Our Top Picks

ACTIVATE
Activate
  • Web-based, cloud, SaaS
  • Email and ticket support
  • Integrations
ACTIVATE is an influencer marketing software powered by both automation and human expertise. It helps businesses find and optimize brand advocates with unique search and filter features and customized and curated influencer lists, as well as a powerful influencer relationship management (IRM) tool. ACTIVATE also offers advanced campaign insights via its analytics and reporting tools, which helps businesses see which influencers and pieces of content are worth reinvesting or amplifying.

ACTIVATE’s IRM optimizes influencer relationships by helping businesses organize and log custom data about each influencer to easily identify top performers for reengagement. Custom influencer surveys and analytics are filtered directly into the IRM to better inform future collaboration opportunities. Advanced reporting and ROI tools analyze and give insight into sales conversions, click-through rates, impressions, audience sentiment, and more. Advanced campaign management tools, such as built-in usage rights, payment and negotiation options, and multi-platform content reviews, help businesses launch and manage collaborations at scale.

Influencer discovery and casting features give businesses the ability to set specific #hashtags to source content ideas, conduct competitive research, and find the best content creators. Curated lists keep track of trending influencers based on key locations, categories, and lifestyles. ACTIVATE stands out with its advanced automation capabilities in addition to its offering of in-house experts for influencer discovery and strategy.

Pros & Cons

ACTIVATE is a robust influencer marketing software for influencer discovery and campaign management. It offers comprehensive reporting and ROI features ranging from sales conversion analytics to click-through rates, measuring audience sentiment, and more. The platform also offers the ability to conduct custom influencer surveys with targeted questions to inform better collaboration opportunities for the future. ACTIVATE’s developer API can be integrated with any platform so influencer discovery, campaign management, and analytics are seamless. ACTIVATE offers a free demo but no free trial.

Pros

  • Custom influencer surveys
  • API integration

Cons

  • No free trial

What Customers Are Saying

Customers appreciate the support team at ACTIVATE, noting it’s “incredibly supportive and great to work with.” With the help of ACTIVATE, customers claim they were able to “transform” their influencer marketing program from “reactive influencer work, to proactive, strategized influencer work.” Customers also appreciate the extensive influencer network the software offers, claiming ACTIVATE is a “one stop shop for it all.”

Summary

ACTIVATE
Activate
  • Starting Price
    • Custom Quote
  • Deployment
    Web-Based, Cloud, SaaS
  • Free Trial Demo
    Free Demo
  • Support Options
    Email, Ticket
  • Payment Tracking
    Yes
Features
  • Web-based, cloud, SaaS
  • Email and ticket support
  • Integrations
AspireIQ
AspireIQ
  • Web-based, cloud, SaaS
  • Email support
  • Integrations
AspireIQ offers three plans: AspireIQ Create, AspireIQ Elevate, and AspireIQ Together. The platform aims to help businesses increase revenue with a suite of influencer discovery and campaign management tools. ROI and payment tracking tools help build a network of brand loyalists to maximize engagement and long-term retention. This social marketing software provider understands that community-produced content is eight times more engaging than brand-produced alternatives. By using powerful AI, social listening, and social discovery tools, AspireIQ helps businesses find and log essential influencer data or import an existing network directly into a single CRM database. Organizational features like group segments and tags help manage and scale relationships without cluttering your database. AspireIQ’s advanced analytics reporting includes performance tracking, audience trend and behavior reports, and social presence tracking to better fuel future strategies.

The AspireIQ social marketing software is powered by both human and automated intelligence and includes a robust database of over six million content creators. Other key features of AspireIQ include:

  • Streamlined legal contracts with seamless HelloSign integration
  • Dedicated customer success team
  • Automated step-by-step workflow management, from first connection and product fulfilment to content approval and tracking
  • Real-time campaign result tracking and analytics
  • Smart ranking of most valuable influencer relationships
  • Automated suite of collaboration tools
  • Real-time analytics
  • Social media management, strategy development, and paid ad support with AspireIQ Together plan

Pros & Cons

AspireIQ helps businesses find and organize a vast network of influencer content and information within a single CRM database. Workflow management is made easy with the software’s automation, which helps teams oversee an influencer’s relationship from first connection to product fulfillment, content approval, and tracking. Helpful integrations streamline relationships further, such as the HelloSign integration that simplifies the legal contract process. Certain features such as in-house strategy development are only available with the top-tier AspireIQ Together plan.

Pros

  • Automated workflow management
  • Integrations

Cons

  • In-house strategy development only available with top-tier plan

What Customers Are Saying

Customers appreciate the scalability of the solution’s vast database, noting that with AspireIQ they now have “a digital asset library with over 2K on-brand user-generated pieces of content and have hit tens of millions of impressions from influencer placements each year ever since.” Customers also note that they’ve been able to create meaningful, lasting relationships with AspireIQ’s network of over six million influencers, saying, “As we’re working with the influencers on AspireIQ, we’re really looking to build long term relationships and they’re really becoming our partners and our brand advocates for life.”

Summary

AspireIQ
AspireIQ
  • Starting Price
    • Custom Quote
  • Deployment
    Web-Based, Cloud, SaaS
  • Free Trial Demo
    Free Demo
  • Support Options
    Email
  • Payment Tracking
    Yes
Features
  • Web-based, cloud, SaaS
  • Email support
  • Integrations
GRIN
GRIN
  • Web-based, cloud, SaaS
  • Email and phone support
  • Integrations
GRIN is a robust all-in-one influencer marketing software tailored for e-commerce businesses. It offers advanced reporting and analytics, relationship management, influencer payment tools, and discovery and recruitment features, as well as product seeding and content management.

GRIN streamlines influencer relationship management by bringing all communications between influencers and teams into one database. GRIN’s CRM comes with one-on-one promotion creation and management, deliverable tracking, and product and contract management, plus many more features. It helps manage relationships further with advanced filtering options, audience report, sequence stages, and network reach. Businesses can easily sort relationships by stage, managers, agents, or custom properties.

In addition to content and influencer performance metrics, GRIN offers other advanced reporting capabilities like influencer budget spend, revenue, conversions, and media value to help businesses identify the true ROI of every campaign. Team members can also build custom reports within the GRIN platform.

Easy-to-use payment tracking tools help keep track of influencer payments, as well as analyze payment histories to determine whether a campaign was worth the investment. GRIN’s influencer discovery tools and recruitment plan include key audience metrics, as well as reports with influencer credibility scores. A unique look-alike tool allows teams to input current best influencers to find new content creators with similar audiences and reach. It also offers several email and outreach templates, influencer activation progress tracking, and branded live URL invitations.

Pros & Cons

GRIN influencer marketing software also serves as a product fulfillment hub. It provides helpful integrations with Shopify, Magento, Salesforce, WooCommerce, PayPal, and more. Influencers can easily pick what products they’d like to promote, and businesses can fulfill products and track them all the way without ever leaving the GRIN platform. The software also offers content management tools so all influencer and user-generated content (UGC) is in one place with easy search, tracking, and reporting tools. GRIN comes with a free live demo but doesn’t offer a free trial.

Pros

  • Product seeding feature and e-commerce integrations
  • Content management

Cons

  • No free trial

What Customers Are Saying

Customers appreciate GRIN’s robust CRM capabilities, noting, “We utilize GRIN as an influencer CRM to manage and track the entire influencer marketing program.” Customers also claim GRIN is “everything you need to run, manage, audit and analyze campaigns.” The unique influencer search capability is also of high interest to customers. One says, “I am able to find new influencers, contact more people — I am not sure where I would be without GRIN. It has been such an instrumental part of our growth.”

Summary

  • Starting Price
    • Custom Quote
  • Deployment
    Web-Based, Cloud, SaaS
  • Free Trial Demo
    Free Demo
  • Support Options
    Call, Email
  • Payment Tracking
    Yes
Features
  • Web-based, cloud, SaaS
  • Email and phone support
  • Integrations

How We Chose the Best Influencer Marketing Software

Influencer marketing software can help businesses at any stage of their marketing journey. Whether you’re just getting started, having difficulty gaining traction with social media campaigns, or already well on your way to managing multiple influencer relationships, influencer marketing software offers several important features and tools for rapidly increasing brand awareness, improving growth and ROI. There are a number of influencer marketing software companies available boasting several different features and services. We evaluate companies on what’s most important. There are several features to consider when looking for the right software suited to your business’s needs. To help filter your search, we evaluated 10 companies based on the most important features for effective influencer marketing.

Management Features

The best influencer marketing software has features for managing relationships with influencers, such as campaign management, ROI tracking, and payment tracking. Detailed management features will include influencer usage rights, legal contract management, and content review, as well as the ability to track campaign performance and growth.

Discovery Features

In addition to features that help the user manage their current relationships with influencers, the software should have features for discovering new influencer marketing opportunities as well. These features enable users to search and filter influencers by a range of demographics, including age, location, gender, lifestyle, audience quality, categories, and more.

Reports

Detailed reports help the user assess and improve their influencer marketing efforts. Reports cover every stage of the influencer marketing journey and give insight into sales conversions, click-through rates, impressions, audience sentiment, engagement data, and so much more. With robust reporting tools, businesses can get a better sense of influencer stats and audience health scores as well as the ability to analyze ROI metrics.

What Is Influencer Marketing Software?

In the current buyer environment, customers want to be more than just buyers — they want to be able to relate to the brands they invest in. Influencers help businesses reach these customers more effectively. Influencer marketing software helps businesses find, recruit, and communicate with influencers globally and across multiple social media platforms. For small businesses that struggle with gaining traction through social media marketing, influencer marketing software can be hugely beneficial. The software manages everything about influencer relationships, from discovery to content management and payment tracking. The right influencer marketing software can help small businesses scale quickly, develop brand loyalty, and increase ROI.

Benefits of Influencer Marketing Software

For small businesses, building an effective marketing strategy and developing brand loyalty is critical for growth. An influencer marketing software can quickly and effectively help to:

  • Improve brand awareness: Influencer marketing software helps find and recruit influencers best suited to your vertical from within a vast, global database, so you can quickly and effectively reach your social media audience. Discovering and recruiting the right influencers ensures valuable content alignment for sharing your brand’s story and the solutions or products you offer. By managing influencer relationships within one platform, you can develop more than one campaign strategy effortlessly to expand reach even further.
  • Build trust: As a small business struggling to gain traction with your social media presence, influencer marketing software can be hugely beneficial. Influencers come with a vast network of followers who already trust their brand. By aligning your brand’s content with an influencer’s content, you can more effectively share posts with an actively engaged audience.
  • Enrich content strategy: By building lasting relationships with influencers, you can generate even more content for your business’s own social media pages. If you struggle to generate your own social media content, influencer content can fill in those holes. Several influencer marketing software programs include the ability to manage, create, and collaborate on content all from within one platform. You can keep track of each campaign schedule with automated workflows, relationship management, and auto-reminders.

Must-Have Features for Influencer Marketing Software

While every business has unique needs, there are certain features that any influencer marketing software should offer, including:

  • Management features: Influencer marketing software should be equipped with features ranging from influencer relationship management to campaign and content management. A built-in CRM allows you to effortlessly manage and develop relationships with multiple influencers at once. Auto-reminders and AI-powered workflow management features simplify the process even further. Influencer marketing software should give you the ability to track campaign performance and growth as well as tools for managing content schedules and reviews. Other features like usage rights and payment and negotiation options can ensure every facet of influencer marketing can be completed within one platform.
  • Discovery features: Influencer marketing software should provide methods for discovering and recruiting influencers. The software should offer various filter options, including by age, gender, key locations, lifestyle, and categories, as well as by audience demographics and audience quality. Many platforms also offer an audience overlap feature, which allows you to strategically optimize a group of influencers. Look for software that includes several influencer personas ranging from macro- and micro-influencers to brand advocates, referrers, and brand loyalists. Influencer marketing software should help you identify opportunities offered by each persona to match your vertical.
  • Reports: Influencer marketing software should include reporting and analytics tools to give you detailed insight into every aspect of an influencer campaign, from sales conversion to click-through rates, impressions, audience sentiment, and more. Reporting features should provide influencer stats and an audience health score and measure live demographic engagement data in addition to analyzing ROI metrics. Software should also give you the ability to build and share customizable reports.

The Cost of Influencer Marketing Software

Most influencer marketing software vendors provide custom quotes based on the unique needs of each business. Many providers offered tiered pricing plans that are tailored to the different stages of influencer marketing. For businesses just getting started and looking to connect with influencers to develop their social audience reach, there are starter plans available. For businesses that have already developed influencer relationships and are looking for more robust management and reporting tools, mid-tier plans may be better suited. Top-tier influencer marketing software plans usually come with access to specialized, in-house influencer marketing experts as well as loyalty programs and product fulfilment components. Basic, starter-level solutions may be priced as low as $35 per month.

Most influencer marketing software vendors offer a free live demo of their products, and some also offer a free trial so businesses can try out the platform before making a purchasing decision.