How We Chose the Best Digital Marketing Companies in Washington, DC

Washington, DC, has many digital marketing companies within its official limits and even more in the general area. We evaluated these companies based on criteria that matter to clients, looking at services offered, size of firm, and specialized industry foci.

Multiple Service Lines

While many businesses need help with digital marketing, not all businesses’ needs are the same. In fact, they frequently differ. To ensure that all businesses could find a qualified digital marketing company on the list, we looked for companies that offer multiple service lines. We also made sure there was good variety among the various listed companies’ services. Pay per click (PPC), search engine optimization (SEO), and digital strategy are merely a few of the services offered.

Size of Firm

Digital marketing companies range in size from small, local firms to large, national companies, and working with either size firm brings both advantages and disadvantages. While a small firm can offer more personalized service, a large one has more team members and resources to draw upon. Our list includes firms of varying sizes so businesses can find a suitable option. Which size firm makes the most sense for a particular business depends on that business’s needs.

Industry Focus

Some digital marketing companies are generalized and work with a wide array of clients, but many focus on a few specific industries. The ones that specialize in certain industries can often provide a higher level of service to businesses in those industries. We made sure to include firms that specialize in a variety of different industries, guaranteeing that many businesses will find a suitable firm within our list. There are firms that focus on e-commerce, financial services, healthcare and medical, education, and many other sectors.

The 15 Best Digital Marketing Companies in Washington, DC


7315 Wisconsin Ave. Ste. 400W
Bethesda, MD 20814

AgencyQ is a tier-one national digital marketing company that’s located in Bethesda, Maryland. The firm has dozens of industry-related awards, including recent accolades from Clutch, The Communicator Awards, W3, Web Marketing Association, and The Webby Awards. The agency only works on custom-quoted projects, but the quality of its work justifies the firm’s cost.

The services that AgencyQ offers include digital strategy, social media management, and SEO services, and it offers these services to businesses and organizations in many different fields. The firm has experience working with healthcare, government, nonprofit, and commercial organizations, and it counts the Space Telescope Science Institute, BSBC, and the Council of Better Business Bureaus among its former and current clients.

PriceService LinesDetails
Custom quoteDigital strategy, SEO, Social media marketing>Number of employees: 10-49
>Notable clients: Space Telescope Science Institute, BCBS, Council of Better Business Bureaus, Clasp
>Industries served: Technology, Energy
>More info at AgencyQ

Alliance Interactive

1775 I St. N.W. Ste. 1150
Washington, DC 20006

Alliance Interactive specializes more in what might be thought of as the soft skills of digital marketing. While the firm certainly can (and does) take care of page speed optimization, PPC campaigns, SEO campaigns, and website maintenance, its team is most adept at design and development. The firm is known for its web design and web development services, where team members create beautiful and engaging websites, and the firm can also transfer those strengths into advertising campaigns.

In many ways, Alliance Interactive is a niche digital marketing company because it focuses specifically on nonconsumer sectors. Industry specialties include education, financial services, and business services, and some of the firm’s top clients don’t sell products. For example, the Department of Defense and the Women’s College Coalition both have hired the firm.

PriceService LinesDetails
$100-$149/hourWeb development, Web design, Advertising>Number of employees: 10-49
>Notable clients: Department of Defense, Solar Training Network, Pact, Sodexo, Women’s College Coalition
>Industries served: Education, Business services, Financial services
>More info at Alliance Interactive


1440 G St. N.W.
Washington, DC 20005

Bizapult is based directly in Washington, DC, but the firm has a national reach that extends to Atlanta, Denver, and Los Angeles. Just a couple of notable clients demonstrate this combination of local and national service. Shelter Systems, which is in Westminster, Maryland, and Sterling Water, which has operations throughout the country, are both Bizapult clients.

With regard to digital marketing, Bizapult offers a complete array of online marketing services. Web design, website speed optimization, SEO, social media marketing, PPC, email marketing, and content marketing are all in the firm’s wheelhouse. Most of its clients fall within the education, legal, or business services spaces.

PriceService LinesDetails
$100-$149/hourWeb design, SEO, Social media marketing>Number of employees: 10-49
>Notable clients: Sterling Water, Shelter Systems
>Industries served: Education, Legal, Business services
>More info at Bizapult

Borenstein Group

8230 Leesburg Pike Ste. 520
Vienna, VA 22182

The Borenstein Group offers integrated digital marketing services that encompass branding, web design, and digital strategy. In addition to these, the firm also provides public relations, awareness, online reputation management, and employer branding services. In short, Borenstein Group goes far beyond the mere execution of SEO and PPC campaigns.

This is one of the most expensive firms on the list, but its top-dollar price comes with top-tier work. Many high-profile clients in the information technology, telecommunications, and business services industries work with Borenstein Group. IBM, Adobe, ADT, and Boeing are just a few of the more well-known clients.

In addition to the high-profile clients, Borenstein Group also has won a number of well-respected awards for its work. The firm was named one of the 2020 Best Advertising Agencies in Washington, DC, by Expertise and a 2019 Top Advertising and Marketing Agency in Washington, DC, by Clutch. It also has accolades from AdAge, Top Marketing Companies, Washington Business Journal, and others.

PriceService LinesDetails
$150-$199/hourBranding, Web design, Digital strategy>Number of employees: 10-49
>Notable clients: Quadrint, AMRestore, Outreach Program, Valiant, Tech Trend
>Industries served: Information technology, Telecommunications, Business services
>More info at Borenstein Group

Conversion Pipeline

11350 Random Hills Rd. Ste. 800
Fairfax, VA 22030

Conversion Pipeline is an all-in-one digital marketing company that will take care of everything from website design and development to SEO and PPC. Other services the firm offers include inbound marketing, creative design, and geofencing help. Team members can also provide consulting aid to businesses that want SEO training or help with specific marketing projects but don’t necessarily want to fully outsource their digital marketing.

As a sizable firm, Conversion Pipeline serves many different industries. It has both business-to-consumer and business-to-business clients, with some of them being in the consumer products and services, marketing and advertising, and business services industries.

PriceService LinesDetails
$150-$199SEO, PPC, Public relations>Number of employees: 10-49
>Notable clients: Ryan Homes, Blackboard NV, Tulane University
>Industries served: Consumer products & services, Marketing & advertising, Business services
>More info at Conversion Pipeline

DC Dev Shop

810 7th St. N.E.
Washington, DC 20002

DC Dev Shop focuses mostly on the back-end operations that are necessary to digital marketing. The firm does have a capable inbound marketing service, but its strengths lie in web design and development. The firm primarily designs and develops WordPress websites, which is the platform undergirding many sites on the internet. It’s a platform that can support small or large sites, and DC Dev Shop works on both. In addition to developing websites, the firm also hosts them directly on its own services.

The rates that DC Dev Shop charges are lower than some of the rates charged by other companies on this list. The $50 to $99 per hour range is comparable to what many web-design specialty firms will charge, however.

This is also one of the smallest firms on the list, having less than 10 employees. The small staff ensures that whoever you speak with is likely directly involved with your business’ website development.

PriceService LinesDetails
$50-$99/hourWeb development, Web design>Number of employees: 2-9
>Notable clients: Exigence Logistics, Alpha Solar Group, Fernleigh Cellars, Enterprise Sales Forum
>Industries served: Education, Financial services, Business services
>More info at DC Dev Shop

Direction Inc.

8000 Westpark Dr. Ste. 120
McLean, VA 22102

Direction Inc. is an SEO-focused digital marketing agency. The firm also offers web design services, but those services are largely with an eye toward how clients’ websites can be improved for better SEO performance.

In particular, Direction Inc. excels at local SEO. The firm works on standard localized SEO, voice search, and reputation management for small businesses that need to rank well in location-based results. While Google is the main search engine that almost every agency targets, the firm also provides local SEO for other search engines’ results as well.

Direction Inc. was founded in 2016, which makes it still a relatively young company. Its being young can be an advantage for businesses that want more personal service, however. The firm has fewer than 10 employees and a manageable amount of clients, so it’s easy to get individualized service whenever you need to.

PriceService LinesDetails
$150-$199/hourSEO, Web design>Number of employees: 2-9
>Notable clients: Swank Law Offices, DARO Apartments, The Vintage Silver Tax, Sayari
>Industries served: E-commerce, Legal, Business services
>More info at Direction Inc.

Gauge Digital Media

5100 Buckeystown Pike Ste. 250
Frederick, MD 21704

Gauge Digital Media is an all-purpose digital marketing company. It both offers a variety of services and serves a range of industries. The main services the firm provides are SEO, social media marketing, PPC, email marketing, and web design. It has clients in the healthcare and medical, e-commerce, and business service spaces.

To provide clients with high-quality work, Gauge relies on the best resources in the industry. Although the firm itself is small and has fewer than 10 employees, it leverages platforms like Mailchimp, MOZ, SEMRush, and Google AdWords to give clients robust services. The firm also maintains a regional presence through Westminster, Maryland, Frederick, Maryland, and Baltimore offices.

PriceService LinesDetails
$100-$149/hourSEO, PPC, Web design>Number of employees: 2-9
>Notable clients: Legacy Empowerment Group, RemodelPro, Maison Enfants
>Industries served: Healthcare & medical, E-commerce, Business services
>More info at Gauge Digital Media


1004 N. Glebe Rd. Ste. 300
Arlington, VA 22201

Knucklepuck is a mid-size digital marketing company that offers boutique and highly personalized service. The firm takes on specialized SEO, PPC, and content marketing projects that have specific needs or challenges.

While Knucklepuck broadly specializes in consumer products and services, education, and nonprofits, it also serves clients in many other industries. Some of the firm’s clients are in news and media, legal, events, or fashion, for example. What the firm really specializes in are challenging projects, and those are found in almost every sector.

Because of the type of work it does, Knucklepuck only works on custom quotes. The firm has an impressive list of clients to justify its custom-quoted rates, though. The Federal Bar Association, Marymount University, Chico’s, Soma, and Healthline are all clients.

PriceService LinesDetails
Custom quoteSEO, PCC, Content marketing>Number of employees: 10-49
>Notable clients: Association Chat, Federal Bar Association, Mary Mount University, Ultra Pressure Cleaning, North Carolina Bar Association
>Industries served: Consumer products & services, Education, Nonprofits
>More info at Knucklepuck

Lounge Lizard

1101 Connecticut Ave. N.W.
Washington, DC 20036

Lounge Lizard is a sizable company that offers digital marketing and much more. Under the digital marketing umbrella, the firm provides page speed optimization, social media marketing, SEO content marketing, and more. These are complemented by advertising, branding, app development, web design, and web development services. The web design and development services include developing WordPress, Shopify, Magento, and other types of websites.

The industries that Lounge Lizards serve include financial services, business services, and more, and the firm has some notable clients such as ESPN and BNSF. The firm maintains offices in Long Island, New York City, and Los Angeles, along with its Washington location.

PriceService LinesDetails
$100-$149/hourWeb design, Advertising, Branding>Number of employees: 10-49
>Notable clients: BNSF, A&E Television, ESPN, John Jay College, Physicians’ Reciprocal Insurers, Random House
>Industries served: Financial services, Business services
>More info at Lounge Lizard

NOVA Advertising

3929 Old Lee Hwy. Ste. 92C
Fairfax, VA 22030

NOVA Advertising is an established digital marketing company serving Washington, DC, and Northern Virginia. The company has many clients in the region, including Northern Virginia Surgical Arts, Our Lady of Victory School, and Superkids Dentistry. The firm is generalized and serves many different industries.

Clients hire NOVA Advertising for help with marketing strategy, market research, web design, and SEO. From first-step research to final-step execution, the firm has team members who help with every aspect of digital marketing. There are some designers who can also assist with more traditional direct marketing campaigns, too.

PriceService LinesDetails
$100-$149/hourMarketing strategy, Direct marketing, Market research>Number of employees: 10-49
>Notable clients: Northern Virginia Surgical Arts, Our Lady of Victory School, Allergy Partners, IFFA, Superkids Dentistry
>More info at NOVA Advertising

PBJ Marketing

641 S. St. N.W.
Washington, DC 20001

PBJ Marketing is a value-oriented digital marketing company that offers quality work at competitive prices. The firm has won Clutch awards five years in a row, most recently as one of Clutch’s 2020 Global Top B2B Companies. PBJ Marketing also has many big-name clients that further verify the firm’s work. Zappos, Yale Medicine, and the National Marine Sanctuary Foundation have hired the firm for projects or ongoing work.

The services that PBJ Marketing provides are focused on PPC, SEO, and social media marketing and website design to the extent that it helps these other efforts. Industries served include e-commerce, education, and nonprofits.

PriceService LinesDetails
$100-$149/hourSEO, PPC>Number of employees: 10-49
>Notable clients: Chegg, Yale Medicine, Bayer, Zappos, National Marine Sanctuary Foundation
>Industries served: E-commerce, Education, Nonprofit
>More info at PBJ Marketing


400 E. Pratt St. 11th Fl.
Baltimore, MD 21202

R2integrated offers web development, digital strategy, PPC, and SEO digital marketing services alongside a range of other work. The firm also helps with branding, data and analytics, and even call center needs.

As a sizable and established firm, R2integrated is one of the more expensive firms on the list. Its award-winning web design work for Bluetooth, Johns Hopkins Carey Business School, and Senseonics is second to none, however. Websites are where the firm really shines.

The industries that R2integrated serves run the gamut from consumer products and services to healthcare and medical. Microsoft has hired the firm for its expertise in information technology, and both the American Cancer Society and Atlantic Health have benefited from the firm’s knowledge of the healthcare field. In total, there are seven diverse industries that the firm specializes in.

PriceService LinesDetails
$150-$199/hourWeb development, Digital strategy, Branding>Number of employees: 50-249
>Notable clients: MasterCard, Hershey’s, Microsoft, American Cancer Society, Atlantic Health
>Industries served: Healthcare & medical, Information technology, Consumer products & services
>More info at R2integrated


1211 Connecticut Ave. N.W. Ste. 250
Washington, DC 20036

REQ is one of the fastest-growing digital marketing companies in the country, as recognized by the Adweek 100 Fastest Growing Companies awards. This is just one of the many accolades the firm has received for its work and for being a great place to work.

The services that REQ offers include everything digital marketing, and it’s accomplished in advertising, public relations, online reputation management, SEO, social media marketing, branding, content marketing, and much more.

Further giving the firm impressive credentials, REQ counts Pfizer, eBay, Mastercard, the Empire State Building, and many equally recognizable businesses among its clients. In addition to the Washington, DC, office, REQ also maintains Vienna, Virginia, New York, San Diego, Las Vegas, and Boston locations.

PriceService LinesDetails
$150-$199/hourAdvertising, Branding, Public relations>Number of employees: 50-249
>Notable clients: eBay, Mastercard, Pfizer, Ascension, Empire State Building
>Industries served: Healthcare & medical, Consumer products & services, Information technology
>More info at REQ


8621 Robert Fulton Dr. Ste. 110
Columbia, MD 21046

WebMechanix offers clients conversion optimization, marketing automation, email marketing, SEO, social media marketing, and PPC digital marketing services. It also provides UX design and web development help to businesses that need it.

Most of the clients that WebMechanix works with are in the business services, education, or healthcare and medical industries. The firm has few clients in B2C spaces.

PriceService LinesDetails
$100-$149/hourPPC, Social media marketing, Conversion optimization>Number of employees: 10-49
>Notable clients: Keane, Go Ape Adventures, Bluefield Bay Villas, Zephyr, AIS
>Industries served: Business services, Education, Healthcare & medical
>More info at WebMechanix

Questions to Ask Digital Marketing Companies

With so many digital marketing companies in Washington, DC each offering similar features, it’s important to ask the right questions during your initial discovery call or demo. To help you make the right inquiries, we put together a downloadable list of questions to ask your prospective digital marketing company.

Download the questions to ask Digital Marketing Companies