Activate
- Web-based, cloud, SaaS
- Email and ticket support
- Integrations
ACTIVATE is an influencer marketing software powered by both automation and human expertise. It helps businesses find and optimize brand advocates with unique search and filter features and customized and curated influencer lists, as well as a powerful influencer relationship management (IRM) tool. ACTIVATE also offers advanced campaign insights via its analytics and reporting tools, which helps businesses see which influencers and pieces of content are worth reinvesting or amplifying.
ACTIVATE’s IRM optimizes influencer relationships by helping businesses organize and log custom data about each influencer to easily identify top performers for reengagement. Custom influencer surveys and analytics are filtered directly into the IRM to better inform future collaboration opportunities. Advanced reporting and ROI tools analyze and give insight into sales conversions, click-through rates, impressions, audience sentiment, and more. Advanced campaign management tools, such as built-in usage rights, payment and negotiation options, and multi-platform content reviews, help businesses launch and manage collaborations at scale.
Influencer discovery and casting features give businesses the ability to set specific #hashtags to source content ideas, conduct competitive research, and find the best content creators. Curated lists keep track of trending influencers based on key locations, categories, and lifestyles. ACTIVATE stands out with its advanced automation capabilities in addition to its offering of in-house experts for influencer discovery and strategy.
Pros & Cons
ACTIVATE is a robust influencer marketing software for influencer discovery and campaign management. It offers comprehensive reporting and ROI features ranging from sales conversion analytics to click-through rates, measuring audience sentiment, and more. The platform also offers the ability to conduct custom influencer surveys with targeted questions to inform better collaboration opportunities for the future. ACTIVATE’s developer API can be integrated with any platform so influencer discovery, campaign management, and analytics are seamless. ACTIVATE offers a free demo but no free trial.
Pros
- Custom influencer surveys
- API integration
What Customers Are Saying
Customers appreciate the support team at ACTIVATE, noting it’s “incredibly supportive and great to work with.” With the help of ACTIVATE, customers claim they were able to “transform” their influencer marketing program from “reactive influencer work, to proactive, strategized influencer work.” Customers also appreciate the extensive influencer network the software offers, claiming ACTIVATE is a “one stop shop for it all.”
Summary
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Starting Price
-
Deployment
Web-Based, Cloud, SaaS
-
Free Trial Demo
Free Demo
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Support Options
Email, Ticket
-
Payment Tracking
Yes
Features
- Web-based, cloud, SaaS
- Email and ticket support
- Integrations
AspireIQ
- Web-based, cloud, SaaS
- Email support
- Integrations
AspireIQ offers three plans: AspireIQ Create, AspireIQ Elevate, and AspireIQ Together. The platform aims to help businesses increase revenue with a suite of influencer discovery and campaign management tools. ROI and payment tracking tools help build a network of brand loyalists to maximize engagement and long-term retention. This social marketing software provider understands that community-produced content is eight times more engaging than brand-produced alternatives. By using powerful AI, social listening, and social discovery tools, AspireIQ helps businesses find and log essential influencer data or import an existing network directly into a single CRM database. Organizational features like group segments and tags help manage and scale relationships without cluttering your database. AspireIQ’s advanced analytics reporting includes performance tracking, audience trend and behavior reports, and social presence tracking to better fuel future strategies.
The AspireIQ social marketing software is powered by both human and automated intelligence and includes a robust database of over six million content creators. Other key features of AspireIQ include:
- Streamlined legal contracts with seamless HelloSign integration
- Dedicated customer success team
- Automated step-by-step workflow management, from first connection and product fulfilment to content approval and tracking
- Real-time campaign result tracking and analytics
- Smart ranking of most valuable influencer relationships
- Automated suite of collaboration tools
- Real-time analytics
- Social media management, strategy development, and paid ad support with AspireIQ Together plan
Pros & Cons
AspireIQ helps businesses find and organize a vast network of influencer content and information within a single CRM database. Workflow management is made easy with the software’s automation, which helps teams oversee an influencer’s relationship from first connection to product fulfillment, content approval, and tracking. Helpful integrations streamline relationships further, such as the HelloSign integration that simplifies the legal contract process. Certain features such as in-house strategy development are only available with the top-tier AspireIQ Together plan.
Pros
- Automated workflow management
- Integrations
Cons
- In-house strategy development only available with top-tier plan
What Customers Are Saying
Customers appreciate the scalability of the solution’s vast database, noting that with AspireIQ they now have “a digital asset library with over 2K on-brand user-generated pieces of content and have hit tens of millions of impressions from influencer placements each year ever since.” Customers also note that they’ve been able to create meaningful, lasting relationships with AspireIQ’s network of over six million influencers, saying, “As we’re working with the influencers on AspireIQ, we’re really looking to build long term relationships and they’re really becoming our partners and our brand advocates for life.”
Summary
-
Starting Price
-
Deployment
Web-Based, Cloud, SaaS
-
Free Trial Demo
Free Demo
-
Support Options
Email
-
Payment Tracking
Yes
Features
- Web-based, cloud, SaaS
- Email support
- Integrations
GRIN
- Web-based, cloud, SaaS
- Email and phone support
- Integrations
GRIN is a robust all-in-one influencer marketing software tailored for e-commerce businesses. It offers advanced reporting and analytics, relationship management, influencer payment tools, and discovery and recruitment features, as well as product seeding and content management.
GRIN streamlines influencer relationship management by bringing all communications between influencers and teams into one database. GRIN’s CRM comes with one-on-one promotion creation and management, deliverable tracking, and product and contract management, plus many more features. It helps manage relationships further with advanced filtering options, audience report, sequence stages, and network reach. Businesses can easily sort relationships by stage, managers, agents, or custom properties.
In addition to content and influencer performance metrics, GRIN offers other advanced reporting capabilities like influencer budget spend, revenue, conversions, and media value to help businesses identify the true ROI of every campaign. Team members can also build custom reports within the GRIN platform.
Easy-to-use payment tracking tools help keep track of influencer payments, as well as analyze payment histories to determine whether a campaign was worth the investment. GRIN’s influencer discovery tools and recruitment plan include key audience metrics, as well as reports with influencer credibility scores. A unique look-alike tool allows teams to input current best influencers to find new content creators with similar audiences and reach. It also offers several email and outreach templates, influencer activation progress tracking, and branded live URL invitations.
Pros & Cons
GRIN influencer marketing software also serves as a product fulfillment hub. It provides helpful integrations with Shopify, Magento, Salesforce, WooCommerce, PayPal, and more. Influencers can easily pick what products they’d like to promote, and businesses can fulfill products and track them all the way without ever leaving the GRIN platform. The software also offers content management tools so all influencer and user-generated content (UGC) is in one place with easy search, tracking, and reporting tools. GRIN comes with a free live demo but doesn’t offer a free trial.
Pros
- Product seeding feature and e-commerce integrations
- Content management
What Customers Are Saying
Customers appreciate GRIN’s robust CRM capabilities, noting, “We utilize GRIN as an influencer CRM to manage and track the entire influencer marketing program.” Customers also claim GRIN is “everything you need to run, manage, audit and analyze campaigns.” The unique influencer search capability is also of high interest to customers. One says, “I am able to find new influencers, contact more people — I am not sure where I would be without GRIN. It has been such an instrumental part of our growth.”
Summary
-
Starting Price
-
Deployment
Web-Based, Cloud, SaaS
-
Free Trial Demo
Free Demo
-
Support Options
Call, Email
-
Payment Tracking
Yes
Features
- Web-based, cloud, SaaS
- Email and phone support
- Integrations