What pages should my website have? After choosing a domain, this is the next question online entrepreneurs and small business owners ask when they are looking to develop a website. Here we list the most important and must-have pages your small business company website should have. what pages do i need on my website When it comes to content creation for a newly created website, every business is unique and needs something different However visitors to your website (your potential customers) have set expectations of your website, what information they expect to find on it and where on your website they expect to find it. To help you determine what content pages to produce, here are questions you need to ask yourself, or ask the person who will be writing the content for you, a copywriter for example:

  • What pages do I need on my website?
  • What should I put on the homepage?
  • Do I need a privacy policy page?
  • Should I have a testimonials page?
  • Do I really need a company blog?
  • On the “about” page, should I talk about myself or the company?

When it comes to creating pages for your website there is a set of web pages that are standard or general which all small business websites should have. Here below is a list of the 13 most common pages that every website should have, and the type of information these pages should feature and include. If you need to create a website, we guide you step-by-step through the process of creating a small business website using WordPress.

Incorporate your new business for $0

Don't delay starting your new business. Incfile will form your new LLC business for $0. They handle all the admin - you just pay the state fees. Start now using this special discount link.

Need Web Hosting?

1. Homepage

homepageThis is the page most people will see first, and as such, it should tell everyone who you are and what your company does. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Your homepage needs to be well-designed, load fast and look professional. There are studies that show that you have 0.05 seconds to convince people stay on your website.

What to include:

A short description of who you are and what you do, a brief explanation of your services and products, and perhaps some bullet points on how you can help your potential customer or client.

Read more:

2. About page

about pagePeople do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited page on any website. This page should give a brief summary of who you are, your company history and what isolates you from the competition.

What to include:

A summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are a sole proprietor), any special achievements you received, and the ways you differ from others that provide the same product or service.

Read more:

3. Services page (if you offer services)

services pageHere you can list details about the services you provide. Begin the page with a summary of your services prior to outlining them. If your services are vast and their descriptions are quite extensive, consider dividing them into sections, as well as adding a link to a landing page, where readers can learn more about a particular service.

What to include:

A synopsis of services presented, bullet points of services with short explanations, links to learn more about specialized services (if you desire), the advantages of using your services, and how they differ from the services your competition offers.

Read more:

  • Why you need a dedicated services page

4. Products page (if you offer products)

products pageThis is your chance to offer details about the products you sell. Begin the page with a short summary of your products before listing them. If you sell multiple products and have extensive information on each product, consider dividing them into categories and adding a link to their product pages.

What to include:

An outline of products available, short descriptions of each product, links to product pages that contain more information, what the customer can expect by purchasing those products, and why customers should buy those products from you, rather than your competition.

Read more:

5. FAQ page

faq pageThe FAQ page is your space to answer the most frequent questions you are asked. The frequently asked questions (FAQ) page will tell everyone – on one page – what they need to know. This will save you time answering those same questions on an individual basis. Provide honest answers for each one. Your answers should be a call to action, and persuade a potential customer to take the next step and buy whatever you’re selling.

What to include:

The most common questions you are most frequently asked should be on this page. Such questions should also remove any doubts a customer may have, in order to make them feel secure enough to make a purchase from you.

Read more:

6. Testimonials / reviews page

testimonials reviews pageThis is your chance to show off positive reviews your company has received. Where possible, include photos and contact info of the author (a link their social media account, not their personal phone number). This will add authenticity to each testimonial. Anyone can write a review, but those with photos of real people that can be traced to an actual source credibility and establishes trust.

What to include:

A brief paragraph of praise from customers, perhaps as long as a sentence or two. Include photos and contact info of the reviewer, preferably with a headline above each testimonial, to catch a customer’s eye.

Read more:

7. Contact page

contact pageYour contact page show potential customers all the ways they can get in touch with you. It is also important to have your phone number, email address and physical mailing address on the footer throughout all of your website pages, where possible. If you need to create a custom email address, our guide here will show you how.

What to include:

All of your social media accounts, your mailing address, phone and fax number, email address, and even your business hours. Some companies prefer using a contact form instead of listing their email address for spam prevention purposes.

Read more:

8. Blog

blog pageThis isn’t a page per say, as a blog is the sum of all blog posts. A blog is a website, or a section of a website, made up of topically related blog posts (like journal entries). Blog posts are usually listed in reverse chronological order with the most recent blog post appearing first. If you have a small business website without a blog then you are seriously missing out! Think of your blog as your greatest and most affordable marketing tool. A blog drives traffic and leads/sales. A survey by HubSpot found that 57% of businesses who blog have generated a lead from it. A blog gives your company a voice, it creates a place where you can tell your company’s story, share your expertise and engage with your customers.

What to include:

First and foremost you need to do a bit of strategy work, you need to know why you are starting a blog and who you are blogging for (your target audience). Next you need to map out what your blog should be about, i.e. what your should write about and the topics to cover. Think of how you write and the language you use, most of us don’t like to read academic journals so don’t be afraid to be conversational and casual in the way you write. Quality trumps quantity. Studies suggest that long-form and in-depth blog posts outperform shorter shallow blog posts, when it comes to search engine optimization and getting shared on social media.

Read more:

9. Press / latest news page

press latest news pageThis is where you can address the media. Here, you should post links to articles written about your business, press releases, advertisements, videos featured on other platforms, and any other recognizable commercial accomplishments.

What to include:

Ways the media can get in touch with you, links to download PDFs and photos, and press releases. If you have a media or press kit, post it here, so the media can learn more about your company prior to further publicity.

Read more:

10. Privacy policy page

privacy policy pageA privacy policy is must for every website, a privacy policy lets the visitor to your website know what you’ll do with the personal information they give you. On this page, let the site visitor know how any personal information and data (e.g. advertising, cookies, emails etc) collected will be used, and whether or not it will be shared with third parties. You must strictly adhere to your privacy policy.

What to include:

What data you collect, how it is collected, how visitors can obtain a copy of the information you obtain, if such content will be shared, and if so, with whom.

Read more:

11. Terms and conditions page

terms or use pageSimilar to the above mentioned privacy policy, a terms of conditions page is usually a must for most websites. This is a page the outlines the “rules” a visitor to your site must agree to abide by in order to use your website.

What to include:

You want to include the rules and guidelines and how your website functions. For example, which country’s laws that governs the agreement, an intellectual property disclosure that states that your website is your property and that it’s protected by copyright laws, and a links to other sites clause that you are not responsible for or have control over third party links on your website.

Read more:

12. Sitemap page

sitemap pageSitemaps come in two formats. XML sitemaps (these are made for search engine bots, helps search engines discover your content and is good to have from an SEO standpoint). HTML sitemaps are made for your “human” visitors (and what we refer to here.) A sitemap page is a non-fancy index page that lists all the web pages you have on your website. For example check out our sitemap page on https://digital.com/sitemap/.

What to include:

Your sitemap page should include links to all of your web page, your pages and blog posts. Your sitemap page should be located in the footer throughout all of your website pages, where possible. If you use WordPress then there are plenty of plugins that can help you build an HTML sitemap.

Read more:

13. Page not found page

page not found pageA page not found page (technically speaking it’s called a “404 error” page) is a page your visitors get directed to when a webpage no longer exists, have moved or has expired. Because a 404 error page can be a standard HTML page, you can (and should) customize it any way you want.

What to include:

Tell visitors clearly that the page they’re looking for cannot be found. Your page not found page should include a link back to your homepage, you could also include a search form.

Read more:

14. Other pages

Depending on what type of website you have, you may also consider including the following pages:

  • Search result page
  • Jobs or careers page
  • Events page
  • Advertising information page
  • Affiliate link disclosure page

Top Five Web Hosting Sevices

Aside from ensuring that your website pages reflect the culture and brand of your business. It is vital to your e-commerce success to choose the right web hosting partner that will let you conquer the online space. There is a wide array of web hosting platforms claiming to be the best in providing the digital services that their clients need.

We selected five of the best web hosting services according to these criteria to help you evaluate your options. The main factors include speed, support, cost, security, and scalability.

Bluehost: Best Managed Hosting for Beginners

https://digital.com/wp-content/uploads/Bluehost-1.png?x23496

Bluehost is a large website host well-known in the industry for its WordPress expertise. It is also popular for its variety of “one-stop-shop” solutions and services, as well as bargain prices. Bluehost currently powers over 2 million sites worldwide, mainly out of its huge data center in Utah. Also, the company offers almost every website hosting service that you might possibly need, such as advanced hosting like VPS, managed WordPress hosting and dedicated server.

Besides offering a complete range of website hosting services, the company provides SEO services, marketing training, social media marketing, graphic design services, and content creation.

Bluehost also has an advanced and reliable WordPress hosting category called WP Pro. Note that WP Pro is available in 3 tiers. It is an excellent managed WordPress offering that gives your website back end the coveted white-glove treatment and also includes amazing social media, SEO, and email marketing tools. And WP Pro’s 3 plans (Grow, Build, and Scale) all feature unlimited website hosting, domains, monthly data transfers, and storage, which is great.

Pros and Cons of Bluehost Managed Hosting Services

Bluehost is an incredibly reliable hosting provider that has strong customer service, offers uptime, and great value for money. So, if you are looking to host your WordPress website, this is one of the best providers for you.

Pros

  1. Solid uptime
  2. Generous storage

Cons

  1. Prices are above average

Summary
Starting Price
  • Startup: $25 per month
  • Growth: $95.83 per month
  • Scale: $241.67 per month
  • Custom: contact for quote
Features
Money-Back Guarantee
  • 60 Days

Visit Bluehost

DreamHost: Best Managed Hosting Bandwidth

DreamHost prides itself on being a reliable and award-winning WordPress hosting provider. Given that Dreamhost hosts more than 1.6 million websites for over 400,000 members, and they are one of only 4 website hosting services that WordPress endorses, the company has good reason to be proud.

DreamHost’s managed hosting services provide a slew of options for webmasters looking to develop attractive and flexible websites. DreamHost is ideal for WordPress hosting, with its managed, shared, and other options. Keep in mind that Shared WordPress hosting is DreamHost’s standard shared plan. While there is an option that allows you to pre-install WordPress as well as a template-based and convenient WordPress Website Builder, otherwise it is just normal shared hosting.

Pros and Cons of Nexcess Managed Hosting Services

Pros

  1. Good value
  2. Consistent Performance

Cons

  1. No telephone support

Summary
Starting Price Shared/WordPress Basic

  • Starer: from $4.95 per month
  • Unlimited: from $8.95 per month

Dreampress

  • Standard: from $12 per month
  • Plus: from $24 per month
  • Pro: from $79.95 per month
  • VPS: from $15 per month
  • Fully-Managed Dedicated: from $149 per month
Features
  • 24/7 Support
  • Money-back Guarantee
  • Free domain
Money-Back Guarantee
  • 60 Days

Visit DreamHost

A2 Hosting: Best Managed Hosting for Speed

A2 Hosting gives you access to affordable managed web hosting. They provide different types of web servers like shared servers, cloud hosting, and dedicated servers. Their managed hosting services give you access to their powerful array of servers.

A2 Hosting provides Windows and Linux-based web hosting. With plans starting as low as $2.99 per month, you get to build your company’s website without having to worry much about operating costs. Websites hosted by A2 Hosting load moderately fast according to HRANK at 949ms. Their servers are reliable with a 99.9% uptime.

Those who choose A2 Hosting for their hosting needs also get to enjoy some free tools and features that help to build their website. These include:

  • Unlimited bandwidth and disk space
  • Free domain name registration
  • A free website builder
  • An SSL certificate
  • Free data backups

Pros and Cons of A2 Hosting Managed Hosting Services

Pros

  1. Good money-back guarantee
  2. Developers have tried to make it more usable, and are actively investing in getting feedback
  3. Free website migrations
  4. Access to A2 site accelerator

Cons

  1. Turbo servers only available for higher-tier plans

Summary
Starting Price Shared WP

  • Startup: from $2.99 per month
  • Drive: from $4.99 per month
  • Turbo Boost: from $9.99 per month
  • Turbo Max: from $14.99 per month

Managed WP

  • 1-Site: from $12.99 per month
  • 3-Site: from $22.99 per month
  • Unlimited: from $43.99 per month
Features
  • 24/7 Support
  • Money-back Guarantee
  • Website Builder
Money-Back Guarantee
  • 30 Days

Visit A2 Hosting

SiteGround: Best Managed Hosting for Customer Support

SiteGround

SiteGround is one of the more popular shared hosting providers and the company provides multiple server types like shared, WordPress, WooCommerce, and cloud hosting services. When it comes to the performance of their servers, SiteGround beats out most of their competition. These servers have an average page loading speed of 534ms and an uptime of 99.99%.

SiteGround also excels at customer service and tech support. They are available to help with any issues that develop with your site 24/7. Their reps are very knowledgeable about their systems and resolve most issues promptly.

SiteGround’s hosting services come with a variety of bonuses like a free SSL certificate, email accounts, and CDN. Their plans also offer free website migrations for customers who already have websites hosted by a different provider. Other noteworthy features that come with SiteGround hosting include:

  • Integrations with popular apps like Weebly, WordPress, and Drupal
  • Reseller and collaboration tools
  • Unmetered SSD storage and bandwidth
  • 24/7 customer service with Live Chat support system for quick access

Pros and Cons of SiteGround Managed Hosting Services

Pros

  1. Blazing fast servers
  2. Fast and secure tech stacks
  3. Staging environments provided

Cons

  1. Limited storage space on starter plans
  2. Requires a 3-year contract for the lowest rates

Summary
Starting Price
  • StartUp: $6.99 per month
  • GrowBig: $9.99 per month
  • GoGeek: $14.99 per month
Features
  • 24/7 Support
  • Money-back Guarantee
  • Website Builder
Money-Back Guarantee
  • 60 Days

Visit Siteground

WP Engine: Best Managed WordPress Hosting

https://digital.com/wp-content/uploads/WP-Engine-Logo-1.png?x23496

WP Engine was one of the first hosts to offer managed hosting services specifically for WordPress, which means that they have loads of experience. The company’s hassle-free hosting provides you with fast and robust servers which can handle almost anything.

While most hosts claim that their various WordPress plans are fully optimized for speed, usually that only means installing a couple of standard tools (Varnish and NGINX) and tweaking a few settings. WP Engine is different as it has its customized EverCache system, PHP 7 and HTTP/2 support, and a free CDN. It also offers a choice of data centers in regions, like North America, Asia, and Europe.

Also, you will like WP Engine as it does its best in order to keep the hosting service running smoothly. They also automatically install major WordPress updates and test minor ones prior to recommending them. And there is also built-in malware detection as well as blocking.

All hosting plans offer access to WP Engine’s amazing and responsive 24/7 live chat support. And you can easily access their live chat support from the control panel.

Pros and Cons of WP Engine Managed Hosting Services

WP Engine’s servers are some of the fastest around and they are just as reliable.

Pros

  1. Loads of premium features
  2. Excellent performance

Cons

  1. Prices are above average

Summary
Starting Price
  • Startup: $25 per month
  • Growth: $95.83 per month
  • Scale: $241.67 per month
  • Custom: contact for quote
Features
  • 24/7 Support
  • Money-back Guarantee
  • Website Builder
Money-Back Guarantee
  • 60 Days

Visit WP Engine

 

Summary

What type of pages do you have on your small biz website, and what type of pages do you think everyone small business website owner should include on their website? Have we missed something? We would love to hear your opinion, let us know in the comments section here below.