What’s in a company name? A lot if you are starting a brand new business. When it comes to small business success the right business name can make your company.

14 Best Business Name Generators

Using a business name generator can help you find the perfect brand and domain name for your business.

When you have decided on the right idea for your business, there are lots of ways business names can be chosen.

One way is to hire a naming consultant or firm. Often such firms employ experts in trademark law as well.

Why Use a Name Generator?

Online business name generators are easy, quick, and cheap to use.

You’ll get plenty of ideas. And it’s a smart move to think about the business name and domain name at the same time since they’re typically related.

But first, here is a quick checklist to remember what makes a business name. Try to refer to these points when you’re swamped with options:

what makes a good business name

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15 Handy Business Name Generators

This helps to build a more memorable brand. Here are some of the best free business name generators available:

  1. Shopify
  2. FreshBooks
  3. Oberlo
  4. Business Name Generator
  5. Namelix
  6. Brandroot
  7. Names4brands
  8. Mithril and Mages
  9. Rhymer
  10. BrandBucket
  11. Panabee
  12. Wordlab
  13. IWantMyName
  14. Naming
  15. SquadHelp
  16. Thesaurus

1 – Shopify Business Name Generator

Shopify business name generator Shopify’s business name generator is easy to use. Simply enter a keyword and then search.

The screen will light up with possibilities that may, or may not, be suitable for your needs.

However, it’s generally easier to come up with a good name when you have multiple options.

2 – FreshBooks

Freshbooks free business name generator FreshBooks business name generator is a good tool that comes up with loads of suggestions. It generates business name ideas relevant to both your business and industry.

3 – Oberlo Business Name Generator

oberlo business name generator

Oberlo has a free business name generator that generates 100 options for you in a matter of seconds.

All you need to do is type in a word related to your business and press the “generate” button.

In addition, Oberlo warns you against copyright infringement. The service is free, and there are no limits as to how many times you can use the business name generator.

4 – BusinessNameGenerator.com

Business Name Generator

Business Name Generator does as the name suggests so. The generator works with multiple words at once, and you can check the business name’s availability with GoDaddy immediately.

Unlike most simple generators, BNG.com offers various filters like:

  • Character count
  • Word count
  • Industry

You can save your searches and create a list of favorites for later review.

5 – Namelix


Namelix is another name generator with a modern touch. Their complex algorithm allows you to enter a word, from which it presents you with a set of filters like:

  • Preferred name length
  • Branding style
  • Naming style

Once your filters are selected, Namelix presents you with name and logo options. You can register a domain directly from the website.

6 – Brandroot

Brandroot business name creator
Brandroot offers you lots of options including 50 different industry categories, random names, trending names and searches using keywords.

It’s one of the best business name generators by industry. You can search by cost; the more you’re prepared to spend on a business name, the more choices you’ll have.

Some of the names offered will also show you a font design and/or a logo. The site assesses each option for mass appeal and potential recognition.

Remember to be smart, consider your domain name at the same time, and make a shortlist before finally deciding what will best suit your needs.

7 – Names4Brands

Names4Brands company name generator
Names4brands offers you a few tools to help find the right business name.

When it comes to deciding the number of words in your business name, branding suggests that two words is the ideal number. This doesn’t mean you must have two words. It’s just a factor to consider.

You can select from 18 languages, the letter each word should start with, how many words in the name, random names and various other options.

You also can find a matching domain name through this site and then check for availability.

8 – Mithril and Mages

Don’t let the name fool you. This site isn’t a basic generator. Instead, it offers you categories and subcategories for you to choose from.

Once you have filled in the various drop-down boxes, you’ll be offered a number of potential business names.

You can also choose from a multitude of options such as hotel/motel, medieval names, street names, fantasy names, a few different fantasy suggestions, criminal history, tarot, and many others.

Play around with some of the suggested groupings that relate to your business until you find the one that’s perfect for your purposes.

9 – Rhymer

Free rhyming tool

Rhymer is a different business name generator in that it uses various forms of rhyming. It still does the work for you but it offers names you perhaps hadn’t considered, even after trying other sites.

There are six different rhyming types to choose from.

You also see the top 10 rhyming words and can choose rhyming words starting with any letter of the alphabet. If you want a more comprehensive version of Rhymer, you need to pay a small one-off fee.

10 – BrandBucket

BrandRoot hand picket business name marketplace

BrandBucket offers you lots of choices that have been pre-selected by a team of experts from around the globe.

You can choose “invented” words, keywords or “all” words and then you’ll see a range of potential names for your business with prices to suit all budgets.

BrandBucket has over 28,000 names to choose from so you should be able to find one you like.

As with most business name sites, you can also select a domain name.

11 – Panabee

Panabee generator

Panabee offers you a few ways to find a suitable business name. Start with your two keywords and then look at the results. You may be lucky and find something straight away but, if not, you have other ways to expand your search.

You can use this site for a domain name as well, so you cut your searching in half.

Try customizing your list to check different extensions, variations on your keywords and comparing suggestions via social media to see what’s available and suitable.

Try different TLDs to make it something that’s more country-specific. You won’t know what you’ll find until you look.

12 – Wordlab

Wordlab Business Name Tool

Wordlab gives you a number of business name generators to help drill down to your chosen niche much faster.

Whether it’s a restaurant, a team, some sort of linguistic challenge or various other styles you wish to use, Wordlab has it all.

You don’t have the versatility of options to input before searching but perhaps you would rather just search and see what comes up. If so, then this site is ideal.

13 – IWantMyName

iwantmyname If you want to combine a choice of business name and domain name, this is ideal. Enter your chosen one or two keywords and watch the results magically appear.

You’ll see all sorts of combinations with various endings that you may wish to consider.

Maybe you want to use your first and last name as your business name. If so, you can check availability for multiple variations and see if something stands out.

After all, using your name as your business name engenders a trust factor people will appreciate.

14 – Naming

Free business naming tool

Naming is a handy site for finding that ideal business name because you enter your keyword and then choose from several scroll down boxes to help identify potential candidates to assess.

Options include suffixes and prefixes, various forms of rhyming, the number of syllables you want.

You’ll potentially get 10,000-20,000 choices each time you set your parameters. You only want one so make a note of a few of the better names so you can consider them more seriously.

A business name is a critical decision so take your time and get it right.

15 SquadHelp

Squadhelp has over 30,000 naming and branding projects completed.  This free tool offers unique features to help springboard your creativity in finding a new name for your business. It is equipped with an advanced Quality Scoring Algorithm and Machine Learning that ensures you receive more ideas from their top-quality creatives. 

Squadhelp’s high end Audience Testing service allows you to poll your target demographics to get unbiased feedback on your favorite names. Their services extend to providing Trademark support from our team of Licensed Trademark Attorneys, so you can pick your name with confidence.

Website: https://www.squadhelp.com/

16 – Thesaurus


This is not a generator tool but Thesaurus.com is an indispensable tool when brainstorming ideas for a business name.

You can use a thesaurus to find synonyms if you already have an idea but if you feel like the wording or the name isn’t quite there yet.


These company name generators are far from being the only ones available. While the likes of Shopify and Oberlo provide free name generators, there are loads more of them online, and they vary in the degree to which they help you with your selection process.

However, the one thing they all have in common is that they provide you with plenty of names that you can consider.

Take all the time you need to make this decision because you want to get it right from the start. You certainly won’t want to decide in a year or two that, after all the work you do, that you want to change your name. That’s crazy because you’ll lose all the hard work you have put into building the business recognition around that name.

Remember you also need a domain name so consider the availability of domain names before making your final decision, permanent decisions.

Additional Resources

If you’d like to read more about business naming conventions and registration processes, take a look at these SBA.gov sources:

Frequently Asked Questions About Business Name Generators

As simple as a name can be, the process of conjuring it can be a real brainteaser. Here are a few common queries with answers to clarify some of your own.

How do I choose a business name?

Your business name should convey the meaning of the services your business offers, and it should be catchy and easy to remember. It is also worth considering suggestions from other sources, whether they are from one of the above generators, coworkers, or other business professionals.

Should I register my business name?

Yes, you should register your business name (sometimes called a “trade name”) to make sure you’re not forced to switch names in the future. Read our article on DBAs and their importance for businesses. Before registering a business name, the above generators can act as great tools to come up with company name ideas.

Why is the .com domain so important?

The .com extension is widespread and popular and it’s typically used to designate an organization as a for-profit business. Using it for your business may make it easier for your target audience to remember your URL. For example, what’s easier to remember: freshfruit.com or freshfruit.online?

According to Statista.com, almost 50% of websites use a .com domain.