SEO is a type of digital marketing that can make your small business website more visible online. In this article, we’ll explain:

  • Why you need to add SEO to your digital marketing strategy
  • Why SEO is so popular
  • SEO trends for 2022

Why Is SEO So Important for Your Small Business?

SEO is a type of digital marketing that every business should incorporate. Search engines look for the best content to return in search results, so following good SEO practices creates a user-friendly website naturally and helps you stand out from the competition.

SEO is a complex topic and the strategies often change from year to year as search engines update their algorithms. This intimidates many small business owners, but there’s good news.

You don’t have to launch a comprehensive SEO strategy to get results and getting started doesn’t have to cost anything. You can implement the basics and build on them as you learn more advanced tactics. That makes SEO an excellent marketing option for small businesses.

Why Is SEO ‘Trendy’?

Marketers have made SEO trendy by talking about it nonstop and urging businesses to adopt SEO strategies. The reason they’ve done this is simple. SEO works. Done right, it can send you more customers than you know what to do with.

SEO will remain a trend for as long as it continues to work. It’s a strategy that easily adapts to changes in search engine algorithms, so we predict SEO will continue to be “trendy” for many years to come.

Because SEO is so popular, you can find many fantastic SEO tools to help you manage your strategy. We created a comprehensive guide to the best SEO software to help you sift through the option and find the one that’s best for your business.

Small Business SEO Trends for 2022

Some SEO trends carry on from year to year because they’re so effective. Below are two mainstay trends and two newcomers that will make a big impact on your SEO strategy.

Create Quality Content

Quality content never goes out of style, and it will continue to be a huge factor for effective SEO in 2022. If you’re wondering what makes a piece of content high quality, here are a few guidelines to follow:

  • Avoid keyword stuffing: Have your keywords in mind but write your content naturally. Search engines are programmed to recognize when you’re trying to game the system by stuffing content with keywords. People don’t want to read that so search engines won’t feature it in results.
  • Pay attention to your headings: Using H1, H2, and H3 headings appropriately helps create a logical structure for your content. This catches the attention of search engines and provides a better experience for your audience.
  • Provide value. Quality content offers readers a comprehensive answer to their search queries.

Make Your Site Mobile-friendly

There has been a strong trend toward mobile for the past few years and shows no signs of slowing down. That means that if you haven’t already optimized your site for mobile, now is the time.

You can use Google’s free Mobile-Friendly Test to see how well your site performs. If the results show that your site isn’t mobile-friendly, there are several ways you can improve it.

  • Use a responsive design: A responsive website adapts content to display appropriately on any mobile device automatically.
  • Increase website speed: Mobile users only give your page three seconds to load before they decide to leave. To speed up your site, use a simple design and compress your images.
  • Keep size and spacing in mind: Space out your links and make buttons large enough to click easily.
  • Turn off pop-ups: It’s often hard to find and click the button to close them, and mobile users would rather find another website than deal with the hassle of pop-ups.

Create or Claim Your Google Business Page

If you have an established online business or your company is a brick-and-mortar store, you likely have a Google My Business page. Google My Business is a free tool that Google offers to help improve location-based searches. If you’ve ever searched for a type of business near you, such as “pizza restaurant near me,”, the listings you see in the search results are Google My Business pages.

These pages help search users find basic business information they may be looking for such as address, phone number, or hours. It’s important that you claim your Google My Business page because the information Google sources to fill out these fields isn’t always correct. For example, if your business moves from one location to another, Google may direct people to your old location.

To find out if you have a Google My Business already, simply Google your business name and location. If you have one, it appears at the top of the search results. If you don’t have one, it’s simple to create one. Google provides clear instructions for Google My Business. It’s free to create or claim a Google My Business page.

Once you’ve created or claimed your Google My Business, you control the information Google provides search users. Enter your company name, the best category to describe your services, location, contact information, and hours. Include your keywords anywhere you can within the listing. You can also add photos, publish events, and manage your Google reviews. The more active you’re on Google My Business, the better your local SEO will be.

Target Local SEO

Google provides users results based on their locations when appropriate. If you live in New Orleans and search for Cajun food, Google provides results showing local restaurants known for Cajun cuisine.

There’s less competition on a local level, so you have a much better chance of achieving high rankings on local searches. To optimize for local searches, include your location in your keywords.

If one of your company’s keywords is “craft supplies,” you can target that to local searches by making it “New Orleans craft supplies.” You don’t have to include your location as part of every keyword (that would feel awkward and forced) but work it in whenever it’s a good fit.

Other ways you can target local SEO include:

  • Claim your Google My Business page.
  • Include the name of your services and location in your website title, description, heading tags, and website copy.
  • Create geo-targeted content. Every piece of content that appears on your website is another chance to get found in local search results. To be impactful here, you should publish often. Search engines favor fresh content.

Focus on Voice Search Optimization

Voice search is a growing SEO trend as more people use this convenient search tool, and it ties in with local SEO. Most voice search queries are location-based, so it’s crucial to include geo-targeted keywords on your site.

Another way to optimize for voice search is to use conversational keyword phrases. The easiest way to think of this is to take your existing long-tail keywords and add one of the six most common question words: Who, why, what, where, when, and how.

SEO is an important digital marketing strategy that has proved its effectiveness. Implement the tactics we’ve covered here to boost your company’s online visibility and send fresh leads to your website.

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