing an online survey than through telephone or in-person surveys.
                                    • Customizable: Online surveys can be customized to target specific respondents with the use of screening questions and by publishing the survey to specific social media platforms.
                                    • Real-time data: A number of online survey platforms generate real-time data reports that let users track open and bounce rates, allowing users to adapt the survey as needed.

                                    Must-Have Features of Online Survey Software

                                    In order for online survey software to be worth your time and money, it needs to include the following must-have features:

                                    • Intuitive, user-friendly templates: In order to be functional, online survey software must be user-friendly for both the company and the survey respondents.
                                    • Support for display logic: The ability to reveal or conceal questions based on specific parameters is critical when it comes to user engagement and reduction of bounce rates, since this features helps minimize redundant questions appearing on the survey.
                                    • Carry-forward answers: This feature allows users to transfer answers from one question onto another page depending on the response, enabling follow-up questions later in the survey.
                                    • Customization: Using a generic layout can deter respondents and lead to poor overall results, so it’s essential to choose online survey software that enables the importation of custom elements such as your company logo, still images, and video clips.
                                    • A variety of distribution options: Unless you plan an email-only delivery, having a variety of distribution options is key to expanding the reach of your survey. Look for software that provides web links that can be posted on websites and social media feeds along with the ability to track respondents based on the platform the respondents originated from.

                                    The Cost of Online Survey Software

                                    Online survey software costs vary widely, and some providers offer free trial or limited-feature versions. Users should be aware that no-cost versions may contain ads, lack in-depth reporting, or restrict the length of the survey. Prices for paid versions range from about $15 per month up to $249 per month for full-featured versions that include in-depth, real-time reporting and extensive customization options. Some online survey companies also offer annual plans starting at $285.

                                    Be aware that online survey software is more than a tool to collect data; it represents your company and brand. Take the time to research the best option for your particular needs and, when available, make use of free versions and demos to test-drive a number of online surveys before deciding which one best fits your particular needs and budget.