Selz is an e-commerce builder targeted to entrepreneurs and creatives who want to sell digital, physical, or service products online. The pre-built website templates are visually attractive, fully modern, and feature best design practices for product launches, multi-product stores, and the selling of services and digital products. Global reach: Selz gives you the opportunity to offer your site in multiple languages and to sell in over 100 currencies. And in a unique feature, Selz gives entrepreneurs the opportunity to offer their store customers “PWYW:” pay-what-you-want pricing.
Selz is fast to setup. You can also use it to sell products on your existing site and to to sell on your social media pages.
Below we take a look at what Selz can offer it, explore its features, and highlight who this builder is going to be best suited for.
- About Selz
- Ease of Use
- Selz E-Commerce Features
- Building Your Store
- Selling On WordPress
- Selz Customer Support
- 3 Reasons to Use Selz
- 3 Reasons to Use a Different Builder
Selz was founded by Martin Rushe in 2013, which makes it relatively new to the e-commerce builder space. But, in that time it’s managed a build a respectable user base of over 125,000. Selz currently boasts a team of 23 members, spread out across Sydney, Australia, Portland, Oregon, and Manila, Philippines.
As a young and growing company you can expect Selz to continue to add features and extend the functionality of its product over the long term.
Selz caters to small business owners, start-ups, and creative entrepreneurs who want to start selling online. Best of all you can start selling your products or monetizing your services without any previous design or development background.
Ease of Use
With just a few clicks you can start selling your own products. Once you create your account you’ll be presented with four different options to start selling.
- Create a fully standalone e-commerce store using one of the themes.
- Add buy buttons to an existing website or blog.
- Sell directly from Facebook, Twitter, and other integrated social media networks.
- Embed a store within your existing website or blog.
The option you choose you will determine the set of options you’re given to customize your store. If you want to build a separate e-commerce store, then you’ll be prompted to answer a few questions about your store and the builder will automatically create a basic storefront.
The Selz site builder is very intuitive, from adding products, to customizing your store, setting up payment gateways, and making sales. It’s built with the non-technical user in mind.
Selz E-Commerce Features
Selz has a few plan options that cater to different types of e-commerce store owners. Of course, the higher level plan you choose, the more features you’ll have available.
Below you’ll find some of the main features that this builder offers.
With Selz, you’ll have a variety of ways to manage your inventory and products. You’ll be able to sell physical, digital, or service products. Plus, you can utilize the preview feature to showcase video, audio, or image samples of your products.
You’ll also be able to customize your products with multiple sizes, colors, variations, materials, and a lot more.
It’s also really easy to sell digital products and downloads. Your digital products will be automatically delivered to your customers via Dropbox, direct download, or stream. There’s also a “send to Kindle” option for e-books. With digital downloads, you can set download limits, and rent your films or video tutorials for a limited amount of time.
You can manage your payments with Selz Pay, PayPal, or 2Checkout. If you don’t want to connect to a separate payment processor, then Selz Pay is going to be your easiest option. One thing to be wary of is the percentage fee per transaction, so if you’re selling a high volume of products, then this fee could add up.
In regards to customer checkout, you’ll be able to offer your customers payment options in over 100 different currencies, as well as automatic tax calculation. Plus, you’ll be able to calculate real-time shipping rates for both international and domestic shipments.
There are additional shopping cart options, like abandoned cart recovery and post purchase redirect, which can help to encourage customers to buy more from you.
Apps and Integrations
If you’re looking to extend the functionality of your e-commerce store, then you can use one of the many apps offered. You’ll be able to add more marketing tools to your site, improve site interaction with comments, incorporate reviews, and much more.
Some of the most common and useful apps include:
- Exporting customers to an existing MailChimp list
- Exporting customers to an existing Aweber list
- Exporting customers to an existing Campaign Monitor list
- Adding Yotpo Reviews to add customer reviews to your products
- Adding Disqus Comments to encourage customer feedback.
Analytics and Customer Relationships
There are numerous features that will help to give you feedback on your customers, so you can manage your store accordingly. First, there are sales analytics, so you can see what your most successful campaigns were. You can monitor your sales volumes and overall orders. Plus, you can even connect your Selz store with Google Analytics for additional store data.
The most successful online stores have an in-depth knowledge about their audience. There’s a unique feature that lets you gain a better understanding of your customers by creating detailed customer profiles. You can even communicate one-on-one with customers through an in-app messaging system.
Building Your Store
If you want to build a standalone e-commerce store, then you’ll be using one of the twenty-plus different themes for the foundation of your online store. Every single one of the themes is mobile responsive, so your store will look great on any device.
Customizing the site is pretty easy with the WYSIWYG editor. You’ll be able to change things like color, font choice, header and footer elements, banner, and overall branding. You’ll also be able to create additional pages for your site, like an about page or contact page, and add an entire blogging element.
The drag-and-drop tools are very easy to use and will let you customize your site rather quickly. However, the customization options are limited, so don’t expect to make any large changes to the existing theme.
Selling On WordPress
If you already have a large audience on an existing WordPress site, then you can use the plugin to embed a buy button or even an entire online store in minutes. This makes it incredibly easy to productize your existing knowledge and start making a profit off your site.
This versatile plugin is a solid addition to their existing offering and lets small start-ups, artists, musicians, and other creatives profit from their work.
Selz Customer Support
There is no direct way to call the Selz team, but there are a few ways you can get in touch with the team to work through any issues. You can open a support request via their contact page. There’s also a live chat support feature available on their website that will put you in touch with their team.
Finally, they offer a variety of different tutorials, troubleshooting, and how-to resources via their support page. Here you’ll find things like order and shipping information, payment gateway setup, store setup, marketing, taxes, social media setup, and a lot more. There’s even a great resource called FounderU, which will educate you on all the aspects of running an online store.
3 Reasons to Use Selz
Selz is a great e-commerce tool for digital entrepreneurs looking for the ability to sell products to their existing audience or create a small-scale e-commerce store. Below we look at three main reasons this might be the perfect builder for you.
You’re a Startup Who Wants to Sell Products Now
With Selz, selling products is incredibly easy. It’s really one of the simplest options out there for quickly selling products. With the ability to add buy buttons to your site, or quickly create a standalone e-commerce store, it’s a great way to start selling products as fast as possible.
You Have An Existing Website
If you already have a successful blog or website and want to start selling products, then this is one of the best ways to do just that. If you’re running a WordPress site, then you can utilize the WordPress plugin. Or, you can add a buy button to your existing site, or even integrate it with social media.
Your Focus is Digital Products
If you’re a creator of any kind who wants to sell various digital products or courses, then this is a solid option. You’ll have tons of options for selling your products and making them accessible to your customers, including download limits, streaming, multiple product delivery methods, and a lot more.
3 Reasons to Use a Different Builder
Selz is best suited for smaller business or solopreneurs who want to sell a few products. It’s not the best fit for e-commerce store owners who are planning on building large scale stores. Below we look at a few reasons you may want to look for a different e-commerce builder.
You Want to Grow Your Online Store
If your business is growing very quickly, or you want an e-commerce builder that can grow with you, then Selz might not be the best fit. Its current service and feature options don’t lend themselves to a scaling e-commerce store. There might be additional features added in the future, but where it currently stands the tool is best served for start-ups and smaller online companies.
For selling a few products this tool is great, but if you demand high-level or high-volume selling features then you’ll want to use a different builder.
You Demand Extensive Customization Options
Selz is incredibly simple, but it might be too simple for some store owners. It’s an incredibly easy way to sell products, but the means of customizing your store are limited. The design options will give you a good looking store, but they are rather basic and you won’t end up with an entire customer storefront.
You can customize the HTML and CSS of your store, but this will either need to be hired out or done yourself.
High Transaction Fees for High Volume Stores
If you’re planning on running a high volume store, then you might get hit with some high transaction fees. The fees are small when selling a handful of products, but when you have to pay a transaction fee on every sale, then these costs will add up.
If you want to run a store that moves a high volume of products, then you may want to find a builder that offers cheaper transaction fees for moving bulk products.
Overall, Selz is a great tool for small business owners and creatives looking to sell a few products or profit from their work. The ability to sell via social media, embed a store into your existing website or even add a few buy buttons to your site make selling simple. But, people looking to build a high-volume store might want to find another builder that offers advanced customization options and sales tools.