Our Top Picks

ContentStudio
ContentStudio
  • Deployment: Web-based, iOS, Android
  • Customer service: Email, live support
  • Includes reporting tools
ContentStudio is a software solution that helps users create and publish engaging content as well as marketing it. This is a web-based solution, and the company also has a mobile app. The software helps brands come up with better content ideas and expand their reach. ContentStudio offers pricing plans ranging from $49 to $299 per month. A free demo and a 14-day free trial are also available.

Pros & Cons

Pros

  • Includes audience targeting tools
  • Offers a mobile app
  • Offers a 14-day free trial

Cons

  • No conversion tracking tools
  • No phone support

Summary

ContentStudio
ContentStudio
  • Starting Price
    • Pro: $49/month
    • Small: $99/month
    • Medium: $199/month
    • Large: $299/month
  • Campaign Management
    Yes
  • Social Media Management
    Yes
  • SEO Management
    Yes
  • Integrations
    Yes
  • Reports
    Yes
Features
  • Deployment: Web-based, iOS, Android
  • Customer service: Email, live support
  • Includes reporting tools
CoSchedule
CoSchedule
  • Deployment: Web-based, iOS, Android
  • Customer service: Email, live support
  • Includes social media management tools
CoSchedule is a content marketing software that allows brands to better organize their content, improve their social media and online marketing efforts, and automate certain tasks with the tools included in CoSchedule. This is a web-based solution, and there’s also a mobile app. The company offers several pricing plans, and interested users can try a free demo or a 14-day free trial.

Pros & Cons

Pros

  • Includes integrations
  • Offers a mobile app
  • Offers a 14-day free trial

Cons

  • No SEO management tools
  • No audience targeting tools
  • No phone support available

Summary

CoSchedule
CoSchedule
  • Starting Price
    • Blog Calendar: $14
    • Marketing Calendar: $29/user/month
    • Marketing Suite: Custom quote
  • Campaign Management
    Yes
  • Social Media Management
    Yes
  • SEO Management
    No
  • Integrations
    Yes
  • Reports
    Yes
Features
  • Deployment: Web-based, iOS, Android
  • Customer service: Email, live support
  • Includes social media management tools
HubSpot
HubSpot Marketing
  • Deployment: Web-based
  • Customer service: Email, phone
  • Includes reporting tools
HubSpot Marketing is a software solution that can help brands improve their online marketing and content creation efforts. Users can improve their SEO, social media marketing, and online content with the tools included in this solution. HubSpot Marketing includes powerful reporting tools to help brands decipher important data and analytics. This is a web-based solution, and a variety of pricing plans are offered. A 14-day free trial is available, as is a free demo.

Pros & Cons

Pros

  • Offers a 14-day free trial
  • Offers a mobile app
  • Includes staff management solutions

Cons

  • No mobile app
  • No live support is offered
  • Can be very pricey

Summary

HubSpot
HubSpot Marketing
  • Starting Price
    • Starter: $40/month
    • Professional: $800/month
    • Enterprise: $3,200/month
  • Campaign Management
    Yes
  • Social Media Management
    Yes
  • SEO Management
    Yes
  • Integrations
    Yes
  • Reports
    Yes
Features
  • Deployment: Web-based
  • Customer service: Email, phone
  • Includes reporting tools
Ion Interactive
ion
  • Deployment: Web-based
  • Customer service: Email, phone
  • Includes SEO management tools
ion is a web-based interactive content platform from ion interactive. This solution offers tools that make it easier to add interactivity to online content. It includes templates, A/B testing tools, and reporting tools. The types of interactive content supported by ion include calculators, infographics, interactive books, interactive white papers, assessments, and landing pages. Pricing is available by custom quote, and a free demo is offered.

Pros & Cons

Pros

  • Includes campaign management tools
  • Includes conversion tracking tools
  • Includes integrations

Cons

  • No free trial is offered
  • No mobile app
  • No live support

Summary

  • Starting Price
    • Custom Quote
  • Campaign Management
    Yes
  • Social Media Management
    No
  • SEO Management
    Yes
  • Integrations
    Yes
  • Reports
    Yes
Features
  • Deployment: Web-based
  • Customer service: Email, phone
  • Includes SEO management tools
Outgrow
Outgrow
  • Deployment: Web-based
  • Customer service: Email, live support
  • Includes reporting tools
Outgrow is a content marketing tool that focuses on interactive offerings. This web-based solution includes templates, marketing tools, and many integrations. Interactive content such as quizzes, calculators, chat boxes, surveys, and forms can easily be utilized with this software to improve an organization’s online content efforts. Outgrow offers pricing plans ranging from $14-$600 per month. A free demo and 14-day free trial are also available.

Pros & Cons

Pros

  • Includes integrations
  • Offers several pricing plans
  • Includes editorial calendar

Cons

  • Limited free trial period
  • No phone support
  • No mobile app

Summary

  • Starting Price
    • Freelancer (Quiz Only): $14/month
    • Freelancer: $25/month
    • Essentials: $95/month
    • Business: $600/month
  • Campaign Management
    No
  • Social Media Management
    Yes
  • SEO Management
    No
  • Integrations
    Yes
  • Reports
    Yes
Features
  • Deployment: Web-based
  • Customer service: Email, live support
  • Includes reporting tools

How We Chose the Best Content Marketing Software

It takes a lot of effort to create great content. Many brands are looking for ways to create and market their online content. Investing in content marketing software can help a business achieve this goal. There are many content marketing software options to choose from. We evaluated each company on this list based on the most important features to help brands better choose the right content marketing software for their needs.

Content Marketing Features

Content marketing software should include features such as campaign management, social media management, and search engine optimization (SEO) management. We choose software options that include these key content marketing features.

Integrations

Content marketing software should include pre-built integrations for CRM systems and other important business tools commonly used with this type of  software. We looked at software that offers these essential pre-built integrations.

Reports

It’s also recommended that this kind of software include reporting tools. Detailed reports help a user measure and improve their marketing efforts. We included software options that offer reporting tools.