Compare Free Logo Generators
Logo generator | Starting price | Best features |
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Canva Best free logo generator Why it’s best overall: Canva offers over 250,000 unique templates across dozens of marketing asset types. | Free |
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Placeit Best membership-based logo generator Why it’s the best membership-based logo generator: Placeit offers a monthly membership plan for full access to its extensive suite of done-for-you design services. | Free |
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Wix Best AI-supported logo generator Why it’s the best AI-supported logo generator: Wix’s Artificial intelligence (AI) tools to help match initial styles to your design preferences. | Free |
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Adobe Express Fastest logo generator tool Why it’s the fastest logo generator tool: Adobe Express is one of the fastest logo generation tools on the market, connecting you with your next competitive brand design in seconds without signing up for an account. | Free |
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Hatchful Most personalized logo design tool Why it’s the most personalized logo design tool: Hatchful’s individualized creation and customization process is done with a sleek questionnaire. | Free |
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Ucraft Best sandbox-style logo generation tool Why it’s the best sandbox-style tool: Ucraft offers a great compromise between a stand-alone design tool (such as Adobe Suite products) and a templated and element-based design editor. | Free |
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What You Need to Know about Logo Generators
Why is a logo important?
What are the important elements in designing a logo?
What is the difference between logo design and branding?
What are the key factors of brand identity?
The important elements of brand identity include:
- Wordmark or Logo
- Corporate Font
- Style Consistency
- Shape and Form
- Theme or Tag Lines
- Other Distinct Visual Elements
How I Rated the Best Free Logo Generators
No two logo generators are identical. You need tools you can rely on for safety, efficiency, and quality.
I signed up for a plan with each provider to test:
- Ease of use: Tools that allow you to create many versions at a minimal cost allow for a logo that requires as few inputs as possible, saving you time through the input process and the back-end optimization to refine the logo.
- Price (after logo generation): While the logo tools mentioned have no cost, they are not always free to download (or use in your other marketing assets).
- Variety: Your tool should give you several logo design template options from which to choose.
- Editability: I considered editability to minimize your investment in other graphic design tools and services.
Learn more about our review methodology.