Here we explore what the costs are for having a small business website created in 2017 and beyond. When you have finished reading this you will know how much you can expect to pay for having your small business website built. It can be hard for business owners to obtain an accurate quote to have a website created, particularly since very few firms post their rates online. Why? Because the website creation cost depends on the project, i.e. what you want and need. But web design and development firms also want to have a 1-on-1 with potential clients so that they can show their value and build rapport (even if they are more expensive). Here you will learn about how much you can expect that companies will charge for their services. This includes build, maintenance and marketing. Continue reading and you’ll get answers to common questions like:
- How much does it cost to create a website in 2017?
- How much does it cost annually to run a website?
- How much does a domain name and web hosting cost?
- What are the costs to design a new website from scratch for your business?
- What does it cost to redesign an existing website?
- How much does website maintenance cost?
- how much does an ecommerce website cost?
Read further for some ballpark cost estimates on website design, maintenance, web hosting, website re-designing, online marketing services and more.
How much does it cost to build a website?
Here is what you can expect to pay to have a new website developed in 2017, depending on what you’re looking to have done:
Small Business Website
This is for a basic informational website with very little customization needed. Usually less than 20 pages, with a couple of stock photos, and no unique functionality. Upfront rates: $2,000 to $8,000.
Medium-Sized Business Website
Mostly for commercial websites with no more than 75 pages, content management system (CMS) enabled, custom design layouts and imagery, and some unique functionality set up by developers. Upfront rates: $10,000 to $25,000.
A website where customers can browse and purchase products; integration of a payment gateway is necessary, as is imagery, copy-writing, a CMS, and beta testing. Upfront cost: $5,000 to $40,000 (determined by the amount of products featured, and their intricacy).
Large Business Website
A large scale website with several hundred pages, custom design layouts and imagery, a content management system, unique functionality, and supplementary features (such as personalized development, blog integration, multimedia creation, and more). Upfront cost: $25,000 to $40,000.
Now that you understand the concept of costs to develop a website for your business, let’s look at the monthly or annual fees you can expect to pay, and what those costs cover.
Several costs that come with running a website are necessary. Here are some of the unavoidable expenses you can expect to pay when having a new website developed.
- Domain Name
Why you need it: The URL (a.k.a. domain name), is what people type in their browser to get to your website. Without one, the only way to visit your site would be to type in its IP address. Your URL will also feature in any custom email addresses you use for your business. What it’ll cost: Usually between $10 and $20. For a customized domain extension (such as .restaurant, .online, etc.), you can expect to pay premium rates as high as $200 and $300 per year, depending on your choice. How often you’ll pay for it: Annually, unless you prepay for multiple years in advance.
Why you need it: SSL (secure socket layer) certificates encrypt sensitive data like credit card numbers and personal information. An SSL certificate is a must if you run an ecommerce website as it secures and protects your customers sensitive data and personal information from being intercepted. What it’ll cost: SSL certificates are issued by certification authorities (CA’s) and range from $10 a month to as high as $1000 a month. How often you’ll pay for it: Annually, unless you prepay for multiple years in advance.
- Website Hosting
Why you need it: Purchasing a domain name is likened to acquiring land: you’ll have an address, but you’ll need something there to contain all your stuff. In this example, web hosting is your land, and web content is your “stuff”. What it’ll cost: Most web hosting companies offer shared hosting plans that range from around $10 a month to as high as $99 a month for managed hosting. The more traffic your website gets, and the more features you add to your site, the higher your price will be. How often you’ll pay for it: Many web hosts offer monthly and annual plans. The cheaper rate is obtained by paying for a yearly hosting plan.
- Content Management System
Why you need it: A CMS, or content management system, is what you use to display text, pictures, videos, articles, etc., on your website. While a CMS isn’t mandatory, having one will save you time, and make your website much more efficient. What it’ll cost: Depending on the CMS you choose, you could be looking at thousands of dollars for a customized one, or pay nothing using popular ones like WordPress. How often you’ll pay for it: Enterprise CMS systems that charge fees are usually billed annually. WordPress is free of charge.
- Web Design Expenses
To make your website aesthetically pleasing, you’ll need to have it designed professionally.
Full Redesign or New Design
Why you need it: If you’re launching a new website, or your existing one needs a makeover, you’ll need to spend some money to have it designed (or redesigned) and tested. What it’ll cost: The costs to redesign a site range from approximately $1,000 to $20,000, depending on what kind of website you’re running, what CMS you’re using, and how much customization is desired. How often you should get one: To keep things fresh and modern, all websites should get a refreshment every few years or so.
Why you need it: Some content management systems, especially WordPress, provide themes that allow you to change the look and format of your website instantaneously. This may be very convenient, but it also makes our layout similar to others who are using the same theme. What it’ll cost: Most public themes are free. Premium WordPress themes can cost between $10 and $100, depending on its features. You’ll get varied rates to have an exclusive license to the theme, or to have it personally customized. How often you’ll pay: Your theme should be changed every few years or so. If you’re using a free theme, you needn’t worry about such costs.
Responsive Web Design (RWD)
Why you need it: In 2015, Google began favoring websites that were mobile friendly by ranking them higher than websites that weren’t designed responsively. Responsive websites can detect which platform the website is being used on, and can tailor the layout for screen size purposes. What it’ll cost: Most websites designed today are already responsive. Upgrading an older theme or website, however, could cost you as much as $2,000 to do. How often you’ll pay: Getting your website to be response is a one-time task.
- Online Marketing
Now that you have a basic understanding of the costs to run a basic website, let’s analyze some of the features that are worth paying extra for. We’ll only focus on add-ons that can turn visitors into customers, increase your online traffic, and raise your ranking on search engines like Google.
Search Engine Optimization (SEO)
Why you need it: SEO is no longer optional. In fact, it is mandatory, especially if you’re running a commercial website. SEO is a series of tasks that ultimately determine where your website ranks on search engines for a particular keyword. The idea is that your website should be the one people see high above others if a search for your specialty is queried. How much you’ll pay: SEO costs vary per agency, but it is one of the more pricier expenses of anything related running a website. You can expect to pay an upfront cost (likely between $3,000 and $9,000), in addition to a monthly maintenance fee (approximately $200 to $500 per month, on average). The bigger your company, the higher you can expect costs to be. How often you’ll pay: SEO is an ongoing battle, it’s never a one-time thing. You should set aside a budget to pay for a company that knows what they’re doing, with a proven track record. The more credible they are, they more they charge. It’s better to pay a competent but expensive company for their optimization skills than to pay a cheaper but ineffective business making empty promises.
Pay-Per-Click (PPC) Advertising
Why you should use it: You’ll find PPC ads on the sidebar of Google search engine result pages, the bottom of YouTube videos, and on banners and footers on many websites. They are found everywhere, as publishers obtain a commission anytime an ad is clicked. Because they are so widespread, and paid ads are targeted to specific groups, they are effective in helping businesses get increased traffic. Whether that traffic converts to sales is up to you. Pay-per-click ads are an effective and fast solution to get traffic non-organically. How much you’ll pay: You pay for every ad clicked. The costs per click depend on how many people are bidding on the same keyword you are trying to be seen for. If you want your ad to be seen when someone does a search for “dog walkers” in the Chicago area, but there are 3-4 other dog walkers competing for that same ad placement in your region, the bidder who is willing to pay the highest cost-per-click will rank higher than the rest. The costs depend on how much competition you have in the area you are targeting. Prices can range from $100 per month to $1,000 per month, and higher. How often you’ll pay: You can pay for PPC ads for as long as you want to.
Conversion Rate Optimization (CRO)
Why you should try it: Conversion rate optimization can increase website conversions with call-to-action (CTA) tactics like landing pages, newsletters, sign-up sheets, buttons, and other options. One method may work better than others, so it’s best to test which CRO is the most effective with proper A/B testing. How much you’ll pay: A single A/B test package for CRO generally ranges from $300 to $600. How often you’ll pay: You might want to pay for a complete package to test out various CRO methods, or pay for each test individually. Cheaper costs come with packages.
Why you need it: Content to be written for web pages requires copywriting. Strong copywriting is a call to action into itself, as it encourages potential clients to see you as a leader in your field. Poor copywriting involves duplicate content from your own site or from someone else’s. How much you’ll pay: If you outsource copywriting services on an individual basis, freelancers generally charge per word. Some freelancers and agencies offer packages that provide you with all the content you require at a cheaper rate. They may charge extra to update those pages, and charge for additional copywriting upon request. Costs can range from $5 per 500 words to $500 for multiple pages of original written work. How often you’ll pay: Search engines favor websites that produce updated content on a consistent basis, especially those with minimal errors and a substantial amount of text. As such, copywriting expenses should be budgeted monthly, and should be spent on a competent writer.
Why you should create content: Customers tend to favor businesses that produce memorable content. Customer trust is established with information that people can depend on. Such content can be delivered through blogs, videos, social media imagery, charts, demonstrations, infographics, white pages, podcasts and other forms of multimedia. How much you’ll pay: Every form of content marketing differs, but none of it is cheap. Infographics can cost at least $500 to produce a single graphic, while video production can reach rates of $3,000 to $5,000. Writers tend to charge by the word, while podcasts require the use of audio equipment and a studio to broadcast from. How often you’ll pay: Depends on what form of content marketing you choose, and how often you publish. Content should be produced on a regular basis, so whatever form you choose, set aside a monthly budget for it.
Why you need it: Social media is a great platform for you to creatively promote your business, without selling to anyone. You can showcase what you have to offer in fun and creative ways, perhaps through humorous memes, video footage, statistical infographics or even a simple message. Sometimes, a business will promote an upcoming sale exclusively on one form of social media in order to make it worth following. Running contests on social media has also been proven to increase followers and engagement. Additionally, social media is a platform where customers can voice their concerns directly and publicly to a business. How much you’ll pay: There are many forms of social media, and you might be charged to have each one maintained and updated. The content on social media should not be identical on all networks, so taking the time to customize content will cost you. Monthly maintenance and updates could cost between $250 per month to $2,500, depending on the agency you use. How often you’ll pay: Social media marketing is an ongoing project, so a monthly fee should be budgeted for it. If you choose to run contests on social media, prize expenses should also be factored in.