Our Top Picks

ActiveDEMAND
ActiveDemand
  • Web-based software
  • Includes caller identification functionality
  • Includes call recording capabilities
ActiveDemand is a web-based marketing platform with many great tools. Its features make it easier for companies to engage with and track customer leads. This solution offers many call tracking tools. Users of ActiveDemand are able to run and organize multiple campaigns within the portal. It also offers great analytics and reporting tools. Users pay a monthly fee plus extra costs per call minute. A free trial is available. ActiveDemand also offers additional marketing solutions at an extra cost. Here are some of the top features of ActiveDemand:

  • Caller identification functionality

  • Call transcription tools

  • Integrates with other tools

  • Built-in reporting tools

  • Keyword tracking capabilities

  • Offers users the ability to create caller profiles

  • Call recording capabilities

  • Campaign attribution tools

  • Call routing tools

Pros & Cons

Pros

  • Includes caller identification functionality
  • Great customer service
  • Excellent reporting and visualization tools

Cons

  • No listed time period for the free trial

Summary

ActiveDEMAND
ActiveDemand
  • Starting Price
    • Free for Call Tracking
  • Call Recording
    Yes
  • Call Transcription
    Yes
  • Keyword Tracking
    Yes
  • Integrations
    Yes
  • Campaign Attribution
    Yes
Features
  • Web-based software
  • Includes caller identification functionality
  • Includes call recording capabilities
Ameyo
Ameyo Call Center
  • Web-based software
  • Offers call recording capabilities
  • Includes built-in reporting tools
This inbound call tracking solution is web-based to help businesses better manage their call center needs. The software offers several great features, such as agent call scoring, callback management and team collaboration tools. Ameyo Call Center makes it simple to route calls to the best available agent. This software also includes some great reporting tools to help companies improve their call center practices. Here are some of the capabilities:

  • Integration with other tools

  • Call recording capabilities

  • Built-in reporting tools

  • Call recording capabilities

  • Ability to create caller profiles

Pros & Cons

Pros

  • Includes reporting tools
  • Offers users the ability to create caller profiles
  • User-friendly

Cons

  • No free trial, only a demo
  • Doesn’t offer call transcription services

Summary

Ameyo
Ameyo Call Center
  • Starting Price
    • Contact for quote
  • Call Recording
    Yes
  • Call Transcription
    No
  • Keyword Tracking
    No
  • Integrations
    Yes
  • Campaign Attribution
    No
Features
  • Web-based software
  • Offers call recording capabilities
  • Includes built-in reporting tools
CallFire Logo
CallFire
  • Web-based software
  • Includes caller identification functionality
  • Includes keyword tracking capabilities
CallFire is a web-based inbound call tracking software. The company offers a wide range of features to help companies better manage incoming calls. Businesses can purchase a number to use for advertising purposes and then use the tools within CallFire to track the effectiveness of each marketing campaign. Customers have the option to use toll-free, local or international phone numbers. This solution offers robust reporting tools to help companies better manage their marketing efforts. Pricing varies depending on the plan chosen, or customers can choose to pay as they go. A 30-day free trial is available. Here are some of the best features included in CallFire:

  • Caller identification functionality

  • Call transcription tools

  • Built-in reporting tools

  • Keyword tracking capabilities

  • Campaign attribution tools

  • Call recording capabilities

  • Integrates with other tools

  • Call routing capabilities

Pros & Cons

Pros

  • Includes reporting tools
  • Offers call recording tools
  • Very easy to use

Cons

  • Doesn’t offer call transcription services

Summary

CallFire Logo
CallFire
  • Starting Price
    • $0.06 per minute/text for Pay as you go
    • $99/month for Lite
    • $199/month for Startup
    • $299/month for Grow
    • $599/month for Pro
  • Call Recording
    Yes
  • Call Transcription
    No
  • Keyword Tracking
    Yes
  • Integrations
    Yes
  • Campaign Attribution
    Yes
Features
  • Web-based software
  • Includes caller identification functionality
  • Includes keyword tracking capabilities
CallRail Logo
CallRail
  • Web-based software, mobile accessible with Android and iPhone/iPad
  • Includes call recording capabilities
  • Offers call transcription tools
Another option to consider is CallRail. This is a web-based solution, and the company also offers a mobile app for Android and iOS. This software is a great resource to help brands figure out which marketing campaigns are generating phone calls. Companies can focus on the prospects that are more valuable. This solution generates a wealth of useful data and offers many reporting tools. CallRail also integrates nicely with many popular apps and tools, such as Google Analytics, Salesforce, Slack, WordPress, Facebook and HubSpot. CallRail costs $45 per month plus additional usage charges. A 14-day free trial is offered. Here are some of the many features:

  • Caller identification functionality

  • Call transcription tools

  • Call recording capabilities

  • Built-in reporting tools

  • Keyword tracking capabilities

  • Mobile app

  • Integrates with other tools

  • Campaign attribution tools

  • Call routing tools

Pros & Cons

Pros

  • Easy to use
  • Integrates with many popular tools
  • Responsive support team

Cons

  • Doesn’t offer the ability to create caller profiles
  • The free trial period is relatively short

Summary

CallRail Logo
CallRail
  • Starting Price
    • $45/month
  • Call Recording
    Yes
  • Call Transcription
    Yes
  • Keyword Tracking
    Yes
  • Integrations
    Yes
  • Campaign Attribution
    Yes
Features
  • Web-based software, mobile accessible with Android and iPhone/iPad
  • Includes call recording capabilities
  • Offers call transcription tools
CallSource
CallSource
  • Web-based software
  • Includes caller identification functionality
  • Includes call recording capabilities
CallSource is an option that was developed to help brands better adjust their advertising methods. With the tools included in this solution, brands can figure out how customers are finding their business and learn which ads are more successful at bringing in new leads. CallSource has many great tools and also includes real-time reporting capabilities. This solution integrates with many other tools. The pricing for CallSource is not publicly available, but the company does offer a 30-day free trial to test out its features. Here are some of the best features included in this solution:

  • Keyword tracking capabilities

  • Call transcription tools

  • Integrates with other tools

  • Call recording capabilities

  • Built-in reporting tools

  • Caller identification functionality

  • Campaign attribution tools

  • Call routing tools

Pros & Cons

Pros

  • Feature-packed solution
  • Integrates well with many tools
  • Excellent customer support

Cons

  • Pricing is not publicly listed
  • Doesn’t offer the ability to create caller profiles

Summary

CallSource
CallSource
  • Starting Price
    • Contact for quote
  • Call Recording
    Yes
  • Call Transcription
    Yes
  • Keyword Tracking
    Yes
  • Integrations
    Yes
  • Campaign Attribution
    Yes
Features
  • Web-based software
  • Includes caller identification functionality
  • Includes call recording capabilities
CallTrackingMetrics
CallTrackingMetrics
  • Web-based software
  • Includes call recording capabilities
  • Offers built-in reporting tools
CallTrackingMetrics is a web-based inbound call tracking software. By using this solution, companies can discover which marketing campaigns are generating leads and better manage all communication within the platform. Brands can use the tools provided by CallTrackingMetrics to improve their marketing strategy. Many popular tools and apps can be integrated with this software. CallTrackingMetrics includes many of the same features as its competitors and also offers reporting tools. Customers pay $36 per month plus additional usage fees to use this solution. A 14-day free trial is available. Here are some of the top features included in CallTrackingMetrics:

  • Campaign attribution tools

  • Keyword tracking capabilities

  • Call transcription tools

  • Caller identification functionality

  • Integrates with other tools

  • Built-in reporting tools

  • Call recording capabilities

  • Call routing capabilities

Pros & Cons

Pros

  • User-friendly
  • Excellent integrations
  • Feature-packed

Cons

  • Doesn’t offer the ability to create caller profiles
  • The free trial period is shorter than many of its competitors

Summary

CallTrackingMetrics
CallTrackingMetrics
  • Starting Price
    • $36/month + usage
  • Call Recording
    Yes
  • Call Transcription
    Yes
  • Keyword Tracking
    Yes
  • Integrations
    Yes
  • Campaign Attribution
    Yes
Features
  • Web-based software
  • Includes call recording capabilities
  • Offers built-in reporting tools
CloudTalk Logo
CloudTalk
  • Web-based software, can also be installed on Windows and Mac computers, mobile accessible with Android and iPhone/iPad
  • Includes caller identification functionality
  • Offers call recording capabilities
CloudTalk is a web-based solution that can also be installed on both Windows and Mac computers. The company also offers a mobile app for both Android and iOS. This software has a lot of great tools built to help brands better manage their complications with customers and prospects. Call monitoring tools make it easy to track calls and gather important data. CloudTalk integrates with many popular tools like HubSpot, Salesforce, Freshdesk, Slack and Zapier. The price for this solution ranges from $15-$35 per month when billed annually. The company offers a 14-day free trial. Here are some of the best features included in CloudTalk:

  • Caller identification functionality

  • Integrates with other tools

  • Built-in reporting tools

  • Keyword tracking capabilities

  • Offers users the ability to create caller profiles

  • Call recording capabilities

  • Campaign attribution tools

  • Call routing tools

Pros & Cons

Pros

  • Easy to use
  • Excellent integrations
  • Responsive customer support

Cons

  • Doesn’t offer call transcription services
  • The free trial period is shorter than many of its competitors

Summary

CloudTalk Logo
CloudTalk
  • Starting Price
    • $15/user/month for Starter
    • $20/user/month for Essential
    • $35/user/month for Expert
  • Call Recording
    Yes
  • Call Transcription
    No
  • Keyword Tracking
    Yes
  • Integrations
    Yes
  • Campaign Attribution
    Yes
Features
  • Web-based software, can also be installed on Windows and Mac computers, mobile accessible with Android and iPhone/iPad
  • Includes caller identification functionality
  • Offers call recording capabilities
Convirza
Convirza
  • Web-based software
  • Includes caller identification functionality
  • Includes call recording capabilities
Convirza is web-based software made for companies of all sizes. This solution offers plenty of great features, such as call reporting, call tracking, call routing and spam guard tools. Prices range from $29 to $199 per month, and custom package pricing is available. This software includes some excellent reporting tools to help brands better understand important data. With this software, users can gain much more insight from the calls that are coming into their business. Convirza offers a 30-day free trial. Here are some of the top features:

  • Caller identification functionality

  • Call transcription tools

  • Keyword tracking capabilities

  • Built-in reporting tools

  • Call recording capabilities

  • Campaign attribution tools

  • Call routing tools

Pros & Cons

Pros

  • User-friendly
  • Offers multiple phone numbers
  • Excellent reporting tools

Cons

  • Doesn’t include the ability to create caller profiles

Summary

Convirza
Convirza
  • Starting Price
    • $29/month for Starter
    • $199/month for Professional
    • Custom for Advanced
  • Call Recording
    Yes
  • Call Transcription
    Yes
  • Keyword Tracking
    Yes
  • Integrations
    No
  • Campaign Attribution
    Yes
Features
  • Web-based software
  • Includes caller identification functionality
  • Includes call recording capabilities
DialogTech Logo
DialogTech
  • Web-based software
  • Includes built-in reporting tools
  • Offers call routing tools
DialogTech is a web-based inbound call tracking software program. Made with marketing teams in mind, this solution can help marketers improve their efforts to drive more calls. Users can figure out which marketing campaigns or techniques aren’t working and focus on the ones that do work. This solution offers many useful features, as well as built-in reporting tools. DialogTech integrates with many popular platforms and apps, including Salesforce, Microsoft Dynamics 365, Google Analytics and Adobe Advertising Cloud. Pricing is not publicly available, but a 30-day free trial is offered. These are some of the best features of DialogTech:

  • Provides the ability to create caller profiles

  • Call transcription tools

  • Caller identification functionality

  • Built-in reporting tools

  • Call recording capabilities

  • Call routing tools

  • Integrates with other tools

Pros & Cons

Pros

  • Easy to use
  • Good integration options
  • Excellent customer service

Cons

  • No caller identification functionality
  • No keyword tracking capabilities

Summary

DialogTech Logo
DialogTech
  • Starting Price
    • Contact for quote
  • Call Recording
    Yes
  • Call Transcription
    Yes
  • Keyword Tracking
    No
  • Integrations
    No
  • Campaign Attribution
    No
Features
  • Web-based software
  • Includes built-in reporting tools
  • Offers call routing tools
Infinity
Infinity Call Tracking
  • Web-based software
  • Includes call routing tools
  • Includes caller identification functionality
Infinity Call Tracking is a web-based solution that can help brands better optimize their marketing budgets and sell more. This software includes a lot of great call tracking tools and also has some powerful reporting tools to help users easily analyze important data. Pricing ranges from $49 to $199 per month plus additional usage costs. All monthly subscription packages offer 24/7 support. A free trial is available to companies that want to test out the features. These are some of the capabilities of Infinity Call Tracking:

  • Caller identification functionality

  • Call transcription tools

  • Integration with other tools

  • Call routing tools

  • Built-in reporting tools

  • Keyword tracking capabilities

  • Campaign attribution tools

  • Call recording capabilities

Pros & Cons

Pros

  • Excellent reporting tools
  • Feature-packed
  • Responsive customer support

Cons

  • No ability to create caller profiles

Summary

Infinity
Infinity Call Tracking
  • Starting Price
    • $49/month + usage for SMB
    • $199/month + usage for Pro
    • Contact for quote for Enterpise
  • Call Recording
    Yes
  • Call Transcription
    Yes
  • Keyword Tracking
    Yes
  • Integrations
    Yes
  • Campaign Attribution
    Yes
Features
  • Web-based software
  • Includes call routing tools
  • Includes caller identification functionality
Invoca Logo
Invoca
  • Web-based software
  • Includes call recording tools
  • Includes campaign attribution tools
Invoca is a web-based call tracking and analytics solution developed to help companies make better marketing decisions. This software includes many tools to track calls and gain valuable insight, including features like call tracking, caller identification, call profiles, call classification and data security. While on calls, Invoca users get access to real-time call analytics. Invoca integrates with many apps and programs, such as existing CRMs. Pricing is not publicly available, but a free trial is offered. These are some of the top features:

  • Caller identification functionality

  • Integrates with other tools

  • Built-in reporting tools

  • Keyword tracking capabilities

  • Offers users the ability to create caller profiles

  • Call recording capabilities

  • Campaign attribution tools

  • Call routing tools

Pros & Cons

Pros

  • Easy to use
  • Customizable
  • Excellent integrations

Cons

  • No call transcription services
  • No free trial, only a demo

Summary

  • Starting Price
    • Contact for quote
  • Call Recording
    Yes
  • Call Transcription
    No
  • Keyword Tracking
    Yes
  • Integrations
    Yes
  • Campaign Attribution
    Yes
Features
  • Web-based software
  • Includes call recording tools
  • Includes campaign attribution tools
LiveAgent
LiveAgent
  • Web-based software
  • Includes caller identification functionality
  • Includes call recording capabilities
This web-based call tracking software helps companies better manage their customer interactions. LiveAgent includes many capabilities, such as call monitoring, call recording and reporting tools. In addition to tracking calls, users can also manage and track their chat conversations with customers. LiveAgent integrates with many tools and apps, such as Salesflare, Cloudtalk, Braintree and Slack. The price for this software ranges from $15 to $39 per agent per month. A 14-day free trial is available. Here are the salient features of LiveAgent:

  • Caller identification functionality

  • Integrates with other tools

  • Built-in reporting tools

  • Keyword tracking capabilities

  • Offers users the ability to create caller profiles

  • Call recording capabilities

  • Call routing tools

Pros & Cons

Pros

  • Intuitive
  • Also supports chats
  • Excellent integrations

Cons

  • No campaign attribution tools
  • No call transcription services

Summary

LiveAgent
LiveAgent
  • Starting Price
    • $15/agent/month for Ticket
    • $29/agent/month for Ticket+Chat
    • $39/agent/month for All-inclusive
  • Call Recording
    Yes
  • Call Transcription
    No
  • Keyword Tracking
    Yes
  • Integrations
    Yes
  • Campaign Attribution
    No
Features
  • Web-based software
  • Includes caller identification functionality
  • Includes call recording capabilities
Marchex Logo
Marchex
  • Web-based software
  • Includes keyword tracking tools
  • Includes call routing capabilities
Marchex Marketing Edge is an innovative, easy-to-use conversational analytics solution that enables marketers to make data-driven decisions that improve their digital marketing performance. It reveals which marketing campaigns and channels result in phone call and text conversions so that marketers can maximize the value of their ad spend. It also helps to rescue lost sales by providing real-time lost sale alerts so that sales teams can close the deal. This application integrates with Google Ads, Google Analytics, HubSpot, Adobe, Salesforce, and many more third-party platforms. Pricing is not publicly available, but there’s a 30-day free trial. These are some of the top features:

  • Caller identification functionality

  • Call transcription tools

  • Integrates with other tools

  • Built-in reporting tools

  • Keyword tracking capabilities

  • Call routing tools

  • Call recording capabilities

  • Campaign attribution tools

  • AI- and human-verified lead scoring

Pros & Cons

Pros

  • Easy to use
  • Easy to understand reports
  • Great tracking tools

Cons

  • No ability to create caller profiles
  • Pricing not publicly listed

Summary

  • Starting Price
    • Contact for quote
  • Call Recording
    Yes
  • Call Transcription
    Yes
  • Keyword Tracking
    Yes
  • Integrations
    Yes
  • Campaign Attribution
    Yes
Features
  • Web-based software
  • Includes keyword tracking tools
  • Includes call routing capabilities
PhoneWagon
PhoneWagon
  • Web-based software
  • Includes built-in reporting tools
  • Includes call recording capabilities
PhoneWagon is made specially for marketing agencies. This solution includes many notable features and tools, such as the ability to instantly create local and toll-free numbers, track calls and optimize campaigns. Robust reporting tools are included within this software. PhoneWagon integrates with many other programs, including Slack, Google Analytics, Google Ads, Salesforce, Zapier and HubSpot. Pricing ranges from $45 to $299 per month. Discounts are available for annual billing, and a 14-day free trial is available. The following features are included:

  • Call transcription tools

  • Integrates with other tools

  • Built-in reporting tools

  • Keyword tracking capabilities

  • Call recording capabilities

  • Campaign attribution tools

  • Call routing tools

Pros & Cons

Pros

  • Ability to create tracking numbers
  • User-friendly
  • Responsive support

Cons

  • No caller ID functionality
  • No call transcription services

Summary

PhoneWagon
PhoneWagon
  • Starting Price
    • $45/month for Starter
    • $130/month for Pro
    • $299/month for Agency
  • Call Recording
    Yes
  • Call Transcription
    No
  • Keyword Tracking
    Yes
  • Integrations
    Yes
  • Campaign Attribution
    Yes
Features
  • Web-based software
  • Includes built-in reporting tools
  • Includes call recording capabilities
RingCentral
RingCentral MVP
  • Web-based software, mobile accessible with Android and iPhone/iPad, can also be installed on Windows
  • Caller identification functionality
  • Call recording capabilities
This web-based software can also be installed on Windows computers and is available as an app on Android and iOS devices. RingCentral MVP is an all-in-one communication tool with excellent features. The system makes it easy for businesses to monitor calls, gather essential data and make predictions based on past and current calls. RingCentral MVP includes robust reporting tools to help brands easily understand data gathered from calls. Pricing varies depending on the package and number of users. Discounts are available for annual billing plans, and a 21-day free trial is offered. Here are some of the top features of RingCentral MVP:

  • Caller identification functionality

  • Call transcription tools

  • Integrates with other tools

  • Built-in reporting tools

  • Keyword tracking capabilities

  • Offers users the ability to create caller profiles

  • Call recording capabilities

  • Campaign attribution tools

  • Call routing tools

Pros & Cons

Pros

  • Easy to use
  • Offers a mobile app
  • Excellent reporting tools

Cons

  • Free trial period is a bit shorter than some other brands

Summary

RingCentral
RingCentral MVP
  • Starting Price
    • $19.99/user/month for Essentials
    • $24.99/user/month for Standard
    • $34.99/user/month for Premium
    • $49.99/user/month for Ultimate
  • Call Recording
    Yes
  • Call Transcription
    Yes
  • Keyword Tracking
    Yes
  • Integrations
    Yes
  • Campaign Attribution
    Yes
Features
  • Web-based software, mobile accessible with Android and iPhone/iPad, can also be installed on Windows
  • Caller identification functionality
  • Call recording capabilities

How We Chose the Best Inbound Call Tracking Software

It’s essential to spend wisely when strategizing marketing efforts. As companies run marketing and advertising campaigns, they want to maximize value and find which solutions work to attract more customers. Using inbound call tracking software can make it easier to determine which marketing campaigns are successful and which strategies should be changed. But not all software offers the same capabilities. We researched inbound tracking software programs and their most important features to help you choose the right option for your company. We took the following three criteria into considerations when evaluating call tracking software:

Call Tracking Features

Inbound call tracking software should have excellent call tracking features to make it easier to learn more about the types of calls you receive and which marketing campaigns bring in those calls. We recommend investing in software that includes a variety of call tracking features, such as caller ID, call recording, call routing and call transcription tools. We considered software options that offered these helpful call tracking features.

Integrations

Effective call tracking software should allow you to simultaneously use your existing marketing software and customer relationship management tools (CRMs). We list software companies that offer excellent integrations to make running and managing your campaigns more convenient.

Reporting Tools

The right reporting tools can make all the difference. As you track calls and campaigns, you'll want to gather essential data. We considered software options that include reporting tools to help companies gather important data to improve their marketing campaigns and bring in more customers and sales.

What Is Inbound Call Tracking Software?

Inbound call tracking software makes it easier for companies to analyze calls coming into their business. Marketing teams and agencies rely on this software to better track their marketing efforts. These kinds of programs offer a host of tools and features that help brands determine which marketing campaigns and messages are working best, attract more calls and increase their ability to turn prospects into customers.

Effective call tracking software offers the ability to create and use unique tracking phone numbers assigned to different campaigns and marketing channels. Most call tracking software is web-based or cloud-based, but some solutions also offer mobile apps or downloadable software for Windows and Mac. Companies of all sizes and types use this solution.

It can be difficult to know which marketing strategies offer a high return on investment, but inbound call tracking software helps organize and simplify those efforts. Using this kind of solution allows companies to spend their marketing dollars wisely. This software can show businesses which marketing campaign changes should be made to help the brand convert more customers and, thus, become successful.

Benefits of Inbound Call Tracking Software

There are many advantages to using inbound call tracking software. Here are some of the top benefits:

  • Identify the marketing channels that provide more success: There are many marketing channels available, but wasting money on the wrong ones won’t bring in customers or sales. Using inbound call tracking software helps brands identify the right channels to use, so they waste less money and get more return on investment.
  • Gather important data: Companies can gather important data related to their calls and potential customers by using inbound call tracking software. It can be difficult to gather this kind of data without software.
  • Learn more about your target customer: You can also learn so much more about your target market as you track and record calls and adjust your marketing messaging.
  • Waste less time and money: With the use of inbound call tracking solutions, brands can waste less time and money on marketing campaigns that aren’t successful.
  • Help callers faster: Inbound call tracking software also includes tools to make it easier to help potential customers. With features like call routing and call recording, companies can meet the needs of their customers more efficiently.

Must-Have Features of Inbound Call Tracking Software

When investing in inbound call tracking software, it’s important to pick a feature-packed option. It also must meet your company’s needs and expectations. Here are some of the most important features:

  • Call tracking tools: It should be easy to see where calls are coming from and which marketing channels or campaigns they’re originating from so that you can improve your brand’s marketing efforts.
  • Call routing capabilities: It should also be easy to get the caller to the right representative. Inbound call tracking software with routing tools makes this simple.
  • Reporting tools: It can be hard to run marketing campaigns successfully without relevant data. Inbound call tracking software should include built-in reporting tools that show data in a way that is easy to digest.
  • Call recording capabilities: Having the ability to record calls is another must. This makes it possible for team members to go back to a call to learn from mistakes or from a customer’s suggestions or comments.
  • Campaign attribution: This kind of software should also make it easy to see which calls are coming in from different campaigns and which campaigns result in the most return on investment.

The Cost of Inbound Call Tracking Software

The cost of inbound call tracking software varies greatly. Some companies charge a monthly subscription fee. Others charge a monthly subscription fee plus additional usage costs based on the number of calls that come in or the number of minutes used. Many companies offer the ability to use multiple phone numbers for different campaigns, built into the monthly subscription costs.

It’s not uncommon for inbound call tracking software companies to offer free trial periods. In most cases, companies provide a free trial period of at least 14 days, but 30 days is more common. A few companies offer only a demo. Users can expect to pay more if they’re a large agency with many users and need to run many campaigns.

This kind of software generally costs at least $25 per month and can cost upward of $200 each month. Inbound call tracking software with many features made for large agencies can cost $500 or more per month. Many providers offer a discount on pricing when clients agree to annual billing.

Before investing in inbound call tracking software, businesses should consider their needs and see which features are offered and what limitations might exist. This way, they invest in software that meets their needs and their budget.