The Best SMS Marketing Software of 2020

Our SMS marketing software reviews are the result of over 40 hours of research on 90+ SMS marketing software companies from across the web. These reviews and our SMS marketing software guide help small businesses and startups find the best SMS marketing software for their business.

Disclosure: Your support helps keep the site running! We earn a referral fee for some of the services we recommend on this page. Learn more

How We Chose the Best SMS Marketing Software

There are many SMS marketing software tools out there, and while they all include some useful features, it can get confusing when you begin to compare all of their capabilities. We researched and evaluated SMS marketing software companies on the most important features. We wanted to know how these software options can make running your SMS marketing campaigns more efficient and easier. We considered the following criteria as we looked at potential best SMS marketing software options:

Text Messaging Features

We know that businesses have different SMS marketing needs and may benefit from different tools and features. We looked at software options that offer a wide range of text message features so you can choose the right software that will meet your company’s specific needs and goals. You may want a tool with a lot of unique features, or you may prefer a simpler tool with a few basic features.

Reporting/Analytics Features

SMS marketing software makes it easier to manage SMS marketing campaigns. Good software will include campaign management tools and reporting tools that make it easier to track a campaign’s success and performance. These reports contain analytics that can help businesses adjust their SMS marketing strategy and messaging techniques to improve open and response rates.

The 20 Best SMS Marketing Software of 2020

CompanyPriceFree Trial / Demo Visit
BirdEyeCustom QuoteFree DemoVisit BirdEye
DoctibleCustom QuoteFree TrialVisit Doctible
eSputnik$0.08/month for every 1,000 SMSFree Trial, Free DemoVisit eSputnik
EZ Texting$49/monthFree TrialVisit EX Texting
JA.TXT$99/monthNoneVisit JA.TXT
Klaviyo$20/monthFree TrialVisit Klaviyo
Marketing 360Custom QuoteFree TrialVisit Marketing 360
Message LaunchPlans start at $9.99/month
10% discount is available for annual plans
NoneVisit Message Launch
Mobiniti$49/monthFree TrialVisit Mobiniti
Pony Express HQPricing starts at $7 for 250 creditsFree TrialVisit Pony Express HQ
Respond Flow$45/user/monthFree Trial, Free DemoVisit Respond Flow
Sendinblue$25/monthFree TrialVisit Sendinblue
SlickText$29/monthFree TrialVisit SlickText
SonarCustom QuoteNoneVisit Sonar
Tatango$149/month for 19,900 messages
$375/month for 49,990 messages
$547/month for 72,900 messages
NoneVisit Tatango
Textedly$29/monthFree TrialVisit Textedly
TextUs$250/monthFree TrialVisit TextUs
ThryvCustom QuoteFree DemoVisit Thryv
TrueDialog$79/monthFree TrialVisit TrueDialog
WebEngageCustom QuoteFree DemoVisit WebEngage

BirdEye

BirdEye
BirdEye is a messaging platform built to help businesses sell more and communicate more efficiently. This tool makes it easier to send messages to a big list of contacts within seconds. The system supports text messaging, live chat messaging, and mass messaging. Users can send, schedule, and respond to messages within the portal. Whether companies are looking to send a few hundred messages or a few thousand, BirdEye is a good option to consider. This tool works for a variety of industries. Here are some great features offered by BirdEye:

  • Supports sending messages with photo and PDF attachments
  • Supports sending texts from a business landline
  • Includes webchat, text messaging, and mass messaging capabilities
  • Messages can be scheduled in advance
  • Integrates well with other CRMs to easily upload contact lists
  • Included messaging template library saves time
  • Includes powerful reporting tools to help you improve your messaging and marketing strategy
PriceFree Trial / Demo Features
Custom QuoteFree Demo>Web-based cloud system, compatible with SaaS, Android, and iPhone/iPad
>Online chat support available
>Supports mass texting
>More features at BirdEye

Pros & Cons of BirdEye SMS Marketing Software
BirdEye has some great features built into its software. Users can schedule texts in advance to save time and better plan their marketing strategies. The system also supports MMS and two-way messaging. One feature that isn’t included in this software is link shrinking.

ProsCons
>Includes text scheduling capabilities
>Supports MMS
>Supports two-way messaging
>Link shrinking not supported

What Customers Are Saying
Customers appreciate how easy the software is to use. They also like that they can communicate with their customers better and faster. Customers of BirdEye find they’re able to increase business and save time using this SMS marketing tool.

Doctible

doctible
Doctible is a patient communication platform built with medical offices and healthcare professionals in mind. Its many features can be used to communicate more efficiently with new and current patients. It takes a lot of work and time to run a medical office, so Doctible was created to help make that easier. Here are some of the best features included in Doctible:

  • Easily communicate with patients via text message
  • Use included features to send patient appointment reminders to cut down on appointment no-shows
  • Custom templates help save time when crafting messages
  • The HIPAA-certified platform makes it easy to communicate with patients securely
  • Convert more web users into patients with website chat box tools to get conversations started and help web users feel more confident
  • Easily integrate other software and tools that your medical practice already uses
  • Market new offerings with included email newsletter campaign tools
PriceFree Trial / Demo Features
Custom QuoteFree Trial>Web-based cloud system, compatible with SaaS, Android, and iPhone/iPad >Online chat support available >Supports two-way messaging >More features at Doctible

Pros & Cons of Doctible SMS Marketing Software
There are a lot of features included in Doctible. The software has two-way messaging capabilities and also supports MMS. The platform can be accessed via the cloud or by mobile app. Reporting tools aren’t included in Doctible.

ProsCons
>Two-way messaging capabilities
>MMS is supported
>HIPAA-certified
>Doesn’t include reporting/analytics tools

What Customers Are Saying
Customers appreciate how many tools are built into this software. Users of this tool say they’ve been able to improve their customer service and mention how much time they’ve been able to save when communicating with their patients. Customers also appreciate how user-friendly the layout is.

eSputnik

eSputnik
eSputnik is a web-based marketing automation tool with many features, including a variety of SMS marketing tools. Companies who use this software can better manage their SMS marketing campaigns and better personalize their messages. Here are some features offered by eSputnik:

  • User-friendly, intuitive software design
  • Supports sending MMS messages
  • Supports bulk messaging
  • Text messages can be scheduled in advance
  • Can keep customers in the loop with order status emails
  • Makes SMS marketing messages more personal with unique personalization tools
  • Includes sender ID tools that allow companies to send texts from the company name instead of a number
  • Can send offer messages and discount codes, including personalized discounts
  • Can send target messages to customers who haven’t ordered in a long time to encourage them to do business with you again
  • Can segment your customer database more efficiently to target your campaigns better
PriceFree Trial / Demo Features
$0.08/month for every 1,000 SMSFree Trial and Free Demo>Web-based cloud system, compatible with SaaS
>Online chat support available 24/7
>Supports mass texting
>More features at eSputnik

Pros & Cons of eSputnik SMS Marketing Software
eSputnik is a marketing automation tool with some great features. It offers mass texting capabilities, which can help brands save time when handling their marketing efforts. It also provides a contact management tool built into the software. Reports with powerful analytics can also be generated to help improve campaign results. eSputnik doesn’t support two-way messaging or MMS.

ProsCons
>Mass texting capabilities
>Includes contact management tools
>Includes reporting/analytic tools
>Doesn’t support 2-way messaging
>Doesn’t support MMS

What Customers Are Saying
Customers like how convenient and simple the software is to use. They appreciate how eSputnik makes it easier to manage multiple campaigns and how much time they can save using its many tools. Customers also appreciate that online chat support is available 24/7 if any issues ever arise.

EZ Texting

EZ-Texting
EZ Texting is a web-based SMS marketing platform that includes a lot of great tools. These tools help businesses in various industries better advertise their products and services, easily connect and communicate with their customers, and increase their revenue. EZ Texting offers useful reporting tools to help marketing teams track campaign success. Here are some of the best features included in the EZ Texting portal:

  • Quickly send group texts and mass text messages
  • Communicate one-on-one with customers via two-way messaging
  • Quickly shorten URLs and gather data from the links you send
  • Use mobile keywords to make it easy for customers to subscribe to your messages and to organize your customer lists and campaigns better
  • Improve the engagement of your messages and stand out with the use of MMS messages and emojis
  • Schedule texts or plan recurring text messages to save time
  • Use reminder text message campaigns to send appointment reminders
  • Efficiently run a giveaway with text-to-win tools
PriceFree Trial / Demo Features
$49 per monthFree Trial>Web-based cloud system, compatible with SaaS
>Online chat support available
>Supports two-way messaging
>More features at EZ Texting

Pros & Cons of EZ Texting SMS Marketing Software
EZ Texting has many capabilities, making it a great all-in-one SMS marketing tool. It supports MMS and two-way messaging. EZ Texting also has some great reporting tools. Since this is a well-known, respected brand in the industry, it costs more than some of its competitors. This price point may be a bit high for smaller companies.

ProsCons
>Supports MMS
>Supports two-way messaging
>Includes reporting/analytic tools
>Can get pricey for smaller companies

What Customers Are Saying
Customers appreciate that this software has so many features and tools built in, making it easier to manage their SMS marketing campaigns. They also like the data that they’re able to utilize from the included reporting tools. Brands that use this software have been able to increase revenue and increase customer loyalty.

JA.TXT

jatxt
JA.TXT is a cloud-based SMS marketing software that offers customizable tools to meet each business’s needs better. This platform supports a variety of SMS marketing needs, including mobile coupons, giveaways, surveys, and text-to-screen. Companies can also use JA.TXT to capture important data from customers or potential customers, such as email addresses and zip codes. The company also offers its users one-on-one support and training.

Here are some of the top features of JA.TXT:

  • Supports two-way messaging
  • Supports the use of MMS
  • Supports mobile keywords
  • Offers auto-reply capabilities
  • Includes message scheduling tools
  • Supports drip campaigns
  • Campaigns and features can be customized
  • Can manage many types of campaigns, including mobile coupons, giveaways, surveys, and text-to-screen
PriceFree Trial / Demo Features
$99 per monthNone>Online chat support available
>Supports mobile coupons
>Supports MMS
>More features at JA.TXT

Pros & Cons of JA.TXT SMS Marketing Software
JA.TXT has some excellent features included in its SMS marketing platform. It supports MMS messages and two-way messaging. Users are also able to utilize mobile keywords to better segment subscribers and campaigns. Unfortunately, JA.TXT doesn’t offer a free trial of its software.

ProsCons
>Supports MMS
>Supports mobile keywords
>Supports two-way messaging
>No free demo or trial is offered

What Customers Are Saying
Customers like that JA.TXT offers a lot of customization features. They also like that they can schedule their messages in advance and can use JA.TXT for their drip campaigns. Customers also appreciate that they can run many different types of campaigns with this software.

Klaviyo

Klaviyo
Klaviyo is a web-based marketing automation tool that makes it easier for brands to handle their online marketing efforts, including SMS marketing. This solution has a user-friendly design and is simple to use. Klaviyo helps brands of all sizes, including entrepreneurs and large businesses. It offers tools that make it easier to automate SMS marketing campaigns. Here are some of the best features included in Klaviyo:

  • Mass texting capabilities
  • Two-way messaging capabilities
  • Supports mobile keywords and short codes
  • Provides a contact management system
  • Message automation that helps brands save time
  • Includes reporting tools
  • Tools that make it easy to segment customer contact lists
  • Personalization tools to make messages less robot-like
  • Includes other tools to help businesses handle all their online marketing needs, including email marketing and web push notifications
PriceFree Trial / Demo Features
$20 per monthFree Trial>Web-based cloud system, compatible with SaaS, Android, and iPhone/iPad
>Online chat support available
>Supports MMS
>More features at Klaviyo

Pros & Cons of Klaviyo SMS Marketing Software
Klaviyo is an SMS marketing tool that is packed with features, making it possible for companies to run various campaigns. This software supports two-way messaging and mass text messaging. It also includes some robust reporting tools that can offer valuable insights. One feature Klaviyo doesn’t have is the ability to run and manage text-to-win text campaigns.

ProsCons
>Two-way messaging is supported
>Mass texting is supported
>Includes reporting/analytics tools
>Doesn’t support text-to-win campaigns

What Customers Are Saying
Customers appreciate that the interface is user-friendly and that overall the software is easy to use. They also like that they get so much value based on how many features are included for the price that Klaviyo charges, compared to competitors. They also appreciate the helpful customer support.

Marketing 360

Marketing-360
Marketing 360 is an all-in-one marketing tool made with small businesses in mind. It includes many features to help businesses better manage their online and mobile marketing campaigns. The included email marketing and SMS marketing features make it easier for brands to communicate with their customers. Customers can run a variety of SMS marketing campaigns with these tools. Here are some of the best SMS marketing features included in this software:

  • Automate text messaging campaigns to save time
  • Includes opt-in keywords tools to target your messages better and keep campaigns organized
  • Personalization tools to make your marketing messages feel less automated
  • Offer special deals and promotions to your loyal customers
  • Gain valuable insight from the data collected with reporting tools
PriceFree Trial / Demo Features
Custom QuoteFree Trial>>Web-based, cloud-based, compatible with SaaS
>Online chat support available
>Includes reporting tools
>More features at Marketing 360

Pros & Cons of Marketing 360 SMS Marketing Software
Marketing 360 has a lot of capabilities to help businesses improve their text message marketing efforts. The software supports mobile keywords and short codes. Marketing 360 also offers personalization tools for more personalized automated text. Unfortunately, Marketing 360 doesn’t support two-way messaging and doesn’t include MMS capabilities.

ProsCons
>Offers personalization tools >Supports mobile keywords and short codes >Includes reporting/analytics tools>Doesn’t support 2-way messaging >Doesn’t support MMS

What Customers Are Saying
Customers like that Marketing 360 is a user-friendly tool that has an organized, straightforward design. They also appreciate how easy it is to set up and manage their text campaigns. Customers also like that the customer support team is responsive, helpful, and friendly.

Message Launch

Message-Launch
Message Launch is a texting and email marketing software that helps businesses improve their messaging and better manage their campaigns. This software includes many tools and can help with the following needs: SMS surveys, two-way texting, text-to-vote campaigns, mass texting, and appointment reminder texts. Here are some of the benefits of using Message Launch:

  • Put a stop to missed appointments and meets with appointment reminder texts
  • Send marketing messages to more people in less time with mass texting tools
  • Easily talk one-on-one with potential and current customers with two-way text message capabilities
  • Keep your text contacts and campaigns more organized with the use of mobile keywords
  • Track what links are being clicked and gain valuable insight to improve your campaigns and content
  • Simplify your drip campaigns and send messages at specific times or intervals with the included drip campaign tools
PriceFree Trial / Demo Features
Plans start at $9.99 per month
10% discount is available for annual plans
Free Trial / Demo>Supports two-way messaging
>Supports mass texting
>Supports mobile keywords
>More features at Message Launch

Pros & Cons of Message Launch SMS Marketing Software
Message Launch is a good SMS marketing software choice because it supports many SMS campaigns, including text-to-vote and SMS surveys. It also includes two-way messaging capabilities. One feature that Message Launch doesn’t support is MMS messages.

ProsCons
>Two-way messaging capabilities
>Supports text-to-vote and SMS surveys
>Supports a variety of text campaigns
>Doesn’t support MMS

What Customers Are Saying
Customers like that they can easily manage different campaigns within Message Launch. They especially appreciate features like click-through tracking, mobile keywords, and multi-channel reminders. Customers in many different industries find this software works well for their needs.

Mobiniti

Mobiniti
Mobiniti is a web-based, user-friendly SMS marketing software with a lot of great tools. The design is very intuitive, making it simple for brands to run their text marketing campaigns. The brand was created when the developers noticed that other text campaign software and tools lacked features and were quite pricey. Mobiniti was born and has since evolved into one of the go-to SMS marketing software options. Here are some notable features offered by Mobiniti:

  • Includes mass texting capabilities
  • Support two-way messaging
  • Supports text-to-join keywords
  • Supports MMS
  • Automatically shorten links in messages
  • Delivery receipts to see whether messages bounced or were received
  • Advanced data tracking to better understand mobile coupon usage, link open rates, and message usage
  • Easily import contacts from existing customer lists
  • Discount offers and loyalty program capabilities
  • Has tools to capture essential data about your subscribers
  • Schedule, personalize, and automate messages
  • Includes auto-responder tools to save time
PriceFree Trial / Demo Features
$49 per monthFree Trial>Web-based cloud system, compatible with SaaS, Android, and iPhone/iPad
>Online chat support available
>Supports mobile keywords
>More features at Mobiniti

Pros & Cons of Mobiniti SMS Marketing Software
Mobiniti has many capabilities. The software integrates well with other social and marketing tools that companies may be using. It also automatically shortens links and can be set up to capture important data from subscribers. While there are many features offered, Mobiniti doesn’t support message forwarding.

ProsCons
>Integrates well with other marketing tools and software
>Captures important subscriber data
>Includes auto link shortening capabilities
>Message forwarding not supported

What Customers Are Saying
Customers appreciate that Mobiniti is easy to use, and they find it valuable because of how many features it has. They also like that it supports automated drip messages. Customers appreciate the price point of this product because it’s priced competitively.

Pony Express HQ

Pony-Express-HQ
Pony Express HQ is another SMS marketing software option on the market. It makes it easier for brands to run text message marketing campaigns. It features a cloud-based platform with a lot of great tools built into the software. It was built with the hopes of making a simple solution for nontechnical brands. Customers can take advantage of the following capabilities:

  • Supports emojis, photos, videos, and links within messages
  • Supports bulk texting to mass text a group of customers or campaign list easily
  • Two-way communication allows brands to talk one-on-one with customers
  • Includes a full library of message templates to save time
  • Includes personalization tools to make messages feel more personal and less automated
  • Set up automated responses for specific keywords
  • Meets CTIA compliance to follow industry rules and regulations
  • Includes phone number look-up tools to help identify whether numbers are landlines, mobile phones, or VoIP
  • Includes simple opt-out features for subscribers who no longer wish to be contacted
PriceFree Trial / Demo Features
Pricing starts at $7 for 250 message creditsFree Trial>Web-based cloud system, compatible with SaaS, Android, and iPhone/iPad
>Online chat support available
>Supports two-way messaging
>More features at Pony Express HQ

Pros & Cons of Pony Express HQ SMS Marketing Software
Pony Express HQ includes many features, like mobile keywords and message personalization features. For companies on a limited budget or just getting started with SMS marketing campaigns, Pony Express HQ can be an excellent choice because its services are cost-effective. With that being said, the software doesn’t support short codes.

ProsCons
>Supports MMS and emojis
>Message personalization features
>Cost-effective pricing
>Short codes aren’t supported

What Customers Are Saying
Customers appreciate the number of features and tools that are offered. They find the system is simple to use and doesn’t require extensive training to learn how to use specific features. They also appreciate the cost-effective pricing, as Pony Express HQ offers a pay-as-you-go credit system.

Respond Flow

Respond-Flow
Respond Flow is a web-based SMS marketing tool that makes it simple to send mass personalized texts. It includes many features and has a user-friendly layout. Some unique features include blackout times and brands’ ability to use multiple phone lines for their different locations. Another benefit to using Respond Flow is that it offers TCPA-compliant copy for companies to add to their forms. Companies can also take advantage of the mobile app that is compatible with Android and iOS phones.

Here are some top features included with Respond Flow:

  • Supports two-way messaging to help develop stronger relationships with your customers
  • Set up auto-responses that activate when customers text specific keywords
  • Use personalization tools to make messages feel more personal
  • Integrates well with outside marketing apps and tools
  • Easily segment customers to target messages and campaigns correctly
  • Supports MMS
  • Includes reporting tools to gain valuable data insight
PriceFree Trial / Demo Features
$45 per monthFree Trial and Free Demo>Web-based cloud system, compatible with SaaS, Android, and iPhone/iPad
>Online chat support available
>Supports text scheduling
>More features at Respond Flow

Pros & Cons of Respond Flow SMS Marketing Software
There is a lot to like about Respond Flow. The cloud-based system can be accessed via the web or mobile app. It includes reporting tools. Users can schedule tweets in advance and send MMS messages. One feature that is lacking in this tool is the ability to forward messages.

ProsCons
>Includes reporting tools
>Text scheduling capabilities
>Supports MMS
>Message forwarding not supported

What Customers Are Saying
Customers appreciate how easy it is to text with clients without having to use their personal cell phones. They also like the included reporting tools, which help them improve their messaging and campaign strategies. Customers also appreciate how much time they’re able to save by using this tool.

Sendinblue

Sendinblue
Sendinblue is a web-based SMS marketing tool that helps businesses improve their marketing and sales efforts. It offers solutions made for startups and small and medium-sized companies in a variety of industries. The software includes SMS marketing, email marketing, and chat tools. Messages can be easily personalized and segmented by campaign and customer type. Here are some top features of Sendinblue:

  • Automate messages and schedule campaigns to save time
  • Easily send bulk messages and organize contacts by lists
  • Keep track of contacts with the built-in CRM tool
  • Keep customers updated on order statuses and shipping updates
  • Use personalization tools to make messages look less sales-y
  • View key metrics with included reporting tools
  • Take your SMS marketing campaigns to the next level with additional features like website chat messaging and email marketing tools
PriceFree Trial / Demo Features
$25 per monthFree Trial>Web-based cloud system, compatible with SaaS, Android, and iPhone/iPad
>Online chat support available
>Includes reporting tools
>More features at Sendinblue

Pros & Cons of Sendinblue SMS Marketing Software
Sendinblue has some nice features, like powerful message automation tools and message personalization tools. It also includes some great reporting capabilities. While it has some excellent features, Sendinblue lacks some desirable SMS marketing capabilities, like two-way messaging.

ProsCons
>Includes message personalization tools
>Supports message automation
>Includes reporting tools
>No 2-way messaging capabilities

What Customers Are Saying
Customers appreciate that they can personalize the messages they send. They also like the automation tools and thorough reporting tools included in Sendinblue. Customers who use this tool find they can save time on marketing tasks and it allows them to improve engagement.

SlickText

SlickText
SlickText is another SMS marketing platform option to consider. It’s a well-organized, user-friendly web-based solution that also offers a mobile app. SlickText includes a lot of the same features as its competitors. It provides one-on-one support to teach businesses how to use the tools included in the platform. It also offers great support. Here are some of the best features:

  • Easily send mass text messages
  • Supports MMS
  • Includes a built-in link shortener
  • Supports short code and keywords so customers can easily text to join
  • Schedule text messages in advance
  • Set up auto-replies
  • Supports age verification campaigns
  • Easily segment customer lists
  • Includes one-per-person tools to avoid coupon and deal abuse
  • Easily upload customer lists from other programs
  • Track links to see how effective your message is and what links get the most attention
  • No fees for incoming text messages
  • No limit on the number of contacts on your list
  • Meets CTIA and cellular carrier compliance rules
PriceFree Trial / Demo Features
$29 per monthFree Trial>Web-based cloud system, compatible with SaaS, Android, and iPhone/iPad
>Online chat support available
>Supports mobile keywords
>More features at SlickText

Pros & Cons of SlickText SMS Marketing Software
SlickText has a lot of useful features. The software is CTIA compliant. Users can easily send bulk text messages, and there are no charges for incoming text messages, which is not always the case with competitors. While there are many pros, there are some limitations with the included reporting tools.

ProsCons
>Supports bulk messaging
>CTIA compliant
>Free incoming texts
>Reporting tools are limited

What Customers Are Saying
Customers appreciate how simple the software is to use and like how many features are included. SlickText has helped its customers save time, improve their marketing strategies, and improve engagement. Customers also give SlickText high marks for its helpful customer service support and excellent training resources.

Sonar

sonar
Sonar is a cloud-based mobile messaging platform with many capabilities. Its offerings were created to make a more effective tool for companies to engage with their customers via mobile. The software has built-in compliance tools, and it’s a CCPA, TCPA, and GDPR compliant solution. Sonar also has a mobile app available. The platform and tools work well for larger enterprise companies.

Here are some of the best features of Sonar:

  • User-friendly, simple layout
  • Supports MMS messages
  • Easily import and export customer contact lists
  • Automation tools to save time and send messages more efficiently
  • Quickly qualify leads with the built-in lead qualification bot
  • Set up drip campaigns to send messages based on timing or user actions
  • Robust reporting tools gather essential data and present it in a way that’s easy to understand
  • Integrates well with Salesforce to easily send text messages within Salesforce
  • Integrates well with other tools like Calendly, Zapier, Slack, and Zendesk
PriceFree Trial / Demo Features
Custom QuoteNone>Web-based cloud system, compatible with SaaS, Android, and iPhone/iPad, able to be installed on Mac and Windows
>24/7 live support available
>Supports mass texting
>More features at Sonar

Pros & Cons of Sonar SMS Marketing Software
Sonar has a lot of features built into its software. Users can easily send mass texts and MMS messages. They can also set up drip campaigns with this tool. One feature that isn’t supported is messaging forwarding. Additionally, no free trial or demo is available to users who want to test out this solution’s capabilities.

ProsCons
>Drip campaign capabilities
>Supports mass texting
>Supports MMS
>Message forwarding not supported
>No free trial or demo offered

What Customers Are Saying
Customers like the automation tools that are included. They appreciate how easy it is to segment subscribers by groups. Companies that use Sonar find they can increase revenue, improve response rate, and spend less time on sales and marketing tasks.

Tatango

Tatango
Tatango is an SMS marketing software that helps customers in a variety of industries better handle their text marketing needs. It’s a web-based solution that is very user-friendly. Tatango has many great features that make it easier to automate campaigns, segment subscribers, and measure campaign and messaging success. All messages sent through Tatago are CTIA and wireless carrier compliant. Here are some things you can do with Tatango:

  • Automate and schedule messages to save time
  • Easily send mass texts
  • Personalize messages to include first names
  • Set up automated replies
  • Include MMS in your marketing messages
  • Easily segment subscribers to target your messages and campaigns better
  • View built-in analytic tools to learn more about your subscribers so that you can improve your campaigns and messages
  • Integrate Tatango easily with other marketing tools that you’re already using
PriceFree Trial / Demo Features
$149/month for 19,900 messages
$375/month for 49,990 messages
$547/month for 72,900 messages
None>Web-based cloud system, compatible with SaaS
>Online chat support available
>Includes reporting tools
>More features at Tatango

Pros & Cons of Tatango SMS Marketing Software
Tatango has a lot of great capabilities. It has helpful reporting tools and supports mass texting and MMS. It also integrates well with other marketing tools like Hubspot, Mailchimp, and Constant Contact. One missing feature is two-way messaging. Tatango doesn’t offer a free trial or demo.

ProsCons
>Supports MMS
>Supports mass texting
>Integrates well with other marketing tools
>Doesn’t support 2-way messaging
>No free trial or demo is available

What Customers Are Saying
Customers appreciate that they can easily segment their subscribers by customer type and campaign. They also like that they can continue using marketing tools they already love because many common marketing apps integrate well with Tatango. Customers find they can communicate faster with their clients, improve relationships, and increase revenue.

Textedly

Textedly
Textedly is a web-based SMS marketing tool with powerful features. The company created this software as a way to simplify SMS marketing. Textedly includes many capabilities, like messages automation, MMS messages, personalization, and message scheduling. The platform is CTIA and mobile carrier compliant. Textedly doesn’t charge for incoming texts. Here are some of the best features of this software:

  • Easily send mass text messages
  • Schedule single texts or mass texts for the future
  • Set up automatic replies based on specific keywords
  • No charge for incoming text messages
  • Unlimited subscriber count
  • Built-in link shortening tool
  • Send text messages with up to 300 characters
  • Set up drip campaigns
  • Personalize text messages to add first names automatically
  • Easily engage in one-on-one conversations with two-way text messages
  • View reports with useful analytics to better guide your campaigns and messaging
PriceFree Trial / Demo Features
$29 per monthFree Trial>Web-based cloud system, compatible with SaaS, Android, and iPhone/iPad
>Online chat support available
>Supports two-way messaging
>More features at Textedly

Pros & Cons of Textedly SMS Marketing Software
There are some great features included in Textedly. It includes robust reporting tools to help companies improve their SMS campaigns. This software supports automated messages and prescheduled messages. All messaging is CTIA and mobile carrier compliant. Textedly doesn’t support message forwarding.

ProsCons
>Includes reporting tools
>Supports automated messages and prescheduled messages
>CTIA and mobile carrier compliant
>Doesn’t support message forwarding

What Customers Are Saying
Customers appreciate that the platform is simple to use. They also like how this software makes it easier to grow their client base. Users of Textedly find that they’re able to stay better connected with their clients and save time by automating SMS marketing tasks. Textedly also gets top marks for its excellent customer service.

TextUs

TextUs
TextUs is a cloud-based SMS marketing solution that is feature-packed. The software was created to help businesses communicate faster and strengthen their relationships with customers. TextUs has a user-friendly design and supports MMS and emojis, and it includes automation tools, message scheduling tools, and robust reporting tools. It has a variety of pricing plans for small, medium, and enterprise businesses. It has a web-based portal, a Chrome extension, and a mobile app.

Here are some of the features offered:

  • Message personalization tools
  • Auto-reply functions
  • Supports two-way messaging for one-on-one conversations
  • Supports bulk texting
  • Auto-reply capabilities
  • Text scheduling capabilities
  • Message templates to help brands craft their marketing messages faster
  • Reporting tools to learn more about your subscribers
  • Integrates well with other common CRM tools
PriceFree Trial / Demo Features
$250 per monthFree Trial>Web-based cloud system, compatible with SaaS, Android, and iPhone/iPad
>Online chat support available
>Supports MMS
>More features at TextUs

Pros & Cons of TextUs SMS Marketing Software
TextUs has some great capabilities that can help companies improve their SMS marketing efforts. This tool supports two-way messaging, and MMS and emojis can be used. TextUs also integrates well with other CRM tools. TextUs isn’t perfect — links aren’t automatically shortened, and the software doesn’t support message forwarding.

ProsCons
>Integrates well with other CRM tools
>Supports two-way messaging
>MMS and emojis capabilities
>Doesn’t auto-shorten links
>Doesn’t support message forwarding

What Customers Are Saying
Customers appreciate that they can automate their texts and send texts to many people at once. Customers also like that TextUs integrates well with CRMs they’re already using. TextUs has helped customers speed up the sales process, communicate in a more modern way, and improve their messaging.

Thryv

Thryv
Thryv is a web-based business management solution created with small businesses in mind. It includes not only SMS marketing tools but also many other features to help companies to run more efficiently and effectively. This solution is web-based and can also be accessed by a mobile device. Thryv offers customizable solutions for a mix of industries. Some of its text marketing capabilities include appointment scheduling and confirmation, follow-up text messages, and prescheduled text messages.

Here some of the top features included in Thryv:

  • Confirm customer appointments to cut down on no-shows
  • Preschedule texts in advance to save time
  • Send promotional texts that have coupons and discount codes
  • Talk one-on-one with customers by using the two-way messaging features
  • Get content ideas by accessing the library of message templates, and search by industry or business type
  • Run reports to gather important analytics so you can improve your campaigns
  • Schedule trigger-based campaigns to send text messages when customers take specific actions
PriceFree Trial / Demo Features
Custom QuoteFree Demo>Web-based cloud system, compatible with SaaS, Android, and iPhone/iPad
>Online chat support available 24/7
>Supports two-way messaging
>More features at Thryv

Pros & Cons of Thryv SMS Marketing Software
Thryv has a lot of nice features built into it. Users can gather important data and run reports. Thryv includes contact management tools and supports the use of mobile keywords. This software doesn’t support MMS, and it can’t run text-to-win campaigns.

ProsCons
>Includes contact management tools
>Supports mobile keywords
>Includes reporting tools
>Doesn’t support MMS
>No text-to-win capabilities

What Customers Are Saying
Customers appreciate that Thryv features a variety of tools to help their businesses run better. They like that they can use industry-specific message templates to save time. Customers also appreciate the appointment reminder tools, which help ensure that clients show up or reschedule if they’re unable to attend an appointment.

TrueDialog

TrueDialog
TrueDialog is a web-based SMS marketing system with many useful features. The online platform is easy to use and has a simple design. It also has a mobile app. This software helps companies manage their text marketing campaigns, schedule messages in advance, and view detailed reports. TrueDialog integrates well with other marketing tools, like Hubspot, Salesforce, and Microsoft Dynamics CRM. It also has education, employee, and contact center texting solutions.

Here are some of the best features included in this SMS marketing tool:

  • Message scheduling capabilities
  • Supports MMS
  • Supports both two-way messages and mass texting capabilities
  • Supports international texting
  • Supports sending texts from a business landline
  • Supports coupons and discount code texts
  • Emergency alert text capabilities
  • Automatically shortens links
  • Robust reporting tools
  • Subscribers can easily opt-in and opt-out on their own
PriceFree Trial / Demo Features
$79 per monthFree Trial>Web-based system, compatible with SaaS, Android, and iPhone/iPad
>Online chat support available
>Supports MMS
>More features at TrueDialog

Pros & Cons of TrueDialog SMS Marketing Software
TrueDialog is feature-packed. Subscribers can easily send two-way messages as well as mass texts. This software supports mobile keywords. TrueDialog can also send emergency text alerts to customers or employees. The software doesn’t include auto-reply tools.

ProsCons
>Supports two-way messaging
>Supports mobile keywords
>Supports emergency text alerts
>Doesn’t include auto-reply tools

What Customers Are Saying
Customers like how many features are included in TrueDialog’s software. They appreciate how user-friendly the platform is, and they also like being able to access the tools on mobile devices. TrueDialog gets high marks for its friendly, helpful customer support.

WebEngage

WebEngage
WebEngage is a marketing automation platform with a lot of excellent marketing capabilities, including SMS marketing tools. The system is web-based and has an intuitive design. This is a good software choice for companies that want to easily manage cross-channel marketing efforts as WebEngage makes it easier to manage SMS marketing, email marketing, mobile and push notifications, web overlays, and more. Here are some of the SMS marketing capabilities included in WebEngage:

  • Includes a database of message templates
  • Do not disturb settings
  • Supports promotional offers and discount codes
  • Supports delivery and order update texts
  • Automate triggered campaigns
  • Segment customers easily
  • See which links convert
  • Test messaging before you send
  • Use reporting tools to gather and interpret campaign metrics
PriceFree Trial / Demo Features
Custom QuoteFree Demo>Web-based, cloud-based system
>Online chat support available
>Includes reporting tools
>More features at WebEngage

Pros & Cons of WebEngage SMS Marketing Software
WebEngage is a great tool for marketers that handle cross-channel marketing efforts, including SMS marketing campaigns. This platform supports message personalization and makes it easy to send promotional offer texts. It also includes reporting tools. WebEngage doesn’t support two-way messaging or message forwarding.

ProsCons
>Supports promotional offer texts
>Supports personalization
>Includes reporting tools
>Doesn’t support 2-way messaging
>Doesn’t support message forwarding

What Customers Are Saying
Customers find that it’s easy to manage cross-channel marketing efforts with this one platform. Subscribers also appreciate that they can set do not disturb hours for each customer’s time zone. Customers also like that they can utilize the library of templates to save time when crafting messages.

What Is SMS Marketing Software?

SMS marketing software makes it easier for brands to run effective text message marketing campaigns. They can communicate with current and potential customers in a more modern way, allowing brands to reach more people. Many companies find it’s harder to get a response when making phone calls, so SMS marketing offers a simple way to manage text communication and to run SMS marketing campaigns.

Most SMS marketing tools can store customer contacts, manage two-way messages, manage bulk messages, and organize different campaigns. Within the app or portal, brands can schedule and automate messages, reply to messages, and view campaign reports that provide useful data. With this software, brands can send different kinds of text messages, including birthday texts, appointment reminders, texts about new product offerings, surveys, coupons, and promotional codes.

SMS marketing software helps companies save time, get more done, and stay organized. It’s similar to email marketing software but is designed specifically for SMS campaigns and features tools beneficial to the text message marketing industry. Many SMS marketing platforms are web-based and can also be accessed via a mobile app. There’s no longer a need to text customers from a personal cell phone thanks to SMS marketing software.

Benefits of SMS Marketing Software 

SMS marketing software makes it easier for marketing teams to do their jobs. They can communicate better, respond to messages faster, and reach more customers. Here are some of the top benefits of using SMS marketing software:

  • Text a large number of contacts. It can take a long time to text a lot of contacts manually. With the use of SMS marketing software, you can easily mass text many people at the same time to reach more people faster.
  • Save time. With scheduling and automation tools, it’s easier for you to do more faster. You can preplan and get more work done in less time.
  • Improve your messaging. With included reporting tools, you can view useful analytics that help you make changes to how you craft your messages.
  • Increase responses and engagement. Since potential and current customers are more likely to look at and respond to text messages, this can help you increase responses and engagement with the marketing messages you send.
  • Increase sales. SMS marketing software can also help you bring in more revenue. With tools like text offers, appointment reminders, and new product text updates, you can help your customers keep your brand top of mind so that they’re more willing to spend money on your products and services.

Must-Have Features of SMS Marketing Software

Not all SMS marketing software options have the same features. You want to select an SMS marketing software that will meet your company’s needs. It’s important to look into the software’s features and capabilities before choosing one so that it does what you want it to do. Here are some features that are SMS software should include:

  • Bulk messaging. It should be easy to text a large number of people at the same time.
  • MMS capabilities. You want to be able to include photos, videos, and emojis in your texts to stay relevant and to make your messages more interesting and informative.
  • Scheduling tools. It should be easy to schedule your texts in advance.
  • Auto-response capabilities. When customers reach out to you, they should be able to get a response quickly. Auto-response tools make this possible.
  • Personalization tools. It should be easy to personalize messages with each contact’s first name automatically.
  • Contact management tools. You’ll want it to be easy to manage contact lists and segment customers within the software.
  • Reports and analytics. You should be able to gather data from your campaigns so that you can make changes and adjust your strategy to improve results.

The Cost of MMS Marketing Software 

The cost of MMS marketing software varies based on the number of features and its capabilities. It can also vary if the software is geared towards smaller businesses or mid-sized and large businesses. Some software companies base their rates on a per-text message rate, while others charge a flat fee that includes a certain number of features and a set amount of messages.

To use SMS marketing software with a good amount of capabilities, companies can expect to pay at least $50 per month. SMS marketing software that is marketed towards smaller companies offers rates as low as $25 per month. Occasionally, some SMS marketing software companies will provide affordable pay-as-you-go rates or offer small text message packages for less than $20 per month. Companies that wish to send many texts every month can expect to pay several hundred dollars per month. For even bigger companies, enterprise packages can easily cost $1500+ per month.

Many SMS marketing software companies offer discounts to users that subscribe to their annual plans. Most companies also offer a free trial, making it possible to test their software and its features before committing to a subscription.