The Best Lead Generation Software of 2021

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Our lead generation software reviews are the result of over 40 hours of research on 180+ lead generation software companies from across the web. These reviews and our lead generation software guide help small businesses and startups find the best lead generation software for their business.

The Best Lead Generation Software Companies of 2021

Best Lead Generation Software Badge

How We Chose the Best Lead Generation Software

In recent years, more and more lead generation software companies have entered the marketplace. Many of these companies offer similar features and services with their products, making it difficult to pick one. To help you make a decision, we’ve evaluated a number of companies based on three key features that should be included in any lead generation software system.

Lead Generation Features

One of the most important features of any lead generation software system is its ability to generate leads. Automatic lead generation tools provide users with simplicity and allow them to avoid mundane methods such as cold calling. This allows users to spend less time prospecting and instead focus on more productive tasks. The best software offers plenty of features for lead generation, such as lead scoring, lead segmentation, and pipeline management.


In situations where an app may not have a specific feature a user is looking for, integrations allow for that feature to be accessed via third-party apps. Software that supports integration tools allows users to customize a platform to their liking and build bigger and better systems. This lets users create a completely automated system that handles all processes and tasks associated with lead generation.


Measuring the quality of leads is just as important as generating them. Reporting tools allow users to get an overview of how their lead generation software is performing and measure their efforts. Metrics such as where leads come from, differentiating cold vs hot leads, and whether leads are ready to buy all play a part in determining the effectiveness of how a system performs. Detailed reports that convey this type of information help users make high-level decisions.

The 10 Best Lead Generation Software of 2021


AeroLeads is a cloud-based email and phone finder software system that’s installed as a Chrome plug-in. The software allows users to search for information related to prospects and leads, such as their job title, location, website, Linkedin URL, phone number, and where they work.

AeroLeads focuses on finding business details and B2B data. It supports data transfers and exports to third-party apps with just one click and can be integrated alongside many other popular programs, such as HubSpot, Salesforce, and Zoho. This allows users to quickly create a list of prospects and their contact information in real-time.

The company offers four pricing plans: Takeoff at $49 per month, Climb at $149 per month, its most popular option, Cruise, at $499 per month, and Enterprise, which is available via a custom quote. Users can opt for a 30-day free trial to test out the software’s features before making a commitment.

PriceFree Trial/DemoFeatures
Take Off: $49/month
Climb: $149/month
Cruise: $499/month
Enterprise: Custom Quote
30-Day Free Trial, Free Demo>Exports and transfers data
>Locates B2B prospect information
>Third-party app integration
>More features at AeroLeads

Pros & Cons of AeroLeads Lead Generation Software

AeroLeads is a lead generation plug-in that helps users find and contact prospects. The software captures B2B information and includes many fields, such as a person’s email address, phone number, employer, job title, and more. It doesn’t support pipeline management or lead scoring features.

>Captures leads data
>30-day free trial
>No pipeline management features
>No lead scoring features

What Customers Are Saying

AeroLeads is well-liked by users for its ability to track down B2B contact information, which helps sales teams approach prospects with confidence. One customer wrote, “Basically, our Lead Generation team utilized this tool extensively for approaching clients. The Sales and Marketing teams heavily depended on this tool to verify the contact information and emails received. It provides a detailed report with all the possible email addresses. The best part is it has its own database through which it gives correct and desired details.”


Autoklose is a service provider that focuses on the creation and management of email campaigns. The software includes features such as email campaign management, email sequence templates, recipient tracking, data segmentation, and more. Autoklose’s wide variety of tools lets users customize emails and control every step of the sending process.

Additional features of Autoklose include its ability to schedule emails to be sent at certain times or dates. Robo-kloser, the software’s automated AI advisor, provides users with tips on how to improve the quality and validation of emails by removing spammy or repeating phrases. Lastly, the software’s email automation tools provide users with B2B data, help them target and engage prospects as well as monitor the performance of their email campaigns.

Pricing for Autoklose starts at $49.99 per month for the Starter plan and goes up to $149.95 per month for the Small Business plan. The company also offers a customized Enterprise plan that’s available by custom quote.

PriceFree Trial/DemoFeatures
Starter: $49.99/user/month
Small Business: $149.95/5 users/month
Enterprise: Custom Quote
14-Day Free Trial, Free Demo>Email campaign automation
>Email auto-verification
>Machine learning algorithm database
>More features at Autoklose

Pros & Cons of Autoklose Lead Generation Software

Autoklose helps users set up automated email campaigns and monitor the entire process from beginning to end. A wide variety of tools allows users to fully customize emails. The software’s machine learning algorithm keeps Autoklose’s contact database up to date and free of invalid email addresses. However, Autoklose lacks lead capture features.

>Email automation tools
>Large database of B2B contacts
>Lacks lead capture features

What Customers Are Saying

Customers love Autoklose for its convenient user database, which helps them quickly set up email marketing campaigns for execution. One customer wrote, “Great Email-Automation Tool with a large database! After using Autoklose for a few weeks, we can definitely recommend it to other businesses! With a very friendly and straightforward interface, it’s easy getting to know all the features and create your first campaigns. The huge database helped us reach out to thousands of leads, saving us time. We really like Autoklose!”


AWeber is an email marketing platform that helps users with the automation of email campaigns. The software’s easy-to-use interface provides users with a simple way to automatically create marketing materials, such as emails and landing pages.

Features of AWeber include:

  • Automated email flows and triggers
  • Built-in reporting tools
  • User interface for designing emails and landing pages
  • Email deliverability management

Additionally, the software can be integrated with third-party apps and email marketing programs. The company’s mobile app also supports both Android and Apple devices, so email campaigns can be created while the user is on the go.

AWeber offers a free plan that supports up to 500 subscribers and comes with many needed features for email creation. Users who require a larger subscriber list can sign up for the company’s Pro plan, which ranges from $19 a month for 500 subscribers to $149 per month for 25,000 subscribers. AWeber also offers custom pricing plans for email lists that exceed that number.

PriceFree Trial/DemoFeatures
Pro: Starts at $19/month30-Day Free Trial, Free Demo>Pre-built analytics and reporting
>Email list management
>Email flows and triggers
>More features at AWeber

Pros & Cons of AWeber Lead Generation Software

AWeber offers many features for email creation, such as automated triggers, flows, list segmentation, analytics, and reporting tools. The software focuses on providing users with a dependable system for email marketing success and also manages the deliverability of emails to ensure they hit the right inbox. AWeber is strictly used for email marketing purposes and doesn’t support prospecting features.

>Email deliverability management
>Email list segmentation features
>Easy-to-use interface
>Lacks prospecting features

What Customers Are Saying

Users like the simplicity behind AWeber’s features, which allows them to create captivating marketing content and email campaigns. One user wrote, “I didn’t have any amazing results until I set up the landing pages and promoted it a little bit on social media. It was validation that this is a good direction to take my business. By using AWeber and transitioning over to online on-demand classes, I’m able to enjoy free time with my family and still earn an income.”


HubSpot Logo
HubSpot is a complete CRM platform that offers a number of software products with unique features. The company’s software includes solutions for marketing, sales, customer service, and content management.

Features of HubSpot include lead generation, drag-and-drop UI editors, and analytics, as well as tools for email marketing, reporting, meeting scheduling, and automation. It’s the only software product on this list that offers all lead generation features.

HubSpot’s free plan includes many tools for attracting and engaging with leads. HubSpot’s basic paid plan costs $40 per month and features tools for attracting prospects and lead management. There are also higher-tier plans with additional features, such as conversion optimization, search engine optimization (SEO) recommendations, and programmable chatbots.

PriceFree Trial/DemoFeatures
Starts at $40/month14-Day Free Trial, Free Demo>All available lead generation features
>Ad management
>Easy-to-use UI editor
>More features at HubSpot

Pros & Cons of HubSpot Lead Generation Software

HubSpot provides an all-in-one software solution for lead generation. It offers many free tools, such as marketing plans, business templates, and invoice generators. Users can opt for a 14-day free trial to test out the software. The software is the only platform on this list that offers all the features of a strong lead generation product; however, lower-priced plans don’t include certain features.

>Offers all lead generation features
>14-day free trial
>Lower-priced plans lack some features

What Customers Are Saying

Customers praise HubSpot’s array of tools that lets them increase results through efficient communication, email, and customer tracking and how it automates manual tasks. One customer wrote, “Our engineering team is steaming along, creating new features and new products every day. HubSpot will continue to be the primary tool on how we communicate those releases and are able to craft the customer experience that we desire through automation.”


Hunter is a lead generation tool that allows users to track down specific individuals via a website address. The software’s domain search provides a comprehensive list of employees in a company and includes information such as their full name, email address, and job title.

Additionally, Hunter assigns a confidence score rating to each person found to verify the accuracy of an individual’s information and identity. The list of leads can be saved or exported as an external file and can be integrated into third-party solutions like CRM software. Hunter can also be added as a browser tool in Chrome for quick and efficient access.

Hunter offers four payment options: Starter ($49 per month), Growth ($99 per month), Pro ($199 per month), and Enterprise ($399 per month). The plans are limited by the number of searches performed, which increase with each payment tier. Users who don’t want to pay a monthly fee can create a free account that includes 50 free searches per month.

PriceFree Trial/DemoFeatures
Starter: $49/month
Growth: $99/month
Pro: $199/month
Enterprise: $399/month
Free Demo Only>Lead scoring
>Data exportation
>Email address finder
>More features at Hunter

Pros & Cons of Hunter Lead Generation Software

Hunter supplies users with a list of contacts from a given website address. The software provides email address information with solid accuracy and verification. Hunter doesn’t offer prospecting tools or reporting features.

>Identity verification
>Easy to use
>Lacks prospecting and reporting tools

What Customers Are Saying

Hunter receives high praise for its ability to extract accurate email addresses and user information. One user said, “The accuracy of Hunter is terrific. They do not guess or suggest potential emails but concrete ones that are real/legitimate email addresses. Other services I’ve used will provide you with 10+ emails for a site and yet only one actually works. Super-impressed and I’ve recommended many people to give Hunter a try.”


Intercom is a business messenger tool that helps companies connect with customers. The software offers a variety of chat and engagement features, such as message follow-ups, chatbot automation, customer self-service, and customized messaging.

Intercom can be integrated with over 250 apps and also allows users to build their own with its app development tools. It runs on both desktop and mobile devices and supports Android and Apple operating systems. The software is easy to set up and comes with developer tools so users can code their own solutions as needed.

The company offers three pricing tiers, starting with the Essential plan at $87 per month. Users who want more features can choose the Pro plan for $153 per month. Pricing for the Premium plan is only available by custom quote. Users can opt for a 14-day free trial to test out the software before making a commitment.

PriceFree Trial/DemoFeatures
Essential: $87/month
Pro: $153/month
Premium: Custom Quote
14-Day Free Trial>Conversation ratings
>Message A/B testing
>Code-free builder tools
>More features at Intercom

Pros & Cons of Intercom Lead Generation Software

Intercom’s messenger software provides users with tools to engage customers on their own terms. The software offers many essential features for lead generation, including automated chatbots for faster customer service. Users can choose from three plan levels to get the features and tools they need. Intercom doesn’t offer pipeline management features.

>Many essential features
>Multiple payment plans
>Lacks pipeline management features

What Customers Are Saying

Users love Intercom’s chat feature that allows employees to engage directly with customers. One user stated, “Intercom’s inbox has become the go-to place for customer communications in our company. Everyone from support to product can use Intercom to see conversations alongside everything we know about the customer.”


Mailchimp is an all-in-one marketing platform that offers tools for marketing, design editors, and email campaigns. Features include email automation, landing page creation, design editors, A/B split testing, reports, and surveys.

The software includes marketing and transactional API for easy management of data, email flows, and audience segmentation. Additionally, Mailchimp can be integrated with third-party apps and works with software systems like Stripe, Zapier, Calendly, and WooCommerce. These apps provide users with additional features such as client bookings, campaign personalization, data management, and website sales.

Mailchimp offers three payment plan options: Essentials ($9.99 per month), Standard ($14.99 per month), and Premium ($299 per month). The company offers a free plan for up to 2,000 contacts that comes with a variety of tools, such as marketing CRM’s, website builders, landing pages, forms, and domain hosting.

PriceFree Trial/DemoFeatures
Premium: Starts at $299/month
Standard: Starts at $14.99/month
Essentials: Starts at $9.99/month
Free Demo Only>A/B split testing
>Third-party integration
>Design editors
>More features at Mailchimp

Pros & Cons of Mailchimp Lead Generation Software

Mailchimp provides users with a variety of tools for creating attractive marketing content. The software’s automated email tools allow users to efficiently schedule email campaigns ahead of time. It can be integrated with other systems to access additionally needed features, and its AI-based editors simplify the design process for landing pages and more. Mailchimp provides reporting and analytic tools but doesn’t include a lead scoring feature.

>Third-party app integration
>Automated email flows
>Marketing and design editors
>No lead scoring

What Customers Are Saying

Mailchimp scores high marks for its wide variety of features and ability to help businesses scale their operations. One user writes, “[Our results are] indicative of our growth as a company and the role Mailchimp plays in our ability to scale our business. Mailchimp has helped us adapt our marketing, leverage our growing tech capabilities, and keep our user engagement strong.”


Norbert is an email finder software tool that locates an individual’s email address from their full name. The software can also verify email lists by removing duplicate addresses and invalid syntax formats and checking for domains.

With Norbert, there’s no commitment or need to create a free account. To use Norbert’s services, users simply need to input a name into a search box and hit enter. By doing so, a list is created that includes information such as the individual’s full name, job title, company, LinkedIn profile, social media pages, and geographical location.

Additionally, the software’s features for prospecting, verification, and email list enrichment can be extended via API developer tools. Norbert also supports integrations with third-party apps such as Mailchimp, Salesforce, Google Chrome, and Zapier. The company offers four pricing levels: Valet ($49 per month), Butler ($99 per month), Advisor ($249 per month), and Counselor ($499 per month). Each plan is limited by the number of leads per month, which increases with each price level.

PriceFree Trial/DemoFeatures
Valet: $49/month
Butler: $99/month
Advisor: $249/month
Counselor: $499 /month
Free Demo Only>Email list enrichment
>Third-party integrations
>Domain verification
>More features at Norbert

Pros & Cons of Norbert Lead Generation Software

Norbert finds valid email addresses and helps users in various areas such as sales, business development, recruiting, PR, content marketing, and more. The company also offers prepaid and pay-as-you-go plans for users who don’t like monthly commitments. However, Norbert lacks reporting and lead segmentation tools.

>No account needed
>Prepaid plans
>Lacks reporting and lead segmentation features

What Customers Are Saying

Users appreciate how Norbert weeds out invalid email addresses and scores leads for their accuracy. One user commented, “I love how it displays scores of accuracy for emails it has found. It’s either 60, 80, or 100. The system is quite strict with itself too: I’ve had quite some good results even when using an email address Norbert marked with 80% confidence. In fact, accuracy may be this software’s strong point. You get quality.“


OptinMonster’s email conversion optimization software is designed to help users grow their email lists, increase sales conversions, and reduce cart abandonment. The company’s main focus is on providing tools and features to help businesses increase sales and conversions.

Features of OptinMonster include:

  • Lead capture form templates
  • Audience retargeting and personalization
  • In-depth analytics and insight tools
  • Personalized email campaigns and designers

OptinMonster’s drag-and-drop builder allows users to select from a variety of templates and create customized forms. Additionally, features such as targeted website messages and automated behavior retargeting help users bring back customers who didn’t take any action.

The company offers four different pricing plans: Basic ($9 per month), Plus ($19 per month), Pro ($29 per month), and Growth ($49 per month). Higher tiers provide additional features, so users can select the one that best suits their needs. OptinMonster offers a free demo and comes with a 14-day money-back guarantee.

PriceFree Trial/DemoFeatures
Basic: $9/month
Plus: $19/month
Pro: $29/month
Growth: $49/month
Free Demo Only>Targeted website messaging
>Drag-and-drop design-builder
>Behavior automation tools
>More features at OptinMonster

Pros & Cons of OptinMonster Lead Generation Software

OptinMonster includes numerous tools focused on increasing customer conversion rates. The software offers automated email marketing tools, such as A/B testing, pre-built form templates, and campaign personalization. OptinMonster offers the best value of all the lead generation software products on this list, and it includes a 14-day money-back guarantee with no questions asked. However, the software doesn’t offer a free trial or a contact database.

>Low price
>Conversion optimization tools
>Money-back guarantee
>Lacks a contact database
>No free trial

What Customers Are Saying

Reviews from users praise OptinMonster’s ability to increase conversions and business revenue. One user wrote, “OptinMonster played a huge role in growing my email list from 0 to 11.3k in my blog’s very first year. Before OptinMonster, I was getting just a few email subscribers/day — now I’m adding over 3,000 subscribers to my list every month. It’s also great for custom page-level affiliate offers to drive sales. I can’t recommend it enough.” is a sales automation software platform focused on increasing productivity through automated tools. The software reduces workload by completing tasks in just hours that would normally take days if done manually. helps users build email lists, automate outbound email campaigns, use their time more wisely through task list generation, and provide performance analytics. Additional features include an email finder that verifies email addresses and can create prospect lists via websites and web pages. The software can also be integrated with a number of third-party apps to bypass mundane tasks such as data entry.

The company offers two pricing plans: Essential ($79 per month) and Business ($129 per month). Users who choose annual billing can get a discount.

PriceFree Trial/DemoFeatures
Essential: $79/month
Business: $129/month
Free Demo Only>Email finder
>Third-party app integration
>Task automation tools
>More features at

Pros & Cons of Lead Generation Software saves users time by automating repetitive tasks so they can focus on higher-priority commitments. Automated tools simplify the workflow process to provide users with peace of mind. The software’s reporting tools also give users an in-depth look at performance metrics and opportunities for improvement. doesn’t include lead capture features or offer a free trial.

>Workflow automation
>In-depth analytic tools
>No lead capture tools

What Customers Are Saying is praised by customers for its ability to convert cold emails into potential prospects. “We use to turn cold emails into free trial signups. It allows us to reach out to the right person through relevant and personal emails at scale,” said one. “ is an absolute must if cold mailing is part of your sales strategy. It can literally replace one person on the team who would have to gather/guess emails and then send emails/followups. Love the CRM integrations too,” said another.

What Is Lead Generation Software?

Lead generation software is used by businesses to find prospects who’ll purchase their goods or services. Searching for potential customers is a time-consuming task, which is why many companies use lead generation software that automates the work for them.

Lead generation software can automatically create a comprehensive list of prospects and information needed for contact purposes. This information can include a prospect’s full name, job title, the company they work for, location, telephone number, email address, social media profile, and more.

Lead generation software automates the process of finding leads and can help a company save time, generate higher-quality prospects, manage prospect lists, and track information. What might take days or even weeks to do manually can be done in hours by a good lead generation software system.

Benefits of Lead Generation Software

Compared to manually searching for prospects, lead generation software does the same thing, except much faster. This allows users to spend their time on other important tasks, such as closing deals to generate more revenue. Time is money in the business world, and the cost associated with lead generation software is negligible compared to the time it saves.

Lead generation software that includes features such as lead scoring and prospecting tools helps companies determine which prospects have a higher likelihood of buying. This allows the sales team to spend their time focused on paying prospects instead of wasting time with individuals who may not buy.

Features such as pipeline management assist users in moving prospects through the sales process. People who inquire about a company’s products or services often do so because they’re interested in making a purchase. Lead generation software that includes features such as automated chatbots or customer support can answer questions on the user’s behalf, which can help increase the prospect’s interest level and take them from tire kickers to customers committed to making a purchase.

Must-Have Features for Lead Generation Software

The best lead generation software systems save users time by automating the workflow process. Below is a list of must-have features any good lead generation software system should support.

  • Third-party integration: Good lead generation software supports integration tools for linking up with third-party apps. This allows users to mix and match different apps to create a completely customized system that contains all the necessary features to fulfill their needs.
  • Reporting tools: In business and sales, metric tracking plays an important role in helping users make better decisions. Reporting tools provide an overview of how a company is performing in regard to their marketing campaigns, allowing them to make adjustments as they see fit.
  • Lead capture tools: These tools include marketing content such as landing pages and opt-in lists. Lead capture tools can help users create a comprehensive list of potential prospects to follow up on.
  • Lead scoring features: Not all prospects are equal. Some prospects may be more eager to make a purchase than others. Lead scoring features such as rating levels allow users to gauge the interest level of a potential prospect and the likelihood they’ll buy.
  • Lead segmentation tools: Similar to lead scoring features, lead segmentation tools help by dividing up a list of prospects based on certain criteria. The team can use these segmented lists to help them make decisions during the sales process.
  • Prospecting tools: Prospecting tools include features such as email address finders and email campaign automation. Rather than having to manually find someone’s contact information or send out an email sequence, these tools do it on an automated basis.
  • Contact database: Some lead generation software systems come with a database of prospects and contacts. It includes the prospect’s contact information and provides a way for users to reach out to individuals who’ve already show an interest in purchasing certain products or services.
  • Pipeline management: Pipeline management tools help users with sales process tasks such as following up, removing dead leads, creating a standardized sales process, and converting prospects into paying customers. Additional tools include notifications for sending out emails and automated meeting schedulers. These tools can help keep the sales process chugging along smoothly instead of creating a backed-up sales pipeline.

The Cost of Lead Generation Software

The costs associated with lead generation software vary depending on the company. Variables such as the number of users, monthly or yearly commitments, and features provided all play a role in determining the cost of a lead generation system.

For subscription-based models, users can expect to pay anywhere from $9 to $499 per month, depending on their needs. Additional hidden fees may also be charged, so buyers need to pay attention to any terms and conditions associated with the software before making a commitment. Buyers should also check the specific features the software offers to ensure it can meet their needs.

If a needed feature isn’t provided, lead generation software that supports integrations with third-party apps may be a viable, cost-effective solution.

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