Helium 10 Review


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Bottom line: Most Amazon sellers only want Helium 10 for its impressive product and keyword research tools, but they must pay for other features as well.

Even so, Helium 10 has much to offer Amazon sellers. However, whether subscribing to a paid plan is worth it depends on your needs and budget.

Explore the world of Helium 10, then decide if it’s the best tool for you.

Who should choose Helium 10? Helium 10 is a great tool for freelance marketers, and online retailers will find Helium 10 helps their product research.

What we like about Helium 10

  • An all-in-one-software: Helium 10 is an all-in-one software suite designed specifically to help Amazon sellers succeed.
  • It is loaded with tools: Core product and keyword research tools of Helium 10 are comprehensive, but they’re just some of the more than 30 tools available for users.
  • Helium 10 works for freelancers: While marketing agencies may seem unaffordable for many small companies, a freelance marketer with the right skills can prove a valuable resource for e-commerce sellers with limited funds.
  • Product research: Helium 10 admirably fits the bill for standout product research tools.

What fell flat

  • The software is bloated: The paid plans for Helium 10 include tools that many Amazon sellers might not want, driving the price up, so it compares unfavorably to similar software suites.
  • It is not the easiest solution: Helium 10 isn’t the best tool for Amazon sellers looking for a simpler, more affordable way to do product and keyword research.

Helium 10’s Editorial Review

Helium 10 is a comprehensive software suite designed to help Amazon sellers start and grow their businesses. As of 2023, Helium 10 has more than two million users, a pretty impressive feat considering the number of Amazon seller tools available out there.

The real value of Helium 10 for Amazon sellers lie in its core tools for product research, keyword research, and listing optimization.

Read on to learn more about what you can expect from choosing Helium 10 as your e-commerce software solution.

Plans & Pricing

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  • Stater ($29 per month)
  • Platinum ($79 per month)
  • Diamond ($229 per month)


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  • Black Box
  • Trendster
  • Chrome Extension
  • Cerebro
  • Magnet
  • Misspellinator
  • Frankenstein
  • Scribbles
  • Index Checker


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  • Freedom Ticket
  • Amazon PPC Academy
  • Exit Ticket
  • Knowledge base


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  • More tools
  • AI Integration

Plans and Pricing

Helium 10 might not be the best tool for Amazon sellers because of bloat. Its paid plans include many features and tools that drive up the price, but many users might not even need or want them.

Starter $29 per month

  • Good for: Training and tools you need to get started

Platinum $79 per month

  • Good for: Growing your business

Diamond $229 per month

  • Good for: Expert sellers looking to scale
Helium 10 pricing image


Black Box

With a database of more than 450 million products on Amazon, this product research tool can help sellers find the best products with low competition to sell on Amazon based on a specific niche or preference.

Sellers can search by category, price, review rating, number of sellers, weight, and more.


Trendster provides a visual display of product price and sales trends so sellers can decide if and when to sell a product and how to optimize their inventory.

Chrome Extension

Helium 10’s Chrome extension is a suite of five tools, the most popular being X-ray. These tools provide access to the sales data of Amazon Amazon Standard Identification Numbers (ASINs) to identify the next best product to sell.

The extension also provides insights into reviews, profitability, marketplace demand, and a way to find suppliers for the products you want through Alibaba.

image of helium 10 features and tools


Cerebro is a reverse ASIN and Product ID lookup tool that helps sellers identify the keywords with high search volumes and ranking for specific products.

It also provides insights into competitor keyword research.


Magnet is Helium 10’s primary keyword research tool and has the largest database of actionable search terms and long-tail keywords on Amazon.

You can customize your search through advanced fillers and organize the list search number of competing products, search volume, word count, and so on.


Helium 10 leverages the tendency of many people to misspell words when searching for a product with this tool.

The Misspellinator identifies the most common misspellings for keywords so sellers can include them in their listing, typically in the back end.

Misspelled words are often low competition, so it’s an excellent opportunity to edge out the spelling-conscious competition.


Someone in Helium 10 has a sense of humor. This tool cleans up keyword lists to identify duplicates, extraneous words and characters, and sort keywords according to popularity.

Cherry-picking keywords from a list of thousands can help sellers optimize the keywords they use for their listings.


This tool ensures you don’t miss an important keyword in your listing or use it more than once by categorizing them as “used” or “unused” in the master keyword list.

Index Checker

The Index Checker identifies keywords that Amazon indexes automatically, so you don’t have to do it manually. It also identifies keywords that might impact your product listing negatively.

You can also use this tool to discover profitable keywords from competitor ASINs.

What are the other features of Helium 10?

Aside from product and keyword research tools, Helium 10 offers other features to sellers for the following purposes:

  • Optimizing listings
  • Managing inventory
  • Managing finances
  • Handling refunds
  • Calculating Fulfillment by Amazon (FBA) costs
  • Streamlining marketing campaigns

You can even sign for Alerts to monitor your ASINs 24/7 to know instantly if there’s a hijacking or other suspicious activities afoot. Ironically, Alerts is an add-on and included only in the Elite Plan ($399 a month). You need to pay for that separately.

Does Helium 10 have free tools?

Helium 10 has quite a few useful tools it offers to anyone for free. Amazon sellers can benefit from the PPC Audit, which evaluates ongoing campaigns. Gems generate promotional URLs to lead customers directly to your Amazon listing.

The Anomaly Tracker alerts sellers when a glitch in the Amazon Marketplace affects their listings.


Helium 10 offers a variety of ways to learn more about online retailing and product research. One such way is through its Pro Training videos and knowledge base.

On top of that, depending on the Helium 10 plan you decide to go with, you’ll get monthly expert training, in-person workshops, and access to the private Facebook Group.

Helium 10's award-winning freedom ticket training

Recent Improvements

Helium 10 is continually working to improve its overall user experience. For this review, we included the recent improvements it has given to the multi-vendor licensure package. These include:

  • More tools: The original Helium 10 suite included 10 tools. Today, it has over 30 tools, not including useful free tools, such as Helium 10 Gems, a promotional URL generator. It also has inventory management, analytics, finance, and marketing tools.
  • AI integration: Adtomic is Helium 10’s powerful A.I. Powered PPC solution that helps you level-up your ad campaigns.

Compare Helium 10 Alternatives

Helium 10 is a comprehensive tool for Amazon sellers. But it comes at a hefty price, especially when compared to similar software, such as Jungle Scout and AMZScout.

For example, the most popular plan for Helium 10 is the Platinum at $99 a month ($83.25 when billed annually). It includes all the core tools mentioned with limited access to additional tools.

The equivalent of Platinum on Jungle Scout is Suite, which costs $69 a month ($49 when billed annually). Plus, Jungle Scout provides access to its Supplier Database, including sellers beyond Alibaba.

Jungle Scout is among the most popular product research tools for sellers on and off Amazon.

AMZScout’s Amazon Seller’s Bundle is even more affordable at $49.99 a month ($29 when billed annually), although it doesn’t have all of the offerings of Helium 10 or Jungle Scout. But it has comprehensive product and keyword search tools essential to Amazon sellers. AMZScout also has the advantage of a simple pricing plan for all its tools, so that takes away the guesswork.

Overall, Helium 10 offers several extra features that e-commerce business owners may not even need or use, which adds to the cost. Also, the pricing tiers don’t allow sellers to choose the tools to include, which can be a turnoff.

But Amazon sellers able to use all the tools offered in the available plans will love the functionality of Helium 10.

Ecommerce Platform

Pricing + Basic Plan Features

$29 per month

  • Black Box
  • Trendster
  • Cerebro
  • Magnet
  • Misspellinator
  • Frankenstein
  • Scribbles
  • Index Checker

Consider Helium 10 if: You’re looking for an all-in-one solution with powerful product research tools.

$29 per month

  • In-depth seller insights
  • More than just product research
  • Opportunity Finder
  • Ample learning resources
  • Excellent customer support
  • Easy to use

Consider Jungle Scout for: Seasoned sellers looking for a more comprehensive solution.

$259 per year

  • Product ratings for resellers and private-label
  • Easy-to-follow tutorials
  • Keyword research and tracking tools
  • Extensive product database
  • Affordable and simple all-in pricing
  • Free trial without credit card

Consider AMZScout for: New sellers eager to get it right with their first product listing

What To Do Next?

Go ahead and try the Free plan of Helium 10. Since it offers limited functionality, it won’t sustain any Amazon seller for long. But it does give you a chance to try each tool available on the platform.

You can then judge for yourself if a paid plan that includes these tools costs are worth it. If you were an Amazon FBA seller making six figures, for example, you might find that Helium 10 is an ideal tool to run your business with efficiency.

While Helium 10 might not be the best tool to use for some Amazon sellers, it might be the one for you. Here are more Amazon Seller tools from our comprehensive list you can consider.

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