SocialPilot Review: Simple Social Media Management. But Is It Actually Effective?

Want to increase brand awareness and grow traffic through social media marketing? Read our review of SocialPilot to see if it delivers.

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Katie Horne
Katie is a C# developer-turned-technical writer who loves the Oxford comma, NYT Crossword Puzzles, and knitting for no reason whatsoever. She has a love/hate relationship with JavaScript and thinks that package managers are the bees knees.

Last Updated on July 19, 2019

SocialPilot is a social media marketing and scheduling tool designed to help you increase brand awareness and traffic to your profiles. Currently, over 75,000 marketing and media agencies, businesses and enterprises, and social media professionals use SocialPilot to manage their digital presence efficiently.

socialpilot review

Social Networks Supported

The overall number of social networks supported by SocialPilot is small compared to some of its competitors, but the company covers the most popular options, including (but not limited to):

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Pinterest
  • Instagram
  • Tumblr
  • VK

Features

The goal of SocialPilot is to provide you with a single platform where you can manage all of your social media accounts. This way, you can save time by navigating to just one location to post updates, instead of doing so on multiple, stand-alone websites. You can create a single post and send it out to all your networks, or you can manage each profile individually (without ever leaving the SocialPilot website).
View all SocialPilot features

Manage Social Accounts for One or Many Businesses

With a single SocialPilot account, you can connect up to 200 social profiles and share as many as 500 posts across your profiles. This might be overkill if you’re a small business owner managing just your business’ digital presence, but if you’re a marketing agency acting on behalf of multiple clients, you might find this helpful.

Schedule Your Updates

To save you time, SocialPilot allows you to schedule updates in advance. That way, you can sit down once, curate and schedule content across your networks, and relax. When the predetermined time comes around, SocialPilot takes care of posting your content for your users’ consumption. This means that you can schedule content to go live when your traffic is at peak levels, and you can maintain the appearance of a frequently-updated social presence without spending all of your time online.

SocialPilot also comes with tools for fine-grain control, such as scheduling based on time zones. This means that something scheduled to go live at a prime time in California will also go live during prime time in Hawaii, not in the middle of the night when no one is online.

The scheduling calendar shows you when you have content going live, so you can see where there are gaps and whether there is an abundance of content at a glance. You can look forward on a daily, weekly, and monthly basis. If you notice that there’s too much content schedule for a given period of time, you can easily reschedule by dragging and dropping your item onto a new date/time slot.

Bulk Scheduling

If you’re managing a large number of accounts and profiles, SocialPilot’s bulk scheduling tool makes it easy for you to upload hundreds of posts at once. To do so, all you have to do is create a CSV file or a text file that contains all of your posts. If you’d like, you can even specify the time you want each update to go live.

However, you can always make adjustments to items you’ve bulk uploaded at a later time. You can edit, delete, or change the posting schedule based on the needs of your business.
Browse SocialPilot plans

Collaborate With Others and Share the Work

Many hands make light work, and SocialPilot allows you to grant access to collaborators so that they can contribute to the management of your social media profiles. Share your content scheduling calendar so that everyone is on the same page and appoint managers to approve content and make sure that everything that goes out is relevant and on brand.

Content Suggestions and Feeds

One of the more difficult parts of managing your social media profiles is curating content that’s relevant and interesting to your users. SocialPilot, therefore, comes with content suggestions that you can use, which it curates based on categories you’ve selected. Additionally, SocialPilot offers integrations with your external RSS feeds so that you can easily share items you’re already curating.

Client Management Tools

If you’re a marketing agency working on behalf of multiple clients, you can use the client management tools to gain access to their profiles and begin sharing and posting on their behalf. This is a safe and secure way for your clients to grant you privileged access to their accounts without the exchange of private credentials or the need to appoint you as an administrator of their accounts.

No client can see your list of connected accounts, so you don’t have to worry about revealing too much information on your end.

URL Shortening

You can get rid of long, ugly, user-unfriendly URLs using the following SocialPilot integrations: Sniply, Rebrandly, and Bitly. Once you connect a URL shortener to your account, all your links will automatically be shortened (if you have multiple integrations, you can set a default tool to be used).

Reports and Analytics

To identify which of your tactics are working and where your weak points are when it comes to social media marketing, SocialPilot includes built-in analytics and reporting tools so you can run analyses and gain deeper insights. You can get full overviews based on social network, understand your fans/followers/influences to make better decisions, and measure the performance of specific pieces of content.

In addition to its built-in analytics and reporting tools, SocialPilot supports those of Facebook, Twitter, LinkedIn, and Pinterest. This allows you to take advantage of the finer-grain, platform-specific data collected by the individual provider while still viewing everything exclusively on the SocialPilot dashboard.

Integrations

To extend the functionality of SocialPilot, you can integrate with third-parties, such as Zapier, Snip.ly, Rabrandly, Canva, Bitly, Feedly, and Project Manager.

Custom Branding

SocialPilot comes with custom branding functionality, which allows you to configure your account so that your Facebook posts highlight your brand, rather than the fact that you’ve posted using SocialPilot.

Apps and Browser Extensions

To make it easy for you to share something interesting, you can use any of the following tools instead of logging in to the SocialPilot dashboard:

  • Android app
  • iOS app
  • Chrome extension
  • Firefox extension
  • Safari extension

These apps and browser extensions include functionality that allows you to save and schedule content you’ve discovered for a later publishing date, so you don’t have to post your content right away.

Developer Tools

If you have software development experience, you can take advantage of the SocialPilot API and integrate it with apps you develop. For example, you might have an app that pushes updates to your SocialPilot account.

Pricing and Billing

To get a feel for SocialPilot and to determine if it’s the right product for your business, you can sign up for the free, starter plan. You can connect up to three social profiles, share up to 10 posts per day, and keep up to 30 posts in your scheduled queue.

If you’re ready to upgrade, there are three plans from which you can choose. You can get a free, fourteen-day trial for each of the paid plans if you’re a new subscriber.

The paid plans differ from each other primarily based on the maximum number of social profiles you can manage with your SocialPilot account, the number of posts you can share per day, number of posts you can keep in your scheduling queue, and number of team members who can collaborate using your account. Premium accounts also come with priority support and personalized onboarding.

If none of the three plans meet your needs, you can get in touch with the SocialPilot sales team to discuss an enterprise plan.

You can choose to pay for your subscription on a monthly basis, but if you opt to pay upfront for an annual subscription, you can save 20% off your fees.
Visit SocialPilot

Customer Service and Technical Support

In terms of self-service resources, SocialPilot maintains a searchable knowledgebase.

If you’d like to get in touch with the SocialPilot tech support team, you can submit a request for assistance via their website. Alternatively, you can participate in the SocialPilot community and crowdsource answers to your questions or new ideas.

Subscribers to premium- and enterprise-level subscriptions get priority support and onboarding assistance when they get started with SocialPilot.

Summary

SocialPilot is a cloud-based tool that makes it easy for marketing and media agencies, businesses and enterprises, and social media professionals to manage multiple social media profiles from one location. By integrating your accounts with SocialPilot, you can curate content and send updates, all from one location — you no longer have to log in and out of individual social profiles to post updates. Furthermore, its bulk scheduling feature allows you to maintain active social accounts without requiring an around-the-clock commitment from you. If you find the prospect of individual social profile management time consuming and overwhelming, SocialPilot might be the tool for you.