Choosing the right email marketing software is crucial, because it’s a hub for your entire marketing strategy. That’s why we’ve compiled software reviews that are based on real opinions from Twitter. Using our guidance, you can quickly compare features, prices, and ratings for the platforms you’re interested in. We help you to make the right buying choices for your small business or startup, and we ensure that you avoid costly procurement mistakes.
| 700 responsive email templates to choose from|
Powerful social media integration & survey tools
Full integration with Salesforce
Free trial - 30-day test drive
More features at icontact.com
|92% score|| Visit website|
| Does not impose email sending limits|
Free & powerful landing page creator
Best in class autoresponder 2.0
Free full featured 30-day trial
More features at getresponse.com
|86% score|| Visit website|
| Powerful template editor & email tools|
Flexible & scalable pricing plans
Best in class email campaign stats & reporting
Free all features included 30-day trial
More features at mailigen.com
|75% score|| Visit website|
| All-in-one email, CRM & sales platform|
Advanced form, landing page & email tools
Intelligent tracking and powerful stats & reporting
Schedule free demos & webinars
More features at infusionsoft.com
|83% score|| Visit website|
| Easy to use platform & helpful interface|
24/7 phone, email, & live chat support
Large selection of ready-made templates
Risk-free 30-day free trial
More features at campaigner.com
|80% score|| Visit website|
| Generous 60-day free trial|
Best designed email templates in the industry
Advanced email analytics & tracking tools
Surveys, deals, social media, event marketing & more
More features at constantcontact.com
|93% score|| Visit website|
| Easy email template creation & customization|
Includes free dedicated IP address
Free plan comes with 200 emails per month
No committment 30-day free trial
More features at streamsend.com
|50% score|| Visit website|
| Flexible, beautiful, responsive opt-in forms|
Advanced email marketing automation tools
Solution that is tailored for professional bloggers
Send unlimited emails on any plan
More features at convertkit.com
|90% score|| Visit website|
| Modern, well designed & responsive templates|
Industry-leading deliverability & spam protection
Includes 6,000+ free stock images
Try for free for 30 days
More features at aweber.com
|79% score|| Visit website|
What is Email Marketing Software?
When you set up a small business, all of your effort goes into acquiring new customers. Once you have the eyes and ears of those customers, it makes sense to sell to them again.
In fact, research shows that more than 80% of sales in an average company come from existing customers that return to repurchase again. So we know that these marketing messages can make a real difference to your turnover, increasing profits from existing relationships.
You can also use email marketing software to send offers to customers who have not yet bought anything from you. For example, you could sign people up to a coupon list, and then send offers periodically to encourage them to spend.
How Email Marketing Software Works
The concept of email marketing is based on an ‘opt-in’ model. In other words, you invite people to sign up to your email list. You may offer an incentive for them to do so.
Email marketing is not spam, because you aren’t blasting random people with offers. You’re targeting existing customers and people that have chosen to hear from you.
All small businesses should use email marketing. It’s cost-effective and simple, and it can be leveraged for any niche or industry. The return on investment is potentially huge, particularly if you compare it to non-targeted advertising methods like newspaper ads.
Building an email marketing list is only part of the story. Once you’ve invested in getting those users signed up, you’ll need to encourage them to buy from you by developing compelling newsletter content.
At the same time, you need to avoid alienating subscribers by sending them offers that are not relevant.
This is a crucial point when you’re comparing email marketing providers. All of them will let you build a list. From there, the features vary quite considerably. Using the right provider is key to unlocking ROI.
Email marketing software should also provide multiple ways to get people signed up. For example, you could:
- Add a subscribe link in your regular transaction emails
- Allow people to check a box to sign-up at checkout
- Place a subscription form in the sidebar of your ecommerce site
- Allow people to sign up via email
- Provide an incentive (like a code, or digital download) when a new user joins the list.
The easier you make it for people to sign up, the faster your list will grow, and the better your ROI will be.
Features to Look For
When we’re looking beyond list-building, and towards conversion, there are three important objectives to bear in mind:
- You need to be able to track your success using reports and analytics tools
- You should invite feedback on your campaign so you can continuously improve your offers
- Your newsletter should be attractive, easy to read, and highly optimised for click-throughs.
When comparing providers directly, you also need to consider the future growth of your small business. For example, you should verify:
- How many people you can sign up to your list
- How many newsletters you can send in a month
- Whether you can send personalised messages, like birthday ‘gifts’
- What the template library looks like, and how those templates actually look when they’re delivered
- How reporting words, and whether you can integrate with Google Analytics
- What kind of support the provider will provide if something goes wrong.
No one platform will provide everything, so this is something of a balancing act. The important thing is not to lock yourself in to a service that doesn’t scale with your business.
Our reviews will help you to pick out providers that cover the most important features well. There isn’t a one-size-fits-all solution, but if you know what to look for, you’ll cover all the bases.
Remember: most platforms will provide guidance on the ethical use of email marketing. It’s important to follow this guidance so that you don’t abuse the trust of your subscribers.
How to Build a Killer Newsletter
Email marketing is all about engagement. Your newsletter is worthless if nobody reads it.
Sending a long list of products from your website isn’t going to get results. But there are tricks you can use to improve conversions.
For example, you could:
- Produce unique articles for your newsletter, and include the whole article, or a teaser excerpt, in the email
- Send out special codes or coupons that only subscribers can unlock
- Give your subscribers a financial incentive for introducing new customers to your small business.
In all cases, the subject line is a crucial part of the newsletter itself. Your email will be fighting for attention against dozens of other offers in your customers’ inboxes.
Writing a clear, concise, and compelling subject line is key to getting people to open the newsletter and read it.
Using Email For Surveys
When did you last ask your customers how you could improve your website?
Do customers keep abandoning their carts, but you can’t figure out why it’s happening?
Email surveys are an important way to reach out to your customers and get their input on your website, your company, and your brand. Encouraging a two-way conversation is a great way to increase engagement, as well as proving to your customers that your email marketing list isn’t just a one-way channel.
Of course, you could outsource market research, or pay dozens of people to test your website. But you have a loyal subscriber list already; it makes sense to get them involved.
Email surveys are a great way to boost your business while letting your customers know their opinion is important.
Explore Other Marketing Tools
Browse our reviews of other marketing tools to get an advantage in:
- Capturing qualified leads
- Identifying which prospects are likeliest to buy
- Turning leads into sales
- Leveraging social media