How We Chose the Best Content Marketing Software

It takes a lot of effort to create great content. Many brands are looking for ways to create and market their online content. Investing in content marketing software can help a business achieve this goal. There are many content marketing software options to choose from. We evaluated each company on this list based on the most important features to help brands better choose the right content marketing software for their needs.

Content Marketing Features

Content marketing software should include features such as campaign management, social media management, and search engine optimization (SEO) management. We choose software options that include these key content marketing features.

Integrations

Content marketing software should include pre-built integrations for CRM systems and other important business tools commonly used with this type of  software. We looked at software that offers these essential pre-built integrations.

Reports

It’s also recommended that this kind of software include reporting tools. Detailed reports help a user measure and improve their marketing efforts. We included software options that offer reporting tools.

Best Content Marketing Software Badge

The Best Content Marketing Software Companies of 2021

The 5 Best Content Marketing Software of 2021

ContentStudio

ContentStudio
ContentStudio is a software solution that helps users create and publish engaging content as well as marketing it. This is a web-based solution, and the company also has a mobile app. The software helps brands come up with better content ideas and expand their reach. ContentStudio offers pricing plans ranging from $49 to $299 per month. A free demo and a 14-day free trial are also available.

Price Free Trial/Demo Features
Pro: $49/month
Small: $99/month
Medium: $199/month
Large: $299/month
14-Day Free Trial>Deployment: Web-based, iPhone/iPad, Android
>Customer service: Email, live support
>Includes reporting tools
>Offers an editorial calendar
>More features at ContentStudio

Pros

  1. Includes audience targeting tools
  2. Offers a mobile app
  3. Offers a 14-day free trial

Cons

  1. No conversion tracking tools
  2. No phone support

Pros:

CoSchedule

CoSchedule
CoSchedule is a content marketing software that allows brands to better organize their content, improve their social media and online marketing efforts, and automate certain tasks with the tools included in CoSchedule. This is a web-based solution, and there’s also a mobile app. The company offers several pricing plans, and interested users can try a free demo or a 14-day free trial.

Price Free Trial/Demo Features
Blog Calendar: $14/user/month
Marketing Calendar: $29/user/month
Marketing Suite: Custom Quote
14-Day Free Trial>Deployment: Web-based, iPhone/iPad, Android
>Customer service: Email, live support
>Includes social media management tools
>Includes publish scheduling tools
>More features at CoSchedule

Pros & Cons of CoSchedule

Pros:

HubSpot Marketing

HubSpot
HubSpot Marketing is a software solution that can help brands improve their online marketing and content creation efforts. Users can improve their SEO, social media marketing, and online content with the tools included in this solution. HubSpot Marketing includes powerful reporting tools to help brands decipher important data and analytics. This is a web-based solution, and a variety of pricing plans are offered. A 14-day free trial is available, as is a free demo.

Price Free Trial/Demo Features
Starter: $40/month
Professional: $800/month
Enterprise: $3,200/month
14-Day Free Trial>Deployment: Web-based
>Customer service: Email, phone
>Includes reporting tools
>Includes campaign management tools
>More features at HubSpot Marketing

Pros & Cons of HubSpot Marketing

Pros:

ion interactive

ion interactive
ion interactive is a web-based interactive content platform. This solution offers tools that make it easier to add interactivity to online content. It includes templates, A/B testing tools, and reporting tools. The types of interactive content supported by ion interactive include calculators, infographics, interactive books, interactive white papers, assessments, and landing pages. Pricing is available by custom quote, and a free demo is offered.

Price Free Trial/Demo Features
Custom QuoteFree Demo>Deployment: Web-based
>Customer service: Email, phone
>Includes SEO management tools
>Includes audience targeting tools
>More features at ion interactive

Pros & Cons of ion interactive

Pros:

Outgrow

Outgrow
Outgrow is a content marketing tool that focuses on interactive offerings. This web-based solution includes templates, marketing tools, and many integrations. Interactive content such as quizzes, calculators, chat boxes, surveys, and forms can easily be utilized with this software to improve an organization’s online content efforts. Outgrow offers pricing plans ranging from $14-$600 per month. A free demo and 14-day free trial are also available.

Price Free Trial/Demo Features
Freelancer (Quiz Only): $14/month
Freelancer: $25/month
Essentials: $95/month
Business: $600/month
7-Day Free Trial>Deployment: Web-based
>Customer service: Email, live support
>Includes reporting tools
>Includes social media management tools
>More features at Outgrow

Pros & Cons of Outgrow

Pros: