The Best Marketing Attribution Software of 2021

Adobe Analytics allows the user to track customer behavior by combining web and predictive analytics with machine learning and AI. While the platform is adaptable for all business types and sizes, it's more suitable for large companies needing advanced features and customer journey accuracy. Adobe Analytics offers comprehensive tracking details that highlight beginning-to-end actions resulting in conversions or lost customers. One of its key features is its predictive marketing capability, providing insight into the success of potential campaigns. Users also have the ability to set up alerts so they're notified when unusual activity occurs. Smaller companies requiring basic web traffic data may find this platform's functionality too cumbersome. 

With a focus on mobile apps, AppsFlyer offers a cross-channel platform that utilizes media sources to initiate application installs. The attribution software evaluates such sources as OTT and TV in addition to assessing what leads to customer loss, or uninstall attribution. The platform integrates well with a range of marketing channels, allowing businesses visualization of all attribution data. Companies can monitor Android and iOS marketing campaigns from the AppsFlyer dashboard, analyzing user performance and measuring ROI. The marketing attribution software effectively tracks various campaigns across multiple platforms.

Bizible is an effective resource for B2B and B2C marketing teams to automatically track cross-channel interactions. The platform provides the capability to measure and optimize multiple marketing efforts in order to make the necessary decisions for maximizing growth. Its omni-channel attribution data gathers all information together, from multiple resources, to determine how to maximize investment. Bizible integrates with such platforms as Salesforce, Google Ads, and SnapEngage. It delivers insight into the journey of prospects and new customers as well as offering a timeline of the steps before signing on with the company.

Engagio streamlines account-based marketing features into one tool, allowing B2B marketing departments to measure client engagement. The marketing attribution software provides a dashboard that creates a link between ABM programs and revenue. It combines information from multiple sources, utilizing Salesforce, LinkedIn, and Gmail to provide insight from mapped leads. Engagio allows businesses to streamline analytics and account-based reporting to develop a clear perspective of target account activity. Users have the ability to prioritize accounts to measure their ABM program's impact.

Businesses can monitor online and offline campaigns, measuring results through Neustar's multi-touch attribution software. Available in real time, campaign results maximize budgets by providing the customer's journey to conversion. Marketing departments use predictive insights to measure performance, pinpointing which media channels contribute to customer activity. Neustar also provides recommendations for how to develop more efficient marketing strategies. Companies can make adjustments as needed to optimize ROI.