The Top Market Research Software of 2021

Alchemer (formerly SurveyGizmo), offers highly competitive marketing research software suitable for individuals, teams, and companies of all sizes. Using sophisticated software, Alchemer can help SMEs reach out to new audiences using panels, SMS, and video feedback. Advanced reporting tools, such as TURF, cross tabs, and comparison data, let your research paint a full picture of your audience. In addition, it offers easy integrations with third-party software so customer feedback can be central to marketing decisions.

Confirmit has packed leading-edge technology in its market research tool, helping agencies and in-house research teams deliver end-to-end services to clients as well as provide cost-efficient and effective streamlining of internal processes. Survey design, data collection, reporting, and panel management are included in the software. The solution's clear and understandable user interface lets clients take full advantage of these features. In addition, a team of expert consultants and training specialists can guide customers through every aspect of implementation and training. Clients also have access to Confirmit Extranet, which contains documentation and videos that provide step-by-step guidance. 

Sophisticated research doesn’t have to be tedious and resource-exhausting. Qualtrics has helped the world’s best brands distinguish themselves, tackle the hardest research challenges, and deliver quantifiable results. More than 11,000 brands and 99 of the top 100 business schools have used Qualtrics technology in the past, no doubt due to its flexibility, efficient research methodology, and straightforward interface. SMEs and organizations can use Qualtrics to track consumer behavior across diverse market segments, benchmark performance against competitors, and roll out complex academic research. Depending on individual need, users can choose between four service models: Advisory, Deliver, Support, and Customization.

The world’s leading free survey software, QuestionPro offers more than 88 features and customizable templates. If that feels insufficient to keep up with demand, clients can take it to the next level with QuestionPro’s enterprise-class user management and advanced security compliance plan, which is priced based on the scope of the project. Leading academic institutions and enterprises utilize various tools, such as Conjoint Analysis and A/B testing, to ensure online surveys meet the highest standards. QuestionPro is mobile ready on various devices and offers integrations with other programs, such as Salesforce.

A professional and easy-to-use tool, SurveyLab facilitates the creation of online surveys, questionnaires, tests, and forms. As no software has to be installed, clients can simply sign up at no cost and take full advantage of the 14-day free trial before deciding to commit to a plan. MaxDiff & Conjoint analysis lets SMEs and enterprises analyze customer preferences and identify the most important factors that go into creating a product or service. Clients are also able to discreetly research their main demographic, where traffic tends to come from, as well as how they make purchasing decisions. As an online survey panel, it offers over 100 million panelists and 25 question types, as well as quotas and A/B testing.