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The Best Email Marketing Agencies of 2020
How We Chose the Best Email Marketing Agencies
When it comes to email marketing agencies, there are plenty of options out there. With each company offering a host of different features and services, it can be hard to distinguish one company from the next. To help businesses choose the right email marketing agency for their needs, we’ve taken the time to evaluate some of the top agencies based on the features that are most important.
Multiple Service Lines
For most businesses, marketing needs don’t end with email campaigns. That’s why we’ve exclusively looked at businesses that offer a variety of service lines. As well as email marketing, some of the agencies listed below offer services such as content marketing, social media management, mobile app development and web design. With a full range of services, businesses can rely on these agencies to be their one-stop-shop for marketing.
Size of Firm
The size of a marketing firm can drastically change the customer experience. While small boutique firms tend to offer a more customized and personal experience for the businesses they serve, larger firms often have a formula for success that’s tried and true. Additionally, costs can vary quite a bit from company to company, which can be a major deciding factor for some small and midsize businesses. In the list that follows, we’ve selected businesses of varying sizes to meet the needs of businesses of all sizes.
Industry Focus
Some email marketing industries tend to cater only to businesses in specific industries. When creating this list, we aimed to select agencies that cater to a wide array of industries to cover the needs of as many small businesses as possible.
The 15 Best Email Marketing Agencies of 2020
| Company | Price | Service Lines | More |
|---|---|---|---|
| Brandingnuts | $25 - $49/hr | Social Media Marketing Search Engine Optimization Pay Per Click | Visit Brandingnuts |
| Courimo | $100 - $149/hr | Pay Per Click Web Development Social Media Marketing | Visit Courimo |
| DMI Partners | $100 - $149/hr | Email Marketing Affiliate Marketing Search Engine Optimization | Visit DMI Partners |
| Email Uplers | $25 - $49/hr | Email Marketing | Visit Email Uplers |
| HIPB2B | Custom quote | Email Marketing Other Marketing Digital Strategy | Visit HIPB2B |
| Livepage | $25 - $49/hr Email marketing strategy - $150 Email text - $30 A/B testing emails - $50 Sequential emails in the campaign - $100 Setup of a mail service - $100 | Search Engine Optimization Social Media Marketing Pay Per Click | Visit Livepage |
| obo. Agency | $150 - $199/hr | Email Marketing CRM Consulting Digital Strategy | Visit obo. Agency |
| Promodo | $50 - $99/hr | Email Marketing Search Engine Optimization Pay Per Click | Visit Promodo |
| Rejoiner | $100 - $149/hr $95/month | Email Marketing | Visit Rejoiner |
| ReVerb | $25 - $49/hr | Content Marketing Email Marketing Social Media Marketing | Visit ReVerb |
| SeeResponse | $50 - $99/hr | Email Marketing | Visit SeeResponse |
| SmartSites | $100 - $149/hr | Pay Per Click Search Engine Optimization Advertising | Visit SmartSites |
| Social Media 55 | $25 - $49/hr | Social Media Marketing Search Engine Optimization Pay Per Click | Visit Social Media 55 |
| Soffront Corporation | $50 - $99/hr $100/month for Self Service $200/month for Full Service $500/month for VIP | Email Marketing Search Engine Optimization Pay Per Click | Visit Soffront Corporation |
| STRATEGIES | $100 - $149/hr | Email Marketing Marketing Strategy | Visit STRATEGIES |
Brandingnuts
Brandingnuts is a full-service digital marketing agency that’s focused on working with clients in the advertising and marketing industry. Headquartered in Hyderabad, this company provides its clients with creative email marketing strategy solutions and campaigns that are complemented by in-depth analytics, allowing its clients to easily measure success and request adjustments where necessary. Brandingnuts has won several awards and honors for its work, including a Top Advertising & Marketing Agency award from Clutch in 2018, as well as a Top Digital Marketing Firms award from GoodFirms. In addition to email marketing services, the company also offers social media marketing, search engine optimization and pay-per-click marketing services.
Brandingnuts follows a strict methodology when working with its clients. This process involves taking time to understand its clients’ current position in the marketplace, as well as their goals, before conducting a comprehensive analysis and devising strategies that help clients build their brand while surpassing the competition.
| Price | Service Lines | Features |
|---|---|---|
| $25 - $49/hr | Social Media Marketing Search Engine Optimization Pay Per Click | >10-49 employees >Industry focus is Advertising and Marketing >Notable clients include Pixelloid and Manhar Fine Jewelry >More features at Brandingnuts |
What Customers Are Saying
Clients of Brandingnuts praise the company for its marketing skills and effective campaigns. One client said, “Brandingnuts has helped to build our brand & sales in a very short span of time. Their team has great skills in digital marketing. Excellent organization & well-planned approach has proved beneficial results for our brand. Cheers to the team for their efforts.”
Courimo
Located in Montreal, Canada, Courimo is a digital marketing agency that works with small, midsize and large businesses across a variety of industries. The company offers a full host of digital services that includes social media management, Google AdWords and search engine optimization. It was named a Top Digital Marketing Company by Goodfirms.ca and in 2019, Clutch named Courimo one of Canada’s Top 30 Digital Marketing Agencies. Past and current notable clients include Remax, Sutton Group and Party Experts.
When it comes to developing digital marketing and email marketing campaigns for its clients, the team at Courimo works directly with them to develop flexible, personalized strategies. Clients are provided with monthly reports and all advertising, including email advertising, is optimized weekly by the company’s marketing team.
| Price | Service Lines | Features |
|---|---|---|
| $100 - $149/hr | Pay Per Click Web Development Social Media Marketing | >2-9 employees >Industry focuses are eCommerce & Retail, Beauty, Real Estate and Restaurants & Hospitality >Notable clients include Party Experts, Remax, Sutton Group and Denticare Clinic >More features at Courimo |
What Customers Are Saying
Customers frequently praise the overall professionalism of the team at Courimo. One happy client rated the company five out of five stars and said, “Courimo is really a great trustworthy digital marketing agency which provides you awesome solutions for your marketing needs. Highly recommended and loved working with them.”
DMi Partners
DMi Partners is a full-service digital marketing agency that’s been working with clients in Philadelphia and throughout the world for more than 18 years. The company offers a range of services that includes affiliate marketing, search engine optimization and paid search marketing. Its team has successfully launched email marketing campaigns and completed other digital marketing services for brands such as Avalon Flooring and Reliefband. DMi Partners primarily works with clients in the retail and eCommerce industries.
When it comes to email marketing, DMi Partners is well versed in the tools and techniques that garner the highest ROI. The company manages the entire technical setup process and handles every step of devising effective email marketing campaigns, including sending, testing, reporting, tracking and optimizing. Its marketing team is focused on all aspects of email marketing and analyzes everything from the subject line and preview text to DMARC implementation in every campaign it manages.
| Price | Service Lines | Features |
|---|---|---|
| $100 - $149/hr | Email Marketing Affiliate Marketing Search Engine Optimization | >50-249 employees >Industry focuses are Consumer Products & Services, Retail and eCommerce >More features at DMi Partners |
What Customers Are Saying
Customers rate DMi Partners highly and consistently regard the company for its adherence to budgets and schedules. A regular client provided a five-star rating for DMi Partners and said, “DMi is an amazing agency to work with. Friendly team, great communication, always on time and on budget, and – most importantly – stunning work. We’ve worked with DMi for almost a decade on an annual direct mail print campaign, and have always been blown away by the results…”
Email Uplers
Email Uplers exclusively handles email marketing campaigns on behalf of its clients. Its team is comprised of technical and creative staff who work cohesively to develop and deploy effective email marketing campaigns and monitor results. Clients can choose the level of service they’d like, with options that include email template production, email operations support and digital assets management. Email Uplers has worked with global brands such as National Geographic, Disney and 21st Century Fox.
| Price | Service Lines | Features |
|---|---|---|
| $25 - $49/hr | Email Marketing | >250-999 employees >Industry focuses are Business Services, Advertising & Marketing and Information Technology >Notable clients include Disney, 21st Century Fox, Oracle and National Geographic >More features at Email Uplers |
What Customers Are Saying
Customers are consistently pleased with the speed at which Email Uplers delivers its services. In a five-star review of the company, one customer said, ” Their delivery time and attention to detail are amazing.”
HipB2B
HipB2B is a digital marketing agency that’s headquartered in Hudson, New York. The company is dedicated to generating leads on behalf of its clients and turning one-time customers into loyal repeat clients through email marketing and digital strategy. Its team works fast, delivering most campaigns within 48 hours of orders being placed. HipB2B works with clients in a variety of industries, including financial services and information technology. Some of its past and current clients include Adobe and Salesforce.
HipB2B uses proven techniques when deploying email marketing campaigns. Its standard email campaigns consist of eye-catching promotional content followed by brief informational text and calls to action that link directly to product or service pages. Email campaigns include content creation and custom copywriting services.
| Price | Service Lines | Features |
|---|---|---|
| Unavailable | Email Marketing Other Marketing Digital Strategy | >10-49 employees >Industry focuses are Information Technology, Advertising & Marketing and Financial Services >Notable clients include LogMein, Marketo, Adobe and Kronos >More features at HipB2B |
What Customers Are Saying
Customers are pleased with the value of HipB2B’s services and offer positive reviews of the service provided by the company. One reviewer said, “Their devotion to quality, integrity, and affordability makes them stand out.”
Livepage
With more than eight years of experience in digital marketing, Livepage serves businesses of all sizes. Its team of more than 50 certified professionals has worked with clients such as ActionCOACH and the American Red Cross to build successful marketing campaigns that are deployed via email and search engine marketing. It primarily works with customers in industries such as eCommerce, insurance and education.
The company’s email marketing campaigns boast high conversion rates Campaigns are developed based on each client’s business model and are customized to meet the size and needs of the business. All campaigns are put through rigorous testing on a small sample of each clients’ customer base and only those that are successful are fully implemented.
| Price | Service Lines | Features |
|---|---|---|
| $25 - $49/hr Email marketing strategy (setting goals, selection of the necessary email marketing tools and services, definition of the parameters for segmenting the mailing list, identification of the types of emails, composition of the email calendar and building a workflow) - $150 Email text - $30 A / B testing emails - $50 Sequential emails in the campaign - $100 Setup of a mail service - $100 | Email Marketing Search Engine Optimization Pay Per Click | >50-249 employees >Industry focuses are Business Services, eCommerce and Information Technology >Notable clients include Fixappliances.ca, Yalantis and Stormotion.io >More features at Livepage |
What Customers Are Saying
Customers are pleased with the professional service they consistently receive from the team at Livepage. One happy customer said, “A team of professionals, very friendly and competent! It’s a pleasure to work with them!”
obo. Agency
obo. Agency provides its customers with comprehensive email marketing campaigns that can be fully integrated with other digital mediums, including paid media, search and social media campaigns. Its team is comprised of technical experts and creative minds who collaborate on campaigns to ensure seamless delivery and a high ROI for its clients. In 2019, obo. Agency was named a Top B2B company by Clutch. It also received a 2019 Clutch award for Top Marketing Automation. The company serves clients in the business services, financial services, hospitality and leisure industries and has worked with brands such as Norton and Datatribe Precision for Medicine.
| Price | Service Lines | Features |
|---|---|---|
| $150 - $199/hr | Email Marketing CRM Consulting and SI Digital Strategy | >10-49 employees >Industry focuses are Business Services, Financial Services and Hospitality & Leisure |
What Customers Are Saying
Clients that have worked with obo. Agency consistently provides excellent reviews of the company and its abilities to build whole marketing campaigns from scratch. One happy client provided a review of the company, saying, “Their ability to take a company with no marketing expertise and create a comprehensive program impressed us.”
Promodo
Promodo is a full-service digital marketing agency that’s headquartered in the United Kingdom. It offers integrated, multi-channel marketing campaigns that include email marketing, social media marketing and pay-per-click advertising. Its work and services have been featured by industry publications such as Clutch and Digital Commerce 360. Promodo serves clients across a broad range of industries and has worked with notable brands such as Nikon and Ozon.
Promodo’s email marketing process is designed to help clients build loyal, repeat customers. The team avoids cold email and instead builds campaigns around permission-based email marketing. Campaigns can be designed to beta test new products and services, alert clients of upcoming events and specials or simply remind customers of the business and increase sales volume.
| Price | Service Lines | Features |
|---|---|---|
| $50 - $99/hr | Email Marketing Search Engine Optimization Pay Per Click | >50-249 employees >Industry focuses are Consumer Products & Services, Retail, eCommerce and Financial Services >Notable clients include Nikon, Karcher, Ozon and OLX >More features at Promodo |
What Customers Are Saying
Promodo’s clients are consistently pleased with the results they see when working with the company. One client provided a high rating of the company, saying “Promodo helped us increase the number of leads generated and minimized the cost of conversions, which is always a challenge in the b2b space.”
Rejoiner
Rejoiner is focused on providing clients with email marketing tools that help them succeed in their industry. The company’s software can be used to create and deploy effective email marketing strategies on a self-serve basis. Clients who need to can take it a step further and work directly with the Rejoiner’s services team to develop custom solutions for email marketing. Rejoiner is focused on serving eCommerce clients and has worked with such clients as Mother Dirt, Triumph, Hallmark and Titleist.
| Price | Service Lines | Features |
|---|---|---|
| $100 - $149/hr $95/month | Email Marketing | >10-49 employees >Industry focus is eCommerce >Notable clients include Guthy Renker, Hallmark, Hydroflask and GUESS >More features at Rejoiner |
What Customers Are Saying
Customers who’ve worked with Rejoiner are happy with the company’s strategic methodologies and the support they’re provided by the service and consultancy team. One customer provided this review of the company: “We highly value the team’s ability to understand our strategic objectives and execute campaigns to support these goals. A huge bonus of working with Rejoiner is their creative is great.”
ReVerb
ReVerb is a digital marketing agency in Minnesota that serves clients on a global scale. It works with businesses of all sizes and industries, building comprehensive marketing campaigns that included email, content and social media marketing. The company has received recognition from industry giants Clutch and GoodFirms. Past and current clients include ServReality, JetRuby and BitBook.
When developing email marketing campaigns for its clients, ReVerb’s team takes care of every step of the process. It begins by working directly with clients to develop an effective strategy before putting its copywriting and design team to work on building professional, eye-catching emails and deploying campaigns to clients’ customer bases. It employs a variety of tools to automate the sales drip email, CRM and newsletter process and conducts advanced analytics to ensure clients see a high ROI.
| Price | Service Lines | Features |
|---|---|---|
| $25 - $49/hr | Content Marketing Email Marketing Social Media Marketing | >10-49 employees >Industry focuses are eCommerce, Health Care, Gaming, ICO & Blockchain and Education >Notable clients include OWOX, Lalafo, OSA DC and BitBook >More features at ReVerb |
What Customers Are Saying
Clients are consistently pleased with ReVerb’s attention to detail and the urgency with which they handle complicated tasks. One business owner provided the company with a five-star review, stating, “The company copes perfectly with difficult and urgent tasks.”
SeeResponse
SeeResponse works directly with startups and large, enterprise businesses to grow their customer bases through email strategy and marketing. This B2B digital marketing agency is client-focused and places a high value on providing responsive, transparent service to the businesses it serves. Primarily serving clients in the information technology, education and eCommerce industries, SeeResponse has served brands such as Knack Technologies, ServiceGuru and Gearhead Software.
When delivering email marketing campaigns, the team at SeeResponse is focused on customer retention and loyalty. Its team develops strategic, customized solutions that it manages from start to finish. The company works with a variety of email software programs and tech stacks, including HubSpot, MailChimp and ActiveCampaign. It’s experienced in creating campaigns for a variety of purposes, including client engagement and product launches. Its email marketing service menu is vast and includes supplemental services such as list segmentation, editorial calendar management, quality assurance and custom reporting.
| Price | Service Lines | Features |
|---|---|---|
| $50 - $99/hr | Email Marketing | >10-49 employees >Industry focuses are Information Technology, Education and eCommerce >Notable clients include Rategain, FlyBaby, Gearhead Software and MediaFuse >More features at SeeResponse |
What Customers Are Saying
SeeResponse consistently earns high ratings for the work it does and leaves customers happy with the results they see. One client left the company a review, saying, “SeeResponse actually does the hard and busy work needed to create and send the emails and monitor the results.”
SmartSites
SmartSites is a digital marketing agency that’s based in New Jersey. The company is focused on serving clients in the health care, automotive and business services industry and has worked with notable clients such as Porsche and Harvard University. Its services include pay per click marketing and organic search engine optimization, as well as email marketing that can be fully integrated with other digital campaigns.
Its email marketing team consists of copywriters and graphic designers who work together to create attractive, professional-looking email newsletters and advertisements. The team uses a variety of digital tools that aid them in building eye-catching email designs that have a higher likelihood of converting readers into customers.
| Price | Service Lines | Features |
|---|---|---|
| $100 - $149/hr | Pay Per Click Search Engine Optimization Advertising | >10-49 employees >Industry focuses are Business Services, Health Care & Medical and Automotive >Notable clients include Porsche, Harvard University, Rakuten and Poker Stars >More features at SmartSites |
What Customers Are Saying
SmartSites’ clients speak highly of the agency’s ability to increase conversions while staying within budget. One small business owner provided a five-star review of the company, saying, “SmartSites is a tremendous agency. They understand how to work with small businesses to manage costs and drive results. Their entire team is very professional and knowledgeable.”
Social Media 55
Social Media 55 is a digital marketing agency that’s focused on helping brands build their online presence. Located in Canada, this company primarily serves clients in the automotive, health care and business services industries. It provides a broad range of services that help clients reach customers online, including email marketing, social media management and pay per click advertising. The company has worked with clients across North America, including Moose Bawr and Jivago.
When devising email marketing campaigns for its clients, Social Media 55 is focused on strategy. It takes time to learn the ins and outs of its clients’ businesses and their competitors to devise campaigns that put clients at the top of their industries. Email campaigns can be fully integrated with social media and pay per click advertising to maintain cohesive branding across all channels.
| Price | Service Lines | Features |
|---|---|---|
| $25 - $49/hr | Social Media Marketing Search Engine Optimization Pay Per Click | >10-49 employees >Industry focuses are Business Services, Automotive and Health Care & Medical >Notable clients include Jivago Fragrances, Shopify and Croogloo >More features at Social Media 55 |
What Customers Are Saying
Clients rave about the services they receive from Social Media 55. Many reviewers mention the company’s responsive and professional service with one reviewer saying, “The team is friendly, highly informative, responsive and always results-driven. I’m pleased to report that out of all the digital marketing agencies and social media agencies, the most fit for the job is Social Media 55.”
Soffront Corporation
Soffront Corporation offers a broad range of digital marketing services for clients across all industries. It works with businesses of all sizes, including small businesses, startups and enterprises, to help them build recognizable brands. It does so by using tools such as email marketing, pay per click advertising and search engine optimization. Soffront Corporation offers options for a variety of budgets and business needs.
The highlight of Soffront Corporation’s email marketing service is its automation software, which helps clients to easily design and deploy email campaigns, schedule social media posting and manage leads. This software can be complemented by consultancy services or end-to-end email marketing assistance from one of the company’s experts.
| Price | Service Lines | Features |
|---|---|---|
| $50 - $99/hr $100/month for Self Service $200/month for Full Service $500/month for VIP | Email Marketing Search Engine Optimization Pay Per Click | >50-249 employees >Industry focuses are Health Care, Information Technology and Financial Services >Notable clients include InXpress, ActionCOACH and American Red Cross >More features at Soffront Corporation |
What Customers Are Saying
Customers love the service provided by Soffront Corporations representatives and are consistently happy with the ease of use of its email automation software. One happy customer provided a five-star review of the company and praised its marketing services, saying, “Great Marketing Company. I highly recommend using them. I have used them for multiple businesses and I couldn’t be happier. Friendly and professional staff.”
STRATEGIES
STRATEGIES is a Canadian digital marketing agency that focuses on working with clients in the hospitality, business services, arts and entertainment industries. The company was recognized by Clutch as the best email marketing agency in Quebec and has worked with brands such as Quebec Bleu Cross, Leadership Institute and Alterra Mountain Company.
The company is strategy-focused and stands out among competitors thanks to its unique, modular marketing process. This process begins with a maturity analysis that determines exactly how clients can improve their reach and marketing strategy and includes tactical planning and client training and mentorship.
| Price | Service Lines | Features |
|---|---|---|
| $100 - $149/hr | Email Marketing Marketing Strategy | >2-9 employees >Industry focuses are Hospitality & Leisure, Business Services and Arts, Entertainment & Music >Notable clients include Alterra Mountain Company, Quebec Bleu Cross, RCGT and Renault Canada >More features at STRATEGIES |
What Customers Are Saying
Clients offer high ratings after working with the experts at STRATEGIES and fen mention the company’s adaptability to its clients’ changing needs. One client was particularly pleased with this aspect of working with the company and offered a five-star review of its services, saying, “Their adaptability, agility, and willingness to adapt to our changing needs impressed us.”
What Is Email Marketing?
Email marketing has continually been an important tool in the business world ever since the internet became mainstream. Using the right technique when reaching out to customers via email can lead to a dramatic increase in sales, brand loyalty and customer engagement. That’s why so many businesses rely on email marketing agencies to take over their email marketing campaigns
Email marketing campaigns take several different forms. In some cases, an email may be sent to a company’s entire database to market new products or upcoming sales and events. Other forms of email marketing can be more personalized and include product recommendations based on a customer’s search or purchase history or notifications that they’ve reached a reward level if they’re collecting loyalty points. Other forms of email marketing can include:
- Following up on abandoned shopping carts to remind customers to check out
- Requesting reviews after a purchase has been made
- Advertising loyalty programs and encouraging customers to sign up
- Making contact with potential customers and to encourage them to make a purchase
Benefits of Hiring an Email Marketing Agency
Hiring an agency to take care of email marketing comes with a full host of benefits that can be very appealing to businesses of all sizes. In particular, small businesses often prefer this method of marketing for several reasons. This includes:
- Reduced costs when compared with traditional marketing and advertising methods
- Most email campaigns are sent to customers who’ve purchased before or expressed interest in the business, meaning they’re already engaged, hot leads
- Email marketing has proven to be an effective way to reach customers and drive revenue for many small businesses
- Businesses can include a purchase link that leads straight to checkout in email messages to play on customers’ impulses
- Success is easily measurable with email campaign tracking tools
- Emails are easy to send to a target audience and can be personalized to appeal to the customer’s interests
What to Look For in an Email Marketing Agency
When searching for an email marketing agency, or any digital marketing service for that matter, there are several key features to search for. First and foremost, it’s important to make sure the company has an attractive, user-friendly website. Not only is a good website a marketing agency’s best chance at making a good first impression, but it also proves that the agency’s team knows what they’re doing when it comes to developing effective, eye-catching emails that will grab customers’ attention. In addition to a good website, there are a few other factors to consider when vetting email marketing agencies.
- Email marketing is available at a variety of price points, businesses should ensure agencies can provide a quote that’s within their budget
- Ensure the company has experience and can back up their claims with viable proof, including testimonials and analytics
- Team members at the agency should be responsive to inquiries and transparent when it comes to cost, marketing packages and analytics
- Make sure the company has the tools and skills required to design and write eye-catching email campaigns and can provide in-depth analytics that monitor important metrics such as open rates, CTR, and bounces
- Businesses with large social media followings should consider looking for an email marketing agency that can automatically post content to platforms such as Instagram, Twitter and Facebook
The Cost of Email Marketing
Email marketing agencies can be hired at a broad range of price points. The companies that are included on this list range in price from $25 to $199 per hour but it’s important to keep in mind that these numbers are typically base rates and don’t always include extras such as A/B split testing and segmentation tools. Additional costs sometimes apply when clients have large customer bases as well and in most cases.
Businesses who are interested in giving email marketing a try may want to consider a free email marketing platform. While these platforms do automate the process of sending bulk emails and can reduce the time spent on this task, they do have their limitations. Most free services limit users to just a few thousand emails per month and often only allow 100 to 200 emails to be sent per day. This means that businesses with mailing lists that have more than 200 subscribers often have to send their marketing emails in small batches. In the end, this can result in extra work for the business as they have to track which emails have been sent to which recipients to avoid sending duplicates. Ultimately, paid email marketing agencies are typically worth the cost of service even at the most basic level.