An Amazon product research tool focuses solely on analyzing market trends on the online marketplace in real-time to identify products that generate the highest sales for a chosen category. The ideal product would have a low acquisition cost (cheap), low competition, and high demand on Amazon (good profit margin).

In most cases, products with those characteristics are trendy or new to the market, so a good product research tool allows you to offer it first.

Product research tools also give you an idea of the products Amazon shoppers want but aren’t yet available. If you’re an “early adopter,” you get first dibs at some of the not-even-there yet products that Amazon might develop and launch through its Build It program.

A product research tool helps you select ― or push Amazon to develop ― items that are most likely to bring in a nice profit for you as a seller. That doesn’t mean that using product research tools guarantee you’ll sell well on Amazon.

However, not using any almost always means learning some painful lessons about how hard it is to make it on the online marketplace.

Key Takeaways

  • Product research is critical to the success of any Amazon or e-commerce seller.
  • Amazon has resources for manual product research, but it takes much time and effort.
  • Product research websites provide tools to automate the process, saving time and money while producing accurate results.
  • AMZScout is a straightforward product research website useful for new sellers, but it lacks the added features of Jungle Scout and Helium 10 that seasoned sellers may want.
  • Choosing the right website to help Amazon sellers with product research depends on the seller’s needs.

What Are The Top 3 Websites for Amazon Product Research?

We highlight AMZScout, Helium10, and Jungle Scout. We like about a dozen or so Amazon product research sites, but we chose these three because they benefit different types of Amazon sellers.

AMZScout ― Best for New Sellers Looking for a First Product

AMZScout is our recommendation for new sellers who intend to do product research and nothing else. It has the following features:

  • Comprehensive keyword research and tracking tools
  • Extensive product database
  • Easy-to-follow tutorials specifically for new Amazon sellers
  • Product ratings for both resellers and private label sellers
  • Affordable and simple all-in pricing
  • Free trial without requiring a credit card

We particularly like its free tools that come in the form of Chrome extensions:

  • Amazon FBA Fees Calculator
  • Stock Stats
  • Sales Estimator
  • Amazon Super URL Tool

AMZScout also offers free limited access to all its features for its paid subscription without requiring a credit card, so you can try before you buy. You can cancel a monthly subscription at any time or commit to a yearly subscription at a deep discount.

You can also buy a lifetime subscription if you feel that AMZScout is checking all your boxes.

pricing plans
Source: AMZScout

Cons of Using AMZScout

On the downside, Amazon sellers looking for extra features outside of product research might find AMZScout lacking, particularly the absence of a supplier database.

AMZScout can suggest suppliers for products, but only those on Alibaba. If you want to find suppliers outside of Alibaba, you’re on your own.

The learning opportunities and customer service are also somewhat basic compared to our two other picks for product research websites.

Meanwhile, AMZScout is quite straightforward, so the lack of tutorials might not be a big deal.

Helium 10 ― Best for Serious Sellers Looking for a Competitive Edge

Helium 10 is our recommendation for sellers looking to best their toughest competitors on Amazon through the various tools. It has the following features:

  • Comprehensive list of tools for product research
  • Product validation tools
  • Reverse ASIN search
  • Listings optimization
  • Free and Starter versions for new entrepreneurs
  • Built-in SEO and marketing tools, including email automation
  • Landing page builder
  • Refund management
  • Extensive training resources
  • Excellent customer support

Helium 10 also offers subscribers quite a bit of leeway when customizing their subscription. You can choose the features you want to include and pay for those.

For example, if you select the Starter Plan for $39 a month, you can add Black Box ― Amazon Product Finder and Research Tool ― for just an additional $39 a month.

Despite being somewhat confusing for new sellers, Helium 10 is truly an all-in-one product research website for serious Amazon sellers. It helps them find and validate products and provides critical competitor data to create or optimize your marketing and sales strategies simultaneously.

amazon product finder
Source: Helium 10

Cons of Helium 10

On the downside, custom pricing can be confusing and pretty expensive for new sellers who want to be told what to do at an affordable price. Helium also gives its tools and services cute but unintuitive names such as Black Box and Cerebro (reverse ASIN tool), which doesn’t help the already steep learning curve of using Helium 10.

Additionally, Helium 10 doesn’t have a supplier database and suffers from feature bloat, which happens when you pack too many functionalities into one product. If you’re an Amazon seller looking to do intensive product research, you may have to keep switching tools to get the results you expect from a single tool.

Jungle Scout ― Best for Seasoned Amazon Sellers Looking for Extra Features

Jungle Scout is our recommendation for sellers looking for a product research tool that goes the extra mile. It has the following features:

  • Excellent product research tools
  • In-depth seller insights
  • Inventory management
  • Extensive learning resources
  • Intuitive interface
  • Comprehensive supplier database
  • Tiered pricing
  • Excellent customer support

Jungle Scout is beneficial for seasoned sellers looking to expand their inventory because of its Supplier Database. Its Opportunity Finder also provides deep insights such as a Niche Score, a great way to scale your Amazon business.

It might be worth paying extra to access unlimited product and supplier searches by subscribing to Jungle Scout’s Suite Plan at $69 a month. The sweet thing about Jungle Scout is that it doesn’t require an annual subscription to access the included tools. You can opt to terminate your subscription at any time.

niche scores
Source: Jungle Scout

Cons of Jungle Scout

However, like Helium 10, Jungle Scout offers tools that drive up the subscription price, which might not be helpful for sellers looking to do product research.

For example, its basic plan for product research costs the same as AMZScout’s paid plan but limits the searches to three a day. That can be a problem for a new seller casting about for different product ideas. The credit card requirement is also a bit of a bummer despite the seven-day money-back guarantee.

How Do You Pick the Right One for Your E-Commerce Site?

The three websites listed here target Amazon sellers specifically. However, the insights can still be useful for an e-commerce business outside the online marketplace since about half of all online sales are on Amazon. If you find a potentially profitable product trending on Amazon, chances are you receive good traction with it on your e-commerce site.

When choosing the right product research website, we recommend AMZScout because it is the most straightforward. You probably won’t need the additional features from Helium 10 or Jungle Scout to inform your product choices outside of Amazon.

You might consider paying for access to the Supplier Database on Jungle Scout if you need to comparison shop. However, you can probably get the same information by searching for a Google product + supplier.

However, if you’re also selling on Amazon, you might derive some benefit from using Jungle Scout or Helium. The extra features they offer can help, especially if you already have FBA inventory or want to dominate your niche.

Are Product Research Tools Necessary?

Product research is necessary, but you can do it without a third-party tool. Amazon provides some great resources if you’re up to doing manual research.

One is the Best Sellers page, where Amazon curates products selling the most for different categories. Aside from giving you a list of possible products and the potential competitors, checking related products might also give you an idea for a niche on which to focus and its potential for expansion.

You can also check Movers and Shakers, a list of Amazon products that gained the most sales within 24 hours, and by how much. For example, Amazon identifies the number one in the Baby category, previously unranked. Amazon shows that the number four product moved up 7,158% from Best Seller Rank (BSR) 3,629 to 50.

movers and shakers
Source: Amazon

Generally, you want to keep the following characteristics in mind when looking through the list of potential products to sell for a quick profit:

  • Selling price within the impulse buy range, between $10 and $50
  • Acquisition cost of 25% or less than the selling price
  • Minimum of 10 sales daily
  • Bestseller rank below 5,000 for the parent category
  • Minimum of 50,000 searches for your top three keywords
  • Non-seasonal
  • Small and non-fragile items for Fulfillment by Amazon (FBA) sellers
  • Maximum of three pounds in weight for FBA sellers
  • No association with brands or trademarks to avoid legal issues
  • Similar products with less than 50 reviews (low-competition)
  • Multiple and quick product sourcing
  • Not in the restricted product category

How Can Your E-Commerce Business Benefit From Using Product Research Tools for Amazon?

  • You Can Do Competitor Analysis Easily
  • You’re Able to Estimate Profits
  • You’ll Get Global Trends
  • You’re Able to Source Products
  • You Can Save Time

Of course, manual research takes a lot of time and effort, and the accuracy of your data and analysis depends on the efficacy of the methods you employ. A faster and often more effective way of doing product research is using reliable tools and automation.

Product research tools for Amazon provide you with reports, trends, and insights instead of raw data based on your filters, saving you a lot of time and data. They can benefit your e-commerce in a myriad of ways. Here are the top ways they benefit:

1. You Can Do Competitor Analysis Easily

The key to e-commerce success is competitor analysis. Whether you’re selling on an e-commerce platform, on Amazon, or both, knowing your competition and analyzing what they’re doing right is critical in choosing the right products to sell.

Product research websites typically have tools specific to competitor analysis that users can access with a few clicks. They can find out how competitors are ranking for different products, the number of reviews they get, and other valuable data.

2. You’re Able to Estimate Profits

Some of the best product research tools give you the lowdown on how much profit you can make from a product based on current sales, demand, and price. FBA sellers, for example, can find out exactly how much profit they make after considering the many possible fees and taxes for a product through Helium 10’s profitability calculator Chrome extension.

3. You’ll Get Global Trends

Amazon product research tools often span marketplaces outside the U.S., which can be very useful if you have expansion plans. You can access information about trends in the United Kingdom or India, for example, using AMZSout’s Product Database, then choose the Amazon marketplace you want to check for trends.

checking global trends
Source: AMZScout

4. You’re Able to Source Products

OK, so you found a fantastic product with high demand and low competition. How are you going to source it? Fortunately, many Amazon product research websites have supplier networks or databases that subscribers can use to find a good source for the products they choose.

One example is Jungle Scout Supplier Database, where users can find suppliers by Amazon Standard Identification Number (ASIN), product, company, or supplier.

sourcing products
Source: Jungle Scout

5. You Can Save Time

All these benefits can accrue to you through manual product research, and you can do that if you have a lot of idle time and don’t want to pay for an automated service.

However, if you don’t have time and can afford to pay, you should consider these top three websites to help you with product research.

Why Amazon Seller Tools Help With Product Research

Amazon product research as a marketing task is unique in that you are conducting it in reverse. Typically, market research starts with a product, and then you find out if there’s a demand for it. With Amazon product research, you start with finding the demand for different products to determine what you should sell on the platform.

In a way, Amazon product research is a much more efficient process because you already have the data available if you could only access it. Retail businesses on even the best e-commerce platforms typically need to generate their own data to address business challenges. If you use Shift4Shop, for example, you can collect customer data for your site, but it wouldn’t give you a comprehensive look at the market.

collecting customer data
Source: Shift4Shop

While the data you collect on these platforms is extremely useful ― particularly in reducing shopping cart abandonment ― they don’t provide the breadth of information you need to kick it on Amazon. Fortunately, the huge market share of the Amazon online marketplace ― projected at 50% of e-commerce sales in the United States by the end of 2021 ― has driven the development of product research tools and even entire websites dedicated to product research.

What Should You Do Next?

Take advantage of the free trials or versions of each of these tools before deciding to go the whole hog. Helium 10 might sound scary if you’re new to Amazon, but it has some excellent tools that might be worth checking for 30 days. If you’re not happy with what you get, you can ask for your money back. Alternatively, you can try the free version first to get a feel of the tool.

You can also take Jungle Scout and AMZScout for a test drive to see which one gives you what you need with product research. Go for a monthly subscription that you can cancel anytime. You can also avoid paying anything by canceling within the trial period. Jungle Scout gives you just seven days to get a full refund, while AMZScout gives you 10 days.