How To Start A Business On A Shoestring Budget In 2020

Danielle Antosz
Last Updated on October 20, 2020
Disclosure: Your support helps keep the site running! We earn a referral fee for some of the services we recommend on this page. Learn more

Are you considering starting your own business?

The benefits business ownership are intriguing–you get to be your own boss, make your own hours, work on something you truly love. Plus, no more worrying about having your hours cut or getting fired.

What Is Holding You Back?

One of the biggest obstacles facing would-be entrepreneurs is finding the funds to get started.

The average cost to start a business varies widely. The SBA says it will cost you around $3000 start a microbusiness, while AARP reported the average cost for starting a business is $30,000.

That level of investment simply isn’t possible for most people.

Here’s the secret: You don’t need much money to launch your own business.

If you are willing to invest time, you can start a small business for around (or even under) a $100. Here’s how.

How To Set Up Your Small Business on a Budget

There are dozens of different types of businesses you could start. And, to be clear, you can’t start any business for under a hundred bucks.

Even so, plenty of options can be exercised if you don’t have thousands of dollars.

Find a Business Idea

Think about what you enjoy doing, what skills you have, and what type of equipment you already have around.

For example, if you already have a Cricut die-cutting machine then you could easily start a custom line of clothing, tumblers, and car stickers.

Do you have a lap top and have a little experience running social media campaigns? A social media consulting or management company might be perfect for you.

List Of Business Ideas

We have created a set of awesome business ideas, along with a few other low-cost ideas below:

  • Lawn and snow removal service
  • Home or office cleaning service
  • Dog walking
  • Senior caregiver
  • Copy writing
  • Digital marketer
  • Social media manager
  • Branding and design
  • Stock photography website
  • Website design and hosting
  • Tutoring
  • Cake decorating
  • Birthday party characters
  • Gift basket design
  • Mobile DJ
  • Adventure guide

You might also find inspiration by solving your own challenges.

Video: When coming up with a business idea, Gary Vaynerchuck, entrepreneur, advises starting small and solving problems in your own environment.

1. Research & Planning

Once you decide on what type of business you want to start, the next step to getting your business started is to research the market and start planning.

Do Market Research

Market research involves gathering data and information about the market you want to enter, including who your customers are, who your competitors are, and the location and needs of your potential customers.

Here is a step-by-step guide to doing market research for very cheap or free.

Research the Characteristics of Your Potential Customers

Some questions you want the answers to are:

  • How much do they earn?
  • Where are they located?
  • What do they like/dislike about the current offerings?
  • What problems are not currently being solved?
  • What are they willing to pay for a solution to their problem?

So how do you get this information?

You likely don’t have money to do focus groups, so concentrate on online methods. You can host a free survey through Google Forms. Just make sure to ask qualifying questions to ensure they are in your target audience.

You can reject the answers of people not in your target audience. Consider offering an Amazon gift certificate or similar prize to encourage people to fill out your survey.

Added Bonus: Request email addresses and ask if they would like to sign up for your business newsletter. Here is a guide on email marketing, including a list of popular platforms. Some offer free plans.

Status of Your Industry as a Whole

Next, you need to look at your competitors and:

  • What they offer
  • Their price points
  • Where their offerings fall short

This can all be done online for free.

Create a spreadsheet and start Googling

For example, if you want to start a lawn care company, you’d Google “lawn care company, your city” or even “best lawn care company, your city.”

Setting Up Your Spreadsheet

Add each competitor to the right column of your spreadsheet and then start adding information such as:

  • Cost
  • Type of service
  • Unique features
  • Biggest customer complaint
  • Any other information that makes sense to you

At the end, you will have a clear idea of what the market looks like and how your business can stand out.

What Is Your Unique Value Proposition (UVP)?

In the section above, we talked about looking at customer complaints. This is essential because it helps you figure out where you can stand out.

For example, I searched for lawn care companies in Chicago and found the following reviews:

Based on these reviews, I can see that lawn care customers value communication and reliability.

If you were starting your own lawn care business, you could focus on those aspects as the unique value proposition, also know as unique selling proposition (USP).

Small businesses are encouraged to focus on their USP when marketing themselves.

Video:Lauren Yothers, from Accion, and Rachel Greenwald from Etsy, provide practical examples of how a small business can focus on quality and customer service as part of its USP.

Learn more about how to write your USP here.

Write a Business Plan

Your next step is to start writing your business plan. A business plan serves as a clear, concise roadmap for your business.

Taking the time to write all this down will give you a clearer view of the future.

Start by reading other business plans. This will give you an idea of what information you should include and may raise some issues you hadn’t thought of.

Business Plan Resources

Ready to get started? Use our free one-page business guide or read our in-depth business plan guide for a full walk-through.

Costs of Research and Planning: Free

2. Funding & Grants

Starting a business on a shoestring budget means leaving no funding stone unturned.

With extra funds, you can hire additional staff, get better equipment, market your business more successfully, or even scale up faster.

Table setting with money on the plate

Do all you can to secure a grant or funding. Image via Flickr

Here is the good news–just because you don’t have cash doesn’t mean you can’t fund your business. There are thousands of grants from private and public sources that can help you build your business.

Where To Look For Funding And Grants

Not sure where to start looking for funding? Here are 7 places you might be able to find funding for your small business.

  1. Small Business Association
  2. Crowdfunding
  3. Your city or state government (Google “your city small business grants”)
  4. Grants.gov
  5. Women’s Business Centers
  6. The alumni association from college you attended
  7. National Association for the Self-Employed

Additional Funding Resources

Looking for more? Check out these resources for finding funding and grants for your small business:

Cost of Funding and Grants: Free

3. Legalities and Formal Set-Up

Small business owners have several options when it comes to legal set up. This section will demystify the different business structures and help you choose the right path for your business.

Registering a Business Name

If you are planning to do business under any name other than your legal name, you will need to register your business.

There are two options for filing your business name.

You can file a DBA (doing business as) or create a business structure, such as an LLC. If you file an LLC, you will register your name as part of the process.

How To File a DBA

Choose a business name. You can use business name generators to find a unique name.

Research your name to make sure it isn’t taken. Start with Google, then check with your local county clerk’s office to see if anyone else is using that name.

Next, file a DBA with your state government. The process will vary by state, so start by researching the requirements in your area. Our DBA resource will help you figure out how to file a DBA in your area.

Or, use a paid service such as Legal Zoom. If you are trying to stay under the $100 threshold, you may need to navigate this process on your own.

Not All Business Incorporate Early

It is important to note that many businesses do NOT file an LLC or incorporate early on and simply operate as self-employed.

This can make filing taxes simpler (depending upon your business) and helps limit unnecessary costs prior to becoming profitable.

Here are the different types of business structure and their benefits and draw backs.

Self Employed

If you are the only worker at the business, you can choose to work simply as self employed. In most cases you do not need to file any paper work, you simply track your income and report it on your taxes at the end of the year.

You will need to pay estimated taxes throughout the year to the federal government. Make sure to research to see if you need to pay estimated state taxes as well.

A drawback to being self-employed is your personal assets are not protected if your business gets sued.

Sole Proprietor

A sole proprietor is a step up from self-employed. All you need to do is register your business name and you are good to go in most states. (Make sure to see if your state requires a business license or other paperwork.)

In a sole proprietorship, your business is not a legal entity. Which means your business’s debt is your debt.

LLC

An LLC or limited liability corporation is the simplest way to incorporate your business. It is designed to protect your personal assets in case your business is sued, offers tax benefits, and helps your business look legitimate.

For most businesses, an LLC offers a perfect balance of benefits and protections without requiring an overwhelming amount of paperwork. Learn how to file an LLC here.

Incfile will help you file your LLC for just $49 plus state fees. If you have no other start-up costs, you can still get your business off the ground for under $100.

Other Types of Businesses

There are several other ways to structure your business. These are outside the scope of what most small businesses need but include:

  • Corporation: Complex business structure that must comply with a wide range of taxes and regulations. The business is a separate legal entity from the owners.
  • S corp: A type of corporation which allows profit and losses to be filed through personal tax returns. Specific regulations must be adhered to, including a limit on the number of stockholders.
  • Partnership: A simple way to structure a business for two or more people, where each partner reports net profit or loss on their own taxes.

To learn more about the tax implications of the different types of businesses, view this IRS resource on business structures.

Cost of Legalities and Formal Set-Up: Free (if you choose to register, costs vary between $50-$150 depending on your state)

4. Other Legalities and Licensing

Depending upon your location and type of business, there may be other legal considerations to keep in mind. For example, if you have a storefront, you will likely need commercial liability insurance.

This resource from the SBA will help you find out if there are other licenses or permits you need based on both your location and your industry.

Costs of Legalities and Licensing: Free (if no licensing needed – industry dependent)

5. Setting Up a Work-space

You’ve figured out what type of business you are going to start, you have a handle on the legalities; now where are you going to work?

You have a few options.

You could work out of your home. If you have the space at home, this can be the most cost-effective place to work.

A desk in your bedroom, a spare room, or even the kitchen counter can function as your workplace.

Where Else Could You Work?

What if you can’t work at home? You can choose communal working spaces, but those cost money. What is a business owner on a budget to do?

Here are a few places to work for cheap or free.

  • Local coffee shop. (Just get a plain coffee and skip the $6 fraps.)
  • Local library branch
  • Library at a college near you
  • Hotel lobbies
  • Bookstores
  • Local parks
  • Grocery store cafe

Approximate Costs of Work-space Set-Up: Free (providing you own a laptop or PC)

6. Brand Identity

Your brand identity includes your logo, font, brand colors, and other visual components customers use to recognize your brand.

Many business owners choose to hire a designer to create these elements for their business. However, that can get pricey.

Fiverr Logo Design

Fiverr offers a customized search depending on your design need and matches you with freelancers.

Luckily, there are several budget-friendly options that cost less, including:

The most important part of creating a brand identity is to be consistent with colors and fonts so customers will recognize your business across different platforms, such as social media and your website.

Cost of Brand Identity: $5.00 -$10.00

7. Building an Online Presence

In today’s digital world, most people use the internet to find businesses.

Local search is a powerful marketing tool for small businesses, and research shows it drives traffic. On top of that, when people search for a local business online, they usually want to make a purchase.

Building an online presence means your business will show up when people search online. Here is how to do it for cheap or even free.

Website

Gone are the days of needing to spend thousands of dollars to launch a website.

Using a managed WordPress site and a free domain, you can get your website launched in just a few hours.

If you have some funds, you can choose a dedicated domain for just $5 a month. (Meaning you can use www.mybusiness.com versus www.mybusiness.wordpress.com).

If you are feeling crafty and looking for a good deal, check out the likes of Namecheap, SiteGround, InMotion Hosting and GoDaddy – they all offer managed WordPress plans with useful freebies:

 NamecheapSiteGroundInMotionGoDaddy
Free DomainTemporary EasyWPNoYesYes
Free CDNYesYesYesNo
Free SSLNoYesYesNo
Disk Space10 GB10 GB40 GB100 GB
Bandwidth50k visitors/mo
(Unmetered)
10k visitors/mo
)Unmetered)
UnmeteredUnmetered
Price$3.88/mo
(First month at $1)
$3.95/mo$7.26/mo$7.99/mo

Social Media

There are dozens of social media sites, which can get overwhelming to new business owners.

Don’t try to be in all places at once. Instead, choose one or two platforms you know your audience uses and focus your efforts there.

Here are a few resources for learning how to do business on social media:

Claim Your Google My Business Listing

If you want your business to show up in Google, this is a critical step.

laiming your business in Google is free and will share information such as your hours, location, website, reviews, and phone number. This is how your listing will look in the search results:

Screenshot of Patch Landscaping, an example of a Google My Business Listing

Here is how to claim your Google listing.

Cost of Getting Online: $45.00 – $75.00/year

What NOT To Spend Money On When Starting a Business

As you can see, starting a small business for less than $100 is completely doable.

If you are willing to spend the time to research and learn, you can save thousands of dollars.

But, a big part of owning a business is learning lessons as you go–and sometimes those lessons can be expensive.

Mistakes To Avoid

We want to save you from making those expensive mistakes, so here is a list of things you shouldn’t invest money in when you are just getting started.

  • Gazillions of business cards. Instead, buy 25 or so and get more when (or if!) you need them.
  • Branding and logos: Use the tools recommended above to get you started, and then upgrade down the line if you need to.
  • Web development agencies: You can easily build a website for free using WordPress, Wix, or similar website builders.
  • Paid marketing: Use this to grow your business after you are profitable. See our guide to Marketing on a Budget.
  • Top of the line equipment: Focus on what you need for right now. If your old Macbook still works, then use it for now. You can upgrade later.
  • An accountant: Instead of spending money tons of money use a service like QuickBooks or Freshbooks to track your expenses. 
  • Project management software: Instead, use a free service like Trello, Podio, or Asana. All have limited free plans.

Ready? Start Building Your Business Today

Building your own small business is possible, even without thousands of dollars to invest – in fact, you can do it with as little as $100.00 and just a few weeks of time.

You can be your own boss, make your own hours, and do work that you truly care about.

How Do I Get Started?

The suggestions above will help you build a lean business that is positioned to grow. Once you start turning profits, you can invest in strategies to help your business grow.

Are you ready to take control of your future? It all starts with creating a business plan, or if you are still in the brainstorming phase check out our big list of business ideas here and use our Launch Your Business in 14 Days free downloadable PDF guide and calendar and get started today.

Read previous post:
WordPress themes for business
7 Business WordPress Themes That Make Running A Website Easy

As a small business owner, growing and showcasing your online presence can be challenging. Creating a website which matches the...

Close