Marketing & Sales

Brick and Mortar Marketing: A Guide for Offline Businesses

It wasn’t always necessary to use online marketing tools to run a thriving offline business. But it is now. Today, the majority U.S. consumers shop online. If you’re not reaching them online, you’re missing out on a ton of business. These are the top essentials of online and digital marketing for a brick-and-mortar business. You might already […]

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Want To Run A Retargeting Email Campaign? See How To Ace It

Email retargeting creates marketing campaigns specific to your email subscriber lists. By segmenting your subscribers based on their behavior or demographic, you can personalize your campaigns with advertising to attract and, more importantly, convert subscribers into paying customers. Learn how to optimize email retargeting. Retargeting is a practical form of marketing that is affordable, and

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Best Marketing Tools for Small Business

The Top Marketing Tools for Small Businesses What Do Marketing Tools Do for Small Businesses? Many aspects of marketing are slow, repetitive, or inconvenient. These are necessary tasks that take several hours a week. If your business relies heavily on active marketing, you may even need to hire multiple employees or freelancers to help. Marketing

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Do Political Leanings Impact Buying Decisions?

In our highly polarized climate, nearly every aspect of daily life can be considered an opportunity to make a statement about one’s views on political and social issues—including where we spend our money. But to the average American, how important are a company’s political leanings and views on issues like sustainability, diversity, and equity? Digital.com surveyed

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