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Accurate, reliable reviews help small businesses succeed with the best digital products and services. Digital.com industry experts share reviews you can trust using extensive hands-on testing and research on product quality and user sentiment.

When you learn about products on Digital.com, you’ll find out what’s good — or not — about the product with ratings on key performance areas and our firsthand experience with each tool. You’ll get a recommendation for whether a product is right for you, whether you’re researching digital products for a hobby, small business, or major enterprise.

How Digital.com Reviews the Best Products

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Digital.com rates providers in four major categories:

Providers on each category page are considered best in class based on Digital.com product reviews. We use overall ratings from Digital.com’s experts to recommend the best providers in each category.

Our industry experts evaluate and compare each product based on the following factors:


  • Value: What do you get for each plan — and does it hit that sweet spot of cost ratio to features?
  • Ease of use: Is it simple to use the platform with intuitive tools, familiar interfaces, and supportive tutorials or tours?
  • Features: Does the platform offer tools that support your business, including marketing integrations, plug-ins, reporting, and management? How effective are the features?
  • Security: Which measures does the platform take to protect your business? Does it offer Payment card industry (PCI) compliance and Secure Sockets Layer (SSL) certificates?
  • Support and improvements: How well does the platform help when you need it? And will it continue to grow with your needs?

Sales and marketing

  • Sale management: Does the platform offer sales tools to help with lead management and closing deals? What are its features?
  • Ease of use: Is the platform simple to set up and use?
  • Customization and automation: Can you tailor the software to your business needs?
  • Integrations and analytics: Does this software integrate easily with other business tools, and will its reporting features fit your needs?
  • The support provided: How easy is it to get help?
  • Free trial: Is a no-cost trial or demo offered?

Web hosting

  • Plan value: What plans are available, and do they offer a good value?
  • Ease of use: Is the dashboard easy to navigate?
  • Support: How fast can you get help when needed, and is support genuinely helpful?
  • Features: What features does the host offer, and how do they compare to similar competitors?
  • Security: Does the host offer SSL certificates, Distributed Denial of Service (DDoS) attack protection, backup services, and scans for viruses and malware?
  • Speed and uptime: Does the provider offer a fast, stable environment for your website? How does it perform in tests, and what kind of servers does the hosting company use?
  • Recent improvements: What has the host done lately to update its technology and services?

Website builders

  • Customization options: Can you change the look and feel of a template or add your own code?
  • Ease of use: Is the navigation intuitive with built-in tools, such as an in-app photo editor?
  • Value: Can you get a free plan or trial to give the builder a test drive? Are there extensive features on paid plans that justify the cost?
  • Security: What does the website builder do to keep your site and your customers’ data safe?
  • Templates: Are the templates attractive, updated, and generally high quality? Can you find many to choose from?
  • Support: Can you get help when needed, whether it’s from a human or support center articles?
  • Recent improvements: Has the builder done anything lately to step up its offerings?

Digital.com ratings scale

We use a scale of 1 to 5 to rate products, with 1 considered the worst and 5 the best:

(1.0)Objectively bad or incorrect, can be verified “poor”
(2.0)Subjectively bad, may be objectively bad in some areas but not all, “fair”
(3.0)Mostly neutral, not bad, but didn’t meet expectations, “average”
(4.0)Meets-to-exceeds expectations, “good”
(5.0)Exceeds expectations consistently, “excellent”

User sentiment

While our experts perform extensive hands-on testing, it’s not fair to base product recommendations entirely on our experience. In addition to testing, Digital.com uses user ratings, reviews, and direct feedback from readers to rate products.

  • User ratings and reviews: When selecting software, it’s unwise to rely too heavily on user reviews and star ratings, as both can be manipulated, outdated, or otherwise inaccurate. We look at star ratings and user reviews on third-party websites to determine which products and aspects may or may not deserve a closer look.
  • Direct feedback: We encourage readers to share their experiences with us. When determining which products we feature and recommend, we consider all the feedback we have read. If you love or hate a product we recommend, we want to hear about it. And if we’ve overlooked something, we also want to hear about that! Feedback is always confidential. Click here to share your feedback on any product or service mentioned on Digital.com.