The Best Digital Asset Management Software of 2021

Our digital asset management software reviews are the result of over 40 hours of research on 70+ digital asset management software companies from across the web. These reviews and our digital asset management software guide help small businesses and startups find the best digital asset management software for their business.

Disclosure: Your support helps keep the site running! We earn a referral fee for some of the services we recommend on this page. Learn more

How We Chose the Best Digital Asset Management Software

The more a small business scales, the more information and content they collect. Digital Asset Management (DAM) software facilitates the creation, management, organization and distribution of this information, including all media files and other content important to a business. Some examples of digital assets include documents, images, videos, flash, 3D files, PDFs and more. The best DAM software can store and share these assets in the cloud and web-based platforms, as well as on mobile devices and tablets.

There are a lot of digital asset management software offerings on the market. It can be challenging to filter through them all, so we evaluated companies based on what’s most important for productive and efficient asset management and sharing.

Asset Management

DAM software should be the single source of truth for businesses looking to store and share digital assets. We evaluated DAMs based on their ability to store and organize all assets, including images, videos and other multimedia files, as well as documents, PDFs and other important business content. DAMs can share said assets with multiple users inside and outside of the organization.


Businesses need their DAM software to make searching for assets simple. The best DAM software has advanced search capabilities, such as keyword tagging, metadata and filtering, as well as advanced AI search and automated features. Version control is another feature we looked for, which helps designers ensure they have the latest version of an asset.


It’s important that DAM software has content analytics functionality that can measure the past performance of individual assets. By deciding which asset is the best option with reporting and analytics, individuals and teams can bring products to the market quicker, maximize ROI and track overall content performance.

The 15 Best Digital Asset Management Software of 2021

CompanyPriceFree Trial / DemoMore
Asset Bank$585-$998 per month
+ Enterprise $2,175 per month
DemoVisit Asset Bank
BynderCustom quoteFree TrialVisit Bynder
Cloudinary$0-$224 per month
+ Custom quote
Free VersionVisit Cloudinary
CoSchedule Asset Organizer$14-$29 per user/per monthDemo, Free TrialVisit CoSchedule
Extensis PortfolioCustom quoteDemoVisit Extensis
Image RelayStarts at $99 per monthFree TrialVisit Image Relay
iNEWSCustom quoteFree TrialVisit Avid
IntelligenceBankCustom quoteFree TrialVisit IntelligenceBank
MediaBeaconCustom quoteDemoVisit MediaBeacon
MediaValetCustom quoteDemoVisit MediaValet
NuxeoCustom quoteFree TrialVisit Nuxeo
Panopto$0-$14.99 per month + Enterprise custom quoteFree TrialVisit Panopto
pCLOUD$47.88-$95.88 per yearFree TrialVisit pCLOUD
Salsify Product Experience Management PlatformCustom quoteFree TrialVisit Salsify
Widen Collective$20,000.00 per yearFree TrialVisit Widen

Asset Bank

Asset Bank is an award-winning and feature-rich digital asset management system that provides effortless digital file management for any size organization, including small businesses. It’s a highly flexible digital asset management solution with configurable features, including asset tagging and editing, search and filter functionality, version control and custom templates.

The browser-based DAM software comes with a five-star onboarding team to assist with any customer support issues. The software is competitively priced and includes frequent product updates. An easy-to-use brand portal allows users to seamlessly navigate, organize and share digital content, whether its a global image library, branded files, documents, presentations or any other essential digital asset. The Asset Bank interface is adaptable, simple and easy to control.

PriceFree Trial / DemoFeatures
$585-$998 per monthDemo>Installed - Windows, Web-based, cloud, SaaS
>Asset uploading
>Supports all asset sharing
>More at Asset Bank

Pros & Cons of Asset Bank Digital Asset Management Software
Asset Bank digital asset management software is a highly configurable solution with many customizable features, like flexible metadata options, customizable branding and custom templates. This DAM software offers several useful third-party integrations, including popular content management systems and proofing software. An onboarding team is on hand to help users adopt the software quickly. The price point could be considered high compared to other digital asset management software. Some users may experience limited functionality with the WordPress plugin.

Pros Cons
>Available customer support and onboarding
>Third-party integrations
>Limited functionality with WordPress plugin

What Customers Are Saying
Customers appreciate Asset Bank’s support and onboarding team noting, “I have always found Asset Bank great to work with — they are responsive and have a can-do outlook. They want to find a solution to what you want. They know how to talk to novices and utilize technology in a way that everyone can understand.” Customers also appreciate the metadata options, which can allow for “extraction of image embedded metadata upon asset uploading to auto-populate attributes,” and “improve searches by users.”


Bynder is a comprehensive digital asset management software solution that helps marketing teams abstract the maximum value of digital assets and ensure 100% brand consistency. The cloud-based DAM portal offers a configurable and collaborative workspace for all branded company materials and messaging. It supports all digital media asset files including images, video, audio and documents. Collaboration tools, including real-time asset editing and onboard approvals, help teams stay on track, while auto-formatting options for channels and file types offers a customizable experience tailored to each business’ unique needs. Bynder’s main features allow businesses to:

  • Organize and find files easily with an intuitive filter structure, customizable to its exact needs
  • Control access and usage rights with permissions and expiration features that provide protection while tracking assets
  • Securely share files internally and externally directly from the DAM system, with the ability to set expiration dates and track sharing history
  • Download files in any desired format to ensure content consistency across all digital touchpoints by downloading assets in channel-specific, prefixed formats
PriceFree Trial / DemoFeatures
Custom quoteFree Trial>Web-based, cloud, SaaS, iPhone/iPad, Android
>Asset uploading
>Supports digital media asset files including images, video, audio and documents
>More at Bynder

Pros & Cons of Bynder Digital Asset Management Software
Bynder offers a unique set of customization capabilities designed to scale with each business’s needs. Users appreciate Bynder’s file sharing features and the ability to share digital assets publicly, even to individuals outside of the company.

Pros Cons
>Free trial
>Permission and expiration features
>Third-party integrations
>Pricing isn’t listed online

What Customers Are Saying
Customers appreciate Bynder’s DAM software solution for its scalability, noting, “We were looking for a future-proof solution we could grow with to help keep our branding consistent across markets globally.” Customers also appreciate Bynder for its ease of use and intuitive features, claiming, “Bynder truly shines with its user interface and usability … which got high marks from its reference customers. Usability is a top priority for many buyers.”


Cloudinary is a dynamic digital asset management solution that helps streamline media management to foster greater customer engagement. It supports the full life cycle of asset management, from file upload and storage to real-time image and video manipulation and personalized delivery. Highly customizable features and advanced editing tools help brands publish content faster and maximize the value of existing assets. Collaboration tools make Cloudinary a great DAM solution for cross-departmental workflows, connecting users across marketing and creative teams.

Cloudinary includes an intuitive upload widget and searches functions via UI or API. A powerful dashboard also includes online reports and there’s custom branding for each widget. Support forums make onboarding easier and automatic backup and revision tracking help secure digital assets and keep teams connected. Cloudinary offers a Plus plan for one user and an Advanced plan for a maximum of five users.

PriceFree Trial / DemoFeatures
$0-$224 per month
+ Custom quote
Free version available>Web-based, cloud, SaaS
>Asset uploading
>Search/filter feature
>More at Cloudinary

Pros & Cons of Cloudinary Digital Asset Management Software

Cloudinary is free for developers and businesses, making it an affordable option for small businesses. Developers appreciate the advanced API and widget features. Certain users say some features can be confusing like the ability to automatically transcode videos. This DAM software offers several upgraded solutions with more advanced features as companies scale, but some users find these options expensive.

Pros Cons
>Strong asset editing capabilities
>Third-party integrations
>Good API and widget features for developers
>Can be expensive to upgrade from the free plan

CoSchedule Asset Organizer

CoSchedule Asset Organizer is the digital asset management software component of CoSchedule’s agile marketing suite. It helps businesses manage a single content library by cataloging files with custom taxonomies. The software’s easy-to-use interface streamlines the organizational structure of digital assets across departments, making content easier to locate. CoSchedule focuses on maintaining control over brand assets by easily updating existing resources and recording historical changes with built-in version control. This DAM software also allows businesses to periodically audit and review their content library, so less time is wasted on project overlap.

With CoSchedule, it’s easy to share files internally and externally, ensuring businesses can securely share project deliverables with stakeholders. Task tagging helps teams locate content effortlessly, which can be labeled by topic, team and audience.

PriceFree Trial / DemoFeatures
$14-$29 per user/per monthDemo, Free Trial>Web-based, cloud, SaaS, iPhone/iPad, Android
>Asset uploading
>Asset sharing
>More at CoSchedule

Pros & Cons of CoSchedule Asset Organizer
CoSchedule Asset Organizer offers a very intuitive interface. Task tagging and labeling make it easy to locate and share digital assets. User permissions help to securely share files internally and externally. Asset sharing includes calendar and social. Some users say the system can run slow at times.

Pros Cons
>Third-party integrations
>Calendar and social asset sharing
>User permissions
>Users have pointed out slow run times

What Customers Are Saying
CoSchedule is great for sharing content across departments and with stakeholders. Customers especially appreciate the user permission and asset sharing capabilities, saying, “With CoSchedule, I can share custom views with specific departments, giving them a quick snapshot on what matters to them.”

Extensis Portfolio

Extensis Portfolio acts as a single source of truth for digital asset management software. It supports images, videos, audio files and documents that are easy to browse and locate using powerful search tools, including advanced keyword search, visual thumbnails and video previews. This DAM software also includes a built-in API to further integrate team workflows, as well as a web builder so businesses can create and connect their assets with their own branded websites to select and share specific assets, with no coding required. To further streamline workflow, Portfolio offers effortless drag-and-drop functionality between the software, file folders, desktop and any other supported third-party integrations, including Adobe and Microsoft Office Suites.

Extensis Portfolio also offers smart automation to help organize assets, add keywords and create comprehensive workflows. AI-enabled image recognition, batch asset tagging and the ability to develop customized metadata fields for business-specific keywords further increase cross-departmental collaboration and productivity. Automated workflows simplify metadata entry, approval processes and asset archival. The DAM software is designed to scale with businesses and offers a helpful technical support team.

PriceFree Trial / DemoFeatures
Custom quoteDemo>Installed - Mac, installed - Windows
>Asset uploading
>Supports images, videos, audio files and documents
>More at Extensis

Pros & Cons of Extensis Portfolio
Extensis Portfolio stands out for its smart automation. Searches are optimized by features like custom metadata fields, tags, labels and thumbnail and video previews. It offers a built-in API to further integrate business workflow from multiple applications. However, there’s no free trial available.

Pros Cons
>Built-in API and integrations
>Smart automation, including AI-enabled image recognition
>Batch asset tagging and customizable metadata fields
>No free trial

What Customers Are Saying
Customers appreciate Extensis Portfolio for its advanced search-and-find capabilities, which include visual thumbnails and video previews, among many other features. Customers note, “Extensis has helped make the creative department more efficient by streamlining the image request and search process. This has freed up a substantial amount of time that can be better spent on actual design work, and we are very happy about that.”

Image Relay

Image Relay is an easy to use, affordable and scalable cloud-based solution for digital asset management. The system is designed for teams to save time with several productivity features, including effortless mobile-friendly sharing capabilities, built-in API and embed links, custom metadata templates, asset versioning and advanced keyword search.

This DAM software promotes collaboration internally and externally with its self-service feature, a function that provides immediate access to a predefined selection of files. There’s a single login for all users across the business and easy account request options.

Effortless and mobile-friendly sharing capabilities allow users to share files in any format with notifications and controlled sharing options. This feature is especially great for agencies and creative teams. Image Relay also offers the ability to share a single folder or collection of up to 1,000 digital asset files, eliminating the need for zip files.

Image Relay’s controlled vocabulary of customizable keywords unique to individual business processes ensures consistency across the digital asset library. Asset versioning allows teams to preserve and view the entire history of asset updates.

PriceFree Trial / DemoFeatures
Starts at $99 per monthFree Trial>Web-based, cloud, SaaS
>Asset uploading
>Asset sharing
>More at Image Relay

Pros & Cons of Image Relay Digital Asset Management Software
Image Relay offers quick implementation in an intuitive infrastructure. Custom metadata templates capture every file’s unique details, according to campaign, product type or format. Metadata and tags add context and help users find assets more quickly. Image Relay also offers built-in API and embedded links, its cost is on the more affordable end of the pricing spectrum.

Pros Cons
>Metadata templates and asset tagging
>Intuitive search/filter function
>No installed deployment options

What Customers Are Saying
Customers appreciate Image Relay’s capacity to act as a single source of truth for all digital assets, saying, “Image Relay allows our company to keep our digital assets extremely organized in a central location that can be accessed by all of our customers across the world. It’s easy to use, easy to understand and is the best solution out there for Digital Asset Management. Period.”


Avid iNEWS is a digital asset management software designed specifically to optimize newsroom efficiency and management. It’s one component of the complete Avid workflow suite for content creation and distribution. This DAM software improves workflow and enables users to connect digital assets to an audience across TV, websites, mobile apps, and social media channels.

The software offers the ability to search and filter assets by keywords and metadata. An intuitive media collection interface makes it easy for users to locate digital assets with visual hierarchies and customizable thumbnails and file name views. It supports a range of file types including video, audio and images. INEWS also automatically adds descriptive metadata, including filename and size, and has the ability to extract XMP, IPTC and EXIF metadata. This DAM software also offers third-party integration with creative and marketing software to further optimize workflow.

PriceFree Trial / DemoFeatures
Custom quoteFree Trial>Installed - Mac, Windows, Web-based, cloud, SaaS
>Asset uploading
>More at Avid

Pros & Cons of iNEWS Digital Asset Management Software
Avid iNEWS includes several useful integrations and the ability to edit and publish content directly within the platform. The DAM software offers several smart automation features, although some users note automation can be clunky depending on what assets it is paired with. The software design is a bit dated and could benefit from customizable view options and a cleaner, more user-friendly interface.

Pros Cons
>Content publishing
>Third-party integrations
>Workflow management
>No custom templates
>No customizable view options

What Customers Are Saying
Customers appreciate that iNEWS is connected to Avid entire workflow suite for content curation and distribution, saying, “I have been using iNews for 19 years with different versions in Newsrooms of TV channels and liked the way it can hook up directly to Avid MediaCentral, so you can review scripts from Avid and link video to a script to export directly.”


IntelligenceBank is a robust digital asset management solution with lighting-fast search tailored to marketing teams on an enterprise level. Its advanced search engine allows users to search for digital assets by title, description, file contents, custom keywords and automatically extracted metadata (general, IPTC and EXIF). IntelligenceBank is highly customizable and helps teams create their own taxonomy to assist in finding data assets faster. A single login across the company helps teams stay organized. It seamlessly integrates with popular platforms, including WordPress, Sitecore, Adobe Experience Manager, Drupal, Adobe, Creative Cloud and more. Additional key components of Intelligence Bank’s DAM software include:

  • Automatic keyword tagging
  • Email alerts and email links to both registered and external users
  • Creative collaboration including annotations, comments, and version tracking
  • Public link tracking and analytics including usage reports on digital assets
  • Asset editing, including image resize and crop options, plus the ability to convert image files from Adobe Creative Cloud
  • Preloaded templates for social media and email campaigns
  • Video transformation into different sizes and formats, plus the ability to add watermarks and time-based snippets
PriceFree Trial / DemoFeatures
Custom QuoteFree Trial>Installed - Mac, Windows, Web-based, cloud, SaaS, iPhone/iPad, Android
>Asset uploading
>Asset sharing
>More at IntelligenceBank

Pros & Cons of IntelligenceBank Digital Asset Management Software
IntelligenceBank offers a user interface that’s intuitive and customizable, with global filters and metadata options. The display mode helps users locate digital assets faster; however, some users say not all file types are supported in the display. The software is designed to scale with businesses, but adding more digital assets could result in higher fees.

Pros Cons
>Video conversion
>Global filters & metadata
>Email alerts & email links to public users
>Pricing isn't available online

What Customers Are Saying
Customers appreciate the knowledge and responsive nature of the software’s customer support team, claiming IntelligenceBank is “extremely helpful and understanding of our business requirements.” Customers also appreciate the real-time collaboration tools IntelligenceBank offers, noting, “This software allows me to quickly manage all the digital assets of our company, allowing online annotations and making approvals in a timely manner and being able to see the behavior of the clients in real time.”


MediaBeacon is a cloud-based or on-premise digital asset marketing software for marketers looking to drive asset creation, easily find assets and distribute assets. This DAM software is tailored for enterprise use, but also functions well for businesses of all sizes. It allows users to store, search and control digital assets effortlessly with customizable metadata fields and advanced search options, including saved search capabilities. With MediaBeacon, you can easily convert assets for download in various sizes and use cases.

The software offers several collaboration tools, including the ability to share assets with internal teams and external partners. Creative workflows are supported by software integrations, and business process management (BPM) workflows trigger review and approval tasks. Teams can also easily compare and annotate asset versions.

MediaBeacon offers real-time updates and campaign management, tracks assets to understand ROI and lifetime value and shares assets directly to various social media platforms. It offers a 24/7 support team and several useful third-party integrations with creative software, social media platforms and more.

PriceFree Trial / DemoFeatures
Custom quoteDemo>Installed - Mac, Windows, Web-based, cloud, SaaS
>Asset uploading
>More at MediaBeacon

Pros & Cons of MediaBeacon Digital Asset Management Software
MediaBeacon is a fully configurable and highly flexible DAM solution with advanced search and save tools plus customizable metadata fields. Users have commented that its interface can appear intimidating at first and while it offers several asset management solutions, certain usability functions aren’t available, such as drag-n-drop between platforms.

Pros Cons
>Third-party integrations
>Advanced search/filter options
>Customizable metadata options
>No free trial

What Customers Are Saying
Customers appreciate MediaBeacon for its “high volume workflows and incredibly fast searches.” Customers also like the DAM software’s capacity for flexibility when it comes to organizing digital assets, claiming, “MediaBeacon is a ‘game-changer’ DAM system that allows for a highly customizable experience.”


MediaValet connects marketing and creative teams via its cloud-based digital asset management software. It helps teams collaborate and share digital assets to increase ROI and improve productivity. Users can centralize digital assets, marketing material, videos and plus all other content and media. They can also create, collaborate and preview Office documents, visuals, PDFS, videos and even 3D files with MediaValet’s library. This DAM software includes the ability to crop assets to any size for any platform. Strong video asset capabilities allow users to easily search and share functions and include a video clip preview. It also supports large media files (up to 5 TBs/file) with a secure, high-speed upload application and drag-and-drop functionality.

MediaValet stands out with its powerful AI asset discovery features and creative team support. It includes AI-driven objects, text and color recognition, and the ability to enrich video assets with searchable audio transcriptions, multilanguage translations and key topic identification. It also allows teams to access cloud assets globally and seamlessly sync work in progress and final assets to the cloud with CreativeSPACES, a hybrid application built specifically for creatives.

Other key features include the ability to track visual assets and content performance with campaign creation and performance analytics, link sharing for internal teams and external stakeholders and several third-party integrations, including Drupal and WordPress.

PriceFree Trial / DemoFeatures
Custom quoteDemo>Web-based, cloud, SaaS, iPhone/iPad, Android
>Asset uploading
>Asset sharing
>More at MediaValet

Pros & Cons of MediaValet Digital Asset Management Software
MediaValet focuses on streamlining marketing and creative team workflows and offers several intuitive digital asset tracking, analytics and reporting capabilities. Asset sharing is effortless internally and externally. AI asset discovery features help locate digital assets faster. Depending on what a business is looking for, MediaValet may be costly compared to other DAM software.

Pros Cons
>AI-enabled asset tracking
>Content analytics reporting
>Asset sharing
>May be costly compared to other DAM solutions
>No free trial

What Customers Are Saying
Customers appreciate that MediaValet helps save them time by seamlessly storing and sharing digital media assets across departments, noting, “MediaValet saves us an enormous amount [of] time and money! Files within are so organized that your search can be broken down by not only categories (photos, videos, logos, etc) but also categories within categories!” The software is also applauded for its ease of use. Customers particularly appreciate its ability to provide a centralized space for every member of a “team to access and grab what they need.”


Nuxeo enterprise digital asset management capabilities allow you to manage, access and use all of your digital and rich media assets with advanced searches, flexible metadata models and configurable taxonomies. The Nuxeo platform is tailored for complex, enterprise DAM applications and is known for having extremely fast search times (1/20th of a second even in benchmark tests working with over 1 billion assets). This DAM solution helps bring products to market faster to increase ROI.

The essential features of Nuxeo allow you to:

  • Upload of all content types, including 3D and 360 assets, bulk upload, hotfolders and API
  • Configure workflows plus automated administrative tasks, such as notifications and file conversions
  • Publish finished assets or proxies to portals, social, the web and other systems
  • Monitor assets to generate insights from rich analytics and reporting
  • Review, annotate and transform all types of assets plus obtain approvals with an audit trail
PriceFree Trial / DemoFeatures
Custom quoteFree trial>Installed - Mac, Windows, Web-based, cloud, SaaS,, iPhone/iPad, Android
>Asset uploading
>More at Nuxeo

Pros & Cons of Nuxeo Digital Asset Management Software
Nuxeo is a highly configurable and flexible DAM software with fast search capabilities and API functionality. It’s developer-friendly, offering several opportunities for customization; however, some users state that the backend can be complicated to set up.

Pros Cons
>Content analytics reporting
>Content publishing
>Ability to review, annotate, and transform all types of assets
>Backend can appear complicated
>Pricing isn’t listed online

What Customers Are Saying
Customers appreciate Nuxeo’s robust DAM capabilities, including its lightning-fast search function and comprehensive data asset storage, noting, “We needed a platform with better search capabilities, document storage and other 21st-century content services technologies. We were using ‘end of life’ technology from a proprietary vendor, and it simply was not meeting our needs and requirements.”


Panopto is a digital asset management software tailored specifically for videos. Businesses use Panopto to capture, log and share training videos and lectures, live stream events and any other educational materials. Videos can be published to a secure YouTube-like portal, which acts as a library for all corporate videos. Assets can be uploaded as single files or in batches, and there’s also a drag-and-drop function. The software automatically converts videos for optimal playback on any device, including mobile. An AI-powered smart search engine makes locating assets easy and includes automatic speech recognition (ASR), which allows users to fast-forward to specific words that appear on screen in video presentations.

Panopto allows third-party integrations with popular enterprise technologies, including Slack, LMS, CMS and CRM, as well as social networks, which makes it easy to add a video almost anywhere, improving workflow across applications. Integrations with video conferencing tools, such as Zoom, BlueJeans, Skype and GoToMeeting, let users effortlessly record and log real-time conversations directly within the DAM system.

PriceFree Trial / DemoFeatures
$0-$14.99 per month
+Custom quote
Free Trial>Installed - Mac, Windows, Web-based, cloud, SaaS, iPhone/iPad, Android
>Asset uploading
>More at Panopto

Pros & Cons of Panopto Digital Asset Management Software
Panopto is a great DAM solution for corporate video logging, recording and sharing. Its AI asset tagging features and expansive list of third-party integrations make it a good option for streamlining workflows across several applications and departments. Users have experienced issues with the video replay feature.

Pros Cons
>AI-powered Smart Search engine
>Third-party integrations
>Asset sharing
>The video replay feature can be buggy

What Customers Are Saying
Customers appreciate that Panopto makes it easy to use a diverse range of video content and effortlessly share content both internally and externally. Customers note, “We had about 300 instructor-led events per year, but there were other opportunities that weren’t getting recorded — things like guru talks, knowledge sharing sessions and brown bag discussions. We knew there was a wealth of great information being presented in those environments, and we wanted to capture it to make it available anytime, anywhere, for everyone.”


PCloud is a secure cloud-based digital asset management software for images, documents and more. This DAM software allows you to securely share business documents with colleagues, partners and clients using powerful pCloud Crypto. PCloud is designed to work across several devices, including mobile. Users can store, sync and collaborate on digital assets across the entire organization. Key features include:

  • Intuitive drag-and-drop functionality
  • Real-time synchronization with an option to automatically backup assets to the pCloud account
  • Easy-to-use search function and filters, including asset categorization
  • Access controls and permissions
  • File conversion
  • Customizable branding, including title image, headline and description
  • Enriched file preview, plus a built-in audio and video player
  • Shared link statistics help users track how many people access the assets they’ve shared
  • Unlimited file size and upload/download speed
  • Version control
PriceFree Trial / DemoFeatures
$47.88-$95.88 per yearFree Trial>Installed - Mac, Windows, Web-based, cloud, SaaS, iPhone/iPad, Android
>Asset uploading
>Customized asset sharing
>More at pCLOUD

Pros & Cons of pCLOUD Digital Asset Management Software
This DAM software stands out for its powerful security capabilities via pCloud Crypto. It’s easy to use and operates seamlessly for web and mobile. Users cite the ability to send direct download links to files or folders as being a major asset. Some users have noted there can be slow loading times when uploading images to the cloud.

Pros Cons
>Mobile accessible
>Customizable branding
>Secure asset sharing via pCloud Crypto
>Pricing is a bit high

What Customers Are Saying
Customers like the intuitive interface of pCloud and claim this DAM platform is “extremely easy to use,” and “there is no need to look elsewhere.” Customers also appreciate its secure asset sharing capabilities, noting that pCloud is, “My peace of mind for critical data,” and stating if “you need a trustworthy cloud service, and I am sure you do, choose pCloud for your home and business.”

Salsify Product Experience Management Platform

Salsify Product Experience Management Platform helps teams manage essential elements of the product experience, including digital assets such as product images, comparison charts, compelling copy, videos and more. This DAM software connects to an integrated platform purpose-built for its digital shelf, providing one platform for managing product content across multiple digital channels.

Salsify DAM is easy to use and helps teams adapt to new channel requirements, improves conversions and equips organizations with rich content that fully expresses the value of their brand. Key features include:

  • Automated transformations for all digital assets, including resizing, renaming and reformatting
  • A searchable asset database to streamline cross-functional team operations
  • Asset labels and content tagging, including smart lists, to maintain order throughout digital asset collection
PriceFree Trial / DemoFeatures
Custom quoteFree Trial>Web-based, cloud, SaaS
>Asset uploading
>Asset sharing including product images, comparison charts, compelling copy, videos and more
>More at Salsify

Pros & Cons of Salsify Product Experience Management Digital Asset Management Software
Salsify offers the ability to create channels which help simplify the process of syndicating content to different websites and internal systems. This DAM system is agile and intuitive to use, and offers a customizable brand portal. Not all connections are direct API, and some uploads have to be exported and sent directly to customers.

Pros Cons
>Easy to use
>Asset tagging and editing
>Customizable brand portal
>Not all connections are direct API
>No installed deployment options

What Customers Are Saying
Customers appreciate the ability to share assets across departments with Salsify DAM software, noting, “Thanks to Salsify, we’ve managed to take some of the weight off of the shoulders of our creative and marketing team by providing our sales and customer support teams with self-serve platforms.” Customers also appreciate that the software integrates with the entire Salsify Product Experience Platform, claiming, “Salsify is cool because it provides a fully integrated platform with multiple modules for managing the product content across multiple digital channels (that is, the ‘digital shelf’).”

Widen Collective

Widen Collective is a comprehensive and robust DAM software that helps businesses of all sizes organize corporate content across all customer touchpoints. You can effortlessly search and find digital assets with Widen’s advanced search options, including predictive and faceted searches. Widen also offers customizable metadata and categories, batch uploading and editing, version control and auditing plus system reporting and dashboards.

This DAM software solution helps businesses utilize their creative resources with Adobe Creative Cloud integration, smart image recognition and tagging, customizable templates and more. Do-it-yourself automated custom notifications, asset archiving and granular roles and permissions help teams keep track of the entire digital asset archive, both historical and future. Share links and embed codes make sending content easy, both internally and externally. Widen Collective supports sharing most digital assets, including audio, documents, flash, images, InDesign, PDFs, videos and more.

PriceFree Trial / DemoFeatures
$20,000.00 per yearDemo, Free Trial>Web-based, cloud, SaaS
>Asset uploading
>Asset sharing including audio, documents, flash, images, InDesign, PDFs, videos and more
>More at Widen

Pros & Cons of Widen Collective
Widen offers several features for lighting-fast digital asset search, including customizable filters and the ability to create your own collection of assets. Of all the DAM software on the market, Widen may be the more expensive, but it offers an incredibly comprehensive DAM platform with a robust list of features and integrations.

Pros Cons
>Asset filters and tagging
>Automated search functions
>Batch uploading and editing plus version control and auditing
>Price point may be out of reach for some businesses

What Customers Are Saying
Customers appreciate how quickly they can find digital assets in Widen Collective, which is made possible by several search options, including customizable filters, metadata and automated functions. Customers note, “We shortened our image request process from 15 days to 2 minutes and we were able to better utilize our creative resources.”

What Is Digital Asset Management Software?

Digital Asset Management (DAM) helps businesses of all sizes organize, distribute, review and analyze their digital asset archives. Rather than dispersing content across multiple platforms, the best DAM solutions provide organizations with a single source of truth for all company material, including photos, videos, graphics, PDFs, documents, templates and more. It helps promote cross-departmental work and productivity by syncing digital assets across creative, marketing and sales teams. Advanced search tools and customizable filter and tagging options means less time is spent searching for essential assets and more time can be spent on important work.

Sharing capabilities, including embed links, folders, social media integrations and more, help teams distribute digital assets effortlessly, both internally and externally. In addition to the ability to centralize media files in a single platform, certain DAM software offerings also provide powerful reporting and analytics to help teams assess content performance and usage to maximize ROI. Third-party integrations allow for seamless workflow across applications, and security features such as user permissions ensure digital assets are never lost.

Benefits of Digital Asset Management Software

For small businesses, staying organized and saving time are essential for maximizing ROI. Digital asset management software can support your business efforts by helping teams:

  • Organize and distribute digital asset files: Without a platform to centralize digital assets, it’s easy for company content to get misplaced, fragmented or lost completely. Digital Asset Management software provides one platform to log, organize, edit, audit and share all digital assets. DAM lets businesses effortlessly share content internally or externally to customers, clients and other important stakeholders.
  • Improve cross-functional team productivity: DAM software helps bring together creative teams in sales, marketing and beyond. Collaboration tools like real-time notifications, asset assignment, user and permission roles and embed link share options help keep every team member in the loop. Instead of chasing after someone for the files you need, DAM provides one centralized space to locate all media files.
  • Save precious time: The best digital asset management software provides users with advanced search capabilities using automated technology, filters, tagging and more. Requesting and waiting for important digital asset files wastes time. DAM allows individuals and teams to locate what they need faster, so they can focus on more important tasks.

Must-Have Features for Digital Asset Management Software

When you’re comparing DAM software, look for these must-have features:

  • Asset management: Digital asset management software should be the single source of truth for storing and sharing digital assets. It should be able to support all assets including images, video and other multimedia files, as well as documents, PDFs and other company content. The ability to share digital assets with multiple users inside and outside of an organization is essential.
  • Search/filter: Small businesses need their digital asset management software to make searching for assets simple and easy. The best DAM software should have advanced search capabilities, including keyword tagging, metadata and filtering. Some DAM offer advanced AI search capabilities, image previews and video clips for increased speed when locating assets. Version controls further help users by ensuring they have the latest version of their assets.
  • Reporting/analytics:Advanced reporting and analytics help small businesses measure the past performance of individual assets. By deciding which asset is the best option with reporting and analytics, individuals and teams can bring products to the market quicker, maximize ROI and track overall content performance.

The Cost of Digital Asset Management Software

The cost of digital asset management can range anywhere from $14 to $998 a month, and up to $20,000 a year. Some plans include unlimited digital asset storage, while some lower-priced plans have storage limitations. It’s important to consider the number of users when comparing plans. On the low end of the price spectrum, platforms such as, Cloudinary and Panopto, offer great basic digital asset management solutions; however they’re usually tailored for specific asset management and sharing, like video and images. On the high end of the cost spectrum, platforms like IntelligenceBank and Widen Collective provide very comprehensive DAM software and often integrate with a core product platform that offers other business solutions, such as brand management and marketing resource management. Most DAM solutions require a custom quote and may offer flexible pricing tailored to each business’s unique needs.

Some digital asset management software, such as Cloudinary, are completely free for small businesses and developers, while others offer free versions for a limited number of users. Generally, free versions of digital asset management software solutions have limited features and may be better suited for businesses that don’t feel it necessary to invest in automated search features or extended third-party integrations. However, if a digital asset management software offers several pricing tiers, you have the option of upgrading as your company scales.