YouTube is more than just a website or social media platform. It’s one of the most popular search engines in the world, and it boasts nearly 2 billion users across every imaginable demographic. This makes it the ideal place to introduce an effective video content strategy for your small business.

Video content is immensely popular with consumers. In a 2021 Wyzowl survey, more than 80% of marketers said video is directly responsible for increasing leads and generating more sales. You can reap the same benefits for your small business by starting a YouTube channel. This article explains:

  • How a YouTube channel can help your small business
  • Step-by-step directions on how to set up a YouTube channel and post your first video
  • Tips for making your YouTube business channel a success

How Can a YouTube Channel Help Your Small Business? 2

Small businesses often underutilize video because of the assumption that it’s expensive to produce. This was true years ago, but today’s average smartphone can create quality videos at no cost. You can use free or inexpensive video editing software to add professional polish to the videos before publishing them to your channel.

Video is the fastest-growing content type, with 73% of consumers preferring to learn about a service or product by watching a video. Explainer videos are very popular for business channels, and these can help lower the number of customer service calls your team has to take. Fewer support calls means your team can focus on tasks that bring in new leads or sales.

Videos get an incredible amount of engagement and shares, and your small business can take advantage of this trend with a YouTube channel. Regularly posting videos that highlight a product, feature a customer testimonial, or show your behind-the-scenes process increases customer engagement and improves brand awareness.

There are many channels available for sharing brand videos. TikTok and Instagram are popular choices, but they have a much narrower demographic than YouTube. YouTube has an engaged audience that includes almost every imaginable marketing demographic.

This means no matter what type of small business you have, you can find your target audience on YouTube.

Step-by-Step Instructions for Starting a YouTube Business Channel
  1. Sign in to YouTube
  2. Create your channel
  3. Customize your account
  4. Upload a video

Starting a YouTube channel for your small business is simple. Follow these steps to create a channel and post your first video in minutes.

1. Sign Into YouTube

Google owns YouTube, so your Google account details are all you need to sign in. We strongly recommend using a business Gmail account and not your personal email. This way, you can share the login credentials with your team without worrying about making your personal email public.

2. Create Your Channel

  • Click your avatar in the upper right-hand corner of the YouTube homepage.
  • Click “Create a Channel.”
  • Upload your brand’s logo and add your company’s name.
  • Click “Create Channel” to continue, although it may take a minute or so to generate this channel.

3. Customize Your YouTube Channel

  1. Click the “layout” tab
  2. Click the “branding” tab
  3. Click the “basic info” tab
  4. Click “Publish”

Click “Customize Channel” to go to the YouTube Creator Studio where you can set up your channel information and preferences.

Below is a selection of features you can add or customize for your channel. Adding these help your channel appear active and complete to viewers, although it’s not necessary to do it when you first make your channel.

 Click the “Layout” tab

  • Create a channel trailer so new viewers can get a feel for what to expect from your brand.
  • Select a video to be featured on your channel. You can update this periodically, and it’s a great place to feature videos for upcoming sales or promotions.
  • Customize your channel’s homepage layout with featured sections, such as the most popular uploads or playlists that you’ve created from your videos.

Click the “Branding” tab

  • Add a banner image that appears across the top of your channel. This is a great opportunity to highlight a popular product, display contact information, or feature your team. YouTube recommends using an image that’s at least 2048 x 1152 pixels and 6 MB or less.
  • Add a watermark to your videos. Typically, a watermark is used to prevent the theft of creative content but, in this case, it’s more about increasing brand awareness. Use your brand’s logo as the watermark so it appears on your videos always.

Click the “Basic Info” tab

  • Add a description of your channel. You have 1,000 characters to explain the purpose and value of your business.
  • Enter your business email address so viewers ― your potential customers ― can get in touch with your team easily.
  • Add links to your business website and any specific pages you want to highlight such as a popular product page. You can also add links to your social media channels.
  • You’ll find your channel’s URL under this tab. You can use it to link to your channel from other locations such as your email signature.

Click “Publish”

Click “Publish” to make these changes live.

4. Upload a Video

After publishing your changes, click the “Go to Channel” option that pops up. This takes you back to your channel’s dashboard where you can upload your first video:

  1. Select a file to upload.
  2. Add your video title and description.
  3. Select a thumbnail that gives viewers a sense of what your video is about.
  4. Optional: Add your video to a playlist to help viewers find similar content.
  5. Identify whether your video is made for kids. This is required by YouTube.
  6. Click “Next.”
  7. Optional: Add subtitles or an end screen that appears at the end of the video to promote related content. You can also add “cards” which are related videos or playlists.
  8. Click “Next” twice.
  9. Publish your video now or schedule it to publish on a certain date.
  10. Click “Publish” or “Save” to finalize your video upload.

Tips for Making Your Business YouTube Channel a Success