Our Top Picks

SurveyGizmo
Alchemer
  • Deployment: Web-based, cloud, SaaS
  • Customer service: 24/7 (live rep), phone during business hours, online
  • Reports

Alchemer (formerly SurveyGizmo), offers highly competitive marketing research software suitable for individuals, teams, and companies of all sizes. Using sophisticated software, Alchemer can help SMEs reach out to new audiences using panels, SMS, and video feedback. Advanced reporting tools, such as TURF, cross tabs, and comparison data, let your research paint a full picture of your audience. In addition, it offers easy integrations with third-party software so customer feedback can be central to marketing decisions.

Pros & Cons

Pros

  • Easy integration with CRMs
  • Easy to export raw data to multiple file types
  • Free demo

Cons

  • Expensive relative to other software
  • Short free trial period
  • No phone-based research feature

Summary

SurveyGizmo
Alchemer
  • Starting Price
    • Collaborator: $49/month
    • Professional: $ 149 /month
    • Full Access: $ 249 /month
  • Free Trial/Demo
    Free Demo and 7-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Face-to-face
    yes
  • Phone-based
    no
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: 24/7 (live rep), phone during business hours, online
  • Reports
Confirmit
Confirmit
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Online
  • Integrations

Confirmit has packed leading-edge technology in its market research tool, helping agencies and in-house research teams deliver end-to-end services to clients as well as provide cost-efficient and effective streamlining of internal processes. Survey design, data collection, reporting, and panel management are included in the software. The solution's clear and understandable user interface lets clients take full advantage of these features. In addition, a team of expert consultants and training specialists can guide customers through every aspect of implementation and training. Clients also have access to Confirmit Extranet, which contains documentation and videos that provide step-by-step guidance. 

Pros & Cons

Pros

  • Training and consultation provided
  • Panel management feature
  • Confirmit Extranet offers 24/7 step-by-step guidance

Cons

  • No compensation management
  • No data management
  • No live customer support

Summary

Confirmit
Confirmit
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    Online
  • Face-to-face
    no
  • Phone-based
    no
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: Online
  • Integrations
Qualtrics
Qualtrics
  • Deployment: Web-based, cloud, SaaS
  • Customer service: 24/7 (live rep), phone during business hours, online
  • Integrations

Sophisticated research doesn’t have to be tedious and resource-exhausting. Qualtrics has helped the world’s best brands distinguish themselves, tackle the hardest research challenges, and deliver quantifiable results. More than 11,000 brands and 99 of the top 100 business schools have used Qualtrics technology in the past, no doubt due to its flexibility, efficient research methodology, and straightforward interface. SMEs and organizations can use Qualtrics to track consumer behavior across diverse market segments, benchmark performance against competitors, and roll out complex academic research. Depending on individual need, users can choose between four service models: Advisory, Deliver, Support, and Customization.

Pros & Cons

Pros

  • Face-to-face and phone-based research capabilities
  • Panel management
  • Data management

Cons

  • No mobile deployment option
  • No free trial

Summary

Qualtrics
Qualtrics
  • Starting Price
    • Custom Quote
  • Free Trial/Demo
    Free Demo
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Face-to-face
    yes
  • Phone-based
    yes
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: 24/7 (live rep), phone during business hours, online
  • Integrations
QuestionPro
QuestionPro
  • Deployment: Web-based, cloud, SaaS
  • Customer service: 24/7 (live rep), online
  • Integrations

The world’s leading free survey software, QuestionPro offers more than 88 features and customizable templates. If that feels insufficient to keep up with demand, clients can take it to the next level with QuestionPro’s enterprise-class user management and advanced security compliance plan, which is priced based on the scope of the project. Leading academic institutions and enterprises utilize various tools, such as Conjoint Analysis and A/B testing, to ensure online surveys meet the highest standards. QuestionPro is mobile ready on various devices and offers integrations with other programs, such as Salesforce.

Pros & Cons

Pros

  • Free demo
  • Panel management
  • Compensation management

Cons

  • 10-day free trial only offered for Advanced plan
  • No phone support available
  • Limited free version

Summary

QuestionPro
QuestionPro
  • Starting Price
    • Free Version Available
    • Advanced: $85/month
    • Enterprise: Custom quote
  • Free Trial/Demo
    Free Demo and 10-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
  • Support Options
    24/7 (Live Rep)
    Online
  • Face-to-face
    no
  • Phone-based
    no
Features
  • Deployment: Web-based, cloud, SaaS
  • Customer service: 24/7 (live rep), online
  • Integrations
SurveyLab
SurveyLab
  • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: 24/7 (live rep), phone during business hours, online
  • Reports

A professional and easy-to-use tool, SurveyLab facilitates the creation of online surveys, questionnaires, tests, and forms. As no software has to be installed, clients can simply sign up at no cost and take full advantage of the 14-day free trial before deciding to commit to a plan. MaxDiff & Conjoint analysis lets SMEs and enterprises analyze customer preferences and identify the most important factors that go into creating a product or service. Clients are also able to discreetly research their main demographic, where traffic tends to come from, as well as how they make purchasing decisions. As an online survey panel, it offers over 100 million panelists and 25 question types, as well as quotas and A/B testing.  

Pros & Cons

Pros

  • Available on multiple platforms
  • Panel, data and compensation management
  • GDPR-compliant

Cons

  • No phone-based research capability
  • Starter plan limited to one user
  • No free demo

Summary

SurveyLab
SurveyLab
  • Starting Price
    • Starter: $29/month
    • Advanced: $49/month
    • Professional: $149/month
    • Enterprise: Custom quote
  • Free Trial/Demo
    14-Day Free Trial
  • Deployment
    Web-Based, Cloud, SaaS
    iPhone / iPad
    Android
  • Support Options
    24/7 (Live Rep)
    Business Hours
    Online
  • Face-to-face
    yes
  • Phone-based
    no
Features
  • Deployment: Web-based, cloud, SaaS, iPhone/iPad, Android
  • Customer service: 24/7 (live rep), phone during business hours, online
  • Reports

How We Chose the Best Market Research Software

Market research software allows businesses to better understand their customer base and learn whether their marketing efforts are successful. When selecting software for this list, we looked at three key criteria: the types of market research included, the relevant features, and whether detailed reports can be generated to help users measure and quantify marketing campaign performance. 

Types of Market Research

We looked for market research software that offers various types of research capabilities so users can get the data they need. These include surveys, interviews, focus groups, and most importantly, face-to-face and phone-based market research.

Market Research Features

Robust features make it easier for users to collect key market research data, so we recommend choosing software that offers data, compensation, and panel management tools, as well as other features. 

Reports

Detailed reports are important to facilitate satisfying stakeholders, improving profitability, and correcting errors. Every software on this list provides clients with reports to better gauge the performance of market research campaigns.