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Mobile technology is no longer just for early adopters, the latest mobile technology trends are being adopted by consumers at a rapidly growing pace.
For businesses across all industries, this presents a unique opportunity to reach customers and fulfill their needs.
Here we’ll take a closer look at five mobile technology trends to watch out for in 2017.
Leverage Mobile Tech in Communication Strategies
If you are considering ways to update your company’s communication strategy in 2017, look to current trends in the mobile technology industry.
Mobile technology use continues to grow as technology and trends evolve, and we are all admittedly more reliant on our smartphones than ever before.
Though overall design of smartphones hasn’t changed much in recent years, though you can expect that to begin to change in 2017.
New ultrasonic technology is making it possible to remove proximity sensors from smartphones, eliminating the need for a bezel edge and allowing for maximized screen space.
One example of this is the newly-released Xiaomi Mi Mix, which takes full advantage of this technology and the new design options that it affords.
Mobile Biometrics Security
You can expect to see mobile biometrics security being added to more new mobile devices throughout 2017.
This technology is on a sharp growth curve thanks to its ability to vastly improve data security and thwart hackers.
Fingerprint technology, like that used by the Samsung Galaxy S7, is being integrated into more mobile devices than ever, including smartphones, laptops, tablets and wearable devices.
Retailers can take advantage of the comfort that this additional layer of security offers customers by integrating biometric security features into mobile shopping sites and apps.
Not only will it help your customers feel safer providing their payment information, it can also simplify and streamline the checkout process, which has the potential to boost sales.
Augmented Reality & Virtual Reality
If what was presented at the 2017 Consumer Electronics Show (CES) is any indication, we can expect to see augmented reality (AR) and virtual reality (VR) software incorporated into more mobile devices over the next year.
Google is leading the charge in this area with its Daydream and Tango software being the respective market leaders.
The Asus Zenfone AR is the first phone to fully incorporate this kind of technology into a smartphone handset.
Expect to see more options entering the market throughout the year.
You will also surely see companies throughout all industries incorporating AR & VR into their communication and advertising strategies to keep customers engaged as this technology enters the mainstream.
As Amazon’s virtual assistant Alexa becomes adopted by more and more users, you can expect to see this feature integrated into more mobile devices in the coming year.
For instance, Huawei’s Mate phone features Alexa. This technology is also being incorporated into televisions and even refrigerators, like LG’s Smart InstaView Refrigerator.
As reliance on Alexa grows, you can also expect to see more companies in a variety of industries capitalizing on this brand recognition, as Ford did by adding Alexa to many new vehicles.
Companies can also make use of this by having specialized command capabilities. For example, you can order an Uber or pizza delivery from Domino’s using Alexa commands.