Wix has introduced an easy method for building websites quickly and easily without any coding knowledge required at all. Most users who have no desire to hire a professional and wish to create professional-looking websites from the ground up should have no trouble using Wix. Wix also serves as a one-stop-shop that includes hosting and domain registration, so there is little effort or complexity for the user. All the tools needed to get online and manage a website are included in the package.
The Wix Website Editor
Wix has two basic options for building a website. You can either use the Wix Website Editor or the Wix ADI. The ADI is an artificial intelligence (AI)-driven tool that builds your website automatically based on a series of prompts, such as type of site, and offers you several designs based on your logo color. While it is fast and the easiest way to get online, it does not allow as much flexibility as the website editor, which we’ll cover here.
The Wix Website plans cost between $14 and $39 per month, depending on which features you choose. There is a free option, but you must accept ads on your site advertising the Wix platform. These will appear on the bottom of the page as well as on the upper right.
All paid plans include a custom domain, which is free for the first year, ad removal, and a free secure sockets layer (SSL) certificate. The other differences are listed below:
|Video Hours||5||2||1||30 minutes|
|$300 Ad Vouchers||Y||Y||Y||N|
The VIP and Pro levels include an events calendar, a professional logo, and social media logo files.
Pros & Cons of the Wix Website Editor
The biggest advantage of using the Wix website editor is its ease of use, especially when compared to other products like WordPress. Wix works well if you lack technical experience and need to get a website up and running fast. While WordPress is far more flexible ― to get what you need requires at least some basic technical ability ― the same is not true for Wix.
The Wix interface uses a drag-and-drop interface, and you can either build your site from a blank page or start with some preexisting templates. However, there are some serious limitations. If you start with a Wix website, you’re stuck with a Wix website and must use its services.
- Easy to use
- Good support
- Limited flexibility
- Templates are not interchangeable
- Tracking and analytics are not free
- Site can’t be transferred to another host
Before Building Your Wix Website
You need to do some initial planning before building any website. You need to understand exactly what type of site you’re building ― there are many ― and what goals you wish to attain with your site. You need hosting, a domain name, and an email address before beginning.
Get Web Hosting
For your site to be accessible to anyone else, you need to have a web host or place to broadcast your content to the internet. If you choose to use Wix, it provides this service as part of the package. However, one thing to keep in mind is that Wix must host your site. Your Wix site is not transferable to another host. Wix publishing and hosting are somewhat synonymous, so one comes with the other.
Register a Domain Name
While you can technically use Wix as a free host, you’ll have to retain wix.com as part of the name of your site. It’s OK to do this if you’re just testing out the platform. However, if you’re going to take your site seriously, you need to register a domain name and come up with something that people will be able to type easily to access your site like yourname.com or yourproductname.com. Wix provides domain registration as part of all of its paid services.
Get an Email Address
You must have an email address to be able to register a site with Wix or anywhere else. The chances are that you already have one, but you can get one easily through Gmail, Outlook, or your internet service provider (ISP). However, when you register a domain name, you’ll receive a branded email address that matches the domain of your site like [email protected] This is a more professional way of doing business and is highly recommended.
Determine Your Website Goals and Plans
You need to have a clear goal in mind before even beginning to create a site. Ask yourself, “What do I wish to achieve with it?” Don’t try to do too much. If you don’t keep your site focused and on-topic, you run the risk of confusing your visitors and looking unprofessional. Website types can be divided into several different categories. These include business websites for promoting various businesses and services, personal websites that promote a hobby or serve as a personal portfolio, and announcement websites designed for promoting various events.
A business website is a site designed to promote and sell products or services. There is a wide range of different types of business sites that can exist.
At the most basic level, it can be a “business card”-type of site so that people can find your contact information, such as through a phone number and address. This is the minimum kind of site that a brick-and-mortar business should have as people rarely use physical phone books anymore. They’re more likely to look for you online. Another example is a site designed for lead generation purposes. This type of site typically has some basic information about a company, such as a sales pitch, and a contact form. Of course, business sites can be much more elaborate and offer e-commerce where you sell products online or various other types of utilities and tools that might be purchased or used for business purposes.
Personal websites are another common type of site on the internet. These can also vary quite a bit. They can be simple vanity websites and serve as personal portfolios for people looking to showcase their professional work. In this category, we can also include blogs if one wishes to showcase a passion or interest. Another common use of personal sites is for crowdfunding purposes to raise money for a need or a cause of some sort.
If one needs to make some sort of announcement online, one of the best ways of doing that is to create a website for this. These can announce specific entertainment events, personal events, and more. In this category, we can include various informational and educational sites. For example, someone can choose to put up a site promoting an artistic event or a band. Sometimes, people like to put up a website announcing a wedding, party, or other special event.
So, there are many different reasons for having a website. What you do with it is only limited by your imagination.
Develop Your Website Content
Before beginning to build your website, have all of your content in order first. You should think of your website essentially as a structure for presenting the actual content. While this is important, the content you provide is more important than the structure itself. There are a few basic pages that you should have planned. The following pages are essential:
- Main page: Most likely, this is the page that you have thought about most. It’s the page that people find if they enter your domain name into a web browser. It’s your storefront ― your facade. You need some basic content here to define what it is your site provides, along with helpful hints for navigating the site. What is your main selling point? What are you offering? Do you have a catchy slogan or offering? Include this information on your main page.
- About: You need to have a page that describes you, your business, or what your website is about. This is where people will find out who you’re, or what your site’s overall message and vision is to be.
- Contact: People need to find a way of contacting you. Even if you’re selling a product, often people may have questions or be seeking other information. If you’re offering a service, a contact page is essential. You should provide at least one of the following: a contact form, email, address, physical address (although some sites don’t need this), and telephone number.
For certain types of sites, you need different types of pages. If you’re selling something, you need product pages, a shopping cart, checkout area, and more. If you’re offering services, you should provide a page that explains your service offerings clearly. Try to think like a user of your site. Think about what sort of things you would be looking for if you were a customer or client.
Think about the path you’d like the user to take through your site, such as browsing for a product, putting it in a shopping cart, and checking out or, alternately, reading about your services and contacting you. You also will want to take into account Search Engine Optimization (SEO) when writing text to make sure that people can find you on the internet when searching for similar products or services.
Design Your Wix Website
When you start building your site with Wix, familiarize yourself with the website builder, and set out a plan of action for creating your site. Below, we’ll tackle the actual process of creating a site and ensuring that you’re comfortable using the tools available to you.
Research Other Sites
Before you begin, spend a considerable amount of time looking at similar sites to yours and in your area of focus to get an idea for how you would like your site to look. Other people have laid the groundwork for much of the work involved, so there’s often no need to reinvent the wheel. While it’s not a good idea to copy your competitors exactly, you can get many ideas from what they’ve tried before. Maybe you can even spot some weaknesses in their approaches that you can use to make your site stand out.
Build Your Wix Website
Now that you have an idea for what you want to include on your website and how you’d like it to look, let’s dig into the Wix Website Editor.
You’ll find that the editor is relatively easy to navigate. You’re presented with a menu that looks like this:
Choose Your Website Type
We’ll choose “A company” for the example we’re using. You’ll be walked through a few questions to gauge your level of comfort with designing a site.
Eventually, you’ll get to a screen that looks like this:
Either select from the list or start typing, and you’ll be given several choices. Choose one that makes the most amount of sense for you. Then, the Wix AI engine will start asking to find out what other sorts of things that are important for you. After answering these questions, you can either choose to let the AI engine build a site or use the Wix Website Editor. We’ll be using the editor. You’re given the option of choosing a template or working with a blank template.
Choose a Template
Choose one (or start from scratch), and Wix will generate a template automatically based on the one you have chosen and provide sections based on the selections you made during your setup process. Here is an example template main page:
You can edit just about anything on this page. You don’t need to know any code as Wix will create it for you.
Create Your Site Pages
On the left side of the page, you have multiple options for managing the site. For instance, the first button, “Site Menu” will show you all of the existing pages that Wix created for you. You can navigate between these pages, or you can create a new page.
Other options on this page include:
Here, you can change the background image, color, or add a background video
Here, you can add numerous features to your site, change the layout of the page ― including how you want it to look ― and add several multimedia options.
Using this, you can change or manage the color theme of your site.
This is where you can choose a wide number of plug-ins to add all kinds of useful functionality to your site. Wix will recommend a few relevant options to the site model you chose, or you can search for various new features. These apps can do everything from building a form, create a blog, add an online store, and more.
Add photos, videos, and a gallery of these however you like, using this easy-to-use function. Here, you can also sync up your site with any existing social media accounts.
A blog is one of the best ways to keep your website current. Wix will walk you through installing a blog app, and you’ll be able to update your site with new insights and posts regularly.
Many other options will also appear, depending on the selections you made when you were first creating the site.
Publishing Your Site and Next Steps
Now that you have spent a considerable amount of time constructing your site, and you have reviewed it fully, you’re ready to preview your site and publish it.
Click on the “Preview” button on the top right of the site to see how it will look. You can go through your entire site to see how it will look to the public. Once you’re happy with it and ready to make it public, click on the “Publish” button to the right of that one.
After you’ve published your site, you’ll want to do some promotion work. You can post regularly to your blog to increase your SEO rating potentially. More content is better, and newer content is best. Other things that you can do is to promote your site on social media regularly. This can be done in concert with blog posts. Each time you create something new, it doesn’t hurt to direct people to your articles via Twitter, Facebook, LinkedIn, and other social media networks.
Track Your Site
You can use Wix analytics to track how well your site is doing. This is where you’ll find statistics about visits and page views. If you’re running a store on your site, you can track the conversion rate of your customers and do minor tweaks to your formatting to try to increase this rate. Wix analytics also offer the option of creating various polls where you can get direct feedback from your customers about what they like and don’t like about your site.
If you’re using any of the paid options of Wix, you can use Google Analytics to get more in-depth information about how your users are behaving on your site.
Note: You cannot use Google Analytics on the free version as you need to have a separate URL and domain for it to work.
One thing you should remember is that once your website is built is that you should never consider it to be “complete.” Updating your content regularly and redesigning the site every year or two will help your site remain fresh to your customers.