Bigcommerce is a leading e-commerce software platform that provides startups and established companies with everything they need to start and grow their online store.
Bigcommerce is a robust platform with an easy-to-use interface and advanced built-in features.
If you are looking for an all-in-one e-commerce software platform, then you should consider Bigcommerce as it may be a great fit for your new or expanding online store.
This Bigcommerce review (2018 update) will help you make up your mind whether or not you should buy e-commerce software from Bigcommerce.
Try Bigcommerce for free for 15 days, no credit card is required. Bigcommerce’s cheapest e-commerce software plan is 29.95 per month.
Since its establishment in 2009, BigCommerce has become one of the fastest growing businesses in the e-commerce software market.
At the time of this writing, the company has claimed that more than 90,000 online stores in 65 countries use their e-commerce software platform. Their clients range from startups setting up new online stores to high profile companies such as Toyota and Martha Stewart.
Bigcommerce was founded by Eddie Machaalani and Mitchell Harper and the company supports thousands of retailers around the world from its offices in San Francisco, Austin and Sydney.
BigCommerce Features: Quick Overview
If you’re in the market for a reliable e-commerce software solution, then take a few minutes to read this BigCommerce review to get the full details. Here’s a quick overview of what BigCommerce offers:
- Customizable pre-built site templates
- Built-in SEO
- Marketing and conversion tools
- Tools to manage shipping and payments
- 99.99% uptime
- Annual conference on e-commerce
- A single dashboard to manage product listing on your site, as well as Amazon, Facebook, Instagram, Ebay, and other channels
- Estimated 28% year-over-year growth: this is the average growth rate of BigCommerce users according to research they conducted through Ipsos.
- POS (point-of-sale) solutions
- B2B e-commerce solutions
Video above: BigCommerce currently powers over 60,000 sites. The company has multiple programs dedicated to helping customers succeed, including BigCommerce University and an annual conference.
Tools to Help You Sell and Market: Add-ons and Integrations
There are many third-party apps on the market designed to integrate with BigCommerce. These add-ons increase functionality to turn any e-store into a fully-fledged online store management system.
You can find more than 200 add-ons on the BigCommerce app section.
BigCommerce provides apps within these categories
- Accounting and Tax
- Analytics and Reporting
- B2B Wholesale
- Catalog and Order Management
- CRM and Customer Service
- Data Transfer / Migration Services
- ERP (Enterprise Resources Planning)
- Payments and Security
- Product Sourcing
- Sales Channels
- Shipping and Fulfillment
- Site Tools
With BigCommerce as your online store’s checkout app, customers will have the freedom of choice when it comes to payment options. This e-commerce software integrates with up to 38 payment gateways.
When online shoppers visit your store, they will have the option of paying with trusted payment processors such as PayPal Express Checkout, Stripe, Authorize.net Google Checkout, and 2Checkout.
It’s also possible to accept in-store payments with Square at your brick-and-motor store’s point of sale terminal. Both online and in-store payments will be automatically synced in the cloud, saving you time and effort while streamlining your payment processes.
Security and Compliance
In addition, BigCommerce checkout offers support for credit card payments. This platform is PCI DSS compliant and has a 256-bit SSL encryption.
The SSL certificate is shared with the standard plan while higher packages provide a dedicated encryption for your entire online store.
Templates and Design
Whether you’re a tech-savvy web designer or someone who lacks the skills to write code for your online store, BigCommerce offers suitable design features for everyone.
Unskilled online merchants don’t have to work on any coding when creating their web stores since there are hundreds of pre-built templates from which to choose.
You Can Have a Functional Store in Minutes
You can create your online store in minutes using the drag-and-drop tool. These templates are responsive and will allow you to design stunning storefronts that engage shoppers on any device.
The best part is that the set-up wizard will show you previews of your chosen template on PC or smartphone, helping you visualize your storefront and make tweaks and changes as needed.
Options for Coders Too
If you’re a skilled web designer or thinking of hiring a professional to custom-build your online store, BigCommerce offers a full HTML editor.
It also offers full access to raw CSS files for those who want to do even more in-depth custom layout edits. The WYSIWYG editor clearly shows how your text will look, including font type, color and size.
Marketing: Tools for Engagement, SEO, and Sales
Just like many top e-commerce shopping carts, BigCommerce offers several ways to market your online store. Some of the marketing methods on offer come at an additional cost while others are free.
Blogging and SEO
The built-in blogging function allows you to blog easily without having to buy a premium content management system.
The administration panel gives full access to metadata, header tags, titles, and URLs so that you can customize your blog and information pages to make them SEO-friendly.
Video above: Setting up real-time shipping quotes is easy with this BigCommerce tutorial. There is a satisfying amount of coaching and help provided to new store owners for launching and growing their online store.
Coupons, Discounts, and Product Reviews
Built-in coupons and discounting features help to motivate buyers. You can also pamper shoppers with daily deals and other special offers to encourage purchases. Buyers can shop for others using gift certificates as well.
BigCommerce offers product review tools, which will help to promote your website when buyers have a good shopping experience and leave positive feedback.
Engage Your Customers With Live Chat Support
Another great marketing tool that BigCommerce offers is the live chat support for all plans.
This means that shoppers will be able to contact your sales team while shopping online.
The live chat feature is not found in many e-commerce solutions, even those receiving high ratings, which places BigCommerce one-step ahead of the competition.
Nurture Leads with Email Marketing
Email marketing has become a vital part of e-commerce and BigCommerce offers online merchants the chance to integrate their stores with powerful email marketing platforms such as MailChimp, HubSpot, iContact and Constant Contact. These tools can be used to build smart customer lists.
Segment Users Plus: Abandoned Cart Messages
You’ll be able to segment email lists based on purchase history, customer location, order total and more.
Email broadcasting capabilities will allow online merchants to send targeted messages, newsletters, and even cart abandonment notifications to avoid lost sales.
Social Media Tools
Lastly, BigCommerce makes it easy to market your brand on social media.
Simply add “Buy Now” buttons on Pinterest, Facebook, and Twitter to turn social browning into online buying.
SKU and Inventory Management
Managing inventory with BigCommerce is an easy process.
Handling Product Variants
With the product upload options, you can present customers with hundreds of options based on size, color, material, and more. Each item also comes with its own SKU, price, and image.
No Product Limits
BigCommerce imposes no limits on bandwidth or the number of products you can upload.
This makes it the perfect ecommerce platform for businesses that intend to maintain a massive product catalog.
What’s Available for E-Commerce Help and Support?
When it comes to help and support, BigCommerce has surpassed most e-commerce software providers.
Apart from offering live chat, email, and phone support, the company provides extensive online resources to help users learn more about their platform.
There’s plenty of information about the software on the company’s community forum, social media pages, YouTube channel, knowledge base, and online resource center.
Guides, Documentation, and Online Community
Online information includes:
- A Community forum where you can interact with BigCommerce staff and share ideas with other users;
- BigCommerce University
BigCommerce University is filled with user-friendly resources designed to help new and existing online store owners.
The material here is conveniently categorized into sections like:
- Launch store
- Manage store
- Grow store
BigCommerce hosts webinars on occasion for those interested in learning best practices for running an online store.
They even have a design guide for developers and a service status section that informs online merchants of server/service issues if BigCommerce anticipates any downtime.
Search Engine Optimization (SEO) is a key factor for your business if you wish to stand out from the crowd.
SEO decides where your page is ranked on search engines, and, if you have a brick-and-mortar or mobile services business, it can dictate how easy it is for local customers to find you.
BigCommerce has plenty of options which allow you to enter field text which affects the SEO ranking of your website. These include options to tweak URL structure, metadata, product description and keywords.
BigCommerce vs Shopify
BigCommerce and Shopify are two of the biggest names in online e-commerce. However, there are a number of differences between the two.
- Shopify has a wider selection of themes. On the other hand, some consumers feel overwhelmed when faced with many options — so fewer options can get you moving faster on your goals.
- Both providers include mobile-responsive themes.
- Both BigCommerce and Shopify include a range of e-commerce business tools and a variety of support options in case things go wrong with your online store.
So is Bigcommerce right for you? Let’s take a look at some of the pros and cons to expect should you choose to invest in this e-commerce platform.
Some Pros of BigCommerce
- Convenient single page checkout process.
- Compatible with dozens of payment options.
- No transaction fees.
- Extensive customer support channels.
- Simple to use interface.
- Unlimited storage, bandwidth and product additions across all plans.
- Mobile-friendly design themes with full control over CSS/HTML.
- PCI DSS certified e-commerce platform with encrypted checkout.
- Comprehensive marketing features such as built-in blogging, SEO capacities, email marketing and special offer campaigns.
- Generous 15-day free trial period.
And a Few Cons
- No built-in newsletter feature (although this feature can be enabled through add-ons).
- You need to know HTML or CSS in order to customize BigCommerce templates.
- A few people have complained about poor customer service and lack of 24-hour support on Sundays.
BigCommerce is not without a few drawbacks as listed above. Nevertheless, it has earned a spot as a top contender in the over-crowded shopping cart scene. The company’s plans are very reasonably priced for the new/small online retailer yet scalable enough to serve the needs of a fast-growing business.
Best of all, this e-commerce software provides everything you need to manage an e-store. It even goes the extra mile in providing additional support and information through its knowledgebase for making your online business a success.
BigCommerce Frequently Asked Questions (FAQ)
Is BigCommerce the right e-commerce solution for your online store? The following Q&A below will help answer some of the most common questions.
Why is BigCommerce Good for My Business?
There are a number of reasons why you might choose to use BigCommerce for your business over competitors. First off, the company claims to offer stunning storefront templates, market-leading selling tools, and enterprise-grade site hosting and uptime. There are lots of features included and it is a fully scalable solution, meaning it will grow with your business. BigCommerce also includes customizable themes and a range of shipping options to ensure that your customers are offered the best choices to ensure that their goods are delivered quickly and efficiently from your BigCommerce store with fewer abandoned carts for your business.
Who is BigCommerce designed for?
BigCommerce’s services are ideal for any type of e-commerce/e-retail store be it a freelance, large, mid-sized, small, or startup business. The usability of Bigcommerce makes it a good fit for retailers of all experience levels. BigCommerce has an active YouTube channel with plenty of video tutorials suitable for beginners too.
What does BigCommerce offer?
BigCommerce is a cloud-based e-commerce platform that offers a nice set of online store management features (online payment methods, analytics, order fulfillment, etc.) as well as content management features, and hosting and security services for your online store.
Is BigCommerce PCI-compliant?
Yes, BigCommerce is PCI compliant meaning that you can rely on the company to keep the transactions of your online store safe and secure. The company provides proof that their servers are PCI DSS 3.2 certified at Level 1.
What is the plan upgrade policy of BigCommerce?
With BigCommerce, you’ll be automatically upgraded to the next plan if the sum of the sales volume you have processed over the last 12 months surpasses the set limit of your current plan.
Does BigCommerce provide its clients with more than one payment method?
Yes. In fact, BigCommerce integrates with the best payment methods in the market including several versions of PayPal (PayPal Express Checkout, PayPal powered by Braintree, and PayPal Website Payments Pro), Cybersource, Authorize.net, QuickBooks online, among others.
Will my already established online store come to a halt when I migrate to BigCommerce?
No. You will be able to continue running your online store and making sales during the entire migration process.
How can I access help when needed?
Bigcommerce offers 24-hour phone support along with live chat and email support. Clients of the Enterprise plan are given priority support where they have exclusive access to the senior most technical support members of BigCommerce.
What exactly is BigCommerce consulting?
This is a service that allows customers to consult with experts on a wide range of e-commerce related topics. The service is free and only available to Enterprise customers.
Do BigCommerce plans include a free trial?
Yes, there is a 15-day free trial on offer.
How easy is it to edit and customize BigCommerce templates?
You can easily edit and customize themes using the Style Editor – the built-in WYSIWYG editor to customize Bigcommerce themes with no coding needed. More advanced users can access and edit HTML and CSS to customize your online store design.
What are the best alternatives to BigCommerce?
All e-commerce software solutions have their advantages and disadvantages, Bigcommerce is no different. Best alternatives to BigCommerce are Shopify, Volusion, 3dcart, 1ShoppingCart, and CoreCommerce.
Bigcommerce Plans & Prices
Bigcommerce offers a range of monthly priced plans, suitable for startups and small businesses wanting to start an online store, all the way up to professional plans aimed at existing and established retailers wanting to expand online. For latest and most up to date prices visit Bigcommerce’s website.
|Plan name||Transaction fees||Number of products||Monthly price|
|Enterprise Plan||0%||Unlimited||Price on Request|
Best Bigcommerce alternatives
People share their opinions about companies on Twitter each and every day. We monitor tweets about Bigcommerce and apply a sentiment analysis algorithm that classifies these tweets as positive or negative. Every review is from a real person. We use this information and output an approval rating score, which is based on real people, positive and negative, opinions about Bigcommerce on Twitter
BigCommerce Review on Twitter
BigCommerce vs Competitor Ratings
Just in time for the holidays, BigCommerce merchants can now accept @venmo and @Mastercard Masterpass! Learn more: http://bit.ly/2DEntmE
ShipperHQ (@@ShipperHQ )
Woot! Congrats to our customer @PaulMitchellUS for being the @bigcommerce 2018 #EcommInnovation winner for "Best B2C Use Case" Proud to be working together with these guys
Yekemi Otaru (@Yekemi_Otaru)
@DanaGarrison @owMobility @BigCommerce thanks for following
Happy Thursday! What has your mission been this week? #ecommerce #BigCommerce #InsightinDigital #digitalmarketing…
Steve Deckert (@stevedeckert)
A very big thank you to @BigCommerce for hosting #BCPalooza - met some great people and am excited for things to come!
Brittney Cammack (@GrowingOWN)
Great day at @bigcommerce HQ for the Partner Palooza! Thanks for having us! #BCPalooza…
Bar code scanning is here! Debuting this feature at #bcpalooza Great partner event @bigcommerce…
nsurgo @ SCR2017 (@nsurgo)
@BigCommerce hey guys, any word on @instagram integration? We're excited to be part of this.
Marlo Fullerton (@marlorahn)
Thanks @BigCommerce for the follow! Much appreciated!
#BIGCOMMERCE I NEED YOUR HELP! MY WEBSITE IS DOWN AND I HAVE CUSTOMER DOING CHARGEBACK!
John Yarbrough (@jyarbrough)
@alroker I’m sure @BigCommerce merchants would be happy to have you come shop anytime - day or night!
Kirk Stanton (@Captain_Kirkus)
It's offical, the worst markup I've ever seen is provided by @BigCommerce in one of their "responsive" themes...
John Yarbrough (@jyarbrough)
Cool to see so many @BigCommerce customers on this @Forbes list of Father's Day gifts.
Hippie Butter (@hippiebutter)
@BigCommerce thank you for the kind words, it's you great platform that makes it possible. 🙂