If you’ve got a small business, social media is a terrific way to get eyes on your product or service. TikTok is the new kid on the block in terms of social media, with its demographics skewing toward a younger audience, roughly between the ages of 16 and 24. However, this is a plus because this audience is eager to buy, making TikTok an ideal platform for marketing your business.

This article will:

  • Explain why TikTok is a great platform for marketing
  • Teach you how to use TikTok, including how to create a business profile and give tips on how to grow your following on TikTok

This should ultimately aid in the overall growth of your business.

Small Business in TikTok
Source: TikTok

Why Is Being on TikTok Beneficial for Small Businesses?

TikTok is the world’s fastest-growing social media platform with more than 800 million active users. The platform is a hub for uniqueness and creativity, but it’s also a thriving e-commerce and marketing space, where #smallbusiness has garnered more than 44.3 billion views and #entrepreneur has been viewed more than 15.7 billion times.

The social media brand is already aware of its impact on culture at large. Many use the platform to create and share music, dance, and comedy content that generally gets attention and makes them money. However, using TikTok to promote products, brands, companies, and businesses is also a very popular use of the platform.

While 75% of United States consumers overall have expressed a desire to support small businesses overall, 74% of surveyed TikTok users said the app has helped them learn more about a product or brand while 66% said TikTok has helped them decide on a product purchase, and 67% said the app inspired them to make an impulse buy that they weren’t planning on making otherwise.

How To Use TikTok?

Once you’re sure you want to use TikTok as a marketing tool to grow your small business, you need to get on the platform. Sign up is easy and something you can do with an email or another social account connected to your business for easy login.

Other aspects of the platform are also simple for easy use. Look at all the top instructions you need below.

How to Sign Up for TikTok?

  1. Download the TikTok app from the iOS App Store or Google Play.
  2. Open the app Go to Me.
  3. Sign up with your preferred method.
  4. Complete your profile in accordance with your business.

How to Make a Business Profile

  1. Go to your profile page.
  2. Select on the Privacy and Settings Tab.
  3. Select “Join TikTok Testers.”
  4. Enter your mobile phone number to confirm the application.
  5. Follow final prompts to complete the process.
Business Profile in TikTok
Source: TikTok

How to Make a TikTok

  1. Tap the + symbol at the bottom center of the screen to enter Create mode.
  2. Record a video.
    1. Move your finger around the recording circle to change the focus of the video.
    2. You can also select a pre-recorded video or photos.
  3. Add effects, sound, and text.
    1. Popular effects include stickers, green screens, cloning, and transforming.
  4. Repeat, adding photos, video, sound, text, and effects until satisfied.
  5. Tap Next and fill out the description with tags and hashtags, then post.

How To Grow Your Following?

Once you’ve gotten your TikTok account set up it’s time to start creating content so you can grow your following on the platform and your small business. This is the fun part, but it’s also the part that takes the most work and diligence. Luckily, the TikTok algorithm is very friendly. With consistency, you should feel confident about growing your TikTok audience.

Grow Your Following Organically

One very important thing to remember when using TikTok for marketing purposes is to stay on brand. This isn’t a private account. While you can experiment with different styles of content, all your content should be about your small business.

Overall, allow your follower count to grow organically. Don’t buy followers or use any tools that make your account appear to have more followers. Interact with your audience to make them feel seen and appreciated. This will keep them coming back to your content and encourage them to investigate your business, which can lead to them purchasing your product or service.

Study the Platform

Learn the ins and outs of TikTok to figure out how it can best benefit you and your business. Find inspiration on the For You Page or from the Discover Section when you access the app.

From here you can find hashtag challenges to join, which will circulate your account around the app. You can also create content inspired by app trends and cater them to your business theme. This is also a great way to employ popular hashtags to get your content noticed.

Another common way that you can get your business recognized on TikTok is by working with well-known influencers on the platform who already have a lot of followers. This might be a bit of an investment as it entails paying for an endorsement and the influencer would create content that they would share on their page linking back to your page. It would direct their followers to your page, giving you exposure, but can be costly, depending on the influencer and their rates. However, TikTok does have a Creator Marketplace where businesses can partner with creators within their own budget.

Create Quality Content

Creating quality content is necessary for standing out on TikTok, especially as a small business looking to grow a following. TikTok makes this very easy with its vast array of effects and sounds on its platform.

One of the best ways to ensure you can create quality content is to have an up-to-date smartphone. Many people favor iPhones, but a high-end Android smartphone will also capture quality photos and video. Investing in phone lighting and microphone attachments is also a good idea.

Creating content with music is preferable since TikTok is a music platform. Using the For You page to search “trending sounds” is a great way to see what is popular on the platform.

Additionally, you can search the top charts of Spotify to find other trending songs. Don’t be afraid to experiment with your own music tastes. Use songs that were extremely popular when you were young, or type in a song that you like and see if there is a remix version available that might be interesting to a younger audience.

You never know, you might start a new trend, so keep your audience engaged with your brand by posting regularly. Aim for three to five times per week. Use your analytics to determine what’s the ideal time you should be posting.

Searching HashTags in TikTok
Source: TikTok

Track Your Analytics

Having a Pro Mode business profile account means you have access to numerous analytics, including your profile views, traffic sources, video views, likes, comments, and shares.

The analytics even shares details on other content your audience likes, such as other videos and sounds. You can use this information to cater your content exactly to what your viewers enjoy.

Similar to studying the platform, you can learn the keywords that meld best with your business. Some of them might be fleeting, such as those that go along with trends and challenges. Some of them might have to do with the industry of your business.

But there are several you can consider right away:

  • #smallbusiness, 44.3 billion views
  • #entrepreneur, 15.7 billion views
  • #smallbusinesscheck, 138.7 billion views
  • #sidehustle, 7.7 billion views
  • #supportsmallbusiness, 3.8 billion views
  • #smallbiz, 3.1 billion views


With these tips, you should be well on your way to growing your TikTok following for your business. While there might be a lot involved this is a platform about fun and expression. You can take it easy a little bit and have some fun.