Best Email Marketing Software of 2020

Our email marketing software reviews are the result of over 40 hours of research on 215+ email marketing software companies from across the web. These reviews and our email marketing software guide help small businesses and startups find the best email marketing software for their business.

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The Best Email Marketing Software Companies of 2020

Email-Marketing-Software-Badge

How We Chose the Best Email Marketing Software

For small businesses, email campaigns are a key piece of a successful digital marketing strategy. When done correctly, they are an efficient, low-cost way to engage customers and clients, attract new business, and build your brand.

With its various tools and functions, email marketing software is designed to help you easily manage your email campaigns. However, with so many email marketing companies available, choosing the one that’s best for your business can seem daunting. To help streamline the selection process, we created these recommendations based on three of the most important factors to look for in email marketing software.

Email Campaign Management Tools

A good ECM tool should have functionality that lets you engage with your email subscribers in the most optimal ways. Therefore, we looked for email marketing software that offers the most vital ECM tools, such as list segmentation, A/B testing, mailing list management through integration, tags, and list-building tools.

Marketing Automation Tools

Using an ECM tool should make your life easier, and automation tools are a key part of making that happen. We prioritized inclusion on this list for ECM software that offers various automated protocols. This includes drip campaigns, which let you send messages to potential and new customers based on their status; auto-responders, for rapid responses to subscribers, and customer surveys, so you know where you stand with your clientele.

Campaign Performance Reporting

With all of the email marketing you’ll be doing once you get your software up and running, you’ll want to know if those emails are actually working. That’s why we also focused on ECM tools that include campaign performance reporting, so you have actionable data to help you make good strategic decisions.

The 15 Best Email Marketing Softwares of 2020

CompanyPriceFree TrialMore
ActiveCampaignLite: $9/month
Plus: $49 /month
Professional: $129 /month
Enterprise: $229 /month
14-dayVisit ActiveCampaign
AWeberBasic: Free
Pro:
0-500 Subscribers: $19/month
501-2500 Subscribers: $29/month
2,501-5,000 Subscribers: $49/month
5,001-10,000 Subscribers: $69/month
10,000-25,000 Subscribers: $149/month
30-dayVisit AWeber
Campaign MonitorBasic: $9/month
Unlimited: $29/month
Premier: $149/month
Yes; free trial account onlyVisit Campaign Monitor
Constant ContactEmail: $20/month
Email Plus: $45/month
30-dayVisit Constant Contact
Drip$19/month and can send unlimited emails with 500 people in an account14-dayVisit Drip
GetResponseBasic: $15.00/month/user
Plus: $49/month
Professional: $99/month
Max: Custom quote
30-dayVisit GetResponse
HubSpot Marketing HubStarter: $40/month
Starter + CMS Hub Professional: $350/month
Professional: $800/month
Enterprise: $3,200/month
30-dayVisit HubSpot Marketing Hub
iContactBase: $30.60/month
Pro: $61.20/month
30-dayVisit iContact
MailerLite1 - 1,000 Subscribers w/ Unlimited Emails per month: $10/month
1,001 - 2,500 Subscribers w/ Unlimited Emails per month: $15/month
2,501 - 5,000 Subscribers w/ Unlimited Emails per month: $30/month
5,001 - 10,000 Subscribers w/ Unlimited Emails per month: $50/month
14-dayVisit MailerLite
MoonmailSandbox: $21/month
Starter: $149/month
14-dayVisit Moonmail
MoosendCore features: Free
Pro
Custom Plan for Enterprise: $8/month
No; free account availableVisit Moosend
Salesforce Marketing Cloud Email StudioEssentials: $25/month/user
Professionals: $75/month/user
Enterprise: $150/month/user
Unlimited: $300/month/user
30-dayVisit Salesforce Marketing Cloud Email Studio
Salesforce PardotGrowth: $1,250/month/up to 10,000 contacts
Plus:
$2,500/month/up to 10,000 contacts
Advanced:
$4,000/month/up to 10,000 contacts
Free demo availableVisit Salesforce Pardot
SendinBlueLite: $0-$25/ month
Essential: $39/month
Premium: $66/month
30-dayVisit SendinBlue
Zoho CampaignsMail Lite: $1/month/user (5GB/user)
Mail Premium: $4/month/user (50GB/user)
Workplace: $3/user/month
15-dayVisit Zoho Campaigns

ActiveCampaign

ActiveCampaign Logo
ActiveCampaign seeks to provide users with a clear path to engaging with customers through automation and personalization.

One of their key features is their Automation Map tool, which saves users time and effort by giving them a clear overview of their automated workflows. Users can then identify bottlenecks, plan new automations, and make adjustments to their current communications workflow on the fly. ActiveCampaign also provides automated goal tracking, to help users see what happens at each stage of their funnel, so they can tweak their strategy as necessary to improve engagement.

Other useful tools include email segmentation, dynamic and predictive content, site and event tracking, and the ability to create sign-up forms. Customers also have the option to combine ActiveCampaign’s email marketing solutions with other tools like CRM and sales automation.

There are four different plan tiers, starting with Lite ($9 per month) and extending to Enterprise ($229 per month).

PriceFree Trial/DemoFeatures
Lite: $9/month
Plus: $49 /month
Professional: $129 /month
Enterprise: $229 /month
14-day>Drag-and-drop email designer
>Automation map
>Free migration services
>More features at ActiveCampaign

Pros & Cons of ActiveCampaign Email Marketing Software
ActiveCampaign offers a risk-free, 14-day trial to potential customers. Another perk of using ActiveCampaign is their Gmail extension feature, which allows users to import contacts and streamline communications. However, one key feature that ActiveCampaign lacks is the ability to create and send customer surveys.

ProsCons
>Credit card not required for trial
>Gmail extension
>Customer support only during business hours
>No customer surveys

What Customers Are Saying
Business owners report high levels of satisfaction with ActiveCampaign for helping them streamline their marketing workflows. “Active Campaign has truly improved the quality and effectiveness of my communication with clients and students,” writes one customer, adding that the software has been a great time-saver.


AWeber

AWeber Logo
For users with a small audience and a need for a fast, affordable email marketing solution, AWeber is worth considering. They offer a basic Free plan that can accommodate up to 500 subscribers, with the option to upgrade to their Pro plan as your customer base grows. Their pre-packaged Pro plan can accommodate up to 25,000 subscribers, but they will also create customized accounts for users with larger audiences.

Basic features that are included in Free and Pro plans include automated email workflows, a drag-and-drop email builder, the ability to create and send newsletters, and an image library with thousands of professional images. However, emails sent through the Free plan will include AWeber branding.

Upgrading will allow you to remove this branding, and get you more robust segmentation capabilities, email split testing, and advanced reporting tools. AWeber provides customer support through email, phone, and live chat.

PriceFree Trial/DemoFeatures
Basic: Free
Pro:
0-500 Subscribers: $19/month
501-2500 Subscribers: $29/month
2,501-5,000 Subscribers: $49/month
5,001-10,000 Subscribers: $69/month
10,000-25,000 Subscribers: $149/month
30-day>Free plan available
>Email template library
>E-commerce solution integration
>More features at AWeber

Pros & Cons of AWeber Email Marketing Software
AWeber offers an attractive free solution to prospective customers, and those on limited budgets. Their customer support is also robust, with reps available via phone, email, and live chat. However, paid customers should be aware that overall subscriber counts include unsubscribed emails, and that AWeber charges fees for list storage.

ProsCons
>Free plan available
>24/7 customer support
>Landing pages
>Additional charges for list storage
>Include unsubscribed emails in overall count

What Customers Are Saying
Several of AWeber’s customers say they like this company for their customer service and easy-to-use interface. “I’ve tried other providers, and {AWeber} is much better than the ‘industry leaders,’” writes one customer. “They’ve provided a reliable service, and it’s really good they have live chat on their site.”


Campaign Monitor

Campaign-Monitor Logo
Campaign Monitor seeks to be a simple, intuitive solution that doesn’t require a lot of time or tech-savvy to create professional-looking emails.

They offer a variety of customizable templates, as well as a drag-and-drop editor that lets users build their own emails from scratch. Templates are also optimized for mobile viewing, so Campaign Monitor users can be confident that their emails will look good, regardless of the device on which customers are viewing them.

The email editor and templates are one of the core features Campaign Monitor provides on all three of its plan options. Other core features include basic marketing automation, and an analytics suite. Customers who upgrade from Campaign Monitor’s Basic plan to their Unlimited or Premier plan get lots of added features, including priority customer support, unlimited spam testing, and the ability to deploy emails based on time zones.

PriceFree Trial/DemoFeatures
Basic: $9/month
Unlimited: $29/month
Premier: $149/month
Yes; free trial account only>Drag-and-drop email designer
>Time zone delivery
>A/B Testing
>More features at Campaign Monitor

Pros & Cons of Campaign Monitor Email Marketing Software
Although Campaign Monitor doesn’t offer a free plan, nonprofits can take advantage of a 15% discount. There is also an option to pay per campaign, if users only need services on an ad-hoc basis. One potential drawback is that they only provide 24-hour customer support Monday through Friday.

ProsCons
>Discounts for nonprofits
>Pay-per-campaign option
>Analytics suite
>24-hour customer support only available M-F
>No customer surveys
>No free plan

What Customers Are Saying
Campaign Monitor fans say they like the company for having an easy-to-use interface, and being a good value. “I am a web developer, and their API is fantastic. It is easy and straightforward,” writes one user. Another user called it, “the best email marketing solution my team has worked with.”


Constant Contact

Constant-Contact Logo
Constant Contact has long been a player in the email marketing software game; their longevity is due in large part to their robust functionality and user-friendly interface.

In addition to email marketing, Constant Contact offers tools for creating websites and online stores, as well as the ability to integrate social media marketing into your strategy. Customers can choose between Constant Contact’s basic Email plan, which starts at $20 per month, or their Email Plus plan, which starts at $45 per month, and includes a wider array of features, including advanced email automation tools, dynamic content, and the ability to create customizable forms, surveys, and polls.

Both plans include several marketing tools, including an AI-powered logomaker, Facebook and Instagram ad integration, a built-in marketing calendar to help you plan and execute your strategy, and the ability to integrate Constant Contact to other marketing tools you may use.

PriceFree Trial/DemoFeatures
Email: $20/month
Email Plus: $45/month
30-day>24/7 customer support
>Smart email editor
>Social media integration
>More features at Constant Contact

Pros & Cons of Constant Contact Email Marketing Software
Companies that need e-commerce tools may find Constant Contact to be a viable solution. E-commerce functions include unlimited sales, online payment options, and inventory management. Although Constant Contact offers a free trial, there is no free plan, and several important functions are only available via the more expensive Email Plus plan.

ProsCons
>Free trial
>Ecommerce tools
>Several key features only available with Email Plus plan
>No free plan

What Customers Are Saying
Customers say Constant Contact is a great solution for its flexibility and contact management. “I love the software and the many different template options to use for mailings,” writes one customer. “I also like that I am able to change fonts, color, backgrounds and layout with ease.”


Drip

drip logo

Drip is another email marketing software that is ideal for e-commerce users. In fact, they state that their mission is geared towards helping small, independent shops “grow by giving everyone the same powerful automation tools as the big guys.”

Those tools include dozens of integrations, including ones with the most popular e-commerce platforms like Shopify, WooCommerce, and Magento. Drip also allows users to store customer data, making it easier to target emails and notifications to customers based on factors like previous purchases, abandoned carts, and more.

Potential users can try Drip for free, or request a demo, but in order to use the service long-term you will have to sign up for a paid plan. Prices start at $19 per month based on 100 subscribers, with the cost increasing as your audience does. Other features offered by Drip include detailed email analytics, opt-in forms, and email segmentation.

PriceFree Trial/DemoFeatures
$19/month and can send unlimited emails with 500 people in an account14-day>Optimized for ecommerce
>Analytics dashboard
>A/B testing
>More features at Drip

Pros & Cons of Drip Email Marketing Software
While Drip has a lot of tools to offer e-commerce users, there are some key features that the software doesn’t offer. Users can’t create customer surveys, and there isn’t an image library to help build emails. In addition to a free trial, users can take advantage of a free demo.

ProsCons
>One-on-one demo available
>24/7 customer support
>Large number of integrations
>No customer surveys
>No image library

What Customers Are Saying
Customers laud Drip for being an intuitive solution for ecommerce email marketing. “If you sell a lot of different types of products, Drip’s ability to help you segment people automatically is amazing,” writes one user. “The Facebook custom audience integration is very useful and has upped our targeting strategy.”


GetResponse

GetResponse Logo
GetResponse seeks to provide users with an all-in-one solution to digital marketing needs. This includes offering tools for integrated email marketing, analytics, and building landing pages, newsletters, and more.

There are four different plans available through GetResponse, including GetResponse MAX, a customizable enterprise solution with a dedicated IP address, dedicated customer support, and consulting services.

Companies that need something simpler can choose between GetResponse’s Basic, Plus, and Professional plans, with monthly prices starting at $15, based on a subscriber list of up to 1000. All of these plans include email marketing, autoresponders, Facebook ads, and lead and sales funnels. GetResponse also offers all users access to a large library of email, landing page, and webform templates, as well as 5000 stock photos,

Upgrading to a Plus or Professional plan will get you the ability to access more powerful automation tools, conduct webinars, and build an unlimited number of customizable workflows.

PriceFree Trial/DemoFeatures
Basic: $15.00/month/user
Plus: $49/month
Professional: $99/month
Max: Custom quote
30-day>Automated blog digests
>Drag-and-drop email editor
>Custom and dynamic content
>More features at GetResponse

Pros & Cons of GetResponse Email Marketing Software
GetResponse’s offerings are similar among its Basic, Plus, and Professional plans, although one area the Basic plan lacks is possibly the most important — automation tools. Customers must upgrade to access automation segmentation, site and event tracking, and other features. All customers get access to 24/7 support and a large number of app integrations.

ProsCons
>24/7 customer support
>Image library
>Multiple app integrations
>Automation tools limited on Basic plan

What Customers Are Saying
GetResponse has built its reputation on reliability and affordability. “GetResponse is a quality platform that has been very reliable with the design and delivery of our marketing emails,” writes one customer. “The quality is good, the prices are competitive, and the customer service is great.”


HubSpot Marketing Hub

hubspot-marketing-hub-logo
Companies that are looking to combine all of their marketing needs under one umbrella may want to consider HubSpot Marketing Hub.

As the name implies, this is an all-in-one solution that offers tools for growing traffic, converting leads, and tracking customer engagement. Customers can combine HubSpot’s tools for marketing, sales, customer service and CRM into one powerful platform. This allows you to create a consistent funnel that will attract attention, and help engage and retain customers for long-term business.

HubSpot makes creating eye-catching emails and newsletters easy with a “what-you-see-is-what-you-get” editor, collaboration tools for your team, and mobile optimization for every communication.

There are three levels of marketing hub plans, ranging from Starter to Enterprise, but the real value is in bundling the marketing plan with their other hubs for CRM, sales, and customer service. Users can select pre-made bundles, or customize their own.

PriceFree Trial/DemoFeatures
Starter: $40/month
Starter + CMS Hub Professional: $350/month
Professional: $800/month
Enterprise: $3,200/month
30-day>Drag-and-drop email editor
>Landing pages
>Customer surveys
>More features at HubSpot Marketing Hub

Pros & Cons of HubSpot Marketing Hub Email Marketing Software
Although HubSpot users need to pay for the company’s most powerful tools, there are some basic tools available for free, including email marketing, list segmentation, and ad management. This is a good way to learn if HubSpot is worth the investment, as they are one of the more expensive solutions available.

ProsCons
>Free tools available
>Form creation
>Customer service only available during business hours
>High price point

What Customers Are Saying
Customers like that HubSpot Marketing’s Hub email marketing software is simple to use, yet powerful. “It’s easy for anyone to make a beautiful-looking e-blast,” writes one customer. “The default email templates are beautiful, and the drag-and-drop interface for e-mails is very easy to use.”


iContact

iContact Logo
Customers can choose from two different tiers of plans with iContact. Their Base plan starts at $30.60 per month for 1500 subscribers, and offers drag-and-drop and HTML email editors, automation options for welcomes and follow-ups, real-time campaign reporting tools, and list segmentation.

For those who need a wider range of functionality, there is the Pro plan, which starts at $61.20 for 1500 subscribers. This plan unlocks features like additional automated email functionality, landing pages, and more targeted audience segmentation capabilities. iContact also offers customizable plans for users with more than 100,000 subscribers. A 30-day free trial gives potential customers the opportunity to see iContact’s features in action.

Business owners and marketing teams that like to use data to drive their decisions will appreciate iContact’s personalized analytics dashboard. This feature provides real-time, high-level and granular campaign performance data, so users can be nimble in adjusting their strategies as necessary.

PriceFree Trial/DemoFeatures
Base: $30.60/month
Pro: $61.20/month
30-day>Multi-user accounts
>Drag-and-drop editor
>Image library
>More features at iContact

Pros & Cons of iContact Email Marketing Software
Although iContact offers drag-and-drop and HTML email editors, they also have in-house design services available for customers who don’t have the time or skill to build their own emails. While they are more expensive than some other softwares on our list, nonprofit organizations can take advantage of discounted subscription prices.

ProsCons
>In-house design services
>Discount for nonprofits
>No landing pages or forms
>No mobile optimization
>High price point

What Customers Are Saying
Users who are new to email marketing software like iContact for its simplicity and intuitiveness. Writes one customer, “Even if you are not familiar with email marketing campaigns, iContact makes the process a breeze with an intuitive user interface, automated processes and even greater templates.”


MailerLite

MailerLite Logo
MailerLite is a powerful email marketing platform that is trusted by such well-known brands as BMW, GoPro, and BoredPanda.

Users with a subscriber base under 1000 can start off with MailerLite’s Free plan, which offers a wide range of functions, including drag-and-drop and rich-text editors, mobile optimization, landing page and form creation tools, A/B testing, email automation, and advanced segmentation. Free plan users are limited to 12,000 emails per month, and must include MailerLite branding in their communications.

Their Pro plans, which start at $10 per month, remove the branding and email limits. They also give users access to live-chat support, auto-resend and send by time zone features, and advanced tracking tools like click maps and open-by-location.

MailerLite also offers add-ons, including MailerPro, for priority support in importing subscribers and creating email templates; a dedicated IP address, and unlimited access to their website builder.

PriceFree Trial/DemoFeatures
1 - 1,000 Subscribers w/ Unlimited Emails per month: $10/month
1,001 - 2,500 Subscribers w/ Unlimited Emails per month: $15/month
2,501 - 5,000 Subscribers w/ Unlimited Emails per month: $30/month
5,001 - 10,000 Subscribers w/ Unlimited Emails per month: $50/month
14-day>Drag-and-drop editor
>Performance tracking tools
>Landing pages
>More features at MailerLite

Pros & Cons of MailerLite Email Marketing Software
Despite some limitations, MailerLite’s free plan is solid, particularly for those who are just starting out. Free plan users still get 24/7 customer support via email, and can take advantage of a sizable number of integrations. One key element that’s lacking is an image library for customers to use when creating emails.

ProsCons
>24/7 customer support
>Free plan available
>Multiple integrations available
>No image library

What Customers Are Saying
MailerLite users praise this email marketing software for being powerful yet easy-to-use. “The interface is so easy and intuitive, and I always know how to do what I want to do,” writes one customer. Says another, “From adding new subscribers to setting up complex automations, it’s all really simple.”


Moonmail

Moonmail Logo
Moonmail’s focus is on helping their subscribers connect with customers via multiple platforms, including email, SMS, Facebook Messenger, WhatsApp, and more.

There are four different plans to choose from with Moonmail — Lite, Starter, Professional, and Enterprise. Common features across all plans let users store unlimited contacts, and give users at least one dedicated IP and a domain. Standard automation functions include send-time optimization, event-based segmentation, dynamic content, and more.

Building professional-looking emails is simple with Moonmail’s drag-and-drop editor, and users can make sure those emails will be well-received with A/B testing. Once emails are deployed, advanced analytics lets Moonmail users track the performance of their email campaigns.

Higher tier plans let users send more emails, and reach a greater number of active contacts. The Starter, Professional, and Enterprise plans also come with additional dedicated IPS and domains, and give users access to GraphQL API and events.

PriceFree Trial/DemoFeatures
Sandbox: $21/month
Starter: $149/month
14-day>Drag-and-drop editor
>Landing pages and form creation
>Customer surveys
>More features at Moonmail

Pros & Cons of Moonmail Email Marketing Software
One of Moonmail’s stand-out features is that all customers, regardless of plan, get at least one dedicated IP and domain. All customers also get access to 24/7 customer support. On the downside, customers should be aware of the fees that Moonmail will charge for adding additional contacts or emails, which can add up for Lite plan users.

ProsCons
>24/7 customer support
>Dedicated IP included
>Fees for additional contacts

What Customers Are Saying
Many Moonmail customers have found it to be an affordable, user-friendly email marketing software solution. “I liked that it worked well, they had great customer service, and it wasn’t full of glitches and bugs like many of their competitors,” writes one satisfied customer.


Moosend

Moosend
Moosend email marketing software is designed as a solution that will be there for small businesses as they grow. As the platform trusted by companies like Gucci and Vogue, users can feel confident that, should their business hit it big, Moosend can handle it.

For those who are starting out, Moosend offers two options, including its Free Forever plan. This package lets users send unlimited emails, design a variety of forms, and customize templates with their company’s branding.

Standard automation features include multi-step marketing automation workflows and pre-built automation templates. Advanced analytics let users review and optimize their campaigns’ performances with tracking for email opens, clicks, bounce-backs, page visits, product views, and more.

Once users are ready to scale up, they can jump to Moosend’s Pro plan, which starts at $8 per month. These users get additional tools like landing pages, transactional emails, and customer support via phone.

PriceFree Trial/DemoFeatures
Core features: Free
Pro
Custom Plan for Enterprise: $8/month
No; free account available>Drag-and-drop editor
>A/B Testing
>Data analytics
>More features at Moosend

Pros & Cons of Moosend Email Marketing Software
Moosend’s biggest pro is its highly functional Free Forever plan. Although this plan caps the size of a user’s audience, it offers useful tools for small businesses. One feature that Moosend lacks is the ability to create customer surveys, and their customer support has limited availability.

ProsCons
>Free plan available
>Mobile editor
>Landing page and form editor
>Customer service only available during business hours
>No customer surveys

What Customers Are Saying
Moosend customers like the email marketing software because of its versatility and value. Says one customer, “It was easy to use and very flexible in terms of design, segmentation, and customer support.” Adds another user, “It does everything you need at a much lower price then the other companies.”


Salesforce Marketing Cloud Email Studio

Salesforce-Marketing-Cloud-Email-Studio-Logo
Salesforce is perhaps best known as a customer relationship management (CRM) solution. In addition to their Marketing Cloud Email Studio, users can take advantage of a variety of other tools for sales, customer service, and e-commerce.

For those who just want email marketing services, Salesforce Email Studio has a lot to offer. Einstein, their comprehensive AI for CRM helps users recommend content to subscribers, and identify engaged subscribers. They also help users target audience members with filters and drag-and-drop segmentation tools. Split testing and detailed performance reports let users know what strategies are working, and where there is room for improvement.

Salesforce Email Studio’s mobile-optimized email templates are designed by industry experts, and are easily customized with a drag-and-drop editor. They also offer multiple tools to help automate the communications process, including send-time optimization, delivery schedules, and dynamic content.

PriceFree Trial/DemoFeatures
Essentials: $25/month/user
Professionals: $75/month/user
Enterprise: $150/month/user
Unlimited: $300/month/user
30-day>Mobile optimization
>Drag-and-drop editor
>A/B testing
>More features at Salesforce Marketing Cloud Email Studio

Pros & Cons of Salesforce Marketing Cloud Email Studio Email Marketing Software
One key feature that is missing from Salesforce Email Studio is the ability to create landing pages and forms. Depending on your needs, this functionality may be worth sacrificing in exchange for a vast library of customizable email templates, AI content recommendations, and 24/7 customer support.

ProsCons
>24/7 customer support
>Customizable templates
>Content recommendation tools
>No landing page or form editor

What Customers Are Saying
Customers report high levels of satisfaction with Salesforce Email Studio because it is a powerful tool that’s easy to use. “This software makes it easy to build professional looking emails that add all the information you need with drag and drop,” writes one user.


Salesforce Pardot

Salesforce-Pardot-Logo
As the name implies, Pardot is another Salesforce product, albeit one that is designed as a B2B platform.

For these types of users, Salesforce Pardot can be a valuable email marketing tool. Users can build professional-looking emails with their library of customizable templates, and ensure they make the right impact with a variety of automation tools.

Salesforce Pardot offers visualization tools with integrated testing and reporting, so users always have a high-level view of their workflows, facilitating easy adjustments. Delivery schedules, automatic segmentation, and autoresponders for forms and landing pages also keep communications on track while lightening the workload.

There are four plans available through Salesforce Pardot: Growth, Plus, Advanced, and Premium. Plans start at $1250 per month for 10,000 contacts, with the Premium plan accommodating up to 75,000 contacts. Salesforce Pardot also offers add-ons, including B2B Marketing Analytics Plus, Salesforce Engage, and Engagement History Dashboards.

PriceFree Trial/DemoFeatures
Growth: $1,250/month/up to 10,000 contacts
Plus:
$2,500/month/up to 10,000 contacts
Advanced:
$4,000/month/up to 10,000 contacts
Free demo available>A/B testing
>Drag-and-drop editor
>Landing pages and forms editor
>More features at Salesforce Pardot

Pros & Cons of Salesforce Pardot Email Marketing Software
Cost may be the most significant barrier for potential Salesforce Pardot customers. It is the most expensive software on our list, and although they offer a free demo, there is no free trial. Customers who decide the service is worth the cost will get unique marketing tools like lead identification and AI capabilities.

ProsCons
>Lead identification
>AI tools
>High price point
>No free trial

What Customers Are Saying
According to customers, Salesforce Pardot is their tool of choice for the range of capabilities it offers. “We love how easy it is to build out automated campaigns and dynamic lists,” says one customer. “Using Pardot means we can tailor what we share to each individual and tell a story they can relate to.”


SendinBlue

SendinBlue Logo
SendinBlue seeks to be an adaptable, accessible all-in-one marketing solution for a variety of businesses, including individual entrepreneurs, start-ups, nonprofits, and e-commerce.

They offer a Free plan for users with basic needs, as well as four paid plans: Lite, Essential, Premium, and Enterprise. These different tiers cover a range of customer needs, and make it easy for users to increase their capacity and capabilities as their businesses grow.

All paid plans offer unlimited daily emails and contacts, a mobile-friendly email designer and access to SendinBlue’s email template library. Key automation and performance features include a workflow editor; transactional email and SMS capabilities, page tracking, and real-time reporting.

The mid-tier Essential and Premium plans remove the SendinBlue logo, and give users more optimization tools, like A/B testing, heat map reporting, and advanced statistics for email opens and click rates. The Enterprise plan can meet more specific needs with customizable features.

PriceFree Trial/DemoFeatures
Lite: $0-$25/ month
Essential: $39/month
Premium: $66/month
30-day>Mobile optimization
>Email template library
>Unlimited contacts
>More features at SendinBlue

Pros & Cons of SendinBlue Email Marketing Software
SendinBlue’s free plan is a solid option for new businesses that are starting to dip their toes in email marketing. Their scalability means that the software will grow with their customers’ needs. One key function that SendinBlue only offers with its highest-tier plan is the ability to create landing pages.

ProsCons
>24/7 customer support
>Free plan available
>No customer surveys
>No landing page editor

What Customers Are Saying
Customers like SendinBlue because it is a versatile tool with a low price tag. They have a very nice automation workflow process that has a lot of options similar to big competitors that cost more,” writes one customer. Overall, a great software solution for small businesses.”


Zoho Campaigns

Zoho-Campaigns Logo
Zoho Campaigns’ focus is on being an intuitive, robust ECM solution for businesses both large and small.

To that end, they offer a Free Forever plan, which lets users send up to 12,000 emails per month to a maximum of 2,000 subscribers. There are also options to subscribe based on number of emails, number of subscribers, or on a pay-as-you-go basis.

Plans offer access to a drag-and-drop editor and pre-built email workflow templates that set up automated communications, such as user onboarding, customer follow-up emails, and re-engagement campaigns. Zoho Campaigns also give users the ability to create mailing lists and sign-up forms, segment subscribers, schedule campaigns, and automatically remove bounce-backs and unsubscribes. Performance tracking tools include recipient activity reports, including reports based on location and device, statistics for opens, click-throughs, and bounce-backs, and advanced analytics through Google Analytics.

Paid plans include features like advanced workflow capabilities, delivery based on time zone, and removal of Zoho Campaigns’ branding.

PriceFree Trial/DemoFeatures
Mail Lite: $1/month/user (5GB/user)
Mail Premium: $4/month/user (50GB/user)
Workplace: $3/user/month
15-day>Automated email workflows
>Drag-and-drop editor
>A/B testing
>Customer surveys
>More features at Zoho Campaigns

Pros & Cons of Zoho Campaigns Email Marketing Software
Zoho Campaigns’ biggest pro may be its flexibility, with options to use the software for free (with limitations), pay-as-you-go or subscribe. They also offer discounts for nonprofit organizations. However, their technical support is limited on weekends, which may be a potential problem for some customers.

ProsCons
>Free plan available
>Discount for nonprofits
>Pay-per-email options
>Limited technical support on weekends

What Customers Are Saying
Zoho Campaigns earns praise from customers for giving them tools they need to create the email marketing they want. “It is the most efficient, simple, and effective tool on the market that helps us manage our campaigns,” writes one customer. Adds another, “We are able to customize our campaigns to do exactly what we want.”

What is Email Marketing Software?

Email marketing software, also sometimes referred to as an email campaign marketing (ECM) tool, is an application that businesses, organizations, and individuals can use to plan and manage email marketing campaigns.

As a small business owner, email communications are one of the fastest and most cost-effective ways to engage current and prospective customers, promote your products and services, and increase your brand recognition. However, if you are single-handedly managing distribution lists, designing emails, and replying to every customer email individually, the task can quickly become overwhelming and disorganized.

The goal of email marketing software is to help you streamline those tasks, so your email communications are as effective and timely as possible. They offer services that let you automate responses, design and test different emails, and track click-throughs and response rates, so you know how well your emails are performing.

Whether you send a monthly e-newsletter to a small list of subscribers, or need dynamic communications for an audience of thousands, an email marketing software solution exists that will work for you. Many companies offer a range of different services tailored to business’ needs based on the number of subscribers or volume of emails they send.

Benefits of Email Marketing Software

Email marketing software offers numerous benefits that help make this essential form of communication even easier:

  • Save money: According to marketing publications, emails generate around $37 billion in sales annually. With a lower overhead cost than direct mail campaigns or advertising, email marketing represents a significant return on investment.
  • Deliver targeted messaging: Even if most customers know you’re not personally sending every email they receive, they appreciate receiving personalized, specific communications. You can build stronger customer relationships with the targeted messaging that ECM tools allow, without overburdening yourself or your team.
  • Track your marketing performance: Without email marketing software, it’s hard to know who is opening your emails, clicking your links, and purchasing your products. Email marketing software has tools for tracking the performance of your email campaigns, so you know what you’re doing right, and what needs improvements.
  • Stay organized and efficient: With so many responsibilities, your time won’t be well spent individually replying to new inquiries or manually entering new subscribers’ contact information. Once you set up your email marketing software, it will handle all of those tasks for you, so you can focus on other aspects of managing your business.

Must-have Features for Email Marketing Software

The email marketing solution that is right for your business will depend on your needs and preferences, but here are some essential features you should consider:

  • Message automation: You will want an ECM tool that lets you set up automated responses for situations like new subscribers, transactions, reminders, or even personalized messages like birthday wishes.
  • Advanced list maintenance tools: Another automated feature, list maintenance tools handle new subscriptions, unsubscribe requests, opt-outs, invalid email addresses, and more.
  • Performance tracking tools: In order to make sure your email campaigns are successful, you need email marketing software with a reporting/analytics tool that lets you see how many of your emails are opened or bounced back, which links customers are clicking on, and more.
  • CAN-SPAM compliance: In 2003, Congress passed the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act. Selecting an email marketing software that is CAN-SPAM-compliant will help ensure that your emails are being sent in accordance with the law and best practices.
  • Mobile optimization for email: Statistics show more and more customers view their emails on their smartphones, so it’s essential that your emails are optimized for viewing on phones as well as computers.

The Cost of Email Marketing Software

The cost of email marketing software is typically based on the number of subscribers you have, the volume of emails you want to send, or the number of users on your team. Most companies offer a range of subscription plans, so you can choose the package that best suits your needs.

Prices usually start around $10 per month for basic packages, and increase to over $100 per month for more robust subscriptions. Free plans are available, but may have limited features and functionality. Enterprise packages, which are usually custom-designed, and can serve clients with huge subscriber lists, may cost thousands of dollars.

For small businesses, especially newer ones, basic or mid-tier level plans will usually suffice, although you should comparison shop several email marketing software companies to make sure you are getting the features you need for a price you can afford.

Taking advantage of free trials and demos is a great way to make sure you are getting your money’s worth before locking in a subscription to an ECM tool. Also, many companies will let clients upgrade, if they find a lower-level plan no longer meets their needs.

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