How We Chose the Best Marketing Analytics Software
With many marketing analytics software products available on the market, it can be difficult to choose the right one for your business. To make your decision easier, we compiled a list of the best software using a rigorous selection process. The essential criteria we considered included marketing analytics features, integration capabilities, and the ability to generate reports based on collected data.
Marketing Analytics Features
Companies use marketing analytics software to gain a deeper understanding of their respective markets. To do so effectively, software should offer features such as real-time analytics and insights, brand measurement, annual media planning, personal-level data, ROI tracking, A/B testing, and more.
The ideal marketing analytics software should have built-in integrations for social media platforms, email marketing apps, and CRM platforms and work in tandem with other marketing analytics tools so you can easily export data and incorporate it into your marketing strategy.
Detailed reports help businesses measure and improve the performance of their marketing campaigns, so we’ve selected software solutions that allow users to create reports of the data that's collected.