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The Best Branding Agencies of 2020
How We Chose the Best Branding Agencies
Many branding agencies offer services to help businesses build strong brands and attract new customers. To help businesses find the best branding agency for their particular niches, budgets and needs, we evaluated the top agencies on what matters most: service lines, size, and industry focus.
Multiple Service Lines
Not all businesses have the same needs when it comes to branding. Some companies need their brands built from the ground up while others are looking for a new logo or a way to freshen up an existing brand. We selected branding agencies that offer multiple service lines, including digital strategy development, search engine optimization, and advertising.
Size of Agency
The size of the agency is also an important consideration when working with a branding agency. Small firms often provide a more personal touch, but they may not have the resources needed to offer a wide variety of services. Large agencies have teams of experienced professionals available to help with logos, copywriting, advertising, and strategy formulation, but they may not provide the same amount of personal attention as smaller firms. We made sure to include branding agencies of varying sizes to meet the needs of many small businesses.
Industry Focus
Some businesses operate in industries that have strict requirements for marketing or using the internet to collect and store customer data. For those companies, it’s best to work with a branding agency that knows how to develop an effective branding strategy without breaking any of the rules. To cover as many small business needs as possible, we chose firms that work with a wide range of industries, including legal services, health care, technology, financial services, and consumer products and services.
The 15 Best Branding Agencies of 2020
| Company | Price | Service Lines | More |
|---|---|---|---|
| BLVR | $150-199/hour | Branding Market Research Web Design | Visit BLVR |
| C42D | $150-199/hour | Branding Web Design Advertising | Visit C42D |
| Catchword | Contact for quote | Branding | Visit Catchword |
| DeSantis Breindel | $200-300/hour | Branding Marketing Strategy Digital Strategy | Visit DeSantis Breindel |
| Evviva | $150-199/hour | Branding Market Research Marketing Strategy | Visit Evviva |
| id8 | $150-199/hour | Branding Web Design Packaging Design | Visit id8 |
| Lounge Lizard | $100-149/hour | Web Design Advertising Branding | Visit Lounge Lizard |
| Motto | $150-199/hour | Branding Marketing Strategy Digital Strategy | Visit Motto |
| Paragraphs, LLC | Contact for quote | Branding Graphic Design Web Design | Visit Paragraphs, LLC |
| Ruckus | $150-199/hour | Branding Web Design Video Production | Visit Ruckus |
| SmartSites | $100-149/hour | Pay Per Click Search Engine Optimization Advertising | Visit SmartSites |
| Social Media 55 | $25-49/hour | Social Media Marketing Search Engine Optimization Pay Per Click | Visit Social Media 55 |
| Tenet Partners | $200-300/hour | Branding Digital Strategy | Visit Tenet Partners |
| Traina Design | $150-199/hour | Branding Advertising Web Design | Visit Traina Design |
| WANT Branding | $200-300/hour | Branding | Visit WANT Branding |
BLVR
Headquartered in San Diego, California, BLVR offers four types of expertise to firms that need help building their brands. For companies in need of new brand development, BLVR staff members conduct research, create company mission and vision statements, determine the best way to position new brands, and develop names, taglines and other elements of a company’s brand identity. The firm’s brand design services include graphic design, packaging design, art direction and campaign design, along with copywriting, videography, photography, and other complementary services.
In addition to its branding services, BLVR offers UX strategy development and web development. Team members create targeted UX strategies by conducting user research, developing customer personas, creating custom content, creating prototypes and determining the best way to optimize a site for the search engines. The company’s web development services include third-party platform integration, hosting and maintenance, full-stack development, and the implementation of content management systems. BLVR is certified as a B corporation, which means staff members focus on using their skills to solve environmental and social problems.
| Price | Service Lines | Features |
|---|---|---|
| $150-199/hour | Branding Market Research Web Design | >10-49 employees >Clients include Tony Robbins, Vessel, and San Diego State University >Industry focuses: Advertising, entertainment, and business services industries >More at BLVR |
What Customers Are Saying
Customers praise BLVR for their creative abilities, prompting one user to write that the company managed to create a “stunning overarching brand” with high-quality design elements. Customers also appreciate that the BLVR team members treat every project as an opportunity for collaboration with the client, which makes the firm a “professional, creative and thorough partner.”
C42D
C42D has six core service lines designed to help companies attract new customers and increase their revenue. With its discovery and brand audit services, C42D helps clients better understand their customers and their industries, which aids in the development of a successful branding strategy. For companies who already understand their audiences and their competitors, C42D offers a variety of branding strategy services, including the development of brand missions, values, attributes, and key messages. This includes creative direction, developing a brand architecture, and helping clients come up with memorable names for their products. C42D also offers brand design services, including logo development, taglines, color schemes, and fonts.
After developing a client’s brand, C42D team members also provide digital design services and help with customer retention and engagement. The firm’s digital design services include determining the right structure for each website, developing effective calls to action, and making design decisions based on a company’s user flows and browsing preferences.
| Price | Service Lines | Features |
|---|---|---|
| $150-199/hour | Branding Web Design Advertising | >2-9 employees >Clients include YouTube, Ogilvy, and The Corcoran Group >Industry focuses: e-commerce and consumer products/services >More at C42D |
What Customers Are Saying
Customers love C42D for its collaborative approach to design and branding. One reviewer praised the firm for listening closely to clients’ needs, stating “their ability to deeply understand the founder’s vision was impressive.” C42D also receives high marks for producing designs that engage customers and make brands stand out in a crowded marketplace.
Catchword
Catchword provides a variety of creative services focused around finding the right name and brand identity for a business or product line. The company’s signature service is its naming process, which has three phases: immersion, creative, and screening. During the immersion phase, team members meet with representatives of the client company to better understand their objectives and brainstorm ideas for names. The creative phase focuses on the development of business or product names, with Catchword team members offering clients as many options as necessary to find the right message and tone. During the screening phase, the Catchword team does preliminary trademark screening and linguistics research to ensure that the chosen name doesn’t have any negative connotations in other languages or cultures.
Catchword also provides a variety of strategic services, such as determining if a product needs a new name, identifying any potential complications of taking an existing brand global, and helping clients choose an appropriate naming style.
| Price | Service Lines | Features |
|---|---|---|
| Contact for quote | Branding | >2-9 employees >Clients include Aetna, Fitbit, and GE Healthcare >Industry focuses: business services, consumer products/services, and financial services >More at Catchword |
What Customers Are Saying
Customers appreciate that Catchword is laser-focused on choosing a brand name that conveys the right message. One reviewer writes, “Catchword did a stellar job of coming up with effective name choices that resonate with the client’s corporate identity.” Catchword has also been praised for its results-driven approach and ability to complete projects on time.
DeSantis Breindel
DeSantis Breindel focuses exclusively on B2B marketing. The firm typically works with clients in the technology, health care, real estate, professional services, and financial services industries. Staff members also have expertise in working with private foundations, nonprofit organizations and associations. For its clients, DeSantis Breindel offers a variety of services designed to build lasting brands and keep customers and employees engaged. The company has nine service lines to help clients with brand strategy, identity development, brand research, and customer experience design.
The firm’s brand strategy services include company and product naming, the development of branding guidelines, and assistance with brand messaging and positioning. For businesses still building their brand identities, DeSantis Breindel develops logos and visual systems, literature systems, marketing templates, and business signage. The company also provides assistance with digital branding and website development, which involves content development, SEO consulting, mapping of the customer journey, personal development, and the development of brand assets for use on social media.
| Price | Service Lines | Features |
|---|---|---|
| $200-300/hour | Branding Marketing Strategy Digital Strategy | >10-49 employees >Clients include Guggenheim Partners, Bond Dealers of America, and Verifone >Industry focuses: information technology, business services, and financial services industries >More at DeSantis Breindel |
What Customers Are Saying
Customers enjoy working with DeSantis Breindel due to the firm’s commitment to collaborating with clients. One client writes that “DeSantis has always been, first and foremost, a partner.” The firm also has an excellent reputation for making recommendations to help businesses increase their email open rates and generate more revenue by tweaking their marketing strategies.
Evviva
The team at Evviva focuses on creating brands that match each client’s business objectives. Staff members have experience helping companies make brand decisions in several situations, including launching a new product, adopting a new business strategy, and encountering a new competitor on the market.
For clients getting ready to launch new brands, the Evviva team can help with name selection, identity development, content and graphics for a custom WordPress website, graphic design for pamphlets and other marketing materials, and a strategy playbook. Mature companies use Evviva for brand audits, split testing, and assessments of brand strength and brand value. Evviva also helps mature brands adjust their strategies to overcome new challenges in the marketplace. Staff members engage in media planning, help clients overhaul their mission and vision statements, find ways to differentiate brands from their competitors and use social media to attract positive attention for clients.
| Price | Service Lines | Features |
|---|---|---|
| $150-199/hour | Branding Market Research Marketing Strategy | >10-49 employees >Clients include Amazon, DocuSign, and Google Fiber >Industry focuses: information technology, financial services, and energy/natural resources >More at Evviva |
What Customers Are Saying
Customers appreciate that Evviva team members take the time to get to know each client’s objectives, prompting one customer to write that Evviva “acquired a depth of knowledge about the company’s essence…that resulted in exceptional deliverables.” Evviva also receives high marks for making thoughtful decisions and engaging in a thorough research process before creating any brand elements.
id8
The team members at id8 work with business owners and corporate executives to create memorable brands that help companies keep their customers engaged. The company’s branding services include branding strategy, brand audits, the development of branded materials, and assistance with developing appropriate messaging. For companies in need of assistance with marketing and communications, id8 helps with marketing strategy, marketing research, and the development of marketing materials and sales presentations. The firm also has expertise in advertising, both traditional and digital, as well as media planning and buying.
For customers with product-based businesses, id8 offers assistance with packaging design, including focus groups, product testing, shelf audits, and the development of retail brand strategies. Staff members also provide a wide variety of digital marketing and website design services, such as website management, the development of digital asset portfolios, and custom motion graphics.
| Price | Service Lines | Features |
|---|---|---|
| $150-199/hour | Branding Web Design Packaging Design | >10-49 employees >Clients include The City of Atlanta, Guinness, and Inland Market >Industry focuses: manufacturing, business services, and consumer products/services >More at id8 |
What Customers Are Saying
Customers of id8 report that the company’s team members are “responsive, open-minded and easy to work with.” The company also has a reputation for exceeding clients’ expectations, taking the time to get to know each client, and delivering completed projects ahead of schedule, which helps clients focus on revenue-generating activities.
Lounge Lizard
Lounge Lizard is a full-service agency that offers branding services, website/app development, UX/UI design, and marketing services. For firms launching new brands, the team members at Lounge Lizard can help with the development of an appropriate brand voice and determine the best way to position the new brand in the marketplace. The firm’s website designers emphasize usability, combining their visually appealing designs with elements that make each site function exactly as intended. Lounge Lizard also employs experienced Android and iOS developers, which enables the firm to provide a variety of app design, development, and testing services.
Lounge Lizard team members focus on making the final product easy to use, which can help keep customers engaged. The company also offers customized digital marketing programs, which may include search engine optimization, digital public relations, and social media marketing depending on the client’s needs.
| Price | Service Lines | Features |
|---|---|---|
| $100-149/hour | Web Design Advertising Branding | >10-49 employees >Clients include A&E Television, Disney, and Canon >Industry focuses: business services and financial services >More at Lounge Lizard |
What Customers Are Saying
Lounge Lizard customers speak highly of the company’s ability to turn around projects quickly and manage each project effectively. One satisfied customer writes, “The project manager [was] excellent at managing expectations throughout the engagement.” Lounge Lizard has also been praised for making website adjustments that lead to increased traffic and better sales conversions.
Motto
Motto is a branding agency that uses its creative services to help companies establish themselves as leaders in their industries. Team members start by creating a brand framework that aligns with each client’s overall business strategy. Creating this framework helps identify the company’s core values, determine an appropriate brand position, and develop attributes that can be used to attract new customers. Motto staff members also emphasize the importance of language in marketing a company’s products and services. They write brand stories, creating messaging kits, create voice guidelines, and draft copy to be used in print and digital marketing materials.
Once a brand framework is in place, Motto team members work on creating a visual identity kit based on the client’s vision and brand voice. This process involves developing a creative brief, creating style boards, designing the brand’s identity, creating accompanying graphic elements, and developing a brand guide that documents these decisions.
| Price | Service Lines | Features |
|---|---|---|
| $150-199/hour | Branding Marketing Strategy Digital Strategy | >10-49 employees >Clients include Google, Hershey, and 20th Century Fox >Industry focuses: business services, consumer products/services, and arts/entertainment >More at Motto |
What Customers Are Saying
Motto receives high marks for its “open communication and mutual respect” for clients. Customers also appreciate that Motto’s team members take the time to understand each brand’s identity, which ensures that all copy, logos, and other brand elements feel authentic and well-aligned with the customer’s business strategy and target audience.
Paragraphs, LLC
Paragraphs, LLC, is a Chicago-based branding firm that provides marketing services across six categories. For clients getting ready to launch new brands, Paragraphs offers naming services, corporate identity development and the creation of brand guidelines, along with customized launch programs. The firm’s team members also use their marketing expertise to help clients develop successful promotional strategies. These services include competitor research, brand positioning, and target audience research. Because brand stories are so important for connecting with consumers, Paragraph offers a variety of storytelling services, including content development, copywriting, and infographics.
In addition to developing websites, designing product packaging, and creating advertising campaigns, Paragraphs offers corporate communications services to help companies better communicate with their stakeholders. Team members work on a variety of projects, including annual reports, sustainability reports, fact books, and documents designed to increase employee engagement and reduce turnover. Paragraphs is also a certified Women’s Business Enterprise.
| Price | Service Lines | Features |
|---|---|---|
| Contact for quote | Branding Graphic Design Web Design | >10-49 employees >Clients include IBM Watson, Baxter Healthcare, and Coca-Cola FEMSA >Industry focuses: business services, consumer products/services, and health care >More at Paragraphs, LLC |
What Customers Are Saying
Paragraphs, LLC customers rave about the company’s efficient approach to collaboration. One reviewer notes that the team has a “straightforward, efficient working style” that allows them to complete tasks on time. Other customers have commented on the firm’s market research abilities, which staff members use to uncover additional brand-building opportunities for each client.
Ruckus
Ruckus is a branding agency that combines creativity with an emphasis on business strategy. To help clients meet their goals, Ruckus has four key services lines: branding, platforms, campaigns, and film/photography. Under the branding category, Ruckus team members help companies create their own “brand DNA,” develop logos and product packaging, establish brand guidelines, and provide retail design services. The platforms category focuses on designing visually appealing websites and apps that improve the a brand’s online performance. Services in this category include e-commerce development, responsive design, the development of custom content management systems, and iPhone/Android app development.
Under the campaigns category, Ruckus helps clients blend the right messages with the right designs. This category includes search engine optimization, lead generation, digital advertising, trade show preparation, and email marketing. Ruckus also has a full-service studio, giving clients access to a variety of pre-production, production, and post-production services, such as script writing, storyboarding, location scouting, color correction, and sound engineering.
| Price | Service Lines | Features |
|---|---|---|
| $150-199/hour | Branding Web Design Video Production | >10-49 employees >Clients include Crayola and NYC Ferry >Industry focuses: retail, advertising/marketing, and business services >More at Ruckus |
What Customers Are Saying
Ruckus has a solid reputation for staying in touch with clients long after their branding projects have been completed. One reviewer writes, “The work has been done, but they continue to follow up…They always ask if we need anything else.” Customers also appreciate that staff members are dedicated to the success of each project.
SmartSites
SmartSites offers branding, design, website development, and other services all in one place. The firm’s award-winning graphic designers develop strong brands by creating logos, developing print marketing materials, designing high-converting email templates, and providing other design services. For clients in need of a stronger online presence, SmartSites provides a variety of website design, hosting and maintenance services, including WordPress development and Drupal development. Staff members also have the expertise needed to create online stores with Shopify, Magento development, and BigCommerce development.
After establishing a brand and developing a variety of business assets, SmartSites helps clients generate leads and grow their revenue by providing pay-per-click (PPC) marketing and search engine optimization (SEO) services. As a Google Channel Partner, SmartSites team members have the expertise needed to manage complex AdWords campaigns. They also offer Facebook and LinkedIn advertising, remarketing services, and e-commerce management. The firm’s SEO services include SEO analysis, link building, digital public relations, and SEO writing.
| Price | Service Lines | Features |
|---|---|---|
| $100-149/hour | PPC SEO Social Media Advertising | >10-49 employees >Clients include Poker Stars, Rockville Interiors, and Harvard University >Industry focuses: health care, business services, and automotive >More at SmartSites |
What Customers Are Saying
Customers love that SmartSites is a full-service agency that combines branding with web development, PPC advertising and other services that help firms generate more revenue. The company has also received positive reviews for having a team of dedicated staff members, prompting one user to write, “SmartSites is a good value, with real people advising me.”
Social Media 55
Social Media 55 offers a suite of services that help businesses improve customer engagement and make more sales. Most services are offered under one of three service lines: digital services, optimization, and social media services. The firm’s digital services include branding, email marketing, website design, and content marketing to drive traffic to the client’s website. Social Media 55 helps clients generate leads with its optimization services, which include local and national SEO, conversion rate optimization, and pay-per-click (PPC) marketing.
Firms without a strong social media presence rely on Social Media 55 to choose appropriate channels, develop content that resonates with the target audience, and review engagement data to determine if it’s necessary to adjust the current strategy. In addition to these main service lines, Social Media 55 offers video production, mobile app development, and UX/UI design. Social Media 55 also has services targeted to the needs of plastic surgery practices, dentists, hotels, life coaches, law firms, and real estate agencies.
| Price | Service Lines | Features |
|---|---|---|
| $25-49/hour | Social Media Marketing Web Design SEO PPC | >10-49 employees >Clients include Shopify, Your Maui Escape, and Two Bears Coffee >Industry focuses: business services, automotive, and health care >More at Social Media 55 |
What Customers Are Saying
Social Media 55 customers love that the firm is less expensive than its competitors without compromising the quality of the branding and marketing services provided to clients. One reviewer says, “Social Media 55 has contributed to a successful engagement with their expertise, high-quality designs and willingness to collaborate.”
Tenet Partners
Tenet Partners provides a variety of services designed to launch new brands and transform existing ones. During the first step in the process, the Tenet team works with the client to develop a vision and growth strategy for the business. This strategy serves as a road map for developing a new brand or refreshing a mature brand. Staff members use their branding expertise to create compelling stories that are appropriate for each brand’s industry and audience. This includes visual system design, the development of brand promises and values, establishment of an appropriate brand structure, and creative brand positioning.
For companies that sell products directly to consumers, Tenet Partners provides consumer insights, packaging design, touchpoint design, and the development of product identities to drive sales. In addition to branding and design services, Tenet Partners offers UX design services to help clients become more competitive. These services include interaction design, UI design, and journey mapping.
| Price | Service Lines | Features |
|---|---|---|
| $200-300/hour | Branding Digital Strategy | >10-49 employees >Clients include IBM, Xerox, and Cisco Systems >Industry focuses: business services, consumer products/services, and education >More at Tenet Partners |
What Customers Are Saying
Tenet Partners is known for giving clients a lot of personal attention and focusing on the smallest details of each project. One user notes that this attention to detail “set them apart” from other branding agencies. Customers are also impressed by the diligence and professionalism of the staff members at Tenet Partners.
Traina Design
Traina Design is a full-service branding agency that focuses on creating authentic brand experiences that resonate with key stakeholders. Before developing a brand strategy, team members conduct extensive research, which may include competitive analysis, stakeholder interviews, industry research, and questionnaires. This helps them create compelling stories that appeal to potential customers. The firm also provides logo design, naming services, brand style guides, and messaging for clients in a variety of industries.
Traina Design also provides graphic design, website development, and marketing services. The firm’s designers work on a wide range of projects, including brochures, trade show materials, product packaging, and business publications. Because a website is often the first impression a potential customer has of a business, Traina’s designers focus on creating positive user experiences. Once a website is complete, Traina Design can also help with marketing campaigns, merchandising, and digital marketing.
| Price | Service Lines | Features |
|---|---|---|
| $150-199/hour | Branding Advertising Web Design | >10-49 employees >Clients include Microsoft, Facebook, and Brooklyn Brewery >Industry focuses: manufacturing, biotechnology, food/beverage, and legal cannabis >More at Traina Design |
What Customers Are Saying
Clients love that the Traina Design team keeps them in the loop at every step of the process. One satisfied client writes, “Their ability to effectively communicate where they were and what was happening impressed us.” Traina Design also has an excellent reputation for meeting deadlines and providing accurate cost estimates.
WANT Branding
WANT Branding offers four service lines designed to help companies build strong brands: brand strategy, brand naming, brand identity, and brand research. During strategy sessions, the experts at WANT Branding review brand assets and conduct research to determine how a brand is perceived. They use this information to develop an appropriate brand strategy that helps clients do a better job serving their customers. With its naming services, WANT Branding creates names for businesses, divisions, products, and services. The naming process includes preliminary trademark research, consumer research, and linguistic analysis to ensure that a proposed name is unique and can be used globally.
The firm’s identity services help brands create positive customer experiences. WANT Branding designs logos, creates logo style guides, and develops labels and other packaging elements. For companies that need more information about how customers perceive their brands, WANT Branding uses its BrandIQ tool to understand what consumers need and what they expect.
| Price | Service Lines | Features |
|---|---|---|
| $200-300/hour | Branding | >2-9 employees >Clients include Call of Duty, Hewlett Packard, and MGM Resorts International >Industry focuses: information technology, hospitality, consumer electronics, and gaming/entertainment >More at WANT Branding |
What Customers Are Saying
Clients love that WANT branding has extensive experience coming up with memorable brand names. One client writes that WANT team members “understand the science and art behind naming conventions because they’ve done it for so many years.” WANT Branding customers also appreciate that the team takes time to understand each client’s vision before starting a new project.
What Is a Branding Agency?
Branding agencies provide a variety of services designed to launch new brands or refresh mature brands. For new companies, the branding process may include industry research, name selection, development of key messages, and the creation of a brand book that contains guidelines regarding logo usage, color schemes, fonts, and style rules to be applied in the brand’s messaging. Before choosing a name for a company or product, many branding firms do preliminary trademark research to make sure the name isn’t already in use. They may also conduct linguistic research to make sure that taglines and other brand elements aren’t considered offensive in other cultures.
For mature brands, branding agencies typically conduct brand audits to determine if any changes are needed, do split testing to identify the most effective messages, and work to make sure a brand is aligned with a firm’s business strategy. It may be necessary to update the brand’s color scheme or logo to keep up with changes in consumer demand or overcome new competitive threats in the marketplace. It’s also possible for a branding agency to do a brand refresh that keeps some elements of the original brand and introduces new ones, ensuring that existing customers maintain their connection to the brand even after the changes take effect.
Benefits of Branding Agencies
Working with a branding agency has several benefits, including the following:
- Generate more leads. The right brand elements can help bring potential customers to your services or products. With the right design, messaging, and strategy, you’ll generate more leads without increasing your overall marketing budget.
- Improve your reputation. Your website and print marketing materials are a reflection of your business. Working with a branding agency can help you improve the quality of your marketing materials, making your business appear more professional and giving potential customers confidence in your team’s abilities.
- Focus on other activities. Small business owners have enough to do without worrying about learning how to use graphic design software or designing websites. Working with a branding agency makes it possible to create effective marketing materials without taking time away from core activities that generate revenue for your business.
- Avoid common branding mistakes. If your employees don’t have extensive experience developing or redesigning brands, it’s easy to make mistakes that can cost your business dearly. By working with a branding agency, you’ll be able to get the brand elements you want without damaging your company’s reputation.
What to Look for in a Branding Agency
Choosing a branding agency is an important decision, especially if you’re launching a brand for the first time. What works for one company may not be right for another, so it’s important to research each agency thoroughly.
One important factor to consider is whether or not the branding agency has multiple service lines that can tackle things like brand strategy, graphic and web design, and marketing services. Multiple service lines are important because it’s more convenient to work with a single agency than it is to hire several.
The size of the firm is also an important consideration. If you’re looking for personal attention, a firm with fewer than 10 employees may be your best bet. With a small firm, you may have more opportunities to connect with your project manager or talk with team members about the progress of your project. If you don’t mind sacrificing personal attention in exchange for having a large amount of resources devoted to your account, a large firm may be a better bet.
Finally, industry focus is important because some industries have strict requirements related to advertising and marketing. A firm with expertise in your industry has the knowledge needed to develop an effective brand strategy without breaking any rules or regulations.
The Cost of Branding Agency Services
The cost of a branding agency’s services can vary widely, with firms charging anywhere from $25 to $300 per hour or more. Because branding services are tailored to your specific needs, the best way to find out exactly how much your project will cost is to call several companies to request a price quote. After you describe your needs, each firm will be able to estimate how many hours the project will take, giving you a fairly accurate idea of how much you can expect to pay for your brand launch or brand refresh.
Business owners are always looking for ways to cut costs, so it can be tempting to choose the lowest-cost provider without considering if the agency has the expertise needed to create a strong brand presence. Instead of choosing your branding agency based on price alone, assess each firm based on its pricing structure, services offered, industry focus, and expertise. Read reviews to find out what previous customers have to say about working with each agency. If you choose based on price alone, you may find that the lowest cost provider doesn’t have a large enough team to meet your needs, or you may have to spend additional money elsewhere if you need copywriting, social media management, or other services.