Many countries require by law that websites and mobile apps have privacy policies to protect consumers and their personal information. However, even if they weren’t obligatory, they still add value to your product. Users can browse with peace of mind that their data will be kept safe and secure from cybercriminals. Building such a high level of trust keeps them regularly returning to your site or app.
Privacy policies are a necessity since laws like the GDPR (General Data Protection Regulation), POPIA (Protection of Personal Information Act), or CCPA (California Consumer Privacy Act) mandate that your website or mobile app users receive a notification when, how, and why you’re collecting their personal information.
There are some standard elements that all privacy policies should include, as follows:
- Details and disclosure regarding the type of user information you collect and use, such as names, addresses, phone numbers, and email addresses
- How and why you use the data you collect, such as addresses for shipping, contact details for customer service, user behavior for analytics, and emails for email marketing
- How you store and maintain user data
- The legal basis for the collection of user data ― although this relates more to the EU (European Union)-based GDPR, you still need to disclose why you’re processing personal data
- Disclosure on whether you share user data and with who you share it with, which includes any parent companies and subsidiaries, and whether you’re required to disclose user data in compliance with certain laws
- Which third parties have access to user data, such as social media buttons and integrations
- The rights of the user regarding their data, which includes whether they can request to see what data you have and can request that you erase or amend their data, which is mandatory under EU law
- They can be a cost-effective alternative to hiring a lawyer.
- Many templates don’t cover everything you need, which means you’ll have to upgrade to a premium pricing tier.
- Footer links
- Landing page
- Sign-up forms
- Checkout pages
Frequently Asked Questions About Creating a Privacy Page For Your Website
Are privacy policies protected by copyright?