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Our content marketing software reviews are the result of over 40 hours of research on 90+ content marketing software companies from across the web. These reviews and our content marketing software guide help small businesses and startups find the best content marketing software for their business.
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How We Chose the Best Content Marketing Software
It takes a lot of effort to create great content. Many brands are looking for ways to create and market their online content. Investing in content marketing software can help a business achieve this goal. There are many content marketing software options to choose from. We evaluated each company on this list based on the most important features to help brands better choose the right content marketing software for their needs.
Content Marketing Features
Content marketing software should include features such as campaign management, social media management, and search engine optimization (SEO) management. We choose software options that include these key content marketing features.
Integrations
Content marketing software should include pre-built integrations for CRM systems and other important business tools commonly used with this type of software. We looked at software that offers these essential pre-built integrations.
Reports
It’s also recommended that this kind of software include reporting tools. Detailed reports help a user measure and improve their marketing efforts. We included software options that offer reporting tools.
The Best Content Marketing Software Companies of 2021
ContentStudio is a software solution that helps users create and publish engaging content as well as marketing it. This is a web-based solution, and the company also has a mobile app. The software helps brands come up with better content ideas and expand their reach. ContentStudio offers pricing plans ranging from $49 to $299 per month. A free demo and a 14-day free trial are also available.
>Deployment: Web-based, iPhone/iPad, Android >Customer service: Email, live support >Includes reporting tools >Offers an editorial calendar >More features at ContentStudio
Pros
Includes audience targeting tools
Offers a mobile app
Offers a 14-day free trial
Cons
No conversion tracking tools
No phone support
Pros:
CoSchedule
CoSchedule is a content marketing software that allows brands to better organize their content, improve their social media and online marketing efforts, and automate certain tasks with the tools included in CoSchedule. This is a web-based solution, and there’s also a mobile app. The company offers several pricing plans, and interested users can try a free demo or a 14-day free trial.
Price
Free Trial/Demo
Features
Blog Calendar: $14/user/month Marketing Calendar: $29/user/month Marketing Suite: Custom Quote
14-Day Free Trial
>Deployment: Web-based, iPhone/iPad, Android >Customer service: Email, live support >Includes social media management tools >Includes publish scheduling tools >More features at CoSchedule
Pros & Cons of CoSchedule
Pros:
HubSpot Marketing
HubSpot Marketing is a software solution that can help brands improve their online marketing and content creation efforts. Users can improve their SEO, social media marketing, and online content with the tools included in this solution. HubSpot Marketing includes powerful reporting tools to help brands decipher important data and analytics. This is a web-based solution, and a variety of pricing plans are offered. A 14-day free trial is available, as is a free demo.
>Deployment: Web-based >Customer service: Email, phone >Includes reporting tools >Includes campaign management tools >More features at HubSpot Marketing
Pros & Cons of HubSpot Marketing
Pros:
ion interactive
ion interactive is a web-based interactive content platform. This solution offers tools that make it easier to add interactivity to online content. It includes templates, A/B testing tools, and reporting tools. The types of interactive content supported by ion interactive include calculators, infographics, interactive books, interactive white papers, assessments, and landing pages. Pricing is available by custom quote, and a free demo is offered.
Price
Free Trial/Demo
Features
Custom Quote
Free Demo
>Deployment: Web-based >Customer service: Email, phone >Includes SEO management tools >Includes audience targeting tools >More features at ion interactive
Pros & Cons of ion interactive
Pros:
Outgrow
Outgrow is a content marketing tool that focuses on interactive offerings. This web-based solution includes templates, marketing tools, and many integrations. Interactive content such as quizzes, calculators, chat boxes, surveys, and forms can easily be utilized with this software to improve an organization’s online content efforts. Outgrow offers pricing plans ranging from $14-$600 per month. A free demo and 14-day free trial are also available.
>Deployment: Web-based >Customer service: Email, live support >Includes reporting tools >Includes social media management tools >More features at Outgrow
