The Best Content Marketing Agencies of 2020

Our content marketing agency reviews are the result of over 40 hours of research on 110+ content marketing agencies from across the web. These reviews and our content marketing agency guide help small businesses and startups find the best content marketing agency for their business.

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How We Chose the Best Content Marketing Agencies

Customers today expect businesses to have high-quality, consistent content that answers their questions and provides more information about the products and services they offer. Content marketing agencies help businesses create the content and develop the content marketing strategy they need to fulfill these needs. Modern content marketing incorporates numerous assets, such as SEO, blogs, social media posts and infographics, to engage customers and elevate brand awareness. Choosing the right content marketing agency for your business can be difficult because there are so many skilled agencies that promote multiple features. To create our list of the best content marketing agencies, we evaluated what’s most important, including multiple service lines, size of firm and industry focus.

Multiple Service Lines

The core service of a content marketing agency is to create engaging content that promotes your brand and educates audiences about a particular product, service or event. However, every business has varying marketing needs. We chose companies who offered other vital services, such as marketing strategy, search engine optimization, branding and advertising.

Size of Firm

There are different advantages and disadvantages of working with a large or a small content marketing agency, including the number of people working on your account and how this affects cost. Smaller agencies often provide more personalized service than larger agencies, but they may have a slower turnaround time due to time constraints. Time constraints often don’t affect larger agencies due to a larger staff availability. We made sure we selected businesses of varying sizes to meet the needs of multiple small businesses.

Industry Focus

Content marketing agencies often specialize in certain industries. We chose firms that work within a wide range of industries to cover as many small-business needs as possible.

The 15 Best Content Marketing Agencies of 2020

CompanyPriceService LinesMore
97th Floor$150 - $199/hourContent Marketing
Search Engine Optimization
Pay Per Click
Visit 97th Floor
Bop Design$150 - $199/hourContent Marketing
Web Design
Digital Strategy
Visit Bop Design
ClickGiant$100 - $149/hourContent Marketing
Search Engine Optimization
Local SEO
Pay Per Click
Visit ClickGiant
Column Five$150 - $199/hourContent Marketing
Marketing Strategy
Digital Strategy
Visit Column Five
Content Boost$100 - $149/hourContent Marketing
Marketing Strategy
Video Production
Visit Content Boost
Content Development ProsCustom quoteContent Marketing
Search Engine Optimization
Web Design
Visit Content Development Pros
Eucalypt$100 - $149/hourContent Marketing
Advertising
Public Relations
Visit Eucalypt
FractlCustom quoteContent Marketing
Public Relations
Search Engine Optimization
Visit Fractl
IGW (Infographic World)$150 - $199/hourContent Marketing
Social Media Marketing
Search Engine Optimization
Visit IGW
Incredo LLC$50 - $99/hourContent Marketing
CRM Consulting and SI
Digital Strategy
Visit Incredo LLC
Pyxl$150 - $199/hourWeb Development
Digital Strategy
Web Design
Visit Pyxl
Revenue River Marketing$150 - $199/hourDigital Strategy
Web Design
Video Production
Visit Revenue River Marketing
S&G Content Marketing$150 - $199/hourContent Marketing
Public Relations
Visit S&G Content Marketing
SmartSites$100 - $149/hourContent Marketing
Digital Marketing
Search Engine Optimization
Pay Per Click
Visit SmartSites
SPROUT ContentCustom quoteDigital Strategy
Web Development
Conversion Optimization
Visit SPROUT Content

97th Floor

97th-Floor-Logo
97th Floor is a digital marketing agency with offices in Salt Lake City and San Francisco. Business owners benefit from working with a digitally savvy team made up of experienced organic search marketing professionals, content managers, PPC specialists and graphic designers who create copy that connects with their audiences. Key services include:

  • SEO: Semantic analysis, keyword research, link building, technical SEO, site migration and reputation management
  • Digital advertising: Search ads, social ads, programmatic advertising, retargeting and audience testing
  • Creative: Graphic design, copywriting, content marketing, videos and interactive charts, graphs and dynamic content
  • Marketing automation: Email marketing, lead nurturing, workflow strategies, automation playbook design, persona development and HubSpot audit
  • Conversion rate optimization: Multivariate testing, heat mapping, landing page design and analytics

97th Floor offers customized onboarding to ensure businesses are paired with the right marketing team. Clients are also kept in the loop throughout the process with regular emails and weekly meetings.

PriceServices LinesFeatures
$150 - $199/hourContent Marketing
SEO
PPC
Social Media
>50 - 249 Employees
>Industry Focus: eCommerce, Business Services, Health Care & Medical
>Key Clients: Adobe, Dell, Discover, X-Games, Utah Jazz, Capital One and others
>More features at 97th Floor

What Customers Are Saying
Customers of 97th Floor often remark on its personal investment in the companies it works with and how much they’ve learned from working with its knowledgeable staff. One customer said, “They take the time to teach us and make us better marketers, which you don’t get at many agencies.”

Bop Design

Bop-Design-Logo
Bop Design is a B2B marketing and web design firm that works exclusively with businesses who sell their products or services to other businesses, not the general public. With more than a decade of experience, it understands the different dynamics, sales funnel and tactics required for B2B companies, which differ from B2C (business to consumer) companies. Key services include:

  • Content marketing
  • Copywriting
  • SEO
  • Social media
  • Print media
  • Branding/Rebranding
  • Logo design
  • Tagline creation
  • Marketing collateral
  • Competitive analysis
  • Web design and development
PriceService LinesFeatures
$150 - $199/hourContent Marketing
Web Design
Digital Strategy
>10 – 49 Employees
>Industry Focus: Accounting, Biotech, Consulting, Engineering, Financial, FinTech, Health & Fitness, Medical, Software, Technology, etc.
>Key Clients: Rouse, Sun Capture, AppCard, Quantum, TigerText, Bardy Diagnostics and others
>More features at Bop Design

What Customers Are Saying
Bop Design customers frequently comment on its expertise in B2B marketing, impressive content and visuals, favorable results and ability to stay on track. “They hold to their process and stick to the project plan, both of which are good qualities,” said one customer.

ClickGiant

ClickGiant-Logo
ClickGiant develops custom SEO marketing campaigns based on a Google-friendly content-centric approach. Its goals for its clients are to improve the business’ online exposure and rankings and increase its organic traffic with high-level, optimized content and SEO. Key services include:

  • Content marketing
  • Content management
  • PPC management
  • Social media
  • Social campaigns
  • Web design and development
  • eCommerce
  • Review builder tool
  • SEO/Local SEO/Local Dentist SEO

ClickGiant has previously worked with larger brands, but the majority of its clients have always been and remain small businesses. It offers low-cost monthly plans to cater to smaller budgets. Notable clients include Scout Boats, Huk Gear, Vintage 1946, Bits of Lace, Nectar Sunglasses, TreadLabs, PlayBetter, Victor Barbone, Berle, Citibin, WIN Detergent, Midas and Beyond Sushi, among others.

PriceService LinesFeatures
$100 - $149/hourContent Marketing
Local SEO
Pay Per Click
>10 – 49 Employees
>Industry Focus: Education, Medical, eCommerce and Business Services
>Key Clients: Scout Boats, Huk Gear, Vintage 1946, WIN Detergent, Midas, Beyond Sushi and others
>More features at ClickGiant

What Customers Are Saying
“We didn’t have to be experts in SEO because they took care of everything,” said one customer, and another customer said, “The blogs are exceptionally well-written. ClickGiant knows how to research relevant topics.” ClickGiant’s customers also remark on its upfront research and its focus on getting results for its clients.

Column Five

Column-Five-Logo
Column Five is a creative content agency with offices in Southern California and Brooklyn that consist of about 50 diverse creative employees who combine their skills to produce results-driven products and services. It helps brands identify and communicate their best stories, choose the most effective content formats, create and publish their own content and deliver their content to the right people. Key types of content Column Five creates include:

  • Annual report design
  • Automated report design
  • Branding
  • Data visualization
  • eBooks and whitepapers
  • Infographic design
  • Interactive infographics
  • Motion graphics
  • Presentation design
  • Video direction and production
  • Visual language design
  • Web design and development

Column Five has a broad industry focus that includes advertising and marketing, business services and financial services. Notable clients include Zendesk, Dropbox, Bill and Melinda Gates Foundation, Intuit, LinkedIn, CrossFit, World Bank, GitHub, Experian, Uber, Microsoft, UC Berkeley, TurboTax, Netflix, Zip Recruiter and Reuters, among others.

PriceService LinesFeatures
$150 - $199/hourContent Marketing
Marketing Strategy
Digital Strategy
>10 – 49 Employees
>Industry Focus: Business Services, Advertising & Marketing, Financial Services
>Key Clients: Dropbox, Bill and Melinda Gates Foundation, LinkedIn, CrossFit, Uber, Netflix and others
>More features at Column Five

What Customers Are Saying
Column Five customers talk about its attention to detail and innovation. One customer said it’s “the best in the business at bringing data to life in a way that is interesting and engaging.” Another said, “Their graphic designs and animation have the most personality and nuance of any I’ve seen.”

Content Boost

Content-Boost-Logo
Content Boost is a content strategy vendor with a team of experienced marketing, editorial, social media and design talent who produce high-quality, engaging content customized to each companies’ needs. Its custom content and marketing help businesses reinforce their brands, increase organic online traffic, amplify sales and maximize their marketing budgets. Key services include:

  • Custom content publishing
  • Social media management
  • White paper development
  • Video production
  • Product boosts

Content generated by Content Boost can be used to populate a company’s website subpages, blog, email marketing campaigns, newsfeeds, print publications and other vehicles. It assigns each client up to five professionals, including content producers, social media experts, designers and operations managers. Assigned team members conduct thorough reviews to fully maximize keyword choices and develop a comprehensive content marketing strategy to create a custom editorial calendar and weekly and monthly content marketing tips to help increase engagement on each customer’s website.

PriceService LinesFeatures
$100 - $149/hourContent Marketing
Marketing Strategy
Video Production
>10 – 49 Employees
>Industry Focus: B2B and Tech Services
>Key Clients: Vocalcom, ANPI, Great Lakes Data Systems, Infocision, Blulogix and others
>More features at Content Boost

What Customers Are Saying
“They really mastered the voice of our company and have been able to deliver the right ideas [and] the right messages,” said one customer. Content Boost customers also regularly remark on its gifted staff, the company’s overall flexibility and the quality of work compared to the minimal investment.

Content Development Pros

Content-Development-Pros-Logo
Content Development Pros offers professional content writing services from a multifaceted team of content writers who specialize in different niches. Its writers are experts in financial investing, eCommerce, home maintenance, health care and real estate, but the company has also developed content across a range of industries, including:

  • Accounting
  • Apparel and fashion
  • Automotive
  • Finance
  • Food
  • Gambling
  • Health and fitness
  • Information technology
  • Legal services
  • Marketing
  • Metals
  • Photography
  • Self Help
  • Supply chain
  • Technology
  • Travel

The company assigns writers based on industry, style requirements and budget, and caters to small to mid-sized businesses, agencies and affiliate marketers. Clients receive 100% original content with quick turnaround times and unlimited revisions. Its professional team of experienced writers, content marketers, designers and developers offer 60+ content services, including:

  • Website content
  • Blog posts and management
  • Social media
  • Content marketing
  • SEO services
  • Business writing
  • Print content
  • Book and eBook writing
  • Product descriptions
  • Infographics
  • Videos
  • Web design and development
PriceService LinesFeatures
Custom quoteContent Marketing
SEO
Web Design
>10 – 49 Employees
>Industry Focus: Financial Investing, eCommerce, Home Maintenance, Health Care, Real Estate and others
>Key Clients: Global Capital Partners Fund, Akwasi Frimpong, Manatee Insurance Services, Jacobs Driving School, Wembley Solicitors, Tag Cabo Sportfishing and others
>More features at Content Development Pros

What Customers Are Saying
Customers often praise Content Development Pros’ wide range of services, affordable pricing, quick response time and impressive results. One customer said, “Everything they do makes us look more professional. Search rankings have greatly improved, and 60–70% of services appear on the first page of relevant searches.”

Eucalypt

Eucalyptmedia-Logo
Eucalypt uses content creation, digital strategy and content marketing solutions to develop strategies that help clients build industry influence, engage audiences and generate new prospects. Key services include:

  • Strategic Marketing Consulting and Audits: SEO research, buyer personas, competitor research, web content audits, site information architecture, editorial calendars and social media, paid ad and email marketing strategy.
  • Results-Oriented Content Marketing Retainers: Strategic planning, ongoing support, access to agency software tools and monthly progress reviews.
  • A la Carte Content Creation and Execution: Written content and graphic design for web and print, including eBooks, infographics, white papers, case studies and SEO-optimized blog, social media, ad and email content.
  • PR and Thought Leadership Campaigns: Ghostwritten content, press releases, social media and press outreach and tracking.

Eucalypt works with small to midsize businesses, enterprise clients, nonprofits, startups and higher education. Its team of editorial talent includes veteran writers, editors and graphic designers with specialized experience in engineering, finance, life sciences, tech and other complex disciplines.

PriceService LinesFeatures
$100 - $149/hourContent Marketing
Advertising
Public Relations
>10 – 49 Employees
>Industry Focus: Business Services, Education, Financial Services
>Key Clients: Intel, LinkedIn, The Atlantic, SpareFoot, Intuit, Zendesk and others
>More features at Eucalypt

What Customers Are Saying
Eucalypt customers frequently commend its knowledgeable content writers and their quick, accurate content offered at reasonable prices. “Eucalypt’s ability to effectively and quickly adapt our writing style was really impressive,” said one customer. “They are bright, hardworking and reasonably-priced for start-ups like us,” said another.

Fractl

fractl-Logo
Fractl is a full-service digital marketing agency with a staff of 100+ writers, programmers, graphic designers, technical search engine talent, project managers and other creative thinkers who stay abreast of the latest industry trends. Key services include:

  • Content development
  • Content marketing
  • Digital PR strategies
  • Search engine optimization
  • Technical SEO
  • Organic growth strategy
  • Lead generation
  • Link acquisition
  • Conversion science
  • Consumer research

Fractl works with a wide array of businesses ranging from Fortune 500 companies and large corporations to eCommerce and start-ups. Goals it strives to attain for each of its clients include increasing brand awareness, audience and social engagement, site traffic and conversion rates. Key clients it has worked with in the past include Discover, DirecTV, AutoNation, ADT Security Services, Fanatics, Porch, Superdrug, Paychex and Indeed.

PriceService LinesFeatures
Custom quoteContent Marketing
Public Relations
SEO
>50 – 249 Employees
>Industry Focus: Advertising & Marketing, Financial Services, Gambling
>Key Clients: DirecTV, Discover, AutoNation, Fanatics, Paychex, Indeed and others
>More features at Fractl

What Customers Are Saying
“They helped us reach huge audiences at a fraction of the cost of traditional advertising … It would be impossible for us to hire so many different talents (creatives, design, copywriting, project management, outreach, etc.),” said one customer. Fractl customers also mention its ability to raise brand awareness quickly.

IGW (Infographic World)

IGW-Logo
IGW (Infographic World) is a full-service visual and digital marketing agency that focuses on ROI-driven growth marketing to spur more qualified sales leads to its wide array of clients. Its marketing strategists are backed up by a skilled creative production team and content, public relations, SEO and CRO experts. Key visual marketing services include:

  • Inbound marketing
  • Content marketing
  • Fully managed SEO
  • B2B marketing
  • Social media advertising
  • LinkedIn marketing
  • Interactive content
  • Infographic design
  • Video marketing
  • Explainer videos
  • 3D animations
  • Whiteboard animations
  • Medical animation
  • Illustrations
  • Print design

IGW has a mid-size staff of 10 to 49 and a well-rounded industry focus that includes advertising and marketing, health care and information technology. Some of its prestigious former clients include General Electric, Inc Media, ESPN, Johnson & Johnson, Merck, U.S. Golf Association, Embassy of Spain, Pepsi, P&G, Rotary International and Wiley.

PriceService LinesFeatures
$150 - $199/hourContent Marketing
Social Media Marketing
SEO
>10 – 49 Employees
>Industry Focus: Information Technology, Advertising & Marketing, Health Care & Medical
>Key Clients: General Electric, ESPN, Johnson & Johnson, Pepsi, U.S. Golf Association, Embassy of Spain and others
>More features at IGW

What Customers Are Saying
IGW customers often remark on its high level of personalized attention and depth of its work. “I find their ability to learn and absorb entirely new industries/clients profound,” said one customer. Another customer said, “Their ability to gather requirements and understand the brief distinguishes them from other providers.”

Incredo LLC

Incredo-LLC-Logo
Incredo LLC is a B2B SaaS inbound marketing agency based in eastern Europe that offers digital growth solutions to build traffic, generate leads and increase market positioning. Its data-driven inbound marketing campaigns engineered by a global team of marketing strategists make a SaaS company’s progress measurable and predictable. Key services include:

  • Marketing Services: Marketing strategy, content production, mobile app marketing, HubSpot setup consultancy and management, inbound marketing success plans and PPC services
  • Design and Development Services: Web development, UI/UX design, rapid prototyping, back-end engineering, PHP support, eCommerce development, WordPress development, HubSpot template design and development, migration, growth driven design, blockchain development
  • SaaS Engineering: Mobile app engineering, Node.js development, React.js development

Incredo has a mid-size staff of 10 to 49 and focuses on business services and information technology clients. Its key clients include pre-revenue Fortune 500 SaaS and health care companies, with notable previous clients including Textedly, DataHen, FlashData and Liporidex.

PriceService LinesFeatures
$50 - $99/hourContent Marketing
CRM Consulting and SI
Digital Strategy
>10 – 49 Employees
>Industry Focus: Information Technology, Business Services, Other
>Key Clients: Savii Care, Textedly, DataHen, SmartHint, FlashData, Liporidex and others
>More features at Incredo LLC

What Customers Are Saying
Customers praise Incredo’s ability to deliver results. “I’m getting somewhere between 300 to 400 visits per week now, where I was getting less than 100 in a month before working with Incredo,” said one customer. “We’ve seen a 450 percent increase in social media followers in three months,” said another.

Pyxl

Pyxl-Logo
Pyxl is a full-service digital marketing company with a mid-size staff of 10 to 49 who design, write and code custom digital marketing solutions to help its clients meet their digital goals. It builds online tools for brands seeking enterprise-level support to help encourage online engagement, drive traffic and increase sales. Key services include:

  • Marketing research
  • Business strategy
  • Online branding
  • Digital marketing
  • Inbound marketing
  • Campaign management
  • Content creation
  • Search engine optimization
  • Social media
  • Public relations
  • Email marketing
  • Graphic design
  • Animation and illustration
  • UX/UI Web design and development
  • Video and photography
  • Custom application development

Pyxl has five phases to its digital marketing approach, including discover, strategize, create, build and measure phases. Related services used during the various phases include stakeholder interviews, site/CMS audits, persona development, inbound concepts, key messaging, content outlines, wireframes, information architecture, website and app building, email workflows, metrics reporting and ongoing demand generation.

PriceService LinesFeatures
$150 - $199/hourDigital Strategy
Web Development
Web Design
>10 – 49 Employees
>Industry Focus: Health Care & Medical, Information Technology, Consumer Products & Services
>Key Clients: IBM, Samsung, ADS Security, Stanford Medical, Berkeley Haas School of Business, American Cancer Society and others
>More features at Pyxl

What Customers Are Saying
Pyxl customers comment on its being hands-on and its willingness to work with each company as if it was part of the team. One customer said, “They work with us to get it done quickly and follow up on our requests to make sure that everything was done accurately.”

Revenue River Marketing

revenueriver.co-Logo
Revenue River is a digital sales and marketing agency that works with companies in all industries. Its team of certified digital experts helps clients increase their ranking in the online world, become an industry leader and beat their competition. Its seasoned strategists and technology implementers help clients improve website performance, execute demand generation strategies, design sales systems and solve complex system challenges. Key services include:

  • Digital marketing
  • Social media marketing
  • Strategy consulting
  • Growth strategy and execution
  • Marketing automation
  • Software onboarding
  • Software integration
  • Website design and development
  • Sales systems
  • Video production
  • Podcasts
  • eCommerce solutions
  • Blogs

Revenue River combines its technical and creative expertise to help clients with a wide array of digital projects, including online store configuration, shopping cart optimization, logo creation, CRM migration and data hygiene.

PriceService LinesFeatures
$150 - $199/hourDigital Strategy
Web Design
Video Production
>10 – 49 Employees
>Industry Focus: Business Services, Health Care & Medical, Transportation
>Key Clients: Global Construction Company in Switzerland, Vertically Integrated Cannabis Company in California, Outdoor Apparel Manufacturer in Missouri, Construction Supply Wholesaler in Denver, Fertility Practice in New York, Transportation SaaS Company in Pennsylvania and others
>More features at Revenue River Marketing

What Customers Are Saying
“Everyone we worked with was very responsive and easy to communicate with. All are experts in their area of focus. Working with Revenue River was seamless …,” said one customer. Revenue River customers also comment on its follow-through, technical depth, marketing insight and quick results.

S&G Content Marketing

S_G-Content-Marketing-Logo
S&G Content Marketing is a content marketing agency that includes a team of content marketing experts from premier magazines, nationally recognized newspapers, cutting-edge tech companies and Fortune 500 powerhouses. It creates branded content for companies that want to connect with their customers and stand out from their competitors. Key services include:

  • Custom Content: Blogs, eBooks, news releases, white papers, infographics, media kits, case studies, interactive content, quizzes, surveys and editorial calendar development
  • Video Marketing: Concept and ideation, scriptwriting, storyboarding, on-site filming, editing and video content distribution
  • PR and Media Outreach: Public relations strategy, media pitch crafting, press kit creation, media outreach, media coverage reporting, on-site media event coverage and FAM trip coordination

S&G works within various industries, including education, business services and consumer products and services. It has worked with top brands like Square, Ruth’s Chris Steakhouse, DJ Khaled, Miami Beach Pride, Las Vegas Tourism, Senior Helpers and the Housman Institute.

PriceService LinesFeatures
$150 - $199/hourContent Marketing
Public Relations
>50 – 249 Employees
>Industry Focus: Business Services, Consumer Products & Services, Education
>Key Clients: Square, Bigfoot Biomedical, DJ Khaled, Miami Beach Pride, Las Vegas Tourism, the Housman Institute and others
>More features at S&G Content Marketing

What Customers Are Saying
“Whenever and however they’re involved, we see greater lead generation on our site,” said one customer. Another said, “I would say there’s a 40 percent increase in gross quantity sold just from the website.” S&G customers frequently comment on improved website traffic and the high quality of the staff’s work.

SmartSites

SmartSites-Logo
SmartSites is a digital marketing agency that serves a varied assortment of industries, including B2B, B2C, home services, business services, health care and medical, local and regional businesses, entertainment and media, industrial, automotive and hospitality. It also offers a wide selection of marketing and design services, including:

  • Search Engine Optimization: SEO copywriting, SEO consulting, SEO analysis, technical SEO audits, local and national SEO, eCommerce and mobile SEO, link building, blogging, digital PR and website migration
  • Design: Logo design, branding, print design, display banners, email design and mobile app design
  • PPC Advertising: Display advertising, eCommerce management, remarketing, landing page design, local and national PPC, AdWords audits, AdWords penalization recovery, Google AdWords management and ads management for Bing, Facebook, Instagram, LinkedIn and Twitter
  • Website Development: Website design, website hosting, website maintenance and WordPress, HubSpot, Drupal and custom development
  • eCommerce Web Development: WordPress with WooCommerce and Shopify, Magento and BigCommerce development
PriceService LinesFeatures
$100 - $149/hourContent Marketing
Digital Marketing
SEO
PPC
>10 – 49 Employees
>Industry Focus: Business Services, Health Care & Medical, Education, Automotive
>Key Clients: Porsche, Harvard University, Poker Stars, Mickey Truck Bodies, A-Absolute Plumbing, Rockville Interiors and others
>More features at SmartSites

What Customers Are Saying
SmartSites’ customers often talk about its vision, patience and persistence when it comes to going over options, uncovering issues and providing solutions. Customers also comment on the positive results they’ve seen, including one customer who said, “Our business is improving, and their positioning tactics are doing wonders.”

SPROUT Content

SPROUT-Content-Logo
SPROUT Content is a content marketing agency and certified HubSpot Platinum inbound marketing agency partner with more than a decade of experience. It offers a variety of marketing, branding and content and social media services that help businesses build relationships. It develops inbound and content marketing strategies that connect its clients with their audiences and deliver proven results. Its solutions include:

  • Digital strategy
  • Strategy & Intelligence
  • Experience design
  • Technology enablement
  • Support & growth acceleration
  • Conversion optimization
  • Web development

SPROUT Content serves B2B and B2C brands across industries, including consumer packaged goods, food and beverages, manufacturing distribution, fashion, luxury and everything in between. Some of its notable previous clients include Kimberly Clark, Hydro Flask, RXBAR, Viking Pump, Dean & Deluca, Hall Wines, Bucketfeet, World Vision, Citizens of Humanity, Oscar de la Renta, London Fog, Avery, PayPal, Kohler Generators, Munchkin, 5.11 Tactical and many others.

PriceService LinesFeatures
Custom quoteDigital Strategy
Web Development
Conversion Optimization
>1,000 – 9,999 Employee
>Industry Focus: eCommerce, Financial Services
>Key Clients: Kimberly Clark, RXBAR, London Fog, Avery, PayPal, Oscar de la Renta
>More features at SPROUT Content

What Customers Are Saying
Customers praise SPROUT Content’s for its results and timing on industry and market issues that support success. One customer said it “has increased conversions from 5 per year to 40 per month,” and another said that “organic lead generation from the websites has increased three-fold since SPROUT Content’s initial rewrite.”

What Are Content Marketing Agencies?

Content marketing agencies are specialized companies that create content and develop marketing strategies to help clients craft, maintain and elevate brand awareness and inspire customer engagement, retention and conversions. These agencies typically have diverse creative and technical teams consisting of in-house staff and possibly freelance or contract talent. Content marketing agencies may employ experienced content writers, editors, graphic designers, illustrators, web designers and other IT professionals, videographers, content marketers and strategists, project managers and various other industry experts.

Content marketing agencies offer a wide array of core services and produce various products, including blog posts, landing pages, white papers, eBooks, infographics, social media posts, videos, webinars and podcasts. They also use proven tools, such as search engine optimization, persona development, competitor research and analysis, site information architecture, web content audits, editorial calendars and other techniques to increase the value of their content and marketing efforts.

Benefits of Content Marketing Agencies

Content marketing has become a fundamental part of a business’ overall marketing plan, but not all businesses have the time or talent to tackle content marketing. Content marketing agencies provide the expertise and marketing services to handle all your content needs or pitch in when you need specialized assistance.

Hiring a content marketing agency to produce content for your website is an affordable way to drive organic traffic to your brand. Organic traffic potentially provides you with new customers for little to no money but only if you have content marketing experts who know how to get your business ranked high in search results. Other benefits of content marketing agencies include:

  • Building an overall marketing strategy based on your business’ goals
  • Engaging and nurturing relationships with prospective and current customers
  • Increasing and improving brand awareness through authoritative content
  • Generating leads with digital expertise that catches users’ attentions
  • Refining your content marketing strategy based on your business’ changing needs and user behavior metrics
  • Posting content in the right places and at the right times to address customers’ needs throughout the buying cycle
  • Gaining a fresh perspective from an outside source that presents new marketing ideas and areas that need improvement
  • Tracing and measuring ROI and the overall success of your content marketing efforts
  • Getting instant access to all the skills your company needs to conduct full-scale marketing campaigns

What to Look For in a Content Marketing Agency

There are tons of content marketing agencies, but they’re not all created equally. Make sure they have the expertise to create content geared specifically towards your industry and the manpower to produce the type and amount of content you need each month. Ask about their industry familiarity and the size of their firm. Content agencies with an industry focus that’s too broad may not have enough knowledge about your products and/or services to offer authoritative content that builds trust with your readers/potential customers.

The number of staff members and how many clients it currently handles tells you if you’ll get the personalized service and quick turnaround you want and need. Smaller agencies with too many clients may not be able to keep up with demands, but larger companies may not provide personalized service. Look for a healthy balance.

The Cost of Content Marketing Agencies

Content marketing agency costs widely vary. Some charge per day, per project, per hour, per word or a combination of ways depending on the products and services you order. All the picks on our list quote hourly rates with the lowest charging $50 to $99, but most charge $100 to $149 or $150 to $199 per hour. There’s a large gap between $50 per hour and $199, so be sure you’re getting quality over quantity and a way to measure your ROI to see if what you’re paying for is paying off.

Hourly rates are often used for a la carte content creation. When you work with a full-service content marketing agency, they usually charge a monthly rate with numerous options to fit your budget and goals. Set rates let you budget for your marketing costs each month, and you have the opportunity to work with several different types of experts with one monthly fee. It would cost much more to hire individual content writers, website designers, graphic artists and marketing strategists than to hire one content marketing agency. You can spend a few hundred dollars per month or several thousand, it really depends on your business’ needs and budget.